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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: An ugly rent map, slumlord schemes, hungry hummingbirds, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A new study suggests that spiders have dreams, which raises an interesting question — Do they have nightmares... about
                   <em>
                    us
                   </em>
                   ?
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     LinkedInfluencers,
                    </strong>
                    explained.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Why’s rent skyrocketing?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Cities vs.
                    </strong>
                    scheming slumlords.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A funny dragon game, an online temple exhibit, a four-part problem solving process, and more cool internet finds.
                   </li>
                  </ul>
                 </td>
                </tr>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Zack and Rob discuss “broetry,” the rise of LinkedInfluencers, Walmart+, and more.
                  </p>
                 </td>
                </tr>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Linkedin gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flinkedin.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLjvS:2-wq4EuUayfwVYFD6Y8HbCgAUMhHZi5mZaa1BFh_VS0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What the heck is a LinkedInfluencer?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                LinkedIn is a strange place.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                First, there was “
                <a style="color: #192733; text-decoration: underline !important;">
                 broetry
                </a>
                ” — a cringey style of self-help posts where stories are written in a long string of one-liners that look
                <a style="color: #192733; text-decoration: underline !important;">
                 like a poem
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Now, the platform has
                <a style="color: #192733; text-decoration: underline !important;">
                 become a hub
                </a>
                for a full-blown B2B influencer revolution, per
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 B2B influencers?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Yes, and it’s serious business. The average B2B contract is worth 10%-20% more than consumer influencer deals.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Ogilvy,
                 </strong>
                 a global advertising agency, is launching its own team of B2B influencers that it believes could eventually make up 20% of its influencer group.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With businesses less likely than everyday consumers to make impulse buys, one goal is to find where key executives hang out, and gently nudge them towards purchasing decisions.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 That’s where LinkedIn comes in
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The professional
                <del>
                 humblebragging
                </del>
                networking platform boasts some impressive creator stats, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  11m
                 </strong>
                 members that opted into “creator mode,” which lets users identify themselves as subject matter experts.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  144k+
                 </strong>
                 members with “creator” in their job title in 2021, up 16% YoY.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  18k+
                 </strong>
                 writers publishing newsletters on LinkedIn, including Ariana Huffington and Richard Branson.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Even Mr. Beast, arguably the world’s most influential YouTuber, made
                <a style="color: #192733; text-decoration: underline !important;">
                 an account
                </a>
                earlier this year.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 While LinkedInfluencers are on the rise…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … the trend has its skeptics. “You will not be invited to a red carpet because you’re a product manager at Facebook,” Josh Ogundu, an entrepreneur and former TikTok employee, recently
                <a style="color: #192733; text-decoration: underline !important;">
                 tweeted
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Regardless, it’s no surprise a Microsoft-owned property is getting in on the influencer game. The company’s own executive team
                <a style="color: #192733; text-decoration: underline !important;">
                 dropped
                </a>
                the OG viral dance video back in ‘95.
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
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             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Legendary:
                </strong>
                Serena Williams
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                she will retire from tennis after this year’s US Open. She plans to focus on her family and VC firm, Serena Ventures, which has invested in MasterClass, Impossible Foods, and other startups.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Walmart
                </strong>
                has reportedly
                <a style="color: #192733; text-decoration: underline !important;">
                 been in talks
                </a>
                with Paramount, Disney, and Comcast about adding streaming content to its $12.95 Walmart+ membership. It already includes a six-month subscription to Spotify Premium.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 DocTok?
                </strong>
                TikTok parent ByteDance
                <a style="color: #192733; text-decoration: underline !important;">
                 acquired
                </a>
                Amcare, a Chinese operator of hospitals for women and children, for $1.5B. ByteDance has been scooping up health care companies since at least 2020.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Chip shortage:
                </strong>
                President Biden
                <a style="color: #192733; text-decoration: underline !important;">
                 signed
                </a>
                the $280B CHIPS and Science Act into law this week, which includes $52B for US semiconductor production.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Price hike:
                </strong>
                Ford bumped the price of its electric F-150 Lightning pickups by
                <a style="color: #192733; text-decoration: underline !important;">
                 $6k-$8.5k
                </a>
                , citing a rise in material costs. Tesla
                <a style="color: #192733; text-decoration: underline !important;">
                 increased
                </a>
                prices on its EVs by up to $6k in June, though it didn’t say why.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Overtime,
                </strong>
                a six-year-old sports media company,
                <a style="color: #192733; text-decoration: underline !important;">
                 raised
                </a>
                $100m in series D funding. It recently constructed a 103k-square-foot basketball arena in Atlanta, and will use the funding to expand its sports leagues.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Purr-niture?
                </strong>
                Searches like “Catify your home” and “Cat house design” are up 4x in 2022. Read the
                <a style="color: #192733; text-decoration: underline !important;">
                 Trends report
                </a>
                for business and product opps, like a low-key litter box that makes $139k/mo.
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="US cities with highest average rent hikes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcities_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLjvS:2-wq4EuUayfwVYFD6Y8HbCgAUMhHZi5mZaa1BFh_VS0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why is rent skyrocketing?
               </h2>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Back in May, Jennifer Davis received a written notice from her landlord: In 30 days, her rent would go from $1.4k to $1.8k — a 25% jump.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Davis, a single woman in her 40s living in Austin, Texas, was used to small market adjustments each year on her one-bedroom apartment. But $400 seemed excessive.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For many Americans, it’s a familiar tale.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                We recently surveyed 3k+ renters and landlords to find out how much rent has gone up in 2022. Among our findings:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 71% of renters had rent hikes in 2021-22.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Four out of every 10 renters spend more than 30% of their gross income on rent.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In certain hot spots (Miami, San Diego, Austin), average rent went up 25%+.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To find out more about how much rent has gone up in 2022, and what’s driving the surge…
               </p>
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                You. Us. INBOUND. Sept. 6-9.
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                 .
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                 <strong>
                  What’s Next,
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                 by
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                 and Trends: A series about staying on top of markets and ahead of competition.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Payback Rent
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="slum image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fslum.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLjvS:2-wq4EuUayfwVYFD6Y8HbCgAUMhHZi5mZaa1BFh_VS0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Cities vs. slumlords
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                When a new company acquired her rent-stabilized Brooklyn apartment, Maria de la Rosa refused a buyout. Then came the leaks and the rats.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                According to New York Attorney General Letitia James, it was part of a scheme to oust tenants, flip their apartments, and make bank.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Who’d do such a thing?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Ink Property Group LLC,
                <a style="color: #192733; text-decoration: underline !important;">
                 apparently
                </a>
                . It bought up dozens of units, largely in low-income communities of color.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Tenants were illegally offered buyouts to leave. Those who stayed were harassed —
                <a style="color: #192733; text-decoration: underline !important;">
                 against the law
                </a>
                in NYC — with some watching as their buildings became uninhabitable through construction or neglect.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Ink also:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Lied to banks to get more favorable loans.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Averaged
                 <strong>
                  ~26
                 </strong>
                 housing violations per building, including having lead-based paint.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And now?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Ink will pay up to
                <strong>
                 $1.75m
                </strong>
                to an NYC agency that helps create affordable housing and
                <strong>
                 $400k+
                </strong>
                in restitution to the tenants. Meanwhile, 28 units will return to permanently affordable housing.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While anti-tenant harassment laws don’t solve the nationwide housing crisis or
                <a style="color: #192733; text-decoration: underline !important;">
                 skyrocketing rent
                </a>
                , many municipalities think they can help prevent homelessness.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #192733; text-decoration: underline !important;">
                  California
                 </a>
                 already has anti-tenant harassment laws, with individual cities
                 <a style="color: #192733; text-decoration: underline !important;">
                  adding
                 </a>
                 their own ordinances to further define them.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Case in point:
                </strong>
                A Santa Monica, California, landlord was recently ordered to pay
                <a style="color: #192733; text-decoration: underline !important;">
                 $65k
                </a>
                for illegally harassing and evicting a tenant.
               </p>
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               AROUND THE WEB
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                🤣
                <strong>
                 On this day:
                </strong>
                In 1948, Allen Funt’s “Candid Camera”
                <a style="color: #192733; text-decoration: underline !important;">
                 premiered
                </a>
                . Long before TikTok, the series pranked unsuspecting people before telling them, “Smile! You’re on Candid Camera.”
               </p>
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                🐲
                <strong>
                 Cure boredom:
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                You’re a dragon in this free and funny text-based adventure
                <a style="color: #192733; text-decoration: underline !important;">
                 game
                </a>
                . Make choices, do dragon stuff.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🛕
                <strong>
                 Art:
                </strong>
                Prambanan Temple in Indonesia is a huge and beautiful Hindu temple built in the ninth century. You can explore it online
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 How to:
                </strong>
                The Osborn-Parnes Creative Problem Solving Process is a proven way to come up with effective solutions. Here are its
                <a style="color: #192733; text-decoration: underline !important;">
                 four principles
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐦
                <strong>
                 Aww:
                </strong>
                And now, hungry, hungry
                <a style="color: #192733; text-decoration: underline !important;">
                 hummingbirds
                </a>
                .
               </p>
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             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
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               <img alt="Linkedin meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flinkedin_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLjvS:2-wq4EuUayfwVYFD6Y8HbCgAUMhHZi5mZaa1BFh_VS0" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
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               <p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; text-align: center; line-height: 20px; margin: 0px;">
                (Source:
                <a style="color: #192733; text-decoration: underline !important;" target="_blank">
                 imgflip.com
                </a>
                )
               </p>
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                   <strong>
                    Refer just 3 people
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                   and we’ll start to send some goodies as a thank you.
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                   Spread the news. Help us grow 🌱
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3 years ago - news@thehustle.co
🤓 The LinkedInfluencer boom
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