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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Your best purchases under $100.
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                  September 3, 2021
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                  <a target="_blank">
                   <img alt="The Hustle" border="0" class="light-img" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" style="color: #33373E; font-family: Helvetica, Arial, sans-serif; text-align:center; font-weight:bold; font-size:36px; line-height:40px; text-decoration: none; margin: 0 auto; padding: 0;" width="250"/>
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Like much of the US, we’ll be taking Sunday and Monday off to rest and recharge. To those celebrating, enjoy the holiday!
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Comfy shoes go public:
                    </strong>
                    Allbirds’ “sustainable IPO,” explained.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     The “cold start problem”:
                    </strong>
                    We spoke with Andrew Chen, a general partner at VC firm Andreessen Horowitz, about his new book.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     You answered:
                    </strong>
                    Readers share their best purchases under $100.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Allbirds, Silicon Valley’s favorite shoe company, has filed for an IPO
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Allbirds -- maker of the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 official
                </a>
                sneaker of Silicon Valley -- has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 filed
                </a>
                for an IPO, describing the event as the “first sustainable public equity offering.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company preemptively tapered expectations, claiming that, as a public benefit corporation, not all decisions it makes will maximize shareholder value.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Yet its sustainability focus hasn’t hindered growth
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the numbers, Allbirds is firing on all cylinders:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Revenue:
                 </strong>
                 From $194m in 2019 to $219m in 2020
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Stores:
                 </strong>
                 From 1 location in 2017 to 30 as of last month
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Product:
                 </strong>
                 From strictly footwear to apparel, including casual, performance, and outdoor styles
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Unfortunately, losses are growing as well
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company has posted a net loss each of the last 3 years and in the 1st half of 2021, and doesn’t expect the trend to end soon.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is a common thread among D2C leaders:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Warby Parker
                 </strong>
                 (which filed for an IPO last week)
                 <a style="color: #d62829; text-decoration: none;">
                  reported
                 </a>
                 a net loss of ~$56m in 2020
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Casper
                 </strong>
                 (already public) posted a net loss of $89m for 2020
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Both Warby Parker and Casper have expanded their physical footprint, a track Allbirds will likely follow.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s also unclear if Allbirds is truly sustainable…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … or just
                <em>
                 more
                </em>
                sustainable than its competitors.
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Allbirds says its supply chain has been carbon neutral since 2019 and its sneakers have 30% less carbon footprint than the average pair.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The company is also currently
                 <a style="color: #d62829; text-decoration: none;">
                  facing
                 </a>
                 a class-action lawsuit for making misleading sustainability claims.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One way to silence the critics would be to go
                <em>
                 perfectly
                </em>
                sustainable. According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  2PM
                 </em>
                </a>
                ’s Web Smith, that would mean having a circular supply chain and not making new products.
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                Samsara, a fleet management software company valued at
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                 Reddit IPO?
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                The social platform plans to go public in 2022. It’s eyeing a
                <a style="color: #d62829; text-decoration: none;">
                 $15B
                </a>
                valuation after recently raising money at $10B.
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="best purchases" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAndrew_Chen.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mM7P1:MlkxEXcuQ9sFI13dVL_N3rJFFwBA1Mfe5lTFMReqV0Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How to start and scale network effects
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                What do Zoom, Slack, Tinder, Reddit, Uber, Airbnb, and Twitch have in common?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They all faced a seemingly impossible challenge at launch: create network effects by acquiring a critical mass of users
                <em>
                 and
                </em>
                have the users interact with each other.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Andrew Chen
                </strong>
                , a general partner at VC firm Andreessen Horowitz, calls this the “cold start problem” and just wrote a book by the same name.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He interviewed 100s of tech leaders (including CEOs of the aforementioned companies) to uncover detailed frameworks and practical tips.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hustle
                </em>
                spoke with him to find out more about
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Cold Start Problem
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s a common theme for scaling network effects?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Start small.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All of these companies started with very simple products targeted at very niche markets, with the idea of gaining saturation and density before going to the next market.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For example, Slack started by testing its chat product inside a half dozen other startups. But once these initial networks are built, and people are engaging each other in your app, then what you see is that every one of these startups pivots into “win the entire market” mode.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What was the biggest surprise from your research?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One big surprise: “Network effects” is an old idea that appears over and over again in the best products over history.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It turns out, for example, that AT&amp;T referenced the idea that its phones were only valuable when more people used them, back 100+ years ago.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What are your favorite business books?
