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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: What is Loot?
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                  September 13, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   iPhone vs. Android: It’s one of the great debates of our lifetime, and we want to know what side you’re on.
                   <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                    Let us know here
                   </a>
                   .
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Apple vs. Epic ruling:
                    </strong>
                    Apple is *not* a monopolist but its massive App Store profits ($15B in 2020) are at risk.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     WTF is Loot?
                    </strong>
                    And why have people spent $46m+ on descriptions of fantasy objects?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Digits:
                    </strong>
                    A $3.6m Spider-Man comic, and more wild numbers from around the web.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The Apple vs. Epic ruling, explained
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last August, the creator of “Fortnite” (Epic Games) sued Apple over its App Store payment policies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Specifically, Epic wanted to sell digital goods within its own game without having to pay Apple’s 30% in-app purchase commission.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 On Friday, a federal judge issued a ruling on the case
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And the iPhone maker won out on one major point: Epic could not prove that Apple is a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 monopolist
                </a>
                in relation to its App Store. However, another decision could put billions of Apple’s profits at risk.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A court injunction, which takes effect in 90 days, will stop Apple from blocking developers “from steering their users to third-party payment options,” per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  Polygon
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Apple’s App Store profit...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … may have reached $15B in 2020, which is &gt;20% of the company’s entire profit, according to trial details reported by
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Information
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Other highlights from the judge’s 185-page ruling:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Gaming apps provide the majority of profits (wow)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The
                 <strong>
                  top 1%
                 </strong>
                 of spenders were responsible for
                 <strong>
                  64%
                 </strong>
                 of revenue (absurd)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 These big spenders dropped
                 <strong>
                  ~$2.7k
                 </strong>
                 on average annually (insane)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The App Store money train will slow…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … if enough apps route their payments away from Apple’s 30% tax. Developers still can’t make their own payment service
                <em>
                 within
                </em>
                apps, and there’s no guarantee users will leave the App Store to make a payment.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, shares for game maker Zynga (+6%) and subscription dating firm Match Group (+4%) gained on the ruling as investors eye larger App Store takes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple’s stock fell 3% on the ruling, knocking
                <strong>
                 $80B
                </strong>
                off its market cap. No one is crying for the company, though… It’s still worth ~$2.5T.
               </p>
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               SNIPPETS
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                <strong>
                 Save that ticker:
                </strong>
                Stripe, the payments unicorn last valued at ~$100B, is in
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                 talks
                </a>
                with banks to IPO in 2022.
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                <strong>
                 Mastercard’s crypto play:
                </strong>
                The company
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                 announced
                </a>
                the acquisition of CipherTrace, a cryptocurrency tracking platform that helps companies manage regulations and compliance around digital assets.
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                 Houseparty, busted:
                </strong>
                Epic Games
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                 announced
                </a>
                it will discontinue the social video chat app in October.
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                 Emojis are coming:
                </strong>
                Twitter
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                 launched
                </a>
                emoji reactions to tweets in Turkey, starting with 5 options.
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                 No timeline:
                </strong>
                Microsoft is
                <a style="color: #d62829; text-decoration: none;">
                 done
                </a>
                predicting when its offices will fully reopen, pushing a full reopening indefinitely after postponing multiple times.
               </p>
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                 Oops
                </strong>
                : In yesterday’s story on why gas station owners hate high gas prices, one of our charts conflated
                <em>
                 markups
                </em>
                and
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                 gross margins
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                . We’ve amended the web version,
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                 which you can read here
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                .
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               NFT News
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                <img alt="NFT Lists" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FNFT_lists.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mPkAv:deSjPZ7cxXrEz3X9RxWD1OeZ01VMFbehWwh32YzO-lM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                These lists of words cost tens of thousands of dollars. Why not? (Source: Robe Market)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                People are buying items for an NFT game that doesn’t exist. Why?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 The Fetid Sprinkler
                </a>
                and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Handguards of Perdition
                </a>
                sound pretty intense.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They’re also examples of the armor, weapons, potions, and other helpful items -- AKA “loot” -- fantasy RPG characters find on their quests.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Paying real money for in-game loot is already a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 big business
                </a>
                , and some game studios have jumped on selling NFT items, which players -- not studios -- would own indefinitely.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But… what if there is no game?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last month, Vine co-founder Dom Hofmann
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 announced
                </a>
                Loot, “randomized adventurer gear” generated and stored on the blockchain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For no fee, aside from
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 gas
                </a>
                , people could score “bags” of items like:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Divine Hood
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Necklace of Enlightenment
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Grimoire of Titans
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Looters snatched up the available ~8k bags immediately,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                <em>
                 The Verge
                </em>
                . Within 5 days, Loot bags had generated
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $46m
                </a>
                in resales.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Wild NFT sales
                </a>
                in the millions happen…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … but here’s why people love Loot
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Because items came with only a simple text description, the newfound Loot community came out with
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 art
                </a>
                ,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 songs
                </a>
                ,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 stories
                </a>
                , and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 merchandise
                </a>
                . A host of derivative
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 projects
                </a>
                have sprung up for Loot holders, including maps, monsters to fight, art, and quests.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s essentially an open-source playground. Creators build on top of it and are responsible for deciding its value.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Creators can also choose to accept Hofmann’s update,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Synthetic Loot
                </a>
                , which allows players to participate without spending $$$ on the OG drops.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Because who can afford a Divine Robe when the floor price is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ~$50k
                </a>
                ?
