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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: The big business of (h)oney laundering.
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                  September 30, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   On Oct. 28, 2018, the Sports Equinox occurred for the first time ever in the US: Games in all 5 major pro leagues (MLB, NFL, NBA, NHL, and MLS) were played on the same day in one city -- LA.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Well, finance fans rejoice. Today is the Public Listing Equinox, with Palantir and Asana both hitting public markets via a direct listing.
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               The Big Idea
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The music industry needs more transparency. CreateSafe is making tools to provide it.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Music Twitter has been lit up by an app called the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Record Deal Simulator
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The brainchild of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Daouda Leonard
                </a>
                and his music tech firm
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CreateSafe
                </a>
                , the app tells an artist how many streams they’ll need to break even on a record deal.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The results have been… eye-opening
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To illustrate the point, music journalist
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Cherie Hu
                </a>
                plugged in numbers for Kanye West’s 6th album deal with Universal Music Group (UMG).
                <br/>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 $8m advance
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 $4m recording budget
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 50% label / 50% artist royalty split
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the simulator, Yeezy would have to deliver 3.2B streams before seeing a single dollar in royalties.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Even without the app, Kanye is not happy with his record deal
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Two weeks ago, the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 artist
                </a>
                shared multiple pages of his UMG recording contracts on Twitter. His key
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 sticking point
                </a>
                : the record label’s complete ownership of music rights (“masters”).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In an interview with
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Billboard
                </a>
                , Kanye says he wants to “rip apart” the existing industry and fix the “balance of power” between artists and labels. One proposal includes creating the “Y Combinator of music” (AKA
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 YeCombinator
                </a>
                ).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The music industry has been shady for a long time
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are some notably bad record
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 deals
                </a>
                :
                <br/>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Little Richard
                 </strong>
                 sold “Tutti Frutti” to Speciality Records for $50, earning a miniscule $0.005 royalty per record
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  The Jackson 5
                 </strong>
                 received only a 2.8% royalty rate from Motown Records -- and when they extracted themselves from the deal, they lost the rights to their name
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More recently, artists of all stripes have gone after the new music gatekeepers: digital streaming platforms (
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Spotify
                </a>
                purportedly pays $0.00437 a stream).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For artists to secure better deals, they need transparency and information… this is exactly what CreateSafe is setting out to provide.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Check out our Q&amp;A with CreateSafe’s Daouda Leonard below)
                </em>
               </p>
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            Snippets
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              <strong>
               AppHarvest -- which makes tomato greenhouses
              </strong>
              -- is going public at a value of
              <a style="color: #d62829; text-decoration: none;">
               $1B
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              . This is a win for Morehead, Kentucky, one of America’s poorest congressional districts.
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              <strong>
               Somehow, the airline frequent flyer miles biz
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              is
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               worth more
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              than most airlines themselves.
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              <strong>
               Amsterdam and Helsinki are trying out
              </strong>
              a new kind of AI transparency: They’re publicly releasing
              <a style="color: #d62829; text-decoration: none;">
               all the algorithms
              </a>
              used for local governance.
             </li>
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              <strong>
               Only 4.3% of Americans get autopsies today
              </strong>
              ,
              <a style="color: #d62829; text-decoration: none;">
               down from 60%
              </a>
              half a century ago -- and that’s bad for society.
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              <strong>
               Everyone’s favorite naturalist, David Attenborough
              </strong>
              , is
              <a style="color: #d62829; text-decoration: none;">
               breaking Instagram records
              </a>
              . He hit 1m followers just 4 hours and 44 minutes after joining the platform.
