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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: The secret sauce behind TikTok’s algorithm.
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                  September 29, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_glow_20200518211036.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Big Hit Entertainment -- the parent company of South Korea’s massive boy band BTS -- went public yesterday with a value of &gt;$4B. Collectively, the 7 band members are worth $50m+… which means they’re kind of getting screwed.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   According to Wikipedia, the mini-economy around BTS was responsible for 0.3% of South Korea’s economy in 2019 -- for perspective, that would be like Kanye adding ~$600B to the US economy (eh, maybe he does).
                  </p>
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               The Big Idea
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FWarren_Buffet_20200929021558.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Why did Warren Buffett invest $6B+ in centuries-old Japanese trading houses?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One of Warren Buffett’s key rules is to invest in what you know or -- as he calls it -- the “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 circle of competence
                </a>
                .”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For decades, Buffett avoided tech stocks because he didn’t understand them. To be sure, his 2016 bet on
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $AAPL
                </a>
                and pre-IPO stake in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $SNOW
                </a>
                have paid off handsomely (let’s not talk about
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $IBM
                </a>
                , though).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For many, Berkshire Hathaway stepped far out of its circle of competence when it invested
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $6.7B
                </a>
                across 5 Japanese trading houses in August.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It’s Buffett’s biggest bet outside of America
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The $510B Berkshire acquired 5% stakes each in Itochu, Marubeni, Mitsubishi, Mitsui, and Sumitomo.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As highlighted by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                , Japanese trading houses are notoriously complicated.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Dating back to the 19th century, these de facto conglomerates have opaque shareholder structures and operate in dozens of unrelated businesses (mining, energy, convenience stores, cable providers, etc.).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Besides being hard to understand, the trading houses break 2 other Buffett investing maxims: reliable returns and business moats.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Their performances in recent years have been spotty, and the business lines for each trading house fiercely compete against one another.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Could it be a value play?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As a famed
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 value
                </a>
                investor, Buffett may have targeted these Japanese firms for their relative cheapness (AKA the market value is below the book value of the net assets).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, one analyst tells
                <em>
                 The Economist
                </em>
                the trading houses are cheap for a reason: Their complicated businesses increase the perception of risk.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The actual reasons could be long-term bullish for Japan
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are 2 other explanations for Buffett’s investment:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Japan has seen shareholder-friendly reforms in recent years, leading to better corporate governance, increased productivity, higher dividends, and stronger cash positions
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The trading houses all have energy businesses, which dovetails with Buffett’s affinity for the industry (think
                 <a style="color: #d62829; text-decoration: none;">
                  Berkshire Hathaway Energy
                 </a>
                 )
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These bets can pay off if Japan’s new Prime Minister
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Yoshihide Suga
                </a>
                continues his predecessor’s corporate reforms and if a post-COVID recovery drives the country’s energy demand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A final aspect yet to be mentioned and firmly within Buffett’s “circle of competence”: Berkshire itself is a sprawling conglomerate.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Amazon Prime Day
              </strong>
              will take place
              <a style="color: #d62829; text-decoration: none;">
               Oct. 13-14
              </a>
              this year, instead of the usual summer date. Analysts believe its closer proximity to Xmas will boost sales. #6-DChess
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               MSCHF joined forces with Otis
              </strong>
              for a new drop. This time, the art collective turned three medical bills into oil paintings and
              <a style="color: #d62829; text-decoration: none;">
               auctioned
              </a>
              them to pay off the debt. BOOM!
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Things you can learn about Quibi’s failure
              </strong>
              , including the company’s
              <a style="color: #d62829; text-decoration: none;">
               focus
              </a>
              on traditional Hollywood talent (instead of more social-friendly influencers).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Halloween isn’t happening this year,
              </strong>
              but the candy lobby -- via the
              <a style="color: #d62829; text-decoration: none;">
               National Confectioners Association
              </a>
              -- has convinced people to buy tons of candy anyway.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Beauty brand Estée Lauder
              </strong>
              is paying NASA $128k to
              <a style="color: #d62829; text-decoration: none;">
               bring its serum to space
              </a>
              -- all for a 4.5-hour photoshoot.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus: While most of its mall-brand peers
              </strong>
              crash and burn,
              <a style="color: #d62829; text-decoration: none;">
               American Eagle is actually doing well
              </a>
              , thanks to Gen Z.
             </li>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               How It Works
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FTikTok_20200929022301.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; width: 100%;"/>
               </a>
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                The secret sauce behind TikTok’s recommendation algorithm
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Eugene Wei
                </a>
                -- a former product exec at Amazon and Oculus -- has penned the most concise explanation of what makes TikTok tick (sorry).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                His 2nd entry in a 3-part series on the video app is a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 must-read
                </a>
                for anyone trying to understand TikTok’s recommendation engine (AKA the For Your Page [FYP]).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The secret?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                An “algorithm-friendly” design.
