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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: In-flight WiFi is getting cheaper, NYT’s Wordle bet is paying off, walking is good for your brain, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   The pilot on a flight to Cabo San Lucas threatened to turn the plane around to stop a passenger from AirDropping nudes to unsuspecting fliers.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <em>
                     <strong>
                      LOTR
                     </strong>
                    </em>
                    <strong>
                     :
                    </strong>
                    Bezos’ $715m passion project.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    In-flight WiFi is getting cheaper.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Wordle:
                    </strong>
                    <em>
                     NYT
                    </em>
                    ’s bet is paying off.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    Walking for your brain, a pumpkin boat, unseen videos, and more cool internet finds.
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                      🎧 On the go?
                      <a style="color: #192733; text-decoration: underline !important;">
                       Listen to today’s 10-minute podcast
                      </a>
                      to hear about the most expensive TV show ever — plus, Bezos’ passion project and the fantasy showdown it represents.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="The Lord of the Rings and Bezos" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLOTR_Bezos.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Bezos’ $715m gamble on The Lord of the Rings
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                As a teen, a summer after working as a McDonald’s fry cook, Jeff Bezos
                <a style="color: #192733; text-decoration: underline !important;">
                 organized
                </a>
                an educational camp.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Part of the program required reading, and Bezos’ list included
                <em>
                 The Lord of the Rings
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Years later, in 1994, Bezos founded Amazon. In 1999, the
                <em>
                 LOTR
                </em>
                series was
                <a style="color: #192733; text-decoration: underline !important;">
                 named
                </a>
                Amazon customers’ favorite book of the millennium.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Fast forward to 2017, when Amazon announced it had won the novel’s TV rights.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Tonight…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … some
                <a style="color: #192733; text-decoration: underline !important;">
                 $715m
                </a>
                and five years later, “The Lord of the Rings: The Rings of Power” drops on Prime Video.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The price tag represents the cost for the rights ($250m) and eight-episode production ($465m) of the most expensive TV season ever.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 As one
                 <a style="color: #192733; text-decoration: underline !important;">
                  tweet
                 </a>
                 put it, “Rings of Power is the first television show where if it sucks, the price of your detergent will probably go up.”
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The reality is, the cost equates to income generated from ~5.1m Prime subscriptions, or just ~0.15% of Amazon’s $469.8B 2021 revenue.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 In an unconventional move…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … it’s reported that Bezos personally worked on the pitch for the rights.
               </p>
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                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 That pitch — $250m, a multiseason commitment, and book promotions on Amazon — outweighed the cash and Roku goodie bags that Netflix offered Tolkien’s heirs and studio execs while shopping the deal.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                At Tuesday’s premiere, Bezos
                <a style="color: #192733; text-decoration: underline !important;">
                 emphasized
                </a>
                the responsibility and privilege that comes with working on Tolkien’s world.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                He also recalled the stern warning his son had given him after the deal landed:
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “Dad, please don’t eff this up.”
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Yikes:
                </strong>
                Cleveland Federal Reserve President Loretta Mester said she expects benchmark interest rates to exceed 4%, with no cuts, in early 2023.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Whoops:
                </strong>
                <a style="color: #192733; text-decoration: none !important;">
                 Crypto.com
                </a>
                accidentally
                <a style="color: #192733; text-decoration: underline !important;">
                 refunded
                </a>
                an Australian customer ~$7.2m instead of ~$68. The customer bought a house with the money, and the company is fighting them in court.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Michael Saylor,
                </strong>
                founder of MicroStrategy and a massive bitcoin bull, is getting sued by the District of Columbia for tax fraud.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Free data:
                </strong>
                T-Mobile is offering three months of unlimited data for free in an effort to lure new subscribers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Bed Bath &amp; Beyond
                </strong>
                plans to
                <a style="color: #192733; text-decoration: underline !important;">
                 close
                </a>
                ~150 stores and lay off 20% of its corporate staff in a bid to avoid bankruptcy.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Alfredo sauce
                </strong>
                covered
                <a style="color: #192733; text-decoration: underline !important;">
                 multiple lanes
                </a>
                of Interstate 55 in Memphis after an 18-wheeler carrying a load crashed.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The FDA
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 authorized
                </a>
                Moderna and Pfizer-BioNTech’s reformulated covid vaccines that now target the omicron variants.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The US Navy
                </strong>
                is recruiting… for its
                <a style="color: #192733; text-decoration: underline !important;">
                 esports team
                </a>
                , Goats and Glory, which it considers key to connecting with Gen Z.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Update:
                </strong>
                NASA has
                <a style="color: #192733; text-decoration: underline !important;">
                 rescheduled
                </a>
                its Artemis I launch for Sept. 3. The window opens at 2:17pm EDT.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Wanna market a bestseller?
