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PLUS: Why Big Tech designs its own fonts.
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August 18, 2021
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Software company Palantir has purchased
<strong>
$50.7m
</strong>
in gold bars in a bid to stash cash amid economic uncertainty. The gold is being held in a secure location in the northeastern US. You heard it here first -- 7 years from now, this is the plot to a Netflix movie.
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Speed bump:
</strong>
The US government is putting Tesla’s autopilot software under the microscope.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Select a font:
</strong>
Stories behind the unique typefaces of digital brands.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Even 1% is a big deal:
</strong>
Beijing now holds a 1% stake in TikTok's parent company, ByteDance.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
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The big idea
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<img alt="Tesla self-driving" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fself_driving.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Tesla’s autopilot technology is under the microscope
</h2>
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Autonomous driving may be the way of the future, but it just hit a speed bump.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The National Highway Traffic Safety Administration (NHTSA)
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
opened
</a>
a formal investigation into Tesla’s autopilot technology, which:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Covers
<strong>
765k vehicles
</strong>
, spanning the company’s current models back to 2014.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Has sparked
<strong>
11 accidents
</strong>
since 2018 in which Tesla drivers using autopilot crashed into emergency vehicles.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Tesla’s autopilot technology is powered by a neural network...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… that is trained on a library of thousands of images.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Each vehicle is equipped with cameras that monitor its surroundings and feed the neural network, which checks the library to determine if obstacles are in its path.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The system performs well in most situations but only identifies patterns it’s been trained on and has repeatedly struggled with:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Parked emergency vehicles
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Large perpendicular trucks in its path
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The bigger issue is that drivers expect the autopilot system to do all the work
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While Tesla warns that drivers must be ready to take the wheel at any time, regulators
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
claim
</a>
the company is misleading customers with marketing material that makes it seem like the technology works on its own.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tesla vehicles measure pressure on the steering wheel to ensure drivers are attentive, but drivers can game the system using weights or
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
water bottles
</a>
to simulate hands on the steering wheel.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This has led to unsafe situations, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Drunk driving
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Drivers riding in the back seat with no one behind the wheel
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Regulators say a major focus of the investigation will be on how the vehicle monitors and enforces driver engagement.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Musk still argues autopilot is 10x safer than the average vehicle
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But experts
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
claim
</a>
his statistics are misleading.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
An investigation could lead to a recall or other action by the NHTSA, which could be a serious pothole for Musk and Co.
</p>
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SNIPPETS
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<strong>
Extra toasty, please:
</strong>
Kellogg’s
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launched
</a>
a new website for Cheez-It, it’s 1st foray into D2C with a legacy product.
</p>
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<strong>
Metaverse monster:
</strong>
Roblox
<a style="color: #d62829; text-decoration: none;">
reported
</a>
bookings of
<strong>
$665.5m
</strong>
in Q2 -- +
<strong>
35%
</strong>
YoY.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Sales enablement firm Seismic
</strong>
<a style="color: #d62829; text-decoration: none;">
closed
</a>
a $170m series G, valuing the firm at $3B.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Finally first:
</strong>
Amazon officially
<a style="color: #d62829; text-decoration: none;">
passed
</a>
Walmart as the biggest retailer outside China after posting $610B in revenue over the past year.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
German publisher Axel Springer
</strong>
is in talks to acquire US politics-focused media firm Politico...the deal could be worth
<a style="color: #d62829; text-decoration: none;">
$1B
</a>
.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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Join the 90,736 others
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who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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Font Talk
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="fonts" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffonts.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digital brands love designing their own fonts
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Last week, Twitter
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
changed
</a>
