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Why you shouldn't switch to Help Scout
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Do you need to switch? Or do you just want to burn it all down?
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<strong>
Oozing character and charm*
</strong>
</h2>
<blockquote style="mso-line-height-rule:exactly; line-height:175%">
</blockquote>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Your home is too small, too poorly laid out. It’s time to go. So you put it on the market and begin the arduous task of preparing to move. The estate agents come through with their stylists and photographers to do their thing.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Suddenly, your place looks incredible. Clean, uncluttered, filled with light and space. Exactly the sort of home you’re looking to move into!**
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
It’s a combination of two things.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
1. The deceptiveness of real estate photography with its wide angle lenses and
<a data-hs-link-id="0" data-hs-link-id-v2="/uXTVTQ4" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
hilariously fake grass
</a>
.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
2. All the effort of tidying up and removing
<em>
stuff
</em>
from the home. Of course your home can be beautiful and tidy when you don’t actually need to live in it every day.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Inevitably, you’ll face the exact same problem with whichever place you end up in next. The lived reality is always messier than the advertised dream, whether it’s your real estate or your teammate or your customer satisfaction rate.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Switching software tools, for example, might seem like the answer to all your problems. And far be it from me to tell you not to
<a data-hs-link-id="0" data-hs-link-id-v2="OSCNH3xv" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
switch to Help Scout
</a>
…just do it for the right reasons.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
The temptation to burn it all down and start fresh is powerful. To clear out all the junk, take what’s left, and move into a beautiful, modern tool that will solve all your problems. The idea is intoxicating.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
But a major factor in a successful tool change is all the hard graft of figuring out exactly what you need, removing the cruft that accumulates over years of daily usage. The automations to handle situations that no longer occur, the saved replies for long-resolved issues, the documents still owned by Dave #2 who's been gone since pre-Covid times.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
If you spend the time to clean those up, to shift things around to suit your current team goals and capabilities, you might find you don’t need to move at all.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Or you might take a look at your scrubbed clean setup and know for sure it’s time to make the switch, and now you're in a place to move quickly. Making good decisions about which tools to use and when to use them is a critical part of building a customer-centric business.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
Choose your tools because they will make it easier to build the type of business you want, and they’ll
<a data-hs-link-id="0" data-hs-link-id-v2="G/ZCltzO" style="color:#304ddb; text-decoration:none !important" target="_blank">
outlast the novelty effect benefits
</a>
that almost any old change can bring.
</p>
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3 good reasons to switch tools:
</h2>
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When you can save significant money while retaining capabilities.
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
When you can significantly reduce the friction and effort of daily work.
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
When you find a tool that aligns better with both your values and business needs.
</li>
</ol>
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<!--Help Scout - Text Module -->
<!-- Notes: -->
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Standard ITW text styles:
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font-style: normal;
font-weight: normal;
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line-height: 1.6;
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color: #304DDB !important;
text-decoration: none !important;
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
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<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
<br/>
*
<em>
And also black mold.
</em>
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
**
<em>
Except for the time my apartment home was listed as “a beachside shack”. It had seen better days. And better neighbors.
</em>
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
<em>
</em>
</p>
</div>
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Mat Patterson
<br/>
<span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
Help Scout
</span>
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<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
</div>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524469639373" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Row Module -->
<!-- Notes: -->
<!--
- Image is 285px wide - but flexible height
-->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
">
<tbody>
<tr>
<td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
<div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
<!--[if mso]>
<table role="presentation" width="100%" dir="rtl">
<tr>
<td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-image-wrapper">
<a data-hs-link-id="0" data-hs-link-id-v2="2kg08cmG" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="switch-help-desk" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fswitch-help-desk.png%253Fwidth%253D520%2526height%253D292%2526upscale%253Dtrue%2526name%253Dswitch-help-desk.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgyNzExOH0:1uk0Mi:437_SWGXu3d-idJWboSniJ0npugYDr1Yw6FkfZ7D-2Y" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
</a>
</div>
</div>
<!--[if mso]>
</td>
<td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17524469639373_" style="color: inherit; font-size: inherit; line-height: inherit;">
9-Step Guide to Switching Help Desks
</div>
<a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="ep+wWLYy" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
Look at me so young!
