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            Today, Barneys looks for a buyer and the revenue in youth sports couldn’t be higher, but first...
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                The Hustle
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               Sponsored by
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             <strong>
              Listen to our podcast
             </strong>
             🎧 Episode #7 of
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               <strong>
                My First Million
               </strong>
              </em>
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             is live. Listen
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              <strong>
               here
              </strong>
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             to learn how Michael Birch sold his company for $850m… then bought it back for $1m years later.
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Yelp swaps restaurant phone numbers with Grubhub’s to boost referral revenue
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to a
             <em>
              Vice
             </em>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              report
             </a>
             , Yelp is “screwing over” restaurants by secretly removing their direct phone numbers under the “Delivery or Takeout” tab and replacing them with Grubhub’s referral line to justify charging a marketing fee.
            </p>
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             According to the report, Yelp started prompting customers to call Grubhub phone numbers in October 2018 after the 2 companies announced a “long-term partnership.”
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             But restaurant owners claim they were never notified of the switch.
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            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              What does it all mean?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Grubhub offers a “marketing” service to restaurants, which includes being listed on the Grubhub platform, for between 15% and 20% of each order total -- they call it a “referral fee.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Basically, it’s free money. Also, the perfect swindle: If a customer is transferred to Grubhub (albeit unknowingly), why not opt to order through the company’s physical delivery service?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, delivery through Grubhub bills yet another 10% fee to the restaurant.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “It’s not fair because this is our customer who called directly into our restaurant,” says Mohammad Zaman, an owner of a Brooklyn kabab and grill house. “It’s a trick.”
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Is it time to finally call a spade a spade?
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Earlier this year, Yelp avoided a
             <em>
              Blackfish-
             </em>
             esque takedown after snatching up the domain for the website
             <em>
              Billion Dollar Bully,
             </em>
             a crowd-funded documentary of the same name that takes aim at how the company extorts small business owners for advertising fees.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And Grubhub isn’t a stranger to the shade either: In June,
             <em>
              The Verge
             </em>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              reported
             </a>
             that Grubhub bought as many as 23k domain names that resemble some of the restaurants on their platform in order to upcharge customers with commission fees.
            </p>
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               @ Me Anything
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               <a style="color: #ed4d1f; text-decoration: none;">
                <span style="color: #000000; font-size: 16px; font-weight: bold;">
                 Wes Schlagenhauf
                </span>
                <span style="color: #000000; font-size: 16px;">
                 , News Writer at The Hustle
                </span>
                <br/>
                <span style="color: #657786; font-size: 14px;">
                 @wesschlagenhauf
                </span>
               </a>
               <br/>
               My review of the Yelp/GrubHub partnership thus far: “That’s one eh-shady meat-uh-ball-uh.”
               <br/>
               <a style="color: #d62826; text-decoration: none;">
                Show this thread
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            Talk about the perfect fusion
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               SPONSORED
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               my first million podcast
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               by
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            <p dir="ltr" style="font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
             We’ve partnered with
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              monday.com
             </a>
             to bring you the first season of The Hustle’s first podcast: My First Million.
            </p>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              What happens when a hippie makes a billion dollars?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             You get
             <strong>
              Michael Birch
             </strong>
             -- the guest on this episode of The Hustle's new podcast,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               My First Million
              </em>
             </a>
             <em>
              .
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Michael, a self-proclaimed English hippie,
             <strong>
              sold his company to AOL for $850M
             </strong>
             … and then bought it back for $1M years later. Buy low, sell high -- right?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <strong>
              His business portfolio is impressive
             </strong>
             : He's an early investor in companies like Calm and Pinterest, owns two giant hotels, and bought a private island from Richard Branson.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Despite all that success, he's a down-to-earth guy, and in this episode of
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               My First Million
              </em>
             </a>
             he talks through his early struggles and failed ideas before he caught his big break.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              Click below and stash this in your pocket for your next commute:
             </em>
            </p>
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             <u>
              <b>
               Subscribe below:
              </b>
             </u>
            </p>
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            </a>
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           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Why is one of the hottest ad agencies becoming a consumer goods retailer?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             New York-based ad agency Gin Lane has launched and grown brands including Harry’s, Hims, SmileDirectClub, Stadium Goods, Warby Parker, Sweetgreen, Everlane, and Bonobos.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But yesterday, the agency -- which claims to have created $15B of brands --
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              announced
             </a>
             that it’s closing its agency doors and starting over as a consumer goods company called Pattern.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So... why leave it all behind?
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The company that promoted brands wants to run them
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Gin Lane was known for its consistent approach to designing and marketing partner brands -- modern fonts, bright colors, and racially diverse millennial stock photos (see:
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Hims
             </a>
             ,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              SmileDirectClub
             </a>
             , etc.).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Most creative agencies take less than 1% equity in their clients, but since 2015 Gin Lane has formed joint venture partnerships with clients where it owned 25% or even 50% equity -- foreshadowing Pattern.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, after cracking the code to millennial branding, Pattern will use its expertise for its own “multi-brand consumer goods company” that’s designed to “help our generation find more enjoyment in daily life.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             How is it going to pull that off, you ask?
