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            Today, toy “celebrities” are getting famous and selfie investors are shameless, but first...
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                The Hustle
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               Sponsored by
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              To complete his vision, the billionaire behind Ray-Ban buys GrandView for $8.1B
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Ray-Ban’s parent company, EssilorLuxottica SA, announced yesterday it would buy the European glasses retailer GrandView NV in an
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $8.1B deal
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The acquisition is the next phase in the Ray-Ban owner’s farsighted scheme to dominate the glasses biz. But the next few steps in the plan are still a little blurry.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The man looking through the glasses is Leonardo Del Vecchio
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Last year, Del Vecchio -- an Italian metalworker-turned-billionaire -- orchestrated the $53B mega-merger of his company Luxottica, which makes luxury sunglasses, and French lens maker Essilor (which was led by French executive Hubert Sagnières).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The merger gave the Ray-Ban owner the pieces to
             <em>
              make
             </em>
             glasses by the boatload, but not necessarily the tools to
             <em>
              sell
             </em>
             them.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              That’s where this GrandView acquisition comes in
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Essilor-Luxottica’s existing network of 9k stores is concentrated in the Americas (and some parts of Asia).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But GrandView’s
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              7.2k stores
             </a>
             are mostly spread out across Europe -- so by buying GrandView, Essilor-Luxottica is also buying access to the massive European network for face-glasses.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              But that doesn’t mean the future is entirely clear
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After last year’s Essilor-Luxottica merger, the men behind the 2 merged brands butted heads.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The bickering Del Vecchio and Sagnières eventually made nice, but they still haven’t managed to find a CEO for their company -- and some analysts are skeptical the original merger will deliver $660m+ in savings as promised.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             GrandView’s stock was up more than 5% in Europe after the announcement, but leadership at Essilor-Luxottica failed to provide any details about how they expected the acquisition to impact business.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Plus, now that GrandView’s in the mix, the ornery executives have
             <em>
              another
             </em>
             thing to argue about.
            </p>
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            True vision-aries
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Selfie-editing startup Lightricks snaps up a $135m funding round
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Lightricks, the maker of the popular photo-editing app Facetune,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              raised $135m
             </a>
             to expand its popular selfie-perfecting products.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The continued success of the company, which is now valued at more than $1B, shows that face-editing apps are no temporary trend.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The company is growing fast
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After launching in 2013, the Facetune app grew rapidly, pulling in $10m in annual revenue by 2015 -- all before the company had even raised any outside money.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But Facetune really hit its stride when it shot to the top of the charts as the most popular app in Apple’s store in 2017.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since then, the app has remained popular in spite of stiff selfie competition from companies like Snapchat.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              But now Lightricks is in the big leagues...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And the company is looking for new ways to monetize its technology. In addition to Facetune, the company has also launched Enlight, a mobile picture-editing app for amateur photographers, and Swish, a video-editing app for marketers.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company also rolled out Facetune 2.0, an update to the original app that -- to the frustration of users -- put some features behind a paywall.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Lightricks, which now has 3m subscribers across its products and has raised a total of
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $205m
             </a>
             , plans to double down on investment in new tools and to start strategically acquiring companies to grow.
            </p>
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Lookin’ perfect ain’t cheap
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            things you should...
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             FORGET:
             <span style="font-weight: normal;">
              All your troubles while visiting IvePetThatDog.com, FREE
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            </h4>
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             When you’re having a stressful day, check out this website. It is a gallery made by a 10-year old named Gideon who loves petting dogs. It features pictures of Gideon petting dogs. That’s it.
             <br/>
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              SO MUCH PURE →
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               SPONSORED
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             EMBRACE:
             <span style="font-weight: normal;">
              Your inner beach-comber with OluKai footwear, Starting at $95
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            </h4>
            <p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
             What makes OluKai shoes (and sandals) the comfiest kicks on the shoreline? Their Wet Sand Principle® of design. Their shoes are made to feel exactly like you’re stepping into wet sand -- comfortable, yet totally supported.
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             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
              IF YOU LIKE LONG WALKS ON THE BEACH... →
             </a>
            </p>
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               SPONSORED
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            <h4 dir="ltr" style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
             BOOST:
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              Your credit score with Credit Sesame, Free score check
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            </h4>
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             Dreaming of a higher credit limit so you can finally buy that Yalos diamond-studded LCD TV? Same. Head over to Credit Sesame and check your score for free, then use their library of tools and tips to improve your score (and limits).
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              SKYROCKET YOUR SCORE →
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              ‘Toy startup’ Superplastic raised $10m to turn its toys into Instagram influencers
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Superplastic, a Vermont-based toy startup --
             <em>
              yes, we said “toy startup”
             </em>
             --
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              raised $10m
             </a>
             in Series A funding.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, why in the name of Furby is a toy company raising a Series A?