<span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
›
</span>
</a>
</div>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
@media all and (max-width: 599px) {
.hs-row-text-wrapper {padding: 25px 25px 0px 25px !important; width: 100% !important; max-width: 85% !important;}
.hs-row-text-column {max-width: 450px !important;}
.hs-row-image-column {max-width: 450px !important;}
.hs-row-image-wrapper {padding: 0 10px !important;}
.hs-row-image {width: 100% !important;}
}
@media all and (min-width: 600px) {
.hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
}
</style>
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524481371014" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Row Module -->
<!-- Notes: -->
<!--
- Image is 285px wide - but flexible height
-->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
">
<tbody>
<tr>
<td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
<div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
<!--[if mso]>
<table role="presentation" width="100%" dir="rtl">
<tr>
<td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-image-wrapper">
<a data-hs-link-id="0" data-hs-link-id-v2="Zi9M3QwR" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="best-tools" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fbest-tools.png%253Fwidth%253D1040%2526height%253D520%2526upscale%253Dtrue%2526name%253Dbest-tools.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgyODY1Nn0:1uk0Mi:f8N12HTknAq33K6wKLGV8NZbJUd7o7VkP8lY-YXT41E" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
</a>
</div>
</div>
<!--[if mso]>
</td>
<td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17524481371014_" style="color: inherit; font-size: inherit; line-height: inherit;">
The best tools for your team
</div>
<a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="dY8FtwvA" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
We did the research
<span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
›
</span>
</a>
</div>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
@media all and (max-width: 599px) {
.hs-row-text-wrapper {padding: 25px 25px 0px 25px !important; width: 100% !important; max-width: 85% !important;}
.hs-row-text-column {max-width: 450px !important;}
.hs-row-image-column {max-width: 450px !important;}
.hs-row-image-wrapper {padding: 0 10px !important;}
.hs-row-image {width: 100% !important;}
}
@media all and (min-width: 600px) {
.hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
}
</style>
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17542600016901" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Row Module -->
<!-- Notes: -->
<!--
- Image is 285px wide - but flexible height
-->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
">
<tbody>
<tr>
<td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
<div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
<!--[if mso]>
<table role="presentation" width="100%" dir="rtl">
<tr>
<td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-image-wrapper">
<a data-hs-link-id="0" data-hs-link-id-v2="vua7Apoh" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="knowledge-base-maintenance" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fknowledge-base-maintenance.png%253Fwidth%253D520%2526height%253D292%2526upscale%253Dtrue%2526name%253Dknowledge-base-maintenance.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzMDIxM30:1uk0Mi:hAjYo2cHVrXUxHLrB-wSnKuzYryf2wnOaosb0sTdEgY" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
</a>
</div>
</div>
<!--[if mso]>
</td>
<td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
<![endif]-->
<div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
<div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17542600016901_" style="color: inherit; font-size: inherit; line-height: inherit;">
Knowledge Base Maintenance
</div>
<a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="qkczhAzb" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
A Practical Framework
<span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
›
</span>
</a>
</div>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
@media all and (max-width: 599px) {
.hs-row-text-wrapper {padding: 25px 25px 0px 25px !important; width: 100% !important; max-width: 85% !important;}
.hs-row-text-column {max-width: 450px !important;}
.hs-row-image-column {max-width: 450px !important;}
.hs-row-image-wrapper {padding: 0 10px !important;}
.hs-row-image {width: 100% !important;}
}
@media all and (min-width: 600px) {
.hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
}
</style>
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524482093395" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - 30px Spacer Module -->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
</div>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17421670910719" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Secondary Module -->
<!-- Notes: -->
<!--
- This is a combination of the text module and button module
- The illustrations had whitespace around them so custom padding is used to make it appear aligned
- The button only supports left alignment
-->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin-bottom: 30px; width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; padding: 0px 10px; border-radius: 4px; border-collapse: collapse;
background-color: #faf8f7;
">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<!-- Text Module -->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;">
<tbody>
<tr>
<td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17421670910719_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; mso-line-height-rule:exactly; line-height:1.3 !important; font-size:24px !important; margin-top:30px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:500 !important; margin-bottom:12px !important">
Want to share this newsletter?
</h2>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:12px !important">
Send them a link using the button below, or
<a data-hs-link-id="0" data-hs-link-id-v2="x9gA44Ny" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
encourage people to signup for their own copy right here
</a>
.