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              By creating what it calls ‘direct-
             </strong>
             <em>
              <strong>
               with
              </strong>
             </em>
             <strong>
              -consumer’ brands
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Pattern wants to extend the successful direct-to-consumer model it has helped pioneer by offering lifestyle products -- and
             <em>
              also
             </em>
             tips,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              guides
             </a>
             , and meetups to help people use them enjoyably.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Pattern’s first brand,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Equal Parts
             </a>
             -- a line that sells both cookware and also “personal guidance” that’s “designed to help people find a sense of comfort and intuition in the kitchen” -- will launch in the fall.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company has raised $14m, and it plans to launch its 2nd brand in early 2020 and subsequent brands -- each which Pattern
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              says
             </a>
             “will have a distinct identity and story while laddering up to [the] overarching mission of enjoying daily life” -- every few months.
            </p>
           </td>
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                 (br)And One
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          <!-- START BRIEF -->
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           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The paradoxical success of the $17B Kids Sports Industrial Complex
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As youth sports businesses continue to rake in more cashola, the number of young kids actually
             <em>
              playing
             </em>
             sports has decreased significantly, reveals a survey
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              reviewed
             </a>
             by
             <em>
              Axios
             </em>
             .
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The youth sports market has doubled in the last decade...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Recently hitting a staggering
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $17B
             </a>
             in the US.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, since that money doesn’t come from Little League registration fees (Little League participation is actually down 20% from its peak around 2000), where does it come from?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Mostly, from private youth sports programs including pay-to-play extracurricular club teams and expensive summertime tournaments.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              ... But fewer kids actually
             </strong>
             <em>
              <strong>
               play
              </strong>
             </em>
             <strong>
              youth sports
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The number of 6- to 12-year-olds regularly playing team sports fell from 45% in 2008 to just 38% today. Why?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The same reason the market’s rakin’ in so much money: Team sports are becoming so expensive that many families are being priced out before their kids ever even step up to the plate.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Some families pay north of $20k for a year’s worth of youth sports, and participation rates diverge across socioeconomic lines: According to a
             <em>
              Time
             </em>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              report
             </a>
             , more than 2x as many kids whose families earn $100k+ play sports as kids whose families earn less than $25k (41% vs. 19%).
            </p>
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            the hustle says...
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             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
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              <strong>
               If you’ve ever wished beer was good for you:
              </strong>
              Try one of Regrained’s
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               Honey Cinnamon IPA Immunity Bars
              </a>
              -- they’re made out of grains leftover from beer-brewing.
             </p>
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            <div class="statements" style="font-family: sans-serif; font-size: 15px;">
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
              <strong>
               If tech insiders make a bed sell out in 15 days,
              </strong>
              you know the sleep must be deep. The
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               Eight Sleep Pod
              </a>
              tracks your sleep and adjusts temperature throughout the night for optimized snoozin’.*
             </p>
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           </td>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px;">
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
              <strong>
               If you’re tired of getting your wires crossed, try a
              </strong>
              <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
               <strong>
                free 7-day trial of Aircall
               </strong>
              </a>
              <strong>
               .
              </strong>
              Their cloud-based phone system can be set up in 3 minutes, works on any device, and integrates with your favorite business tools.*
             </p>
            </div>
           </td>
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             *This is a sponsored post.
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           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Barneys takes the plunge into bankruptcy
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After months of speculation, Barneys is the latest chain to fall to bankruptcy.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The restructuring plan has the luxury retailer, which operates 22 stores, shutting its doors in areas like Chicago, Las Vegas, and Seattle.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               WSJ
              </em>
             </a>
             , the company will continue to run 7 remaining stores, including Manhattan and Beverly Hills, while its current owner, the New York hedge fund Perry Capital, looks for a buyer.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The ol’ retail meteor strikes again
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In only a matter of years, we’ve watched legacy storefronts like Toys ‘R’ Us, Sears, Macy’s, and many others fall to the rough ridges of the e-commerce trail.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But that wasn’t the only
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              economic force
             </a>
             at play against Barneys and Perry Capital: This year, rent for Barneys’ flagship store in Manhattan nearly
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              doubled
             </a>
             , which is unfortunate timing for a company that’s almost $200m in debt.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Where there’s a bankruptcy, there’s a private equity
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the 11th hour of the hearing, a pair of investment firms stepped in to bail the beleaguered Barneys out of its hole with a $218m loan.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Barney’s new loan is expected to fund the company’s stay until the end of October as it looks to find a buyer.
            </p>
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                 Oof
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Michael Scott: Good guy,
             </strong>
             <em>
              <strong>
               awful
              </strong>
             </em>
             <strong>
              boss
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Dunder Mifflin’s branch-managing moron may hold a special place in our hearts, but he’s not exactly a shining example of how to lead (see:
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              declaring bankruptcy
             </a>
             ,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              how he treats Toby
             </a>
             ).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Unfortunately, not every bad manager ditches your office to chase love in Colorado.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, what’s an employee to do?
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              This ebook
             </a>
             from Ultimate Software covers 4 types of nightmare bosses and offers tips on how you can deal with ‘em in a way that doesn’t involve shipping them down to Mexico for an unplanned mission trip.
            </p>
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             “World’s Worst Boss” →
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            share the hustle
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              Refer coworkers, get free stuff
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            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
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             Step 2: Click “Share The Hustle” below
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             Step 3: Share The Hustle.
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             Step 4: Collect rewards, rinse &amp; repeat.
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