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                   YOUR FULLSTORY TRIAL
                   <br/>
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                   Lesson 4: How to use funnels
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                   Whether you focus on a traditional checkout funnel or a key sign-up flow, ensuring as many people as possible reach the final step in a digital journey is paramount to any business.
                  </div>
                  <div>
                   <br/>
                   Knowing how many customers make it to each step is helpful, but understanding
                   <em>
                    <strong>
                     why
                    </strong>
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                   is the real game-changer.
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                      <div>
                       <strong>
                        How to do it:
                       </strong>
                      </div>
                      <div>
                       <ol>
                        <li>
                         <a target="_blank">
                          Log into FullStory
                         </a>
                         and click the Funnels tab below the search bar.
                        </li>
                        <li>
                         To create a funnel, click “New Funnel.” Then, name your funnel.
                        </li>
                        <li>
                         Next, establish the events you’re looking for in the order they happen. For example, an ecommerce funnel could be users who visit an item page, then click add to cart, then click checkout.
                        </li>
                        <li>
                         Save the funnel by clicking “Save” at the top.
                        </li>
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                      <div>
                       <br/>
                      </div>
                      <div>
                       Have more questions?
                       <a target="_blank">
                        Peruse our training articles
                       </a>
                       .
                      </div>
                      <div>
                       <br/>
                      </div>
                      <div>
                       Have fun!
                      </div>
                      <div>
                       The FullStory Team
                      </div>
                      <div>
                       <br/>
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                       P.S. — FullStory’s more fun when you learn with a colleague.
                       <a target="_blank">
                        Learn how to send an invite to your team here
                       </a>
                       .
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