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           Plus: A YouTube chart, a confident delivery robot, websites to cure boredom, a good meme, and more.
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A luxury cruise ship is selling rooms to those who want to live on the open sea. The cheapest option — a tiny studio with a Murphy bed — is $1m.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Arkive:
                    </strong>
                    A reverse-Indiana Jones museum.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    YouTube’s never-ending content.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Purple:
                    </strong>
                    Big news in the tomato industry.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    DIY help, brain teasers, baby tigers, and more cool internet finds.
                   </li>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s podcast
                   </a>
                   to learn about decentralized museums, Zoom and Canva zigzagging, and an unfortunate passing.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Inside a decentralized museum without a building
               </h2>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Think about a typical museum — you buy a ticket, then look at whatever its curators put on display. Often, that’s great.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But
                <a style="color: #192733; text-decoration: underline !important;">
                 Arkive
                </a>
                , a startup that recently raised
                <a style="color: #192733; text-decoration: underline !important;">
                 $9.7m
                </a>
                , is a “decentralized” museum.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That might sound like some kind of NFT gallery in Roblox, but, while acquisitions
                <em>
                 are
                </em>
                recorded on blockchain, they’re real-world objects.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Arkive’s members are its curators…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … voting on both what to acquire and where to display it.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That’s because Arkive has no physical space. Instead, it has a kind of reverse-Indiana Jones approach where not everything
                <a style="color: #192733; text-decoration: underline !important;">
                 belongs in a museum
                </a>
                . Why?
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Even large museums are limited by space, typically displaying just
                 <a style="color: #192733; text-decoration: underline !important;">
                  5%
                 </a>
                 of their collections at any given time.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 There’s a push to not just diversify, but to also “
                 <a style="color: #192733; text-decoration: underline !important;">
                  decolonize
                 </a>
                 ” museums. Some items were acquired (or
                 <a style="color: #192733; text-decoration: underline !important;">
                  looted
                 </a>
                 ) through imperialism, far removed from the cultures they represent.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “We would place [an acquisition] where it originated or where the artist created it or where it can be viewed by the most people,” founder Tom McLeod told
                <em>
                 The Hustle
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So far…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … Arkive has made five eclectic acquisitions with plans for 32 by the end of 2023:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The 1954 patent for the
                 <a style="color: #192733; text-decoration: underline !important;">
                  ENIAC
                 </a>
                 (Electronic Numerical Integrator and Computer)
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Lynn Hershman Leeson’s 1985 photograph “
                 <a style="color: #192733; text-decoration: underline !important;">
                  Seduction
                 </a>
                 ”
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Pat Gorman’s 1984 prototype of the MTV Video Music Awards
                 <a style="color: #192733; text-decoration: underline !important;">
                  Moonman
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Aria Dean’s 2017 video essay, “
                 <a style="color: #192733; text-decoration: underline !important;">
                  Eulogy for a Black Mass
                 </a>
                 ”
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Three
                 <a style="color: #192733; text-decoration: underline !important;">
                  cloth fans
                 </a>
                 used in Madonna’s 1990 “Vogue” performance
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                They’re currently on tour, with permanent homes pending.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Arkive’s membership is currently free…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … though paid tiers will eventually come into play.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But there will be free ways to participate, including via an upcoming app that will let travelers know where they can see Arkive pieces near them.
