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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: Lego is going green.
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August 3, 2021
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Yesterday, Google said it plans to start making its own smartphone chips. Now, how much more interesting would it’ve been if they said they’d start making their own tortilla chips?
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Scooby-Doo’s genetics:
</strong>
The $700m startup analyzing dogs.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Not an afterthought:
</strong>
Square buys Australia’s Afterpay for $29B.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Greener bricks:
</strong>
Lego is turning bottles and sugarcane into pieces.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
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The big idea
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How a $700m startup plans to help dogs live longer
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The world’s
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
oldest
</a>
dog was a 30-year-old Australian Cattle Dog named Bluey.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But for most dogs, the average
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
life span
</a>
is just 10-15 years, depending on the breed. And Embark Veterinary -- a Boston-based genetics startup now valued at
<strong>
$700m
</strong>
-- wants to change that.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Per
</a>
<em>
Bloomberg
</em>
, the company recently raised
<strong>
$75m
</strong>
to use DNA testing to avoid preventable illnesses and increase dog life spans by 3 years by 2030.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Brothers Adam and Ryan Boyko co-founded Embark…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
…
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
with
</a>
Blue Apron founder Matt Salzberg and geneticist Dr. Spencer Wells in 2015.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Adam Boyko is an associate professor of biomedical sciences at the Cornell University College of Veterinary Medicine, which acts as Embark’s official research
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
partner
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Here’s how Embark works:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Customers buy a Breed ID kit
<a style="color: #d62829; text-decoration: none;">
starting
</a>
at
<strong>
$129
</strong>
, swab their dog’s cheek, and send it back.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Embark tests the dog’s DNA for
<strong>
350+
</strong>
breeds, including wolves, coyotes, and dingos. Its advanced kit also tests for
<strong>
200+
</strong>
health issues and physical
<a style="color: #d62829; text-decoration: none;">
traits
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In
<strong>
2-4 weeks
</strong>
, the customer receives a full report, including any dog relatives in Embark’s database -- like 23andMe for pups.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Owners can use this info to learn about where their dog came from and make healthy choices for their pet (though
<a style="color: #d62829; text-decoration: none;">
experts
</a>
and Embark
<a style="color: #d62829; text-decoration: none;">
say
</a>
DNA testing isn’t a substitute for the vet).
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Embark’s research includes village dogs
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The Boykos spent years
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
studying
</a>
village dogs -- dogs that live outside and breed freely -- all over the world to better understand the history and traits of domestic dogs.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
For example, a high genetic diversity among village dogs in Central Asia
<a style="color: #d62829; text-decoration: none;">
showed
</a>
they descended from the OG domesticated dogs.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It was out of this research that the idea for Embark grew, and its testing includes DNA from village dogs, too.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At the very least, customers will learn how we got from wolves to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
this
</a>
.
</p>
</td>
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SNIPPETS
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<em>
<strong>
NEW!
</strong>
Introducing our new and improved
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<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Netflix for textbooks:
</strong>
Pearson, a top educational publisher, has
<a style="color: #d62829; text-decoration: none;">
shifted
</a>
to a subscription model.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Sponsorship shuffle:
</strong>
Top female athletes are
<a style="color: #d62829; text-decoration: none;">
sidestepping
</a>
big sponsors in favor of smaller brands.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
The green in greenhouse:
</strong>
Inside the worldwide greenhouse
<a style="color: #d62829; text-decoration: none;">
boom
</a>
that VCs haven’t tapped into.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Hello Sunshine, indeed:
</strong>
Reese Witherspoon’s media company will be
<a style="color: #d62829; text-decoration: none;">
acquired
</a>
for ~$900m by a firm led by former Disney execs.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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Join the 87,037 others
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Tech Acquisitions, Fintech
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<a style="color: #d62829; text-decoration: none;">
<img alt="Afterpay app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAfterpay.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAscw:dcL7njDwOFNNGkmVyMCc0RHEyzUNVlj2RlwMN69z9iw" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Square scoops up Afterpay in the battle of BNPL
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“Buy now, pay later” (BNPL) -- which at one point seemed to be reserved for Pelotons -- has officially reached the masses.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The most recent news?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Jack Dorsey’s Square has
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
agreed
</a>
to purchase Afterpay, an Australian BNPL leader, for
<strong>
$29B
</strong>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The model lets consumers break big purchases into smaller payments, often without interest
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Usage has exploded during the pandemic:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
60%
</strong>
of consumers
<a style="color: #d62829; text-decoration: none;">
say
</a>
they have used BNPL
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
51%
</strong>
have used it during the pandemic
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
215%
</strong>
<a style="color: #d62829; text-decoration: none;">
increase
</a>
in YoY usage in January and February
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The spike in usage has been matched by a flurry of activity in the space, including:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Affirm’s IPO in January
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Klarna’s acquisitions of Hero and APPRL (and fundraising from A$AP Rocky)
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Unsurprisingly, competition is heating up
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In a recent
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
tweet
</a>
, 2PM’s Web Smith shared a timeline of Affirm’s US market share, highlighting just how crowded the space has become:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Q4 2018: 78%
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Q1 2021: 16%
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
And it’s about to get even hotter
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Last month, Apple announced that it’s working on a BNPL product of its own.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Looking at the price tag, some analysts are
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
wondering
</a>
why Square didn’t do the same when they’ve shown the ability to build products in-house (e.g., Cash App, a merchant Point-of-sale (POS) system, etc.).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Regardless, we agree with this
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
take
</a>
that it only makes sense for the acquisition to be paid out in 4 equal installments.