</p>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<!-- Buttons Module -->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 600px; width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td class="hs-buttons-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 35px 12px 35px">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<!-- CTA Button 1 -->
<!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://email.helpscout.com/switching-tools" style="height:50px;v-text-anchor:middle;width:200px;color:#ffffff !important;text-decoration:none;" arcsize="10%" stroke="f" fillcolor="#304DDB">
<w:anchorlock/>
<center>
<![endif]-->
<a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="0" data-hs-link-id-v2="NgBQqZ8C" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; line-height:1; text-decoration:none !important" target="_blank">
<span style="color: #ffffff !important;">
<font color="#ffffff">
View this newsletter as a web page
</font>
</span>
</a>
<!--[if mso]>
</center>
</v:roundrect>
<![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-richtext-wrapper p {margin-bottom: 18px !important; }
.hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important; }
.hs-richtext-wrapper a:hover, .hs-richtext-wrapper a:focus, .hs-richtext-wrapper a:active {color: #263AAD !important;}
.hs-richtext-wrapper h1 {line-height: 1.2 !important; font-size: 32px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important; color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
.hs-richtext-wrapper h2 {line-height: 1.3 !important; font-size: 24px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important; color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
.hs-richtext-wrapper li {margin-bottom: 20px !important; padding-left: 10px;}
.hs-richtext-wrapper h1 em { font-weight: 500 !important; }
.hs-primary-button:hover, .hs-primary-button:active, .hs-primary-button:focus {
background-color: #263AAD !important;
}
.hs-secondary-button:hover, .hs-secondary-button:active, .hs-secondary-button:focus {
color: #263AAD !important;
}
@media all and (max-width: 479px) {
.hs-richtext-wrapper { padding: 0px 25px 12px 25px !important; }
.hs-buttons-wrapper {padding: 0px 25px 12px 25px !important;}
.hs-illustration-wrapper {padding: 15px 25px 0px 13px !important;}
}
@media all and (min-width: 480px) {
.hs-richtext-wrapper { padding: 0px 50px 12px 50px !important; }
.hs-buttons-wrapper {padding: 0px 50px 12px 50px !important;}
.hs-illustration-wrapper {padding: 15px 50px 0px 38px !important;}
}
@media (prefers-color-scheme: dark ) {
.hs-primary-button {
color: #ffffff !important;
}
}
[data-ogsc] .hs-primary-button {color: #ffffff !important;}
</style>
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Footer Module -->
<!-- Notes: -->
<!--
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/
-->
<!--1st table is a container table giving the full width background color primarily -->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="hs-footer-container" role="presentation" style="background-color: #FFFFFF; width: 100%; border-collapse: collapse;" width="100%">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 15px 10px 15px; width:100%" width="100%">
<!-- Container table which primarily gives us the 500px container width -->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 500px; width: 100%; border-collapse: collapse;" width="100%">
<tbody>
<tr>
<td class="hs-footer-logo-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
<!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
<a data-hs-link-id="0" data-hs-link-id-v2="/ZepYRJ0" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="mark" height="30" loading="" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fmark.png%253Fheight%253D240%2526upscale%253Dtrue%2526name%253Dmark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzMTYzNn0:1uk0Mi:T-6QRZ2uIg6UvsRG4vYEkwAOEHscclpYQj7yv_mDgf4" style="outline:none; text-decoration:none; border:none; width:auto; height:30px" width="auto"/>
</a>
</td>
</tr>
<tr>
<td class="hs-footer-address-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; border-bottom:1px solid #F1F3F5" width="100%">
<!-- Two tables here to manage the address area and social media graphics -->
<!-- Table one has the address, unsubscribe and view as webpage links -->
<table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 76.2%; min-width: 300px; border-collapse: collapse;">
<tbody>
<tr>
<td class="hs-footer-address" style="word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
68 Harrison Ave Ste 605
<br/>
PMB 78505 • Boston, MA 02111
<br/>
<a data-hs-link-id="0" data-hs-link-id-v2="HG7cm00S" data-viewaswebpage="true" style="color:#314351 !important; text-decoration:underline !important" target="_blank">
view in your web browser
</a>
|
<a data-hs-link-id="0" data-hs-link-id-v2="qjPJqCop" data-unsubscribe="true" style="color:#314351 !important; text-decoration:underline !important" target="_blank">
unsubscribe
</a>
</td>
</tr>
</tbody>
</table>
<!-- Table two has the Social Media Logos -->
<table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="min-width: 131px; width: 23.8%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
<!-- Twitter logo-->
<a data-hs-link-id="0" data-hs-link-id-v2="x+Gd4KBL" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="Twitter-1" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTwitter-1.png%253Fwidth%253D198%2526height%253D160%2526upscale%253Dtrue%2526name%253DTwitter-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzNDA5Mn0:1uk0Mi:knLPp99LSAxpd9ruF_r-N4RwD6mAxTScNvEkOIIvGss" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
