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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Financing tips, a bill for EVs, the arrival fallacy, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   Someone in Indiana converted a high school gym into a house, and it just sold for $300k. The kitchen is fully equipped with a refrigerator, dishwasher, and free throw line.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Out of whack:
                    </strong>
                    The work-life balance.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Amazon’s smart house.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Climate bill:
                    </strong>
                    There’s good news and bad news.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    An epic resignation, the “arrival fallacy,” a baffling puzzle, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear about the newest addition to Amazon’s robo-fleet, data showing America’s peculiar work-life balance, Netflix’s gaming struggles, and more.
                  </p>
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               The big idea
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                <img alt="working around the clock" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fworklife.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLMVe:Lz4sS3Svj0Cs9DcMRyjTzZJvnj-b9lOCGlssMpKYTPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The work-life balance is out of whack
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Something odd is happening in the corporate world.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Work-from-home is widespread and unlimited vacation policies abound. The “work-life balance” should be more balanced than ever. But is it?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Let’s look at vacations
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Fifty-seven percent of Americans vacationed in the past year, the highest rate since 2009, per
                <a style="color: #192733; text-decoration: underline !important;">
                 data
                </a>
                from Allianz Partners USA. But look deeper, and here’s what you’ll find:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 60% of US professionals are
                 <a style="color: #192733; text-decoration: underline !important;">
                  working more
                 </a>
                 on vacations, according to consulting firm Korn Ferry.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 63% are taking shorter-than-usual vacations.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 37% are logging on multiple times per day during vacations, up from
                 <a style="color: #192733; text-decoration: underline !important;">
                  19%
                 </a>
                 in 2021.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                No better way to unwind than Microsoft Teams at the beach.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What about other trends?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 2021, Microsoft Teams saw a
                <a style="color: #192733; text-decoration: underline !important;">
                 42% rise
                </a>
                in chats per person after normal work hours.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Flexibility is great; people are saving nearly six hours weekly by commuting less. But they’re also
                 <a style="color: #192733; text-decoration: underline !important;">
                  spending half
                 </a>
                 of that saved time… doing more work.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                And let’s not forget — in the US,
                <a style="color: #192733; text-decoration: underline !important;">
                 23%
                </a>
                of private-sector workers don’t even get paid vacation. It’s hard to relax if it means no dinner.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 One practice that’s seen success…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … is the company-wide, weeklong recess. Results from PwC’s 60k-employee
                <a style="color: #192733; text-decoration: underline !important;">
                 trial
                </a>
                , for instance, were positive. Surprising!
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Then you’ve got the four-day workweek, which has proven effective in Iceland’s multiyear trials and is undergoing promising tests in the US, Canada, and the UK with
                <a style="color: #192733; text-decoration: underline !important;">
                 7.3k+ workers
                </a>
                across 130 companies.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 One thing’s for certain:
                </strong>
                It’s not unreasonable to think people could soon be working four-day workweeks from home with an unlimited vacation policy. Try explaining that to a grandparent born in 1935.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 New lane:
                </strong>
                Lyft
                <a style="color: #192733; text-decoration: underline !important;">
                 created
                </a>
                a media division in an attempt to generate revenue from in-vehicle ads. Uber kicked off its own advertising efforts in 2019 through the UberEats app.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Build what?
                </strong>
                Marc Andreessen, VC and author of a popular 2020 essay titled “It’s Time to Build,” reportedly
                <a style="color: #192733; text-decoration: underline !important;">
                 submitted
                </a>
                a public comment against a proposal to develop multifamily units in his hometown of Atherton, CA.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Yikes:
                </strong>
                SoftBank’s Vision Fund
                <a style="color: #192733; text-decoration: underline !important;">
                 posted
                </a>
                a $23B quarterly loss for Q2 as tech stocks continued to plummet. Somehow, it’s only the second-largest quarterly loss in the fund’s history.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Objection:
                </strong>
                A federal judge
                <a style="color: #192733; text-decoration: underline !important;">
                 ruled
                </a>
                that AI systems cannot patent inventions because they are not humans. The verdict went against Stephen Thaler, a computer scientist looking to patent the creations of his AI software tools.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Ouch:
                </strong>
                A new report from app analytics company Apptopia
                <a style="color: #192733; text-decoration: underline !important;">
                 found
                </a>
                that less than 1% of Netflix’s 221m members play the company’s mobile games.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Scooped:
                </strong>
                <em>
                 Axios
                </em>
                , the digital media startup known for its brevity,
                <a style="color: #192733; text-decoration: underline !important;">
                 agreed
                </a>
                to be purchased by Cox Enterprises in a ~$525m deal.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Meme pop:
                </strong>
                Shares of Bed Bath &amp; Beyond stock
                <a style="color: #192733; text-decoration: underline !important;">
                 surged
                </a>
                ~40% after the company was mentioned on Reddit’s WallStreetBets message board.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Financing tips:
                </strong>
                Stocking up on inventory. Opening a new location. Growing your workforce. A business loan can help your burgeoning business in a myriad of ways — learn
                <a style="color: #192733; text-decoration: underline !important;">
                 how to navigate
                </a>
                the loan process on the
                <em>
                 Hustle
                </em>
                blog.