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Well, these aren’t the kind of toys your mom played with...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In fact, they’d probably give Barbie and G.I. Joe nightmares.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Superplastic’s 2 star characters -- the
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              nightmare-inducing duo
             </a>
             of Guggimon the punk-rabbit and Janky the cat-creature -- are designed not for kids’ toy chests, but instead for
             <em>
              their Instagram feeds
             </em>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Superplastic
             <em>
              does
             </em>
             sell physical toys (at a luxury price point of
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $80
             </a>
             for a 12-inch doll), but the entire brand is designed to create Instagram stars that are billed as “synthetic superstars.”
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Superplastic wants to sell celebrities, not just toys
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company offers a whole new way of thinking about toys: Superplastic’s
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              website
             </a>
             refers to Guggimon and Janky as “celebrities” and includes a link to booking inquiries for its 2 leading toys.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Where normal toy companies would have hired salespeople and merchandisers, Superplastic instead hired 3D movie animators and illustrators to turn their toys into virtual influencers.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The startup is led by Paul Budnitz, the entrepreneur who founded both the toy company Kidrobot and the social network Ello.
            </p>
           </td>
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                 »
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Live shopping didn’t die with QVC on TV... it’s alive and well in China
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Sandy Friesen makes handmade leather purses in Connecticut. But one of her top customer bases is China.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Friesen’s company, Welden, is one of many fashion-related companies dipping into the Chinese live-stream market, where companies all over the world broadcast their wares to massive audiences.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              It’s a market with millions of views and billions of dollars
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In China, some 500m people watch live-streaming on channels owned by companies like Alibaba. These programs are based around sales, and they’re hosted by online and IRL celebs.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Welden’s VP of sales joined a fashion influencer on a live-stream on Black Friday, and thousands of viewers asked questions in real time. In the next 2 days, Welden made $350k -- and now, the company sells 20% of its bags from Chinese live-streams.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Alibaba is the big live-streaming fish
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Most of the live-stream shoppers are women between the ages of 18 and 35. Amazon has tried to launch copycat live-stream services, but so far it hasn’t matched the success of the biggest Chinese live-stream channels, such as Alibaba’s Taobao Marketplace.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Taobao Marketplace makes $15B in sales volume, and some of the top companies selling products make up to $400m.
            </p>
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              Curious about live shopping in China?
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             <em>
              The previous story was adapted from a Trends report by The Hustle. Check out the full story
             </em>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               here
              </em>
             </a>
             <em>
              .
             </em>
            </p>
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               SPONSORED
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             <strong>
              An organized brain is like a roadrunner holding knives
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Fast-moving, hard to stop, and a little dangerous.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Which is exactly the kind of dangerous you need to be to reach your goals.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              So, how do you reach’ em? We’ve got some
             </strong>
             <a style="color: #ed4d1f; text-decoration: none;">
              <strong>
               ideas
              </strong>
             </a>
             <strong>
              …
             </strong>
            </h4>
            <ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
             <li style="line-height: 120%; padding: 4px 0;">
              Spend $10,000 on Joe Rogan-endorsed nootropics.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Fill every wall of your home with whiteboards to plot and track your work.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Capture and painstakingly train a badger to bite you any time you get distracted, ensuring you are working towards accomplishing something at all times… or else.
             </li>
            </ul>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Of course, there’s an easier way -- one that saves you the time, hassle, and physical pain of badger teeth.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <strong>
              It’s called
             </strong>
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <strong>
               monday.com
              </strong>
             </a>
             <strong>
              .
             </strong>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Their visual project management tool lets you stay hyper-organized with barely any effort. With simple-to-setup, color-coded charts, you can see where everything stands at a glance. Now
             <em>
              that’s
             </em>
             the kind of organization we can get behind.
            </p>
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             More hands make less work →
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          <!-- START AMBASSADOR REWARDS -->
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            share the hustle
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Refer coworkers, get free stuff
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Step 1: Peek our sweet, sweet rewards
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Step 2: Click “Share The Hustle” below
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Step 3: Share The Hustle.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Step 4: Collect rewards, rinse &amp; repeat.
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           </td>
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            <a style="color: #ed4d1f; text-decoration: none;">
             <img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXODG:C6gD7za5bzWxX7ur_MWpWPaEBOk3rC9RaFQ0s4jNAn8" style="height: auto; padding-top: 10px; width: 100%;"/>
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                 Roll With It, Steve Miller Band
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               .
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               REFERRALS
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                YOUR UNIQUE URL
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                   <img alt="Conor Grant" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fconor_grant.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXODG:IcuPQQfeaNOjg8BVymK9qYenSA649yuEmBPLWc8Kjig" style="padding-bottom: 10px; width: 60px;"/>
                   <br/>
                   Conor Grant
                   <br/>
                   <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                    MANAGING EDITOR
                   </span>
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                  <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
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                   <br/>
                   Mark Dent
                   <br/>
                   <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                    SENIOR WRITER
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                   Bobby Durben
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                Kent Hoyt
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