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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Lego is going green.
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                  August 3, 2021
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                  <a target="_blank">
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Yesterday, Google said it plans to start making its own smartphone chips. Now, how much more interesting would it’ve been if they said they’d start making their own tortilla chips?
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Scooby-Doo’s genetics:
                    </strong>
                    The $700m startup analyzing dogs.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Not an afterthought:
                    </strong>
                    Square buys Australia’s Afterpay for $29B.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Greener bricks:
                    </strong>
                    Lego is turning bottles and sugarcane into pieces.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
              </td>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How a $700m startup plans to help dogs live longer
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The world’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 oldest
                </a>
                dog was a 30-year-old Australian Cattle Dog named Bluey.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But for most dogs, the average
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 life span
                </a>
                is just 10-15 years, depending on the breed. And Embark Veterinary -- a Boston-based genetics startup now valued at
                <strong>
                 $700m
                </strong>
                -- wants to change that.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Per
                </a>
                <em>
                 Bloomberg
                </em>
                , the company recently raised
                <strong>
                 $75m
                </strong>
                to use DNA testing to avoid preventable illnesses and increase dog life spans by 3 years by 2030.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Brothers Adam and Ryan Boyko co-founded Embark…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                …
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 with
                </a>
                Blue Apron founder Matt Salzberg and geneticist Dr. Spencer Wells in 2015.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Adam Boyko is an associate professor of biomedical sciences at the Cornell University College of Veterinary Medicine, which acts as Embark’s official research
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 partner
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Here’s how Embark works:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Customers buy a Breed ID kit
                 <a style="color: #d62829; text-decoration: none;">
                  starting
                 </a>
                 at
                 <strong>
                  $129
                 </strong>
                 , swab their dog’s cheek, and send it back.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Embark tests the dog’s DNA for
                 <strong>
                  350+
                 </strong>
                 breeds, including wolves, coyotes, and dingos. Its advanced kit also tests for
                 <strong>
                  200+
                 </strong>
                 health issues and physical
                 <a style="color: #d62829; text-decoration: none;">
                  traits
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In
                 <strong>
                  2-4 weeks
                 </strong>
                 , the customer receives a full report, including any dog relatives in Embark’s database -- like 23andMe for pups.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Owners can use this info to learn about where their dog came from and make healthy choices for their pet (though
                 <a style="color: #d62829; text-decoration: none;">
                  experts
                 </a>
                 and Embark
                 <a style="color: #d62829; text-decoration: none;">
                  say
                 </a>
                 DNA testing isn’t a substitute for the vet).
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Embark’s research includes village dogs
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Boykos spent years
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 studying
                </a>
                village dogs -- dogs that live outside and breed freely -- all over the world to better understand the history and traits of domestic dogs.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 For example, a high genetic diversity among village dogs in Central Asia
                 <a style="color: #d62829; text-decoration: none;">
                  showed
                 </a>
                 they descended from the OG domesticated dogs.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It was out of this research that the idea for Embark grew, and its testing includes DNA from village dogs, too.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the very least, customers will learn how we got from wolves to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this
                </a>
                .
               </p>
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               SNIPPETS
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                 Netflix for textbooks:
                </strong>
                Pearson, a top educational publisher, has
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                 shifted
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                to a subscription model.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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                 Sponsorship shuffle:
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                Top female athletes are
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                 sidestepping
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                big sponsors in favor of smaller brands.
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                 The green in greenhouse:
                </strong>
                Inside the worldwide greenhouse
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                 boom
                </a>
                that VCs haven’t tapped into.
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                 Hello Sunshine, indeed:
                </strong>
                Reese Witherspoon’s media company will be
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                 acquired
                </a>
                for ~$900m by a firm led by former Disney execs.
