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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Lollipop arbitrage, the NBA’s startup incubator, an unusual tango, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   An Italian villa that may have inspired Disney’s
                   <em>
                    The Little Mermaid
                   </em>
                   is on the market. The property has nine bedrooms, six bathrooms, and a wealth of sea-facing views, but the price is only available upon application.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Music:
                    </strong>
                    TikTok’s next big thing.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    How lollipop arbitrage works.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     The NBA:
                    </strong>
                    A startup incubator?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    TikTok animal facts, mentor tips, an unusual tango, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Juliet and Jacob discuss how the stars aligned perfectly for TikTok to take on Spotify. Plus: Tinder’s Metaverse plans, a $90m
                   <em>
                    Batgirl
                   </em>
                   dud, and more.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="TikTok logo with musical notes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftiktok.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oJZ4O:rhx2lWTZN7om30oouDvuOGKz2_tGchOuBNjKCqXHZOs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                TikTok’s grand plans to take over our ears
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Wanna ruin someone’s day? Send ‘em “Twinkle Twinkle Little Bitch,” one of the more viral TikTok-era songs of late.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                A top comment on
                <a style="color: #192733; text-decoration: underline !important;">
                 the track
                </a>
                is a request to “unrelease it.” It’s also now a trend to ironically
                <a style="color: #192733; text-decoration: underline !important;">
                 watch TV
                </a>
                on your phone at concerts when it’s performed.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But look at the numbers and the song’s a hit, and yet another reason why TikTok’s laser-focused on music as its next frontier.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 For the last couple years…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … the trend for many has been to hear a song on TikTok, then listen to it on Spotify. TikTok is, in fact,
                <em>
                 that
                </em>
                much better at discovery:
                <a style="color: #192733; text-decoration: underline !important;">
                 63% of users
                </a>
                discover new music on TikTok before any other platform.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                As a result, TikTok finds itself in a position where it should probably just start hosting music itself.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And it’s already starting
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Abroad, in India, Brazil, and Indonesia, TikTok operates an app called Resso, which is like a more social Spotify.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Stateside,
                <em>
                 Insider
                </em>
                recently
                <a style="color: #192733; text-decoration: underline !important;">
                 spotted
                </a>
                a trademark filing for a “TikTok Music” app. Yesterday,
                <em>
                 TechCrunch
                </em>
                <a style="color: #192733; text-decoration: underline !important;">
                 reported
                </a>
                similar filings in the UK, Singapore, New Zealand, Mexico, Malaysia, and Costa Rica.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Interestingly,
                </strong>
                a trend
                <a style="color: #192733; text-decoration: underline !important;">
                 we’ve seen
                </a>
                among social apps, eloquently dubbed “TikTokification,” is clearly happening in the audio space as well:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Just this week, Audacy bought Moonbeam, a TikTok-style podcast app whose CEO we
                 <a style="color: #192733; text-decoration: underline !important;">
                  interviewed
                 </a>
                 last year.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Last week, Snap
                 <a style="color: #192733; text-decoration: underline !important;">
                  announced
                 </a>
                 a fund for musicians who distribute sounds on Snapchat.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And Spotify, the big tuna who’s long-struggled with discovery,
                 <a style="color: #192733; text-decoration: underline !important;">
                  is testing
                 </a>
                 TikTok-style features.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With all these wannabes, TikTok must have “Twinkle Twinkle Little Bitch” stuck in its head.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 After the bell:
                </strong>
                Lucid Group shares dropped
                <a style="color: #192733; text-decoration: underline !important;">
                 ~12%
                </a>
                after the EV maker cut its production forecast from 12k-14k cars in 2022 to 6k-7k.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Coming down:
                </strong>
                US gas prices have
                <a style="color: #192733; text-decoration: underline !important;">
                 dropped
                </a>
                for 50 consecutive days, nearing an average of $4/gallon. The falling prices have been attributed to lessened demand due to slowing growth across the global economy.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Breakups:
                </strong>
                Tinder
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                it will curtail its metaverse dating ambitions and ditch plans to offer an in-app currency called Tinder Coins. CEO Renate Nyborg also announced she will leave the position after less than a year in the role.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Meta
                </strong>
                is reportedly testing a new livestreaming platform, called
                <a style="color: #192733; text-decoration: underline !important;">
                 Super
                </a>
                , where influencers can interact with followers and earn money.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Uh, what?
                </strong>
                Warner Bros. decided to dump and
                <a style="color: #192733; text-decoration: underline !important;">
                 never release
                </a>
                a nearly complete $90m
                <em>
                 Batgirl
                </em>
                film, citing a strategic shift for the DC Universe and HBO Max.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fighting back:
                </strong>
                Eleven golfers who were suspended for joining the Saudi-backed LIV Golf circuit are filing an antitrust
                <a style="color: #192733; text-decoration: underline !important;">
                 lawsuit
                </a>
                against the PGA Tour. The suit aims to loosen the PGA Tour’s rules to give players more flexibility around where they play.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Oh, neat:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 This Trends article
                </a>
                covers four nifty NFT startup ideas across vending machines, student-athletes, subscriptions, and insurance.