               </p>
              </td>
             </tr>
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              <td style="padding: 0px 0px 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftiktok_design_20200929024025.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; width: 100%;" width="600"/>
               </a>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are some key takeaways:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 TikTok’s actual machine learning (ML) recommendation algorithm isn’t out of the ordinary
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 However, the data inputs into TikTok’s algorithm
                 <em>
                  are
                 </em>
                 differentiated and -- all things equal -- better data inputs create better algorithms
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 To get the most valuable inputs possible for its algorithm, TikTok’s design is very unique: It is only one video at a time with a number of indicators as to whether or not the user likes it (length of viewing, re-watches, likes, comments, song choice, video subject, shares)
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Typically, UX design is meant to be user-friendly. However, to improve its algorithm, TikTok has made its product a bit less user-friendly (users scrolling through multiple pieces of content is a more frictionless experience than just a single video view)
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Eugene calls this product decision an “algorithm-friendly” design
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Compare this with a traditional social feed (Twitter, Facebook), both of which offer an endless scroll of content. The user inputs are less clear (“liking” something doesn’t transmit a ton of information)
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 With such clear signals -- whether positive or negative -- TikTok can quickly understand a user’s preference and serve up more similar content
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 This creates a tight feedback loop and kicks off the flywheel that continually improves TikTok’s recommendations and data inputs
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                P.S. If you prefer audio, listen to his explanation on the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 a16z
                </a>
                podcast.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
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                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
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                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
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                   </a>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
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                </tbody>
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              </td>
             </tr>
            </table>
           </td>
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            SPONSORED
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            <center>
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              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fimage%2520%25283%2529_20200924215635.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
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           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              This new Amazon program lets you shop for more sustainable products
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Amazon just launched
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Climate Pledge Friendly
             </a>
             - a new program that highlights products for customers that meet sustainability standards and help preserve the natural world.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Here’s how to shop more sustainably starting today:
             </strong>
            </p>
            <ol style="font-size: 16px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Visit
              <a style="color: #d62829; text-decoration: none;">
               Climate Pledge Friendly
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Browse by category, including groceries, household goods, fashion, beauty, and even electronics
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Click the label on any of the 25,000+ items to learn more about what makes each product sustainable
             </li>
            </ol>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The Climate Pledge Friendly label signifies that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Next time you shop, check for a sustainable version of the product first. Learn more here:
            </p>
           </td>
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          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Climate Pledge Friendly →
            </a>
           </td>
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           </td>
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           <td style="padding-bottom: 5px;">
           </td>
          </tr>
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           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Mask Up
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FCOVID_influencer_20200929023501.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The hottest campus job is ‘COVID influencer’
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a rough time to be in college PR.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For schools that have returned to in-person classes, every day seems to bring new headlines about COVID-19 outbreaks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Colleges are terrified of a reputational nosedive. So some -- like Temple University, the University of Missouri, and the University of Maryland -- are
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 paying or have plans to pay student influencers
                </a>
                to encourage safety protocols on social media.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Influencers want to reach everyone
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One Mizzou influencer, Caleb Poorman, reminds other students to use hand sanitizer and wear a mask on Instagram.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Other influencers are more focused on future applicants.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The popular Insta twins Brooklyn and Bailey have for years had a paid partnership with Baylor University to make the school look “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 cool
                </a>
                ” to high school students.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When the twins contracted the virus, they emphasized that Baylor has “taken every precaution, including mandating masks, requiring students to test negative before coming back to school, and many, many more precautions.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But influencing for your college isn’t going to pay your tuition
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the University of Maryland, which plans to hire student influencers soon, one social post will be worth the equivalent of 15-30 minutes of work at the school’s hourly wage -- meaning, probably, just a few dollars.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Other influencing salaries might be a notch higher. The University of Missouri gave an influencer marketing firm $10.3k to hire 6 students.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s not clear how much cash each student is getting, but it probably can’t top room-and-board charges.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
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               SPONSORED
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               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252F9_29_20200817184842.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 “Up and to the right”
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s the way we like our
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 investments
                </a>
                to go.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For Sam, that means putting his money into peanut butter brands and hoping that PB&amp;J’s make a comeback in a
                <em>
                 big
                </em>
                way.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For the rest of us, it’s a little simpler -- all we have to do is follow
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 these buy alerts
                </a>
                to get in on the most promising companies before they blow up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 This one in particular
                </a>
                has a real shot to dominate the 5G space (and potentially line our pockets with some serious early investor dough). Check it out:
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
                Show me the money →
               </a>
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           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            TRENDS
           </td>
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            <center>
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              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FHeadshots_20200929024540.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMJW:YYKBmXi19rKOnmoLvNWeEHrMIkNCn9RDDmH3WNhzu8g" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              So you think you can write?
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             2020 has been the year of many things, including the year where everyone (and their dogs) is creating an online publication. With so much competition, we’re looking to the experts to help us differentiate. That’s why, over the next few weeks, we’ll be bringing in two prolific writers for exclusive Q&amp;As:
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Polina Marinova
              </strong>
             </a>
             and
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               David Perell
              </strong>
             </a>
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Polina is the writer of
              <a style="color: #d62829; text-decoration: none;">
               The Profile
              </a>
              , a paid publication featuring the best long-form stories on people and companies in business, tech, and more. She’s also well-known for her work at Fortune magazine and will be sharing with us how to improve your content diet, how to build trust with your customer, and what reporters are looking for in stories.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              David is the founder of
              <a style="color: #d62829; text-decoration: none;">
               Write of Passage
              </a>
              , a course that has taught hundreds of successful writers, with numerous success stories like
              <a style="color: #d62829; text-decoration: none;">
               Packy McCormick
              </a>
              . He’ll be talking about how to improve your ideas, the myths of writing education, how to build an audience, and much more!
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             By trying Trends today, you’ll get access to these two sessions and many more. You’ll also get access to a 5k word preview of our very own
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Steph Smith
             </a>
             ’s new book,
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Doing Content Right
             </a>
             , along with a coupon code for Trends members.
            </p>
           </td>
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           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Get access for $1 →
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            JOBS
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