               </p>
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               SNIPPETS
              </td>
             </tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Patagonia’s founder,
                </strong>
                along with his family, is
                <a style="color: #192733; text-decoration: underline !important;">
                 giving away
                </a>
                the $3B company to a collective whose goal will be to contribute the brand’s $100m/yr. in profits to fighting climate change.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 SoftBank,
                </strong>
                the investment group whose Vision Fund 2 is now worth
                <a style="color: #192733; text-decoration: underline !important;">
                 19% less
                </a>
                than the $49B they put into it, is considering a Vision Fund 3.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Zoom
                </strong>
                has been quietly
                <a style="color: #192733; text-decoration: underline !important;">
                 developing
                </a>
                email and calendar tools. Meanwhile, Canva
                <a style="color: #192733; text-decoration: underline !important;">
                 debuted
                </a>
                a suite of visual tools for work.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Tudummm:
                </strong>
                Netflix is holding its global fan event for company news and first looks on Sept. 24. Here’s a
                <a style="color: #192733; text-decoration: underline !important;">
                 trailer
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 South Korea
                </strong>
                fined Google and Meta
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$71.8m
                </a>
                for collecting user data without consent, violating local privacy laws.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The Museum of Modern Art
                </strong>
                is selling
                <a style="color: #192733; text-decoration: underline !important;">
                 $70m
                </a>
                worth of art to finance its online footprint — which could include a streaming channel.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Adobe
                </strong>
                found the top three most
                <a style="color: #192733; text-decoration: underline !important;">
                 misunderstood
                </a>
                emoji are the face with a cowboy hat, the cherries, and the upside-down smiley face.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 A package
                </strong>
                thought to contain explosives was
                <a style="color: #192733; text-decoration: underline !important;">
                 sent
                </a>
                to Northeastern University’s VR lab in Boston with a note ranting about VR and Mark Zuckerberg.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Student loans:
                </strong>
                Some of the
                <a style="color: #192733; text-decoration: underline !important;">
                 9m+
                </a>
                people who made payments during covid may be eligible for refunds through the Biden admin’s loan forgiveness plan.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Hmm…
                </strong>
                A food delivery robot will stop at nothing — not even an active
                <a style="color: #192733; text-decoration: underline !important;">
                 crime scene
                </a>
                in LA — to reach its hungry customer.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Bronco Wine Company
                </strong>
                co-founder
                <a style="color: #192733; text-decoration: underline !important;">
                 Fred Franzia
                </a>
                — the man behind Trader Joe’s
                <a style="color: #192733; text-decoration: underline !important;">
                 “Two Buck Chuck”
                </a>
                — has died at 79.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Podcast:
                </strong>
                Learn how to optimize for the upside from HubSpot's CMO and SVP
                <a style="color: #192733; text-decoration: underline !important;">
                 with
                </a>
                <em>
                 Marketing Against the Grain
                </em>
                ’s latest episode, “10 First Principles That Will Change Your Business and Life.”
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="YouTube content library chart" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fyoutubefootagevis.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oYn4Z:LP9ZEhyFPzcGHmPInBPJa_HI5xslJhU4NlaPYNxSj88" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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             <tr>
              <td>
               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Olivia Heller
               </p>
              </td>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why YouTube’s best weapon is its library
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The streaming wars often feel like an arms race.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 2021, Disney+, Netflix, and Amazon
                <a style="color: #192733; text-decoration: underline !important;">
                 spent
                </a>
                a combined $55B to enrich their content libraries, which
                <a style="color: #192733; text-decoration: underline !important;">
                 estimates
                </a>
                peg at:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 4.5k hours for Disney+
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 40k hours for Netflix
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 50k hours for Amazon
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But YouTube…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … which is considered an alt-streaming competitor, blows them all out of the water.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Every three hours, YouTube
                 <a style="color: #192733; text-decoration: underline !important;">
                  adds
                 </a>
                 as much content as Netflix and Amazon’s entire catalogs combined, or 20x Disney+’s.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With
                <em>
                 truly
                </em>
                something for everybody, a recent
                <a style="color: #192733; text-decoration: underline !important;">
                 poll
                </a>
                found
                <strong>
                 95% of teens
                </strong>
                use the app.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Like YouTube, TikTok has also proven a formidable streaming competitor. Watch time on TikTok in 2021 was
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  22.6T minutes
                 </strong>
                </a>
                , compared to Netflix’s 9.6T.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The main difference: TikTok didn’t spend billions making that content — its users made it, for free.