               </p>
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               chart
              </td>
             </tr>
             <tr>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="lollipop arbitrage scheme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdum_dums.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oJZ4O:rhx2lWTZN7om30oouDvuOGKz2_tGchOuBNjKCqXHZOs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Singdhi Sokpo
               </p>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The Dum Dum discount dilemma
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Dum Dums, the unofficial lollipop of pediatricians everywhere, are in a bit of a pickle.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Spangler Candy Co., the 115-year-old family business that owns the brand, recently noticed Amazon listings for its lollipops at a
                <a style="color: #192733; text-decoration: underline !important;">
                 lower price
                </a>
                than theirs, per
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Spangler’s investigation…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … revealed an Amazon arbitrage scheme that’s growing in popularity.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Sellers list a 400-pack of Dum Dums on Amazon for $25, $1 less than Spangler’s price.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 When a customer makes an order, the seller orders a 500-pack from Sam’s Club for $15.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Sellers then drop-ship the pops to the customer directly from Sam’s Club, profiting ~$6 after fees.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The predicament exposes the lax regulation of Amazon’s marketplace, and with Google searches for “Amazon dropshipping” up 50% YoY, it’s not just lollipops.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Even with Sam’s Club’s discount,
                </strong>
                if you’re looking for the best deal on Dum Dums, it’s hard to beat the doctor’s office.
               </p>
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               LISTEN
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                </a>
               </center>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The best podcast ever? We got that
               </h2>
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                Of all the pods you could plug into, this one is different.
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                Trust us now and thank us later.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It’s made just for you.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Actually,
                <em>
                 by
                </em>
                you.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Understand?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                You will soon.
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               NBAccelerator
              </td>
             </tr>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="VR basketball" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbasketball_VR.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oJZ4O:rhx2lWTZN7om30oouDvuOGKz2_tGchOuBNjKCqXHZOs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why’d the NBA launch a startup incubator?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                From wearables to VR, there’s a wide range of new tech that can help athletes step up their game.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But unless they’re plugged in, players may not know about it.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Enter
                <a style="color: #192733; text-decoration: underline !important;">
                 NBA Launchpad
                </a>
                — a startup incubator investing in next-gen tech for the basketball community.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What kind of tech?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Not the three-point-shot-sinking
                <a style="color: #192733; text-decoration: underline !important;">
                 Japanese robot
                </a>
                kind. Instead, Launchpad looks at startups in four areas: injury prevention, youth player performance, mental health, and referee training (yes, please).
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s how it
                <a style="color: #192733; text-decoration: underline !important;">
                 works
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Startups apply in one of those categories.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The NBA holds a “selection day” (think “Shark Tank,” but NBA).
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Finalists run a six-month pilot with the NBA’s resources at their disposal.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                This year’s
                <a style="color: #192733; text-decoration: underline !important;">
                 finalists
                </a>
                include an adaptive ankle brace, a VR training platform, and a breathwork app.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The NBA’s goal…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … is to eventually offer these products to players and refs to improve performance and quality of play.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Some teams — ahem, the Knicks — may need them more than others.
               </p>
              </td>
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             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oJZ4O:rhx2lWTZN7om30oouDvuOGKz2_tGchOuBNjKCqXHZOs" width="26"/>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎵
                <strong>
                 On this day:
                </strong>
                In 2017, Luis Fonsi’s “Despacito” became the
                <a style="color: #192733; text-decoration: underline !important;">
                 most-watched
                </a>
                YouTube video of all time at 3B+ views, overtaking Wiz Khalifa and Charlie Puth’s “See You Again.” Today, it’s… “Baby Shark Dance.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐊
                <strong>
                 That’s interesting:
                </strong>
                Mamadou Ndiaye, famous on TikTok for “ruining” animals,
                <a style="color: #192733; text-decoration: underline !important;">
                 explains
                </a>
                the origin of his obsession with weird animal facts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                💃
                <strong>
                 Wow:
                </strong>
                Two dancers
                <a style="color: #192733; text-decoration: underline !important;">
                 tango
                </a>
                to a song absolutely no one was expecting.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 How to:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Be a mentor
                </a>
                to others without burning yourself out in the process.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐠
                <strong>
                 Aww:
                </strong>
                And now, a magnificent
                <a style="color: #192733; text-decoration: underline !important;">
                 fish
                </a>
                .
               </p>
              </td>
             </tr>
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              </td>
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           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
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              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="TikTok music app meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspotify_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oJZ4O:rhx2lWTZN7om30oouDvuOGKz2_tGchOuBNjKCqXHZOs" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
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               <p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; text-align: center; line-height: 20px; margin: 0px;">
                Gulp. (Source:
                <a style="color: #192733; text-decoration: underline !important;" target="_blank">
                 imgflip.com
                </a>
                )
               </p>
              </td>
             </tr>
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              </td>
             </tr>
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              </td>
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           </td>
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                 <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  SHARE THE HUSTLE
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                 <td style="padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Hey. Stop keeping us a secret.
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                   <strong>
                    Refer just 3 people
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                   and we’ll start to send some goodies as a thank you.
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                   Spread the news. Help us grow 🌱
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                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                    Share The Hustle 🤠 →
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                   Or copy this custom referral link:
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                    https://thehustle.co/join/?ref=950fce10a7
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                   Your referral count: 0
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            ,
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             Rob Litterst
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            , and
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             Samir Javer
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            .
            <br/>
            Editing by: Mark “Wolf of Cream Soda Dum Dums” Dent.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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