                </strong>
                Trendster and Female Startup Club founder Doone Roisin did exactly that, and she dropped her entire
                <a style="color: #192733; text-decoration: underline !important;">
                 pre-launch strategy and post-launch analysis
                </a>
                just for Trendsters.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Cost of WiFi on domestic airlines" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Finflight_wifi.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Singdhi Sokpo
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why in-flight WiFi will only get better
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Between delays, cancellations, and inflated ticket prices, flying hasn’t been easy this year.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                One silver lining is the WiFi, which is
                <a style="color: #192733; text-decoration: underline !important;">
                 getting faster and cheaper
                </a>
                , per
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 In-flight WiFi…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … was
                <a style="color: #192733; text-decoration: underline !important;">
                 introduced
                </a>
                by Boeing in 2001, and has driven passengers crazy ever since. There are
                <a style="color: #192733; text-decoration: underline !important;">
                 two ways
                </a>
                to get connected at 30k feet: cell towers on the ground, or satellites in the sky.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Satellite coverage is faster and more reliable, but expensive, leading airlines to upgrade fleets plane by plane.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 This causes unpredictable experiences — like a Delta passenger who paid $5 for WiFi on one flight, then $29.95 on another.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But there’s good news
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                More airlines are upgrading to satellite internet and switching from dynamic pricing to a flat rate. With SpaceX’s Starlink entering the market, the extra competition should lead to even lower prices.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Hopefully the end result is all airlines offering WiFi for the same price as JetBlue — free.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="22"/>
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                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
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                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
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                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
                   </a>
                  </td>
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                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-9-1_20220831135140.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1oTiPx:AIb_L_2BupLxoEPikfDoyVscigEfxRArHtRWBFZTIg4" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How many tools does it take to make one sale?
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For the average B2B outfit…
                <em>
                 Five.
                </em>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                We’ll be damned. It can only be a cry for help. So, here’s a solution for any scaling, US-based services business.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #192733; text-decoration: underline !important;">
                 HubSpot’s payments tools
                </a>
                are baked into the leading CRM platform for small and mid-sized teams. You can swiftly and securely accept digital payments, and offer your customers the flexibility to transact the way they want — whether it’s credit card or ACH, one-time or recurring.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a lot to love about running your operation on hella smart software. Explore the advantages of an easy-to-use setup.
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 The better way to get paid →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Wordle 2.0
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Wordle tiles" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FWordle_tiles.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The ‘Wordle’ glow up, explained
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The New York Times
                </em>
                ’ bet on games is paying off.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Just seven months after acquiring “Wordle” in a deal in the “
                <a style="color: #192733; text-decoration: underline !important;">
                 low seven figures
                </a>
                ,” the
                <em>
                 Times
                </em>
                has already brought in an “unprecedented” tens of millions of new users.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The
                </strong>
                <em>
                 <strong>
                  Times
                 </strong>
                </em>
                <strong>
                 ’ gaming subscription…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … saw a record Q2, as Wordle players discovered other games, like “Spelling Bee,” “Sudoku,” and “Letter Boxed.”
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Alex Hardiman,
                 <em>
                  NYT
                 </em>
                 ’s chief product officer,
                 <a style="color: #192733; text-decoration: underline !important;">
                  says
                 </a>
                 , “multiproduct subscribers pay the most and retain best.”
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                By bundling games and cross-promoting subscriptions throughout the Wordle experience (like showing ads after games),
                <em>
                 NYT
                </em>
                has boosted its core offering, making it more attractive to subscribers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Case in point: digital multiproduct subscribers
                <a style="color: #192733; text-decoration: underline !important;">
                 increased
                </a>
                26% in Q2.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But that’s just the beginning
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Since the acquisition,
                <em>
                 NYT
                </em>
                has made a series of other moves with “Wordle,” including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Integrating “Wordle” into its Crossword app last month.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Partnering with Hasbro on “
                 <a style="color: #192733; text-decoration: underline !important;">
                  Wordle: The Party Game
                 </a>
                 ,” a board game dropping in October.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Launching
                 <a style="color: #192733; text-decoration: underline !important;">
                  WordleBot
                 </a>
                 , a tool that helps players train their word-guessing skills.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While “Wordle” is still free, the
                <em>
                 Times
                </em>
                has
                <a style="color: #192733; text-decoration: underline !important;">
                 hinted
                </a>
                it might make the game exclusive to subscribers — at which point we expect many players will C-H-U-R-N.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
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                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🚢
                <strong>
                 On this day:
                </strong>
                In 1985, the wreckage of the Titanic was
                <a style="color: #192733; text-decoration: underline !important;">
                 found
                </a>
                ~400 miles east of Newfoundland, 73 years after it sank.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎃
                <strong>
                 That’s interesting:
                </strong>
                A man
                <a style="color: #192733; text-decoration: underline !important;">
                 paddled
                </a>
                38 miles in a hollowed-out pumpkin to beat the 2016 record of 25.5 miles.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🚶
                <strong>
                 How to:
                </strong>
                Walking is good exercise, but you can also walk to improve
                <a style="color: #192733; text-decoration: underline !important;">
                 brain health
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                👀
                <strong>
                 Cure boredom:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Astronaut
                </a>
                takes you on a journey through random unnamed and seldom-watched YouTube videos.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎤
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 a diva cat
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
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                It’s hit-or-miss (Source:
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                 imgflip.com
                </a>
                )
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                   <strong>
                    Refer just 3 people
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                   and we’ll start to send some goodies as a thank you.
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                  <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                   <img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referrals_giveaway_gif-0609.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oTiPx:n8u8uBa4OagBHRB1G7gz1-4ivySkPLot9RhuFabeoVo" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
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                   Spread the news. Help us grow 🌱
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                   <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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                    Share The Hustle 🤠 →
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                   Or copy this custom referral link:
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                    https://thehustle.co/join/?ref=950fce10a7
                   </a>
                  </p>
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                   Your referral count: 0
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            ,
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             Samir Javer
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            , and
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             Rob Litterst
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            .
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            Editing by: Mark “The long lost Baggins brother” Dent.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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