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Amazon's robot fleet" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Famazon_robots.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLMVe:Lz4sS3Svj0Cs9DcMRyjTzZJvnj-b9lOCGlssMpKYTPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Singdhi Sokpo
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                A timeline of Amazon’s home robot takeover
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 1999, Disney Channel released
                <em>
                 Smart House
                </em>
                , a movie about a family whose house is controlled by a virtual assistant named PAT.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It appears Amazon founder Jeff Bezos saw this film.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The former CEO and his protege, Andy Jassy, have spent the last decade buying and building their way toward the smart home of the future:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2013
                 </strong>
                 — Acquired Ivona Software, a voice recognition startup
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2014
                 </strong>
                 — Launched the Echo smart speaker powered by Alexa, a voice assistant largely based on Ivona Software
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2017
                 </strong>
                 — Acquired Blink, a smart security camera startup
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2018
                 </strong>
                 — Acquired Ring, the smart doorbell startup
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2021
                 </strong>
                 — Launched Astro, a household robot that, among other things, can follow a person from room to room
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2022
                 </strong>
                 — Announced it will acquire iRobot, maker of the Roomba smart vacuum
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Amazon has taken heat for data collection, and the prospect of adding Roomba, which collects troves of data to map users’ homes, is only adding to the scrutiny.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In
                <em>
                 Smart House
                </em>
                , PAT goes rogue and turns on her human owners. At least Alexa hasn’t done that... yet.
               </p>
              </td>
             </tr>
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              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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               I’m Just a Bill
              </td>
             </tr>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="EV charger" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FEV_charger.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oLMVe:Lz4sS3Svj0Cs9DcMRyjTzZJvnj-b9lOCGlssMpKYTPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Could the climate bill help you nab an EV?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Electric vehicles can save drivers money in the long run, but adoption is hindered by high costs (~$66k on average in the US) and short supply.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                A new climate bill, passed by the Senate and expected to clear the House this week,
                <a style="color: #192733; text-decoration: underline !important;">
                 could help
                </a>
                <em>
                 —
                </em>
                or make things harder,
                <em>
                 Axios
                </em>
                reports.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How it works
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The bill includes
                <a style="color: #192733; text-decoration: underline !important;">
                 $370B+
                </a>
                in climate and energy-focused spending and tax incentives. Some relevant provisions for EV buyers and producers include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $7.5k in tax rebates
                 </strong>
                 when buying US-made EVs (up to $4k for used EVs)
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $2B in grants
                 </strong>
                 to revamp auto manufacturing facilities for clean vehicle production
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $20B in loans
                 </strong>
                 to build manufacturing facilities for clean tech
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But getting that tax rebate…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … could be
                <a style="color: #192733; text-decoration: underline !important;">
                 tough
                </a>
                . To meet eligibility, a vehicle’s battery must have:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 ~40% of its components made in North America or by a US trade partner by 2024
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 100% of its components made in North America by 2029
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                This is a problem, because the EV battery supply chain in the US is underdeveloped. Currently, only ~30% of EVs in the US qualify for the tax credit, and none meet the qualifications for 2029.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Some experts believe the bill would be more climate-friendly if the tax credits applied to
                <em>
                 all
                </em>
                EVs.
               </p>
              </td>
             </tr>
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               TRENDS
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Barkitecture, pour painting, and Poshmark for men?
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Some niche markets worth a look, curated by Trends.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Each week, our writers and researchers scour the web for emerging markets and ecommerce inspiration to pounce on:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Poshmark for men?
                 </strong>
                 Platforms exist, but secondhand male fashion needs help. Many of the ~300k members on Reddit’s r/MaleFashionMarket still use Imgur and PayPal.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Pour painting,
                 </strong>
                 AKA
                 <a style="color: #192733; text-decoration: underline !important;">
                  #Fluidart
                 </a>
                 has 1B+ TikTok views. It’s an easy (and messy) way to pretty up a canvas. See our
                 <a style="color: #192733; text-decoration: underline !important;">
                  business ideas
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Barkitecture:
                 </strong>
                 Pet furniture searches are popping since parents always want the best. Search competition
                 <a style="color: #192733; text-decoration: underline !important;">
                  looks soft
                 </a>
                 . Ripe for affiliate marketing.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Get the early word on innovative ideas — from us, and over 15k members.
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               AROUND THE WEB
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ✈️
                <strong>
                 On this day:
                </strong>
                In 2010, years before the Great Resignation, a JetBlue flight attendant quit by
                <a style="color: #192733; text-decoration: underline !important;">
                 sliding down
                </a>
                the plane’s escape slide.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                😕
                <strong>
                 That’s interesting:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Unpacking
                </a>
                the seemingly impossible 100 Prisoners riddle.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 How to:
                </strong>
                Sometimes the joy you feel after achieving a goal is short-lived. That’s called the arrival fallacy. Here’s
                <a style="color: #192733; text-decoration: underline !important;">
                 how
                </a>
                to avoid it.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎵
                <strong>
                 Cure boredom:
                </strong>
                This simple
                <a style="color: #192733; text-decoration: underline !important;">
                 online music-maker
                </a>
                lets you create tunes with strangers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎾
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 fetch
                </a>
                with a robot.
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
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                Worst feeling. (Source:
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                    Refer just 3 people
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                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                   Or copy this custom referral link:
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                   Your referral count: 0
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            Today's email was brought to you by
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            ,
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             Juliet Bennett Rylah
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            ,
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             Rob Litterst
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            , and
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             Mia Sullivan
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            .
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            Editing by: Jennifer “
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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