               </p>
              </td>
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               Free Resource
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 The all-in-1 business planning kit
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If your business is in the early stages…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … you may have all of the blueprints in your head, but you best get them on paper.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It makes it much easier to see what’s solid and what’s not.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Enter HubSpot and Monday.com’s
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  14-page PDF guide
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                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This kit contains all of the need-to-knows, and provides a ton of supplemental resource links.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Included here are all your strategic planning needs:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Best practices for different departments
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to communicate mission, vision, and goals
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to conduct market research and competitive analyses
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Guidelines for allocating your operating budget
                </li>
               </ul>
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                <!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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              </td>
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            </table>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               By the numbers
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Spider-Man comic" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSpider-Man_comic.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mPkAv:deSjPZ7cxXrEz3X9RxWD1OeZ01VMFbehWwh32YzO-lM" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Yep, $3.6m right there (Source: Heritage Auctions / The Hollywood Reporter)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Digits: A $3.6m Spider-Man, e-cigs get smoked, and ATVs kick into high gear
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1)
                </strong>
                Spider-Man, Spider-Man, does whatever a spider can -- like notch
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  a record $3.6m
                 </strong>
                </a>
                for a near-mint condition copy of the character’s 1st ever comic appearance in Amazing Fantasy No. 15.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2)
                </strong>
                E-cigs just got smoked. The Food and Drug Administration
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  rejected ~950k applications
                 </strong>
                </a>
                for e-cig products, though it’ll take more time to review Juul, which accounts for ~½ of the $4B market.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3)
                </strong>
                Walmart is getting ready for Christmas early,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  with US inventory up 20%
                 </strong>
                </a>
                to avert supply chain issues.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4)
                </strong>
                Off-road is in. In 2020,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  ATV sales jumped 33%
                 </strong>
                </a>
                , trail permit sales in West Virginia hit all-time highs, and ATV permits in Maine were up 6%.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 5)
                </strong>
                Amazon placed 49 of its lockers throughout public parks in Chicago, with 53 more planned. At most,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Amazon will pay Chicago $137.6k
                 </strong>
                </a>
                for use of the land. To date, Amazon has received $741m in Chicago-area tax subsidies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 6)
                </strong>
                Holy ship. The top 6 shipping container operators control
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  70%+ of container capacity
                 </strong>
                </a>
                . Meanwhile, shipping prices are up 4x since last year.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚘
                <strong>
                 On this day:
                </strong>
                In 2004, Oprah
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 gave away
                </a>
                276 cars to her talk show audience and thus, the “you get a car”
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 meme
                </a>
                was born.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🥘
                <strong>
                 Mmm:
                </strong>
                The “Nero Wolfe” cookbook, Denny’s “Hobbit” menu, “Game of Thrones” booze.
                <em>
                 Atlas Obscura
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 explores
                </a>
                fandom food.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📈
                <strong>
                 How to:
                </strong>
                If you’re a stock market newb, you need to figure out your risk tolerance. Here’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 how
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                .
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                😴
                <strong>
                 That’s interesting:
                </strong>
                <em>
                 Inc.
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 asked
                </a>
                the leaders of Inc. 5000 companies for productivity tips and got some weird answers. Like doing pull-ups and “thinking lazy.”
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                🐻
                <strong>
                 Wild story:
                </strong>
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                 Spirit bears
                </a>
                are black bears, but a recessive trait makes their fur white -- which makes it much easier to hunt salmon.
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                🧟
                <strong>
                 Weird job:
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                FinanceBuzz will pay someone $1.3k to
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                 watch
                </a>
                13 horror movies while their heart rate is monitored. The goal is to determine if high- and low-budget films produce the same scares.
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