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           Plus: Flying taxis OTW, the case for working in Iowa, an unsinkable nurse, to-do list alternatives, and more.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   After struggling to charm locals, Domino’s just closed its last store in Italy. Evidently, the birthplace of pizza wasn’t wowed by 30-minute delivery.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    P.S.
                   </strong>
                   Check out the highly requested crypto guide, down below.
                  </p>
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                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Netflix:
                    </strong>
                    Streaming’s spooky future.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Flying taxis, OTW?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     How to…
                    </strong>
                    get folks to move to Iowa.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    An unsinkable nurse, to-do list alternatives, why great ideas aren’t unique, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to learn about why the economics of scary movies are perfect for streaming. Plus: Spotify moves, Disney earnings, and more.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="streaming a ghost movie" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspook.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oM6Ot:CtH26z1jtuPr0djXsgX-ahiCCOU1254HAcFcHzrZuHQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Should streamers get spoooooky?
               </h2>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Prey
                </em>
                — a
                <em>
                 Predator
                </em>
                reboot in which a Comanche woman battles the alien hunter — became Hulu’s
                <a style="color: #192733; text-decoration: underline !important;">
                 most-viewed
                </a>
                premiere this weekend. (According to many critics, it also
                <em>
                 ruled
                </em>
                .)
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Peter Csathy, founder of advisory firm Creative Media,
                <a style="color: #192733; text-decoration: underline !important;">
                 told
                </a>
                <em>
                 CNBC
                </em>
                he thinks that Netflix should further embrace horror.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For one, Netflix’s target demo likes it. Many of its hits are horror or horror-adjacent — “Stranger Things,” “The Witcher,” “Midnight Mass,” “Squid Game,”
                <em>
                 Fear Street.
                </em>
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But most importantly, horror is cheap
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Scary movies can crush with even a small budget, a strategy horror studio Blumhouse Productions has
                <a style="color: #192733; text-decoration: underline !important;">
                 capitalized on
                </a>
                for years.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Fun fact:
                 </strong>
                 <a style="color: #192733; text-decoration: underline !important;">
                  Per
                 </a>
                 <em>
                  The Hollywood Reporter
                 </em>
                 , the two most profitable films, when comparing box office to budget, are both found-footage horror films:
                 <em>
                  Paranormal Activity
                 </em>
                 and
                 <em>
                  The Blair Witch Project
                 </em>
                 .
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Csathy’s pitch for Netflix is that small budgets allow for mistakes, whereas with big budget flicks “if you screw up, you’re screwed.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Streamers don’t have
                </strong>
                <em>
                 <strong>
                 </strong>
                </em>
                <strong>
                 box office numbers
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Their profits come via subscriber growth and, if they get a “Stranger Things” hit, merchandise.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But looking at viewing hours, action flick
                <em>
                 Red Notice
                </em>
                is Netflix’s most popular film, while horror film
                <em>
                 Bird Box
                </em>
                ranks
                <a style="color: #192733; text-decoration: underline !important;">
                 third
                </a>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  Red Notice
                 </em>
                 cost
                 <strong>
                  $200m
                 </strong>
                 , while
                 <em>
                  Bird Box
                 </em>
                 ’s budget was
                 <strong>
                  $19.8m
                 </strong>
                 , meaning
                 <em>
                  Bird Box
                 </em>
                 got
                 <strong>
                  77%
                 </strong>
                 of the viewership for less than
                 <strong>
                  10%
                 </strong>
                 of the cost. And
                 <em>
                  Bird Box
                 </em>
                 , thanks to
                 <a style="color: #192733; text-decoration: underline !important;">
                  myriad memes
                 </a>
                 , was talked about for days.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Horror movies are also ripe for franchising, spawning sequels and reboots that often bring old fans (and subscribers?) back for more.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That is, if they’re done well. This year’s positively reviewed
                <em>
                 Scream
                </em>
                grossed $140m. Let’s, uh… Let’s just not talk about that
                <em>
                 Firestarter
                </em>
                remake, okay?
               </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Disney+ subscriptions
                </strong>
                rose to 152.1m last quarter, beating expectations, though Disney’s streaming services lost $1.1B and the company
                <a style="color: #192733; text-decoration: underline !important;">
                 lowered
                </a>
                its closely eyed subscriber forecast for 2024.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Coming down?
                </strong>
                Consumer prices
                <a style="color: #192733; text-decoration: underline !important;">
                 rose
                </a>
                8.5% YoY in July, which is less than expected, and indicates inflation could be easing up.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 A new Pew survey
                </strong>
                found 95% of US teens use YouTube, 67% use TikTok, and 32% use Facebook (down from 71% in 2015). Plus, 36% say they spend
                <a style="color: #192733; text-decoration: underline !important;">
                 too much
                </a>
                time on socials, and 8% say they spend too little.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Spotify
                </strong>
                <strong>
                 launched
                </strong>
                a
                <a style="color: #192733; text-decoration: underline !important;">
                 new site
                </a>
                for selling concert tickets directly to fans, as opposed to routing users to sites like Ticketmaster.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Spreadin’ the love:
                </strong>
                AppLovin, whose software helps apps grow,
                <a style="color: #192733; text-decoration: underline !important;">
                 offered
                </a>
                to buy Unity for $17.5B. The deal, if accepted, would terminate Unity’s $4.4B planned acquisition of ironSource, an AppLovin competitor.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Emoji fun:
                </strong>
                Microsoft wants creators to get creative with its 1.5k+ new emoji. The company is open sourcing emoji for people to remix on
                <a style="color: #192733; text-decoration: underline !important;">
                 Figma
                </a>
                and
                <a style="color: #192733; text-decoration: underline !important;">
                 GitHub
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Ok, boomer:
                </strong>
                This
                <a style="color: #192733; text-decoration: underline !important;">
                 Trends report
                </a>
                dives into lucrative opportunities serving millions of retiring boomer business owners.