               </p>
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               Free Resource
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                NFTs for sweepstakes and 25+ business ideas
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In his recent comedy special, Aziz Ansari joked about the fortress-level lockdown security of McDonald’s Monopoly sweepstakes.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Our analyst Julia first flagged NFTs for sweepstakes as an idea back in 2020. Ronald should’ve subscribed.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Her recent piece presents a stack of
                <a style="color: #192733; text-decoration: underline !important;">
                 25 other NFT applications
                </a>
                , projects, and resources, many community-sourced from the Trends Facebook group, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to grow an NFT project on Twitter and Discord
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No- or low-code NFT-related creator apps
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 10 reasons why marketers should take NFT clients
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Get access to
                <a style="color: #192733; text-decoration: underline !important;">
                 the full article
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                . The Trends blockchain group is barking.
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                Join 17k+ Trendsters for market moves, industry insights, and dynamic community advice.
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               Yum?
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="purple tomato" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpurple_tomato.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oYn4Z:LP9ZEhyFPzcGHmPInBPJa_HI5xslJhU4NlaPYNxSj88" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Big news out of the tomato industry
               </h2>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Purple vegetables aren’t exactly new. There’s purple potatoes, cauliflower, carrots, and even tomatoes. Actually, nevermind — tomatoes are a fruit.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Anyway, after nearly 20 years of development, the USDA
                <a style="color: #192733; text-decoration: underline !important;">
                 approved
                </a>
                UK-based Norfolk Plant Sciences’ purple tomato for commercial use — significant for its potential health benefits.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s so special about this tomato?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The team used genes from the snapdragon flower to
                <a style="color: #192733; text-decoration: underline !important;">
                 produce
                </a>
                anthocyanin, an antioxidant-rich pigment also found in blackberries that may lower the risk of cancer.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In a 2008
                 <a style="color: #192733; text-decoration: underline !important;">
                  study
                 </a>
                 , cancer-susceptible mice that were fed high-anthocyanin tomatoes lived 30% longer than those that were fed red tomatoes.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The team now plans to develop and sell purple cherry tomatoes, tomato juice, sun-dried tomatoes, beefsteak tomatoes, and the seeds themselves.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                At first, though, expect a juicy price tag. In 2016, the US approved a juicier, sweeter pink pineapple for sale. On
                <a style="color: #192733; text-decoration: underline !important;">
                 one site
                </a>
                , you can find them for ~$40.
                <a style="color: #192733; text-decoration: underline !important;">
                 Another
                </a>
                offers them for ~$12.
               </p>
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               AROUND THE WEB
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🥊
                <strong>
                 On this day:
                </strong>
                In 1978, Muhammad Ali
                <a style="color: #192733; text-decoration: underline !important;">
                 became
                </a>
                the first person to win the world heavyweight boxing title three times after defeating Leon Spinks in New Orleans.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                😮
                <strong>
                 That’s interesting:
                </strong>
                The oldest known amputation
                <a style="color: #192733; text-decoration: underline !important;">
                 occurred
                </a>
                31k years ago in Borneo. Despite no modern medicine or tools, the young patient survived.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 Cure boredom:
                </strong>
                Nothing but
                <a style="color: #192733; text-decoration: underline !important;">
                 riddles
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🔨
                <strong>
                 How to:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Instructables
                </a>
                is a website full of step-by-step instructions for making just about anything.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐅
                <strong>
                 Aww:
                </strong>
                And now, two tiny
                <a style="color: #192733; text-decoration: underline !important;">
                 tigers
                </a>
                .
               </p>
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               Meme
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                $1.99 each. (Source:
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                 imgflip.com
                </a>
                )
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                    Refer just 3 people
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                   Or copy this custom referral link:
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            Today's email was brought to you by
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            ,
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             Juliet Bennett Rylah
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            , and
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            .
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            Editing by: Mark “Head curator” Dent.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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