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               Q&amp;A
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                ‘We’re creating an operating system for the music industry’
               </h2>
              </td>
             </tr>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Daouda Leonard has spent more than a decade in the music industry. In addition to launching
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CreateOS
                </a>
                , he manages the music careers of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Grimes
                </a>
                and
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 BloodPop
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We caught up with Leonard to find out how his music tech firm
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CreateSafe
                </a>
                is creating software tools to empower artists:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Why did you build the Record Deal Simulator?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In music, the underlying way that people generate income is what I call “metadata management.” If you’re managing the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 metadata
                </a>
                of your intellectual property (in this case, music) properly, then you can value it. If you can properly value IP, then you have leverage when negotiating deals.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Record Deal Simulator is a music fintech tool designed to open source music business knowledge and provide financial literacy for artists.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How does the Record Deal Simulator fit into the rest of CreateSafe?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’re creating an operating system for the music industry; we call it CreateOS:
                <br/>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Book a studio
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Build your brand
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Pay out collaborators
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Value your catalog of music
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Manage your contracts and deals
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Create LLCs (think Stripe Atlas for artists)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The full platform is in beta, but we’ll be rolling out features as they’re ready.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How big is the opportunity you’re going after?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The music economy is projected to more than 2x to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $45B
                </a>
                by 2030.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Within that, the independent artists market was
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $1.6B+
                </a>
                last year. However, this could quickly grow to $10B over the next 5 years or -- as chairman of the music firm Kobalt put it -- there will be
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 100k+ artists making $100k
                </a>
                a year just from streaming services alone.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, 75%+ of the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ~4m
                </a>
                independent artists don’t have representation; CreateOS can empower them.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Are you currently using CreateOS to manage your artists?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yes, of course.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Grimes had publicly been adverse to being a touring artist and was interested in changing her business model to be focused on producing art and monetizing it versus needing to physically tour the art to earn a living.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So our pitch to her was that we could use technology to change her business.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
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                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
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           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
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          <tr id="sponsored">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Giveaway time: Here’s a free guide to BFCM
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Resident marketing masterminds at Drip hooked us up with
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              this link
             </a>
             to their newest B2C bible:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <em>
              <strong>
               “The Online Seller’s Guide to Rethinking Black Friday and Cyber Monday.”
              </strong>
             </em>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Inside are proven strategies to help you squeeze more juice out of everyone’s favorite duo since Starsky and Hutch. Here’s a taste:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Before:
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Ecomm Strategies to Start 3 Weeks Out
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              During:
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Big-Impact Black Friday &amp; Cyber Monday Marketing Plans
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              After:
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              How to Guarantee Repeat Customers Next Year
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Don’t thank us -- thank Drip for being exactly the kind of benevolent marketing brains we could all use a little more of right now:
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Download here →
            </a>
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           </td>
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           <td style="padding-bottom: 5px;">
           </td>
          </tr>
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           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Honey Trap
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FHoney_laundering_20200930034603.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" style="height: auto; width: 100%;"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The big business of honey laundering
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Turns out, honey is quite the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 honey pot for fraudsters
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                An estimated ⅓ of store-bought honey -- mostly the cheaper stuff -- isn’t honey at all (or it’s adulterated). And the problem is so prevalent that honey is the 3rd-most counterfeited food item after milk and olive oil.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Honey, I… drank adulterated syrup
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Honey laundering goes back to the 1970s, when amateur chemists started altering high-fructose corn syrups to make them look more honeylike.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When those fakes became easy to spot, scammers started diluting small amounts of real honey in cheap syrups.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The con only caught up to them in 2013. That year, the US government filed a $180m lawsuit claiming that 2 importers, Honey Solutions and Groeb Farms, were lying about the origins of their honey.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But scammers weren’t exactly scared straight. And while the industry has developed more sophisticated tests that can catch most honey fakers, it’s not clear how many distributors use them.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Fake honey seems safe for consumers
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The problem is more serious for beekeepers, though.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fake honey sometimes goes for less than the cost of just
                <em>
                 producing
                </em>
                the real stuff. There’s not a lot of room for them to compete.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <em>
                 Business Insider
                </em>
                , some beekeepers have just stopped producing honey altogether -- which is only making the fake honey problem worse.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
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                </tbody>
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              </td>
             </tr>
            </table>
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           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
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            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Chat It Up
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FYubo_20200930033734.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" style="height: auto; width: 100%;"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Can you fund a social media company like a video game?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you boil it down, every social media giant makes money the same way: You click on content, and they serve you ads.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But a France-based social app wants to do it differently -- and it’s taking inspiration from video games. Yubo (
                <strong>
                 $19.5m
                </strong>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 raised
                </a>
                ) only makes money when users pay for
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 small, in-app purchases
                </a>
                called micro-transactions.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Yubo is just a bunch of chatrooms
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you log in, all you see are chats hosted by total strangers. They’re grouped according to age, location, and theme.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You might have a chat for 18-year-old college freshmen or one for diehard
                <em>
                 Selling Sunset
                </em>
                fans.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And that’s all there is to Yubo. The company hasn’t just ditched advertising -- it’s said goodbye to likes, followers, and almost all metrics.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It’s not crazy to think this could work
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The video game example shows that kids are more than willing to toss out a few dollars to get in-app upgrades. Last year, micro-transactions brought in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $1.8B
                </a>
                for Fortnite alone.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yubo has a ton of small charges: Pay $2, and you can send your chatroom to the top of the Yubo homepage for a few minutes.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 So are people buying in?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not so much. Last year, Yubo brought in $10m in revenue -- still a tiny sum compared to the billions raked in by Facebook or TikTok.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJC:TN5PQ9BtBxIKuok6nO6cX34a8M3-2dqU_UqDxe1qT28" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
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                I’m about halfway into my
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