its typeface from Segoe UI to its own Chirp, which it
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
says
</a>
blends American Gothic, European Grotesque, and “quirks of early woodcut specimens.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s designed to be both “messy and sharp,” suitable for both silly and serious Tweets.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Many digital companies come up with their own typefaces
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sans-serif fonts like Ariel or Verdana are often
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
considered
</a>
more legible online than serif fonts like Times New Roman or Garamond --
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
including
</a>
for people with dyslexia.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Fonts are also designed to be memorable and evoke the right emotions:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Netflix
</strong>
<a style="color: #d62829; text-decoration: none;">
switched
</a>
to its own typeface, Netflix Sans, in 2018. It’s got “cinematic” uppercases and “compact and efficient” lowercases.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Apple
</strong>
’s Chicago typeface,
<a style="color: #d62829; text-decoration: none;">
designed
</a>
by Susan Kare in 1984 for the 1st Macs, had to be legible on low-res screens.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Airbnb
</strong>
’s blocky
<a style="color: #d62829; text-decoration: none;">
Cereal
</a>
typeface had to be legible both online and on billboards, and feel “friendly and approachable.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Facebook
</strong>
<a style="color: #d62829; text-decoration: none;">
created
</a>
an all-caps wordmark to differentiate the company from the app, and its lowercase blue wordmark.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Ebay
</strong>
debuted
<a style="color: #d62829; text-decoration: none;">
Market Sans
</a>
in 2017, plus a flowchart explaining how it’d ensure the new font didn’t slow down browsing.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Fun fact:
</strong>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Typefaces
</a>
are the umbrella under which fonts live. For example:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Helvetica is a typeface
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Helvetica italics is a font
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
However, most people use the words interchangeably. #themoreyouknow
</p>
</td>
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<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
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<td style="width: 100%;">
<table style="width: 100%;">
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Tech Cold War
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="TikTok app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftiktok_app.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Will the US force a sale of TikTok again?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Nearly a year ago, TikTok was tied up in an operatic corporate battle.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Over security concerns, the Trump administration was forcing a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
sale
</a>
of the short video app from its Chinese owner (ByteDance) to the very unlikely American duo of Oracle and Walmart.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The controversy eventually went away...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and TikTok ended the year with a huge milestone: It was the most
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
downloaded
</a>
app in 2020, besting Zucky McHarvard’s Facebook.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
TikTok may be back in the hot seat, though.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to a report from
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
The Information
</em>
</a>
, the Chinese government quietly took a 1% stake in ByteDance, which also owns popular Chinese apps Douyin and Toutiao. The government also holds 1 of 3 seats on its board of directors.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
China is reining in its tech sector
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Fintech giant
<strong>
Ant Group
</strong>
had to
<a style="color: #d62829; text-decoration: none;">
pull
</a>
its IPO last year
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
China’s Uber
<strong>
(Didi)
</strong>
was
<a style="color: #d62829; text-decoration: none;">
taken out
</a>
of app stores following its IPO
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Alibaba
</strong>
paid a
<a style="color: #d62829; text-decoration: none;">
$2.75B
</a>
fine for anti-monopoly violations
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
China’s
<strong>
tutoring industry
</strong>
is no longer allowed to be
<a style="color: #d62829; text-decoration: none;">
for-profit
</a>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
ByteDance
</strong>
’s CEO
<a style="color: #d62829; text-decoration: none;">
stepped down
</a>
in May, presumably to avoid regulator heat
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The question over who
<em>
really
</em>
runs TikTok -- aside from these
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
DIY chefs
</a>
and dancing teens -- looks certain to pop up again.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mGJml:FFp5rcVzoxt4QygeZLb0aH6H9DKahZ6MGR1n4I5AZt0" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mGJml:FFp5rcVzoxt4QygeZLb0aH6H9DKahZ6MGR1n4I5AZt0" width="30"/>
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</td>
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<a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mGJml:FFp5rcVzoxt4QygeZLb0aH6H9DKahZ6MGR1n4I5AZt0" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mGJml:FFp5rcVzoxt4QygeZLb0aH6H9DKahZ6MGR1n4I5AZt0" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Watch Now
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMFM_8-18.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0px;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Wait, you haven’t
</strong>
<em>
<strong>
watched
</strong>
</em>
<strong>
the pod?