</p>
</td>
</tr>
<tr>
<td>
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Invention
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Lego and water bottles" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flegos_bottles.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAscw:dcL7njDwOFNNGkmVyMCc0RHEyzUNVlj2RlwMN69z9iw" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
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<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Lego’s latest project: Greener bricks
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While a part of us wishes this were a story about a new Lego brick that inflicts less pain when stepped on, that’ll have to wait.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Recently, Lego engineers have been hard at work developing recipes for cleaner, greener bricks.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The company recently announced a recycled brick prototype
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Over the last 3 years, a
<strong>
150-person
</strong>
team at Lego has tested
<strong>
250+
</strong>
formulations to create a brick from recycled plastics.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The prototype
</strong>
, which uses plastic from
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
recycled bottles
</a>
, is the 1st to meet Lego’s quality and safety requirements. According to Lego, a 1-liter plastic bottle contains enough plastic to make
<strong>
10
</strong>
2x4 bricks.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The hard part:
</strong>
building recycled bricks that are just as strong as the old ones.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Researchers have
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
found
</a>
that a single Lego brick can withstand
<strong>
950 lbs.
</strong>
of force, or the weight of
<strong>
375k
</strong>
bricks on top of it.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
It’s not Lego’s 1st sustainability play
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The company has said it’ll invest
<strong>
$400m
</strong>
in sustainability through 2022.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In 2018, Lego started using bio-polyethylene made from sugar cane to produce some of its softer pieces. (Does that mean there are sweet Legos?)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In 2020, Lego said it’ll start eliminating single-use plastic from sets.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This is cool and all, but we’ll truly be impressed the day they announce that painless brick.
</p>
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AROUND THE WEB
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎱
<strong>
That’s cool:
</strong>
Paper bags, pool balls, and other noisy objects are recreated as “silent props” for TV and film.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Here’s
</a>
how.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎥
<strong>
Podcast:
</strong>
<em>
The Ringer
</em>
’s Brian Raftery
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
explores
</a>
how 2 Chicago film critics had an unforgettable effect on modern media in the new series “Gene and Roger.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🏃♀️
<strong>
That’s interesting:
</strong>
Snails may seem slow but they look real fast compared to the speed of hair growth. See how far all kinds of things can travel in 1 minute in
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
this
</a>
3D animation.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🌌
<strong>
Wild Story:
</strong>
More Americans are taking advantage of “dark sky tourism” to behold our night sky.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Here’s
</a>
where they’re going.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🦃
<strong>
On this day:
</strong>
In 1946, theme park Santa Claus Land opened in Santa Claus, Indiana. Today, it’s known as Holiday World & Splashin’ Safari and includes various holiday attractions -- like this Thanksgiving-themed
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Gobbler Getaway
</a>
ride.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
⛵
<strong>
Wow:
</strong>
The Cardboard Boat Museum in New Richmond, Ohio,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
features
</a>
boats created specifically for the town’s annual river race. Some are pretty impressive.
</p>
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TRENDS
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<strong>
Did you get your Trends email last week?
</strong>
</h2>
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Every Tuesday, our Trends team sends an email with premium early market signals. Here are a few handpicked gems from last week’s email:
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Recent signal:
</strong>
Diabetes tech is expected to grow at a CAGR of ~25% through 2026.
<a style="color: #d62829; text-decoration: none;">
<strong>
Here is a list of apps
</strong>
</a>
that need to be built for the diabetes management market.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Recent flares:
</strong>
Keep your eye on
<a style="color: #d62829; text-decoration: none;">
<strong>
TikTok content-cranking companies
</strong>
</a>
, the next wave of super water, and search results for silk.
</li>
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<strong>
Recent fave:
</strong>
Trends analyst Steph Smith is known for 6-figure side projects -- and she just dropped her
<a style="color: #d62829; text-decoration: none;">
<strong>
3-step product launch blueprint.
</strong>
</a>
</li>
</ul>
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Don’t miss out on this week's Trends email.
</p>
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If you’re an entrepreneur and you want to be up to date on the latest market signals, then get your first Trends email today.
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Dog of the day
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<img alt="dog statue" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHachiko_Statue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAscw:dcL7njDwOFNNGkmVyMCc0RHEyzUNVlj2RlwMN69z9iw" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
The Hachiko Statue (Source: Takashi Aoyama / Getty Images)
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 10px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Hachiko was a Japanese Akita remembered for his legendary loyalty to his owner.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Hachiko would meet him at the train station every day after his commute home.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
After his owner passed away at work and didn’t come home one day, Hachiko continued waiting for him for over 9 years.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Hachiko is revered in Japanese culture as a symbol of fidelity and loyalty, and was memorialized with a statue outside Shibuya Station.
</p>
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SHARE THE HUSTLE
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The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
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Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
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Here’s a message you can use to share with your friends:
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Editing by: Zachary “Old Dog” Crockett.
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