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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #470, 13-June-2025
                     </span>
                    </p>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      If you work in a GTM role, this report is a must-read.
                     </strong>
                     In this first edition of the
                     <strong>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaS Go-To-Market Report
                      </a>
                     </strong>
                     , we analyzed how
                     <strong>
                     </strong>
                     2,500 SaaS companies acquire and convert customers. We used AI to enrich our dataset and uncover fresh insights on:
                    </p>
                    <ul style="line-height:2;mso-line-height-alt:28px">
                     <li>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Trial-to-paid conversion rates
                      </a>
                     </li>
                     <li>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Discounting and sales cycles
                      </a>
                     </li>
                     <li>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Time to reach 1,000 customers
                      </a>
                     </li>
                     <li>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       How GTM motions impact new business
                      </a>
                     </li>
                    </ul>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Here’s just one standout finding: Top-performing B2B SaaS companies reach 1,000 subscribers in just 11 months, while the median B2B company takes an extra year to hit the same milestone.
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     Keep scrolling for this week's top SaaS reads.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
                   </div>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Going multi-product: what SaaS founders wish they knew before expanding
                    </a>
                    <br/>
                   </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Carl Carell
                    </strong>
                    (GetAccept),
                    <strong>
                     Giles Palmer
                    </strong>
                    (Circulor),
                    <strong>
                     Kirsten Newbold-Knipp
                    </strong>
                    , hosted by
                    <strong>
                     Sara Archer
                    </strong>
                    (ChartMogul)
                   </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Thinking of launching a second product? Our next panel discussion will be a candid conversation with founders who've made the leap and learned the hard way. Carl Carrell, Giles Palmer, Kirsten Newbold-Knipp and Sara Archer will unpack the real trade-offs of going multi-product: the complexity it adds to product, pricing, GTM and positioning and what they would do differently.
                     <br/>
                     <br/>
                     Whether you're considering expansion or already in the thick of it, this session will help you avoid costly mistakes and scale with clarity.
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Join the live session
                     </a>
                     .
                    </p>
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                     <img alt="going-multiproduct" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1749743486459_going-multi-product_01JXJDDJ4QX37GHG8SQ3DGMFFW.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDk4MTk2MDguODMyNzYyN30:1uQ40u:OWX4NF1UTMgIuLY8hh4_aRz6HYF5cjY-1fYdQMlld_A" style="display:block;height:auto;border:0;width:100%" title="going-multiproduct" width="600"/>
                    </a>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                     <strong>
                      FINANCE
                     </strong>
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                     AI ARR vs. SaaS ARR: how to define and calculate
                     <br/>
                    </a>
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                  </h1>
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Ben Murray,
                    </strong>
                    The SaaS CFO
                   </span>
                   <br/>
                  </h3>
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                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Ben explains how leading SaaS companies define AI ARR vs. traditional ARR to guide growth and investor messaging. He highlights Verint as an example of how SaaS companies can adapt their ARR metrics.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Strategic use of ARR internally:
                    </span>
                    "What impressed me most is how Verint uses ARR to shape both internal planning and external communications. They segment ARR into AI and non-AI buckets, map ARR directly to cash generation, and prioritize ARR growth over traditional GAAP revenue due to timing volatility.

  They even quantify strategic wins in terms of ARR expansion."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
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               <tbody>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      PRICING
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    The go-to pricing guide for early-stage founders
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Ruben Dominguez Ibar,
                   </strong>
                   The VC Corner
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Ruben shares a practical guide for early-stage founders on pricing strategy. He covers models, psychology, pitfalls and how to align pricing with growth and investor expectations.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
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       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     What VCs look for in a pricing strategy:
                    </span>
                    "When VCs evaluate pricing, they’re not just asking how you make money. They’re looking for proof that you understand how to build a business. (...)

  The first thing they look for is intentionality. Did you choose this price because it aligns with your value proposition, or because it’s what your competitors charge?"
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      PRODUCT
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     How AI products drive adoption: the template activation loop
                     <br/>
                    </a>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Adam Fishman,
                   </strong>
                   FishmanAF Newsletter
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Adam Fishman analyzes how ChatGPT, Claude, Canva, Jasper and other AI products use template-driven activation to overcome the “blank canvas” problem and drive user adoption.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     The template-driven activation pattern is a requirement:
                    </span>
                    "Almost all AI tools face an extreme version of the blank canvas problem. Our old and familiar SaaS software had buttons, menus and straightforward next steps (most of the time). AI products present users with something very different: infinite possibilities and near-zero guidance."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
                   </div>
                  </div>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       Trial-to-paid conversions in SaaS peak in week 1 and drop off quickly afterward for both B2B and B2C.
                      </strong>
                      Activation and onboarding in week one are critical. This is your highest-leverage window to deliver value and trigger the ‘Aha’ moment. If the user did not convert in the first week, the chances drop off fast.
                     </span>
                    </p>
                    <p style="margin:0;font-size:12px;mso-line-height-alt:21.6px">
                    </p>
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                     <img alt="trial-to-paid conversions" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1749634202722_Trial-to-paid%2520conversions%2520peak%2520in%2520week%25201%252C%2520then%2520drop%2520off%2520fast_01JXF56FDCTJB2BA5HWSEZZGVP.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDk4MTk2MDguODMyOTE2fQ:1uQ40u:EiKofnK_Zo6q-mylVqNXhz9oxn-9BIPSxkFJR-O3sLI" style="display:block;height:auto;border:0;width:100%" title="trial-to-paid conversions" width="600"/>
                    </a>
                   </div>
                  </div>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      The SaaS Go-To-Market Report
                     </a>
                     .
                    </p>
                   </div>
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