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You’ve left us no choice.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
My First Million
</em>
is
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
officially rebranding
</a>
as a
<strong>
YouTube show
</strong>
... that’s also on podcast platforms (since that’s what it is).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Shaan says videos are “just more fun.” He is correct. Also, consider joining his “The Office”
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
screenwriting challenge.
</a>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Episode No. 202: Cool niche industries you’re clueless about
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
AKA
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
stretching gyms
</a>
, one-year tattoos, and the nearly billion-dollar
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
class ring business
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Watch the pod right here.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
Fun pod →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 10px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🚇 That’s cool:
</strong>
For years, civil engineer Ted Green has collected public transit notification jingles. Hear the many beeps and boops in this interactive
<em>
New York Times
</em>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
story
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🤖 Wow:
</strong>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Watch
</a>
Boston Dynamics’ Atlas robot do some sweet parkour in an obstacle course.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🗳️ On this day:
</strong>
In 1920, Tennessee
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
became
</a>
the 36th state to ratify the 19th Amendment, securing the majority needed to give women the right to vote.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🤝 How to:
</strong>
Haiti recently suffered a devastating 7.2 magnitude earthquake. Here’s a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
list
</a>
of ways you can help.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
⚔️ That’s fun:
</strong>
“The Witcher” fans can go to a Polish castle to learn how to fight monsters and interact with in-world characters. Toss a coin and
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
enjoy
</a>
, ya nerds!
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
<strong>
📚 Haha:
</strong>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Always Judge a Book by its Cover
</a>
does exactly that, linking to real and ridiculous books such as “Toilet Paper Origami,” “Be Bold With Bananas,” “Do It Yourself Coffins for Pets and People,” and “I Don’t Care if My Best Friend’s Mom is a Sasquatch, She’s Hot and I’m Taking a Shower With Her.”
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 6px 3px 0px;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmagnifying_glas.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
The eco-friendly buzzwords in D2C right now?
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Luxury and low-waste. Conscious consumption is
<em>
very
</em>
in.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A recent Trends signal dissects the booming demand for products like sustainably sourced
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
shampoo bars
</a>
, among other things.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Interested in other niches doing numbers? Peep
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
the latest flare
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Exclusive hospitality clubs (complete with salons and care teams),
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The “exotic” breakfast boom (eggs on the regs with some culture),
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
And “adventure foods” (which actually means food for adventures).
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
These research rundowns are just one leg of Trends.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Our community is actually our better half. People are dropping ridiculously valuable insights every single week.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Read one Trendster’s detailed notes on scaling a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
global top-100 podcast
</a>
from scratch in
<em>
<strong>
just one year.
</strong>
</em>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
We’re full of resources and we’re looking for go-getters, so come see what all the hype is about.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
Try one week of Trends for just a buck.
</strong>
</a>
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
Get Access →
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px 15px;">
Meme of the day
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="The Office font meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FThe_office_font_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mGJml:yJ3psksG-Ec9yWZVx8S8BpEXu_LgR2zyyvnOr5tzmq4" style="height: auto; width: 100%; max-width: 400px;" width="400"/>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
These are def the same font (Source: IMGFlip)
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
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<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
SHARE THE HUSTLE
</td>
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<td align="center" style="text-align: center;">
<a style="color: #d62829; text-decoration: none;" target="_blank">
<img alt="Hustle Cons Greatest Hits ebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgreatest%2520hits.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mGJml:FFp5rcVzoxt4QygeZLb0aH6H9DKahZ6MGR1n4I5AZt0" style="width: 60%; height: auto; padding: 10px 0 6px;" width="325"/>
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<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Over the years, we’ve learned…
<em>
secrets.
</em>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
</em>
-- of dollars.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Here’s a message you can use to share with your friends:
</p>
</td>
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<td style="padding: 5px 13px 0px;">
Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
<a style="color: #d62829; text-decoration: none;">
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<em>
P.S. You can always check your referral count
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</em>
</p>
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How did you like today’s email?
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