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  <strong>
                   Crossing the Chasm
                  </strong>
                 </em>
                 <strong>
                  (Geoffrey Moore):
                 </strong>
                 a book about how products -- mostly B2B -- can go from early adopters to the mainstream market.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  <strong>
                   The Lean Startup
                  </strong>
                 </em>
                 <strong>
                  (Eric Ries):
                 </strong>
                 The book taught an entire generation of entrepreneurs to iterate and learn quickly.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (You can read the
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  full Q&amp;A here
                 </em>
                </a>
                <em>
                 .)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               You Answered
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="best purchases" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbest_purchases.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mM7P1:MlkxEXcuQ9sFI13dVL_N3rJFFwBA1Mfe5lTFMReqV0Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What’s the best purchase you’ve ever made for $100 or less? Here’s what our readers said.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Earlier this week, we asked you about your best $100-or-less purchase ever. And by golly, you delivered.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Across 100s of responses, the average price per item was $46.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Some themes emerged, including:
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 10
                </strong>
                water bottles,
                <strong>
                 9
                </strong>
                air fryers,
                <strong>
                 8
                </strong>
                instant pots,
                <strong>
                 7
                </strong>
                massagers,
                <strong>
                 5
                </strong>
                Yeti tumblers,
                <strong>
                 4
                </strong>
                egg cookers,
                <strong>
                 4
                </strong>
                blenders,
                <strong>
                 3
                </strong>
                dogs,
                <strong>
                 3
                </strong>
                bidets,
                <strong>
                 3
                </strong>
                TSA PreChecks, and
                <strong>
                 2
                </strong>
                fly swatters.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Here are a few answers that caught our eye:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $100 Spanish radio station:
                 </strong>
                 “It hadn’t done anything except just played the same music over and over for years... I added a morning show and new modern music and now it’s generating a profit of $6k+ per month.” -- Scott (London)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $25 olive tree:
                 </strong>
                 “I purchased it ~20 years ago and it’s now a part of our landscape and our lives and will hopefully be around forever.” -- Sally (San Diego)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  $100 AMC stock:
                 </strong>
                 “ 🚀 ” -- J (Durango, Mexico)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $17.99 garlic press:
                 </strong>
                 “I heard my girlfriend complain about how long it took to prepare garlic. I got her the press for her birthday. She’s my wife now.” -- Matt (Moscow, Indiana)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  An $80 workout trampoline:
                 </strong>
                 “Fun low impact way to lose weight, relieve stress, and throw adult tantrums.” -- LaShonda (Charleston)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $40 bidet toilet attachment:
                 </strong>
                 “Can you really put a price on a clean tush?” -- Brian (Seattle)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $5 website domain:
                 </strong>
                 “I spent $5 registering the domain Nuclear.vc. A few months ago, a guy named Naga Kataru (he created Google Alerts) reached out and paid me $3.5k for it.” -- Braden (Los Angeles)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Thanks to all who answered, and keep an eye out for more community polls.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mM7P1:8-_Bfo_JVdf7RbkaZkcOs_aVanOK19wg6tg9L9lko_M" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍦
                <strong>
                 Hmm:
                </strong>
                The FTC is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 investigating
                </a>
                why McDonald’s ice cream machines are always broken. And
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this site
                </a>
                lets you know the status of your nearest machine.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎷
                <strong>
                 Useful:
                </strong>
                Create the slickest, safest
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 password
                </a>
                out of jazz chords. And yes, the site lets you play them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤝
                <strong>
                 On this day:
                </strong>
                In 1783, the American Revolution
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ends
                </a>
                as the US, Great Britain, Spain, and France sign the Treaty of Paris.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🦨
                <strong>
                 Wild Story:
                </strong>
                Scientists have confirmed
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 7 species
                </a>
                of spotted skunks exist in the world. They’re cute -- even when performing
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 handstands
                </a>
                to signal they’re about to spray.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                ⌛
                <strong>
                 How to:
                </strong>
                Are you taking on too much?
                <em>
                 The Guardian
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 explains
                </a>
                how to say no, set boundaries, and reclaim time for yourself.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 2px 10px;">
               Meme of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Allbirds meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fallbirds_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mM7P1:MlkxEXcuQ9sFI13dVL_N3rJFFwBA1Mfe5lTFMReqV0Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                When you want all the colors! (Source:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 Reddit
                </a>
                )
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 14px 2px 0px;">
               In Case You Missed It
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (A roundup of our best reads from the last week...)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🕵️‍♂️
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  The family business
                 </strong>
                </a>
                that owns a share of the $7B James Bond franchise.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏈
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Our conversation
                 </strong>
                </a>
                with Super Bowl champ and investor Ndamukong Suh.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💀
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  A roundup of the best NFT tweets
                 </strong>
                </a>
                , as told by Dr. Parik Patel.
               </p>
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                🚌
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Electrifying chart:
                 </strong>
                </a>
                The number of EV school buses in the US, visualized.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💊
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  The man who accidentally found a way
                 </strong>
                </a>
                to potentially heal 400m people of disease.
               </p>
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                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
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                  “We're going to have the biggest percentage of long haired men since the late 1960s/early 1970s.”
                 </a>
                </li>
               </ol>
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              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;" target="_blank">
                via Reddit
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