               </p>
              </td>
             </tr>
             <tr>
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              </td>
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               Chart
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="major airlines' agreements to buy eVTOL aircraft" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fevtols.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oM6Ot:CtH26z1jtuPr0djXsgX-ahiCCOU1254HAcFcHzrZuHQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Singdhi Sokpo
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                United Airlines just made a down payment on flying taxis
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Yesterday, United Airlines
                <a style="color: #192733; text-decoration: underline !important;">
                 dropped
                </a>
                $10m to bring the prospect of flying cabs a little closer to reality.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The payment was made toward 100 of the 200 eVTOL (electric vertical take-off and landing) aircraft it previously requested from Archer Aviation.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The deal at large is valued at
                <a style="color: #192733; text-decoration: underline !important;">
                 $1B
                </a>
                , so it appears this payment brings them 1% of the way there.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 American Airlines, which invested $25m in Vertical Aerospace last year, just committed to pre-delivery payments for 50 of their eVTOLs — money yet to be seen.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 One problem…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Red tape. The aircraft aren’t approved to fly passengers, though the FAA is working on aircraft examinations, developing pilot requirements, and new airspace procedures, and could grant some certifications by 2024.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Michael Leskinen, head of United’s venture arm, told
                <em>
                 The Wall Street Journal
                </em>
                that the company will announce routes within months and that prices will be like riding in an Uber Black.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                We’ll believe it when we see it.
               </p>
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               Free Resource
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                A beginner’s guide to cryptocurrency
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                 Getting started with crypto (checklist)
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                 How crypto and blockchain work
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                 Popular currencies and use cases
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                 The ROI of crypto
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                 Three ways to start investing
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               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To the moon, as they say. But first, to the guide…
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               Population: You?
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                <img alt="Iowa" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FIowa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oM6Ot:CtH26z1jtuPr0djXsgX-ahiCCOU1254HAcFcHzrZuHQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Looking for a new gig? Consider rural Iowa
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Pella, Iowa — home to 10k residents, two bars, and over two dozen churches — may not sound that exciting to a city slicker.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But local window and door manufacturer Pella Corporation is hoping a $30m upgrade will attract new talent and turn Pella into a company town,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Pella’s investments include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Housing
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Child care facilities
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Restaurants
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An indoor entertainment center
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Another $6m will help fund a rec center with swimming pools, three gyms, and a rock-climbing wall.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Pella fits the trend…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … of underappreciated cities — like
                <a style="color: #192733; text-decoration: underline !important;">
                 Tulsa
                </a>
                and Topeka — attempting to lure millennials from “sexier” cities.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With median American home prices at
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$429k
                </a>
                , more affordable cities may appeal to the generation with the fastest-growing
                <a style="color: #192733; text-decoration: underline !important;">
                 debt
                </a>
                load.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The median home price in Pella is
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$340k
                </a>
                , but there’s one problem:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 There isn’t enough housing
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Currently, only ~25% of Pella Corp.’s ~2.5k local employees live
                <em>
                 in
                </em>
                Pella, and available homes get snatched up quickly.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To help, the family that owns controlling shares in Pella Corp. recently purchased 160 acres of farmland to build affordable housing — though locals aren’t keen on any modern construction that clashes with the town’s Dutch aesthetic.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fun fact:
                </strong>
                Pella boasts the
                <a style="color: #192733; text-decoration: underline !important;">
                 tallest
                </a>
                working Dutch windmill in North America.
               </p>
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               AROUND THE WEB
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                ⚖️
                <strong>
                 On this day:
                </strong>
                In 1934, the first federal prisoners
                <a style="color: #192733; text-decoration: underline !important;">
                 arrived
                </a>
                at the infamous Alcatraz Island, formerly used as a US military prison. Mob boss Al Capone would arrive later that month.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🚢
                <strong>
                 That’s interesting:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Violet “Miss Unsinkable” Jessop
                </a>
                was a nurse who survived three maritime disasters, including the sinking of the Titanic in 1912 and the Britannic in 1916.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                📄
                <strong>
                 How to:
                </strong>
                Tired of your to-do list? Try
                <a style="color: #192733; text-decoration: underline !important;">
                 these doc suggestions
                </a>
                instead.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎧
                <strong>
                 Podcast:
                </strong>
                Most successful ideas are built off others. Listen to
                <a style="color: #192733; text-decoration: underline !important;">
                 this
                 <em>
                  Nudge
                 </em>
                 episode
                </a>
                <em>
                </em>
                to find out why your great ideas aren’t unique (and why that’s a good thing).
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🦎
                <strong>
                 Aww:
                </strong>
                And now, that’s one
                <a style="color: #192733; text-decoration: underline !important;">
                 big “kid.”
                </a>
               </p>
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                And I’ll watch it, anyway. (Source:
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                 imgflip.com
                </a>
                )
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                   Or copy this custom referral link:
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            ,
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             Rob Litterst
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            , and
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             Mia Sullivan
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            .
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            Editing by: Mark “I Know What You Did Last Summer” Dent.
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