</a>
</td>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
<!-- Facebook logo-->
<a data-hs-link-id="0" data-hs-link-id-v2="joAnq744" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="Facebook-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFacebook-sq.png%253Fwidth%253D160%2526height%253D160%2526upscale%253Dtrue%2526name%253DFacebook-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzNTU5MX0:1uk0Mi:fgEJGFPJ9gA6Pv-uUNR4cdAVNYIm1x9koUOtNvuxXpI" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
</a>
</td>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
<!-- Linked In logo-->
<a data-hs-link-id="0" data-hs-link-id-v2="d/TgnBbs" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="LinkedIn-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FLinkedIn-sq.png%253Fwidth%253D162%2526height%253D160%2526upscale%253Dtrue%2526name%253DLinkedIn-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzNzA1M30:1uk0Mi:HE8msO5lFA76SFVKcizNU1k7g4FfXN6L2ILBXz4F_dk" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
</a>
</td>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
<!-- Instagram logo-->
<a data-hs-link-id="0" data-hs-link-id-v2="V7abSKZq" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="Instagram-sq" height="20" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FInstagram-sq.png%253Fwidth%253D162%2526height%253D162%2526upscale%253Dtrue%2526name%253DInstagram-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDgzODQ5fQ:1uk0Mi:gccVKgwcNstF8lt127TxW4LcTjKyHdslcGnqRD7oOMs" style="outline:none; text-decoration:none; border:none; height:20px; width:auto" width="auto"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-top:20px" width="100%">
<!-- Three tables to manage the Scribble image, Made by... and the copyright text -->
<!-- Table one has the scribble image (Commented out for Evolution Project)
<table role="presentation" border="0" cellpadding="0" cellspacing="0" align="left" style="margin-top: 4px; width: 10%; min-width: 60px; border-collapse: collapse;">
<tr>
<td>
<img src="https://fs.hubspotusercontent00.net/hubfs/2760806/hs-scribble.png" alt="hs-scribble" loading="lazy" width="222" height="61" style="height: 15px; width: auto;">
</td>
</tr>
</table>
-->
<!-- Table two has the Created by text -->
<table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 67.3%; min-width: 310px; border-collapse: collapse;">
<tbody>
<tr>
<td class="hs-footer-madeby" style="word-break:break-word; padding-bottom:10px; color:#405261; font-weight:600; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
<span style="font-weight: 400;">
The only
</span>
people-first
<span style="font-weight: 400;">
customer support platform.
</span>
</td>
</tr>
</tbody>
</table>
<!-- Table three has the copyright text -->
<table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="min-width: 120px; width: 32%; border-collapse: collapse;">
<tbody>
<tr>
<td class="hs-footer-copyright" style="word-break:break-word; padding-bottom:10px; color:#405261; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
© 2025 Help Scout
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<style type="text/css">
@media (prefers-color-scheme: dark ) {
.hs-footer-container {
background-color: #1E1E1E;
}
.hs-footer-address {
color: #A7B3BE;
}
.hs-footer-madeby {
color: #D1DAE3;
}
.hs-footer-copyright {
color: #A7B3BE;
}
}
/* data-ogsc tag targets Outlook email clients */
[data-ogsc] .hs-footer-container {
background-color: #1E1E1E;
}
[data-ogsc] .hs-footer-address {
color: #A7B3BE;
}
[data-ogsc] .hs-footer-madeby {
color: #D1DAE3;
}
[data-ogsc] .hs-footer-copyright {
color: #A7B3BE;
}
[data-ogsc] .hs-footer-address-wrapper {
border-bottom: 1px solid #000000;
}
/* Tweak the padding up on screens larger than 600px */
@media all and (min-width: 600px) {
.hs-footer-address {
padding-bottom: 40px !important;
}
.hs-footer-copyright {
text-align: right !important;
}
}
</style>
</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_165629046000314" style="color: inherit; font-size: inherit; line-height: inherit;">
<div style="overflow:hidden">
<table align="right" cellpadding="0" cellspacing="0" class="hse-pre-header hse-secondary" role="presentation" style="text-align:right; font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0" width="100%">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
<p style="margin-bottom:18px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important">
<a data-hs-link-id="1" data-hs-link-id-v2="ysmnUYuk" style="text-decoration:none !important; display:none; color:#1292ee" target="_blank">
View in browser
</a>
</p>
</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
<!--[if gte mso 9]></td></tr></table><![endif]-->
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
<img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fe3t%252FCto%252F5A%252B113%252FckxP204%252FVWSc_B3MjvrRW5hl1GY8sgn9GW8GDvjX5zYfNhW7MjfhL3D7Bqj112/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTQ1NzIxNDQuNDg0MDA2Nn0:1uk0Mi:U_n7PA0XxJejcs1NCWUT2eQ4Ij9i_mkwHaViYZ0yFLU" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important" width="1"/>
</body>
</html>
1 day, 2 hours ago - yourfriends@helpscout.com
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