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           Plus: Effective persuasion, commencement speeches, a musical rhythm game, and more.
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                   It’s puffling season! Or, when Icelanders toss baby puffins that have confused city lights for moonlight off seaside cliffs to help them find the ocean.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Iran:
                    </strong>
                    Amid protests, the country shut down the internet.
                   </li>
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                    <strong>
                     Chart:
                    </strong>
                    Amazon aggregators are cooling off.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Secret Cinema:
                    </strong>
                    And its wildly popular fan events.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    A fun rhythm game, uplifting speeches, how to be persuasive, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Juliet discuss Iran’s internet blackouts, Secret Cinema’s immersive success, and Netflix’s latest gaming moves.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="flag of Iran and cell tower" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Firan.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1od8nb:pWAj8pwjzAhdf4GKhhg6dArILXRDYJQqgDrDiBY25As" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Zachary Crockett
               </p>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Iran’s internet blackouts, explained
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                A deadly situation in Iran has resulted in internet blackouts for its 80m+ citizens, leaving the US government and private companies scrambling to get Iranians back online.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What happened?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Mahsa Amini, 22, died in police custody on Sept. 16, three days after she was arrested by Iran’s morality police for allegedly not wearing her hijab properly.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Authorities claim she died of a heart attack, but her family
                <a style="color: #192733; text-decoration: underline !important;">
                 alleges
                </a>
                she was beaten by police. Since then:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 At least 41 people have since died amid widespread protests,
                 <a style="color: #192733; text-decoration: underline !important;">
                  per
                 </a>
                 <em>
                  The Guardian
                 </em>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Iranian government has restricted internet access and social media platforms, which it
                 <a style="color: #192733; text-decoration: underline !important;">
                  also did
                 </a>
                 amid deadly protests over fuel prices in 2019.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The latter means that citizens can’t communicate or document what’s happening.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How sanctions come into play
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                US sanctions on Iran have restricted internet services to personal communication, such as blogging, social networking, or messaging apps,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 The Washington Post
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                This has limited Iranians’ access to new tech, per Iran analyst Holly Dagres, actually making it
                <em>
                 easier
                </em>
                for authorities to shut down services during unrest.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So, last week…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … the US Treasury Department issued an
                <a style="color: #192733; text-decoration: underline !important;">
                 updated license
                </a>
                allowing US tech companies to expand services and platforms.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Elon Musk’s SpaceX also
                <a style="color: #192733; text-decoration: underline !important;">
                 activated
                </a>
                its Starlink service in Iran, though
                <a style="color: #192733; text-decoration: underline !important;">
                 some
                </a>
                are concerned about the thousands of smuggled terminals it would require.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                And Signal
                <a style="color: #192733; text-decoration: underline !important;">
                 has asked
                </a>
                the public to help set up proxy servers to help Iranians reconnect to its messaging app.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                Internet watchdog NetBlocks has been monitoring internet access, which you can follow and see in its pinned post
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
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               TRENDING
              </td>
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1od8nb:pWAj8pwjzAhdf4GKhhg6dArILXRDYJQqgDrDiBY25As" style="width: 70px; height: auto;" width="70"/>
                 </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Watch:
                   </strong>
                   TikTok creators in China are getting millions of views
                   <a style="color: #192733; text-decoration: underline !important;">
                    making
                   </a>
                   short summaries of Hollywood films. Here’s
                   <a style="color: #192733; text-decoration: underline !important;">
                    one
                   </a>
                   for
                   <em>
                    Gone Girl
                   </em>
                   .
                  </p>
                 </td>
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               </table>
              </td>
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              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
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           </td>
          </tr>
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           <td style="width: 100%;">
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 New low:
                </strong>
                The S&amp;P 500 hit a new closing
                <a style="color: #192733; text-decoration: underline !important;">
                 low
                </a>
                for 2022 amid rising interest rates.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Netflix
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                it’s establishing a new Helsinki-based games studio. It will be Netflix’s fourth such studio, each intended to develop games for “the diverse tastes” of its subscribers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The IPO market
                </strong>
                is facing its biggest
                <a style="color: #192733; text-decoration: underline !important;">
                 freeze
                </a>
                in over a decade. One reason? Around 87% of companies that IPO’d in 2021 are trading below their initial offering price.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Yikes:
                </strong>
                UK officials
                <a style="color: #192733; text-decoration: underline !important;">
                 have given
                </a>
                TikTok 30 days to respond to findings that it may have breached data protection laws related to children, which could mean a $29m fine.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The Biden admin
                </strong>
                proposed
                <a style="color: #192733; text-decoration: underline !important;">
                 new rules
                </a>
                for airlines that would include refunding passengers for broken WiFi.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Huh?
                </strong>
                A Pennsylvania school district
                <a style="color: #192733; text-decoration: underline !important;">
                 decided
                </a>
                to ban
                <em>
                 Girls Who Code
                </em>
                , a series about young girls in an after-school coding club.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Walmart
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 entered
                </a>
                the metaverse with two new Roblox worlds that include games, a virtual dressing room, and concerts.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 SFOh-no:
                </strong>
                On Monday, ~1k restaurant workers at San Francisco International Airport
                <a style="color: #192733; text-decoration: underline !important;">
                 went on strike
                </a>
                for better pay. Union reps say current wages are not livable.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Find your motivation:
                </strong>
                The most powerful motivation comes from within.
