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Today,
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Inside the world’s most ‘ethical’ phone
</strong>
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The Dutch social enterprise Fairphone just
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announced
</a>
the launch of the Fairphone 3, the world’s most sustainable smartphone.
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So what makes a smartphone sustainable, you ask?
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
One of the big things setting Fairphone apart is its repairable design. Whereas other companies go by the “you break it, you buy a new one” model, Fairphone 3 is a sum of 7 modules.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Something go wonky? Just order a replacement part. Driving the point home: When you unbox one of these bad boys, it comes with a tiny Phillips-head screwdriver.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Fairphones are
</strong>
<em>
<strong>
not
</strong>
</em>
<strong>
designed to be most cutting-edge on the market...
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But they should last 5 to 7 years, thus reducing CO2 emissions … and maybe saving the world by kicking planned obsolescence in the pants.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Fairphone has taken big steps toward making sure the people assembling its phones are happy. Rather than punishing manufacturers who fail to make margin, the company pays workers bonuses for increased performance --
<em>
it’s a carrot, not a stick
</em>
.
</p>
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<strong>
Fairphone looks beyond production to watch out for workers
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The company has confirmed its tin and tungsten are conflict-free, its gold is fair-trade, and its copper and plastics are sourced from recycled goods (it’s working on developing a more sustainable system to source cobalt).
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Fairphone knows it won’t take over the market —
<em>
Apple fanboys are gonna fanboy
</em>
.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But establishing a respectable supply chain means other smartphone companies — and companies in other industries — could plug in and do some good.
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SPONSORED
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My First Million Podcast
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by
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<em>
Today’s episode of
</em>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
My First Million
</em>
</a>
<em>
is brought to you by
</em>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
Hustle Con
</em>
</a>
<em>
, our annual conference that’s happening
</em>
<em>
<strong>
December 2-3
</strong>
</em>
<em>
, 2019 in Oakland, CA.
</em>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
Grab your tickets here.
</em>
</a>
</p>
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<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: bold; line-height: 26px; margin-bottom: 16px; margin-top: 36px;">
<strong>
Building a $100M business, one armpit at a time
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
Do you know what aluminum zirconium trichlorohydrex is?
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
How about PPG-14 butyl ether?
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
Yeah, us either -- and
<em>
that
</em>
realization helped
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Moiz Ali
</a>
<strong>
build a $100m business
</strong>
.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
See, those are common ingredients in deodorant sticks, and Moiz realized that tons of people want to be able to
<em>
actually pronounce
</em>
the names of things they put on their body. So, he sat at his brother’s dining room table and built
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Native
</a>
, a natural deodorant company without all the chemical junk.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
Turns out, Moiz was on to something big:
<strong>
He negotiated a $100m sale of Native
</strong>
to Proctor & Gamble just 2.5 years after it launched.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
But it wasn’t always easy breezy -- the company almost died.
<em>
Twice.
</em>
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
Thinking about starting something at your table?
<strong>
Click below to listen to our podcast,
</strong>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
<strong>
My First Million
</strong>
</em>
</a>
, and learn from Moiz’s successes (and failures) for free.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<em>
P.S. If you want to learn even more, read our Trends team’s in-depth business analysis of Native,
</em>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
<strong>
here
</strong>
</em>
</a>
<em>
.
</em>
</p>
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<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
A new breed of startups wants to optimize your personal friendships
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Tech-heads have long been hell-bent on optimizing their entire existence -- from professional productivity, to personal finances and health. But studies show that a big key to
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
health and well-being
</a>
is having friends.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Now, according to
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<em>
Axios
</em>
</a>
, startups are taking a page out of the digital sales playbook to help create a new personal relationship management trend.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Why? Because, of course they are -- and because friend-management has become one of the hottest app markets in Silicon Valley.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Replacing the ‘C’ in CRM
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
CRM (customer relationship management) software helps salespeople keep tabs on their targets. Now, recent Y Combinator graduates are applying that same practