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               <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 20px 0;">
                What happened when one entrepreneur decided to share all of his crazy, rejected product ideas with the world.
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                This edition of The Hustle was brought to you by
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                     The Hustle
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                    Issue #119
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                    Sunday, August 16, 2020
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                <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 25px;">
                 <strong>
                  The man who has created 100+ pointless inventions
                 </strong>
                </h2>
                <p style="color: #737373; font-family: Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 What happened when one entrepreneur decided to share all of his crazy, rejected product ideas with the world.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
                   Zachary Crockett
                  </a>
                 </strong>
                </p>
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               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 At first glance, Matty Benedetto’s workshop in Burlington, Vermont is the typical inventor’s lair.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Buckets of screws, springs, nuts, and bolts line the shipping-container-sized room. In one corner, there are 5 3D printers and a Glowforge laser cutter; in another, an assortment of spray paint cans and filaments.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But the creations that line his shelves tell a different story.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 On Benedetto’s self-described “wall of unnecessary,” you’ll find a world of whimsy: Pants with transparent pockets that are designed to hold slices of pizza; a mini-bed for an iPhone; a solar-powered t-shirt; gloves fashioned to look like Crocs.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Any serious entrepreneur knows that you shouldn’t create solutions to problems that don't exist. But Benedetto has made a full-time living out of doing just that.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto’s inventions are partly a critique of modern capitalism. But they’re also a call to action — a reminder that we should all put our ideas out into the world, no matter how zany they may be.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  A 14-year-old businessman
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto got his start as an entrepreneur back in 2004, at the ripe age of 14.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 A self-proclaimed winter sports nut, the New Yorker spent much of his free time on the popular ski forum,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Newschoolers
                  </u>
                 </a>
                 , where some posters formed a “crotchet cult” and encouraged each other to make their own ski wear.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 With some mom-assisted training, Benedetto started crocheting beanies for his friends. Soon, he was getting so many requests that he decided to launch his own business.
                </p>
               </td>
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                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fski_20200816043801.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMWr:K4KdUeDRc1C28-Jq9-D7-ft_KeH11F_koJaM0swPHHs" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Matty Benedetto sporting some of his early ski wear (Ida Benedetto)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 At 15, he gathered up his savings from a summer lifeguard job, formed an LLC, and built a website. Using Alibaba, he formed a manufacturing partnership overseas and began outsourcing his beanie production to China.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “I remember rolling up to the seaport to pick up my first order,” he says. “It was just me and my mom in an SUV, surrounded by all these massive shipping containers and corporate trucks. We barely fit everything in the car.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto grew the company into a premier ski brand, which he ran out of his dorm room while studying marketing at Saint Michael’s College in Vermont.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 When sales eventually flatlined, he pivoted the company into a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   tech accessory brand
                  </u>
                 </a>
                 . Capitalizing on his textile connections, he was one of the first retailers to market and sell those now-ubiquitous colorful woven iPhone cables.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But in February of 2019, with his suppliers virtually
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   shut down
                  </u>
                 </a>
                 for Chinese New Year’s, the beanie bro began to ruminate on old discarded ideas.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Along my journey as an entrepreneur, I’d had all these
                 <em>
                  completely
                 </em>
                 crazy, out-there ideas I’d written down in the notes app on my phone — products that served no purpose whatsoever, and were so dumb that I’d never dared to make them,” he says. “But I figured, ‘Why not just put them out there?’”
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  The useless invention influencer
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The products on Benedetto’s list shared a theme: They
                 <strong>
                  solved non-existent problems
                 </strong>
                 .
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He started off with a pair of chopsticks that snap onto the bottom of Apple Airpods.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto bought a 3D printer, taught himself how to use Fusion 360 (a 3D design program), and had the final product printed out in a few days. He posted his invention to
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Reddit
                  </u>
                 </a>
                 , with the caption, “I like to design products for fun that no one is asking for.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Miraculously, the post hit the front page of the social site and garnered
                 <strong>
                  54k
                 </strong>
                 upvotes.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsticks_20200816043848.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMWr:K4KdUeDRc1C28-Jq9-D7-ft_KeH11F_koJaM0swPHHs" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Benedetto’s AirSticks — the first of many pointless inventions (Matty Benedetto)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto acted quickly on his front-page fame. Under the moniker Unnecessary Inventions, he launched a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   website
                  </u>
                 </a>
                 , an
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Instagram
                  </u>
                 </a>
                 , and a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   YouTube
                  </u>
                 </a>
                 account and began building as many as 7 new inventions each week.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 More than a year later, Benedetto has cranked out 187 “unnecessary” inventions. Among his hits:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Hoverbrella
                   </u>
                  </a>
                  : A mini umbrella attachment for a drone.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The FurRoller
                   </u>
                  </a>
                  : A device that covers your clothes with fake animal hair so you can pose as a dog owner/lover.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Sobbing Spectacles
                   </u>
                  </a>
                  : A pair of glasses with built-in sponges to collect tears.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The FingerBeanies
                   </u>
                  </a>
                  : A set of mini beanies that cover just your fingertips.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Avocado on a Stick
                   </u>
                  </a>
                  : A more efficient way for millennials to make avocado toast.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Century Charger
                   </u>
                  </a>
                  : A 100-foot iPhone cable.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Cuisine Curtain
                   </u>
                  </a>
                  : A cloth that attaches to your nose and covers your mouth, allowing you to “eat in privacy.”
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    StubStoppers
                   </u>
                  </a>
                  : A pair of mini hardhats that protect your toes.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Kazuul
                   </u>
                  </a>
                  : A vape pen that doubles as a kazoo.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    SuperSolar Shirt
                   </u>
                  </a>
                  : A t-shirt with a built-in charging solar panel.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Chip-Xractor
                   </u>
                  </a>
                  : A suction device that retrieves the last chip from a Pringles can.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The Mixer Mask
                   </u>
                  </a>
                  : A face mask that doubles as a beer receptacle.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    belt buckle
                   </u>
                  </a>
                  that doubles as a bubble wrap popper.
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 His process is quick and cheap: The typical invention costs around $5-$20 in 3D printer filament and takes anywhere from a few hours to a few days to produce. Once it’s done, he takes it out for a spin in public to make sure it’s functional.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “I’m not an engineer,” he says. “I really just kind of hack it together. Sometimes, I have to stand still while taking a photo, or the whole thing will fall apart.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 This small investment has landed him viral internet fame, guest appearances on talk shows, and more than 2m followers across his social channels. One invention — a pair of
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   gloves
                  </u>
                 </a>
                 fashioned to look like a pair of Crocs — even earned him a cease and desist letter. (He later had to change the name from “Croc Gloves” to “Gator Gloves.”)
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcrocs-letter_20200816043925.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMWr:K4KdUeDRc1C28-Jq9-D7-ft_KeH11F_koJaM0swPHHs" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Benedetto proudly displays a cease and desist letter he received from Crocs (Matty Benedetto)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 On a typical day, he’s up at 5:30am and in his mad scientist lab by 8. He’ll spend the day mocking up designs, printing out plastic parts, and photographing the final inventions with a makeshift camera setup.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 When I called him on a recent Tuesday afternoon, he was working on his latest project: An attachment that allows you to use your shoe as a cupholder while sitting cross-legged. A few days later, it had
                 <strong>
                  26k
                 </strong>
                 likes on Instagram.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 How does he come up with such ridiculous ideas?
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “These inventions are all I ever think about,” he says. “It could be the smallest little thing that happens in my daily life — walking down the street and seeing someone do something a very particular way. A lot of it is just observing human behavior.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The key, he says, is to find some tiny issue that people can relate to — something so insignificant that it doesn’t warrant any kind of innovation — and iterate an extremely overwrought solution.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmontage_20200816044010.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMWr:K4KdUeDRc1C28-Jq9-D7-ft_KeH11F_koJaM0swPHHs" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 An array of Benedetto’s inventions (Matty Benedetto)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 A crucial aspect of Benedetto’s inventions is that they’re typically
                 <strong>
                  not
                 </strong>
                 for sale.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He makes a full-time living primarily through brand partnerships with the likes of Call of Duty, DoorDash, and the Almond Board of California, who pay him to create custom unnecessary inventions. Recently, Bud Light requested an iPhone case with a fold-out cup holder.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He says 2 of these deals per month comfortably make up a full-time living.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “I’m more like a marketing studio than an influencer,” he says. “I make a standalone campaign around one specific item, rather than smiling with some gummy bears that make your hair grow.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He’s only recently experimented with parlaying one of his inventions — a coffee table that doubles as a jigsaw puzzle — into a sellable product. A
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Kickstarter
                  </u>
                 </a>
                 for the project has raised nearly $100k so far, 10x his initial goal.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “The key to this whole thing is just having fun and remembering it’s all a big joke,” he says. “But at the end of the day, I still have to take it seriously enough to pay my bills.”
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  The art of chindōgu
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 While Benedetto introduced unnecessary inventions to a young, digital-savvy audience, he didn’t pioneer the concept. That distinction goes to one
                 <strong>
                  Kenji Kawakami
                 </strong>
                 .
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Back in the early 1990s, Kawakami was the editor of a Japanese home shopping magazine called Mail Order Life, a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Sharper Image
                  </u>
                 </a>
                 -esque catalog that marketed expensive gadgets to suburban housewives.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In the blank back pages of the publication, Kawakami would jokingly include his
                 <em>
                  own
                 </em>
                 useless creations, which he dubbed “
                 <strong>
                  chindōgu
                 </strong>
                 ” (roughly “weird tool” in English).
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The inventions — which included the likes of a solar-powered flashlight, a zen kitty litter box, and a precursor to the selfie stick — gained a cult following in Japan. With the help of an American journalist, Kawakami launched the
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   International Chindōgu Society
                  </u>
                 </a>
                 and spread the gospel of useless inventions across the world.
                </p>
               </td>
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              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Kenji Kawakami demonstrates two of his inventions: A "Hayfever Hat” that dispenses toilet paper, and an alarm clock designed to keep users awake. (Photo by YOSHIKAZU TSUNO/AFP via Getty Images)
                </p>
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                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Kawakami, who was a radical student protester in the 1970s, has said that Chindōgu is a rebellion against the tyranny of consumerism. “I despise materialism and how everything is turned into a commodity,” he once
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   told
                  </u>
                 </a>
                 a reporter.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Over the years, he refused to capitalize on the success of Chindōgu, donating proceeds from books to charity. Profit was counter to his vision.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Benedetto’s iteration of the concept isn’t as anarchist — but it’s still at least partially a critique of the stuff that clogs the arteries of the modern e-commerce landscape.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “When people see my stuff pop up in their Instagram feeds, they often think they’re ads for real products,” he says. “But what I’m really doing is making fun of all the stupid products that
                 <em>
                  actually
                 </em>
                 exist — the type of stuff you see for sale on Wish.com and wonder, ‘Who pays money for this crap?’”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But Benedetto also hopes that Unnecessary Inventions can serve as a call to action for gun-shy entrepreneurs.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “None of this would’ve happened if I didn’t just put it out there,” he says. “Just start something and share it with the world. Trust me: Nothing is too stupid.”
                </p>
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