                <em>
                 The Hustle
                </em>
                blog spoke to experts for
                <a style="color: #192733; text-decoration: underline !important;">
                 tips
                </a>
                on harnessing and increasing self-motivation to help you reach your goals.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="the rise and fall of Amazon aggregators" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Famazon_aggregators.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1od8nb:pWAj8pwjzAhdf4GKhhg6dArILXRDYJQqgDrDiBY25As" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Olivia Heller
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Amazon aggregators are losing steam
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Ecommerce sales blew up in 2020. Unsurprisingly, Amazon
                <a style="color: #192733; text-decoration: underline !important;">
                 benefitted
                </a>
                from the trend.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With increased shopping on the platform, a popular new startup sector
                <a style="color: #192733; text-decoration: underline !important;">
                 emerged
                </a>
                : Amazon aggregators (AKA “roll-ups”).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Amazon aggregators…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … buy and consolidate brands that sell on Amazon. Housing the brands under one company creates supply-line efficiencies and allows them to negotiate better deals with Amazon.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The 2020 ecommerce boom led to a
                <em>
                 very
                </em>
                frothy funding market for the sector:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Thrasio,
                 </strong>
                 perhaps the best-known Amazon aggregator, raised ~$3.4B and acquired 200+ brands.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Perch,
                 </strong>
                 another aggregator, raised nearly $1B and acquired 80+ brands.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Overall, the sector
                <a style="color: #192733; text-decoration: underline !important;">
                 raised
                </a>
                $12B+ in 2021, per
                <em>
                 Financial Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But 2022 has been a different story
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Funding for the sector has been stuck since the market took a turn for the worse in March, leading some aggregators to focus less on acquisitions and more on growing existing brands.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 One analyst called 2022 “the year of survival” for aggregators, which could mean consolidation is coming.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If that’s the case, it's only a matter of time before some aggregators get aggregated.
               </p>
              </td>
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               TRENDS
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                </a>
               </center>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Seven predictions for the future of marketing
               </h2>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                As marketers (hey y’all), part of the job is staying sharp on the world and adapting along with it.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Failing to catch the right waves can really suck, so savvy operators like to know what’s in and what’s next. We built an entire other newsletter and network for them.
                <strong>
                 It’s called Trends
                </strong>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Our analyst Julia recently published
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  60 slides on data-backed marketing channels
                 </strong>
                </a>
                you should consider capitalizing on right now, like harnessing B2B influencers and the resurgence of direct mail.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If that sounds swell, our archives will astound you. Join 15k+ members who talk shop, launch products, and make profits.
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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               Fan Fare
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="immersive screening" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbladerunner.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1od8nb:pWAj8pwjzAhdf4GKhhg6dArILXRDYJQqgDrDiBY25As" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Secret Cinema’s wild, immersive screenings
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Imagine if, before seeing a movie, you could interact with its characters and explore its setting.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That’s Secret Cinema, a UK-based entertainment company recently acquired by digital ticketing platform TodayTix Group in a $100m+ deal,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                The
                <em>
                 Hollywood Reporter
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Secret Cinema…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … was founded by Fabien Riggall
                <a style="color: #192733; text-decoration: underline !important;">
                 in 2007
                </a>
                . Since then, it’s sold 1m+ tickets, and partnered with the likes of Disney, Universal, and Netflix.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Its special sauce is that it replicates fictional worlds, allowing fans to step inside their faves:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 “Arcane” fans solved puzzles for competing factions in the Netflix series’ seedy Undercity.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The secret agents of
                 <em>
                  Casino Royale
                 </em>
                 sneakily
                 <a style="color: #192733; text-decoration: underline !important;">
                  delivered
                 </a>
                 messages and played high-stakes poker.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Stranger Things” lovers
                 <a style="color: #192733; text-decoration: underline !important;">
                  visited
                 </a>
                 the Starcourt Mall, replete with an arcade and Scoops Ahoy shop.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s next?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The acquisition will bring:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 A 2023 US tour “tied to an iconic beloved American film,”
                 <a style="color: #192733; text-decoration: underline !important;">
                  per
                 </a>
                 TodayTix CEO and co-founder Brian Fenty.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Permanent locations in LA and London.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Open-ended theatrical runs over short-term productions.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In an increasingly online world, Secret Cinema is an experience you can’t stream at home.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fun fact:
                </strong>
                Secret Cinema’s 2018
                <em>
                 Blade Runner
                </em>
                event in London
                <a style="color: #192733; text-decoration: underline !important;">
                 bumped
                </a>
                the 1982 film back into the UK box office’s top 10 for 11 weeks.
               </p>
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               AROUND THE WEB
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                💌
                <strong>
                 On this day:
                </strong>
                In 2021, “Bridgerton” became Netflix’s
                <a style="color: #192733; text-decoration: underline !important;">
                 most-watched
                </a>
                show ever, though it was quickly unseated by “Squid Game.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎹
                <strong>
                 Cure boredom:
                </strong>
                A
                <a style="color: #192733; text-decoration: underline !important;">
                 musical rhythm game
                </a>
                you can play with your computer keyboard.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎓 That’s cool:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 This website
                </a>
                archives commencement speeches from the likes of Barack Obama, Tim Cook, Oprah Winfrey, and more.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎧
                <strong>
                 Podcast:
                </strong>
                Effective persuasion isn’t a fluke. Listen to
                <em>
                 Nudge
                </em>
                ’s episode
                <a style="color: #192733; text-decoration: underline !important;">
                 “I studied persuasion for 100 hours. Here’s what I learnt.”
                </a>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🥕
                <strong>
                 Aww:
                </strong>
                And now, who wants
                <a style="color: #192733; text-decoration: underline !important;">
                 carrots
                </a>
                ?
               </p>
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               Meme
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                Valid question. (Source:
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                )
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