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               Tech Acquisitions, Fintech
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             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Afterpay app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAfterpay.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAscw:dcL7njDwOFNNGkmVyMCc0RHEyzUNVlj2RlwMN69z9iw" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Square scoops up Afterpay in the battle of BNPL
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Buy now, pay later” (BNPL) -- which at one point seemed to be reserved for Pelotons -- has officially reached the masses.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The most recent news?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Jack Dorsey’s Square has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 agreed
                </a>
                to purchase Afterpay, an Australian BNPL leader, for
                <strong>
                 $29B
                </strong>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The model lets consumers break big purchases into smaller payments, often without interest
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Usage has exploded during the pandemic:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  60%
                 </strong>
                 of consumers
                 <a style="color: #d62829; text-decoration: none;">
                  say
                 </a>
                 they have used BNPL
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  51%
                 </strong>
                 have used it during the pandemic
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  215%
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  increase
                 </a>
                 in YoY usage in January and February
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The spike in usage has been matched by a flurry of activity in the space, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Affirm’s IPO in January
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Klarna’s acquisitions of Hero and APPRL (and fundraising from A$AP Rocky)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Unsurprisingly, competition is heating up
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a recent
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tweet
                </a>
                , 2PM’s Web Smith shared a timeline of Affirm’s US market share, highlighting just how crowded the space has become:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Q4 2018: 78%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Q1 2021: 16%
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And it’s about to get even hotter
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last month, Apple announced that it’s working on a BNPL product of its own.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Looking at the price tag, some analysts are
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 wondering
                </a>
                why Square didn’t do the same when they’ve shown the ability to build products in-house (e.g., Cash App, a merchant Point-of-sale (POS) system, etc.).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Regardless, we agree with this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 take
                </a>
                that it only makes sense for the acquisition to be paid out in 4 equal installments.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
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                   </a>
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Invention
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Lego and water bottles" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flegos_bottles.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mAscw:dcL7njDwOFNNGkmVyMCc0RHEyzUNVlj2RlwMN69z9iw" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Lego’s latest project: Greener bricks
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While a part of us wishes this were a story about a new Lego brick that inflicts less pain when stepped on, that’ll have to wait.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recently, Lego engineers have been hard at work developing recipes for cleaner, greener bricks.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The company recently announced a recycled brick prototype
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over the last 3 years, a
                <strong>
                 150-person
                </strong>
                team at Lego has tested
                <strong>
                 250+
                </strong>
                formulations to create a brick from recycled plastics.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The prototype
                </strong>
                , which uses plastic from
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 recycled bottles
                </a>
                , is the 1st to meet Lego’s quality and safety requirements. According to Lego, a 1-liter plastic bottle contains enough plastic to make
                <strong>
                 10
                </strong>
                2x4 bricks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The hard part:
                </strong>
                building recycled bricks that are just as strong as the old ones.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Researchers have
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 found
                </a>
                that a single Lego brick can withstand
                <strong>
                 950 lbs.
                </strong>
                of force, or the weight of
                <strong>
                 375k
                </strong>
                bricks on top of it.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s not Lego’s 1st sustainability play
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company has said it’ll invest
                <strong>
                 $400m
                </strong>
                in sustainability through 2022.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In 2018, Lego started using bio-polyethylene made from sugar cane to produce some of its softer pieces. (Does that mean there are sweet Legos?)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In 2020, Lego said it’ll start eliminating single-use plastic from sets.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is cool and all, but we’ll truly be impressed the day they announce that painless brick.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mAscw:k5KdgyOUBEDyjXBlEHQE4Lu37nwJyySWeBcNy44tpW8" width="30"/>
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                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎱
                <strong>
                 That’s cool:
                </strong>
                Paper bags, pool balls, and other noisy objects are recreated as “silent props” for TV and film.
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Here’s
                </a>
                how.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎥
                <strong>
                 Podcast:
                </strong>
                <em>
                 The Ringer
                </em>
                ’s Brian Raftery
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 explores
                </a>
                how 2 Chicago film critics had an unforgettable effect on modern media in the new series “Gene and Roger.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏃‍♀️
                <strong>
                 That’s interesting:
                </strong>
                Snails may seem slow but they look real fast compared to the speed of hair growth. See how far all kinds of things can travel in 1 minute in
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this
                </a>
                3D animation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌌
                <strong>
                 Wild Story:
                </strong>
                More Americans are taking advantage of “dark sky tourism” to behold our night sky.
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Here’s
                </a>
                where they’re going.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🦃
                <strong>
                 On this day:
                </strong>
                In 1946, theme park Santa Claus Land opened in Santa Claus, Indiana. Today, it’s known as Holiday World &amp; Splashin’ Safari and includes various holiday attractions -- like this Thanksgiving-themed
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Gobbler Getaway
                </a>
                ride.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                ⛵
                <strong>
                 Wow:
                </strong>
                The Cardboard Boat Museum in New Richmond, Ohio,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 features
                </a>
                boats created specifically for the town’s annual river race. Some are pretty impressive.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 15px 3px 0px;">
               TRENDS
              </td>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Did you get your Trends email last week?
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Every Tuesday, our Trends team sends an email with premium early market signals. Here are a few handpicked gems from last week’s email:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Recent signal:
                 </strong>
                 Diabetes tech is expected to grow at a CAGR of ~25% through 2026.
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Here is a list of apps
                  </strong>
                 </a>
                 that need to be built for the diabetes management market.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Recent flares:
                 </strong>
                 Keep your eye on
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   TikTok content-cranking companies
                  </strong>
                 </a>
                 , the next wave of super water, and search results for silk.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Recent fave:
                 </strong>
                 Trends analyst Steph Smith is known for 6-figure side projects -- and she just dropped her
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   3-step product launch blueprint.
                  </strong>
                 </a>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t miss out on this week's Trends email.
               </p>
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                The Hachiko Statue (Source: Takashi Aoyama / Getty Images)
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                 Hachiko would meet him at the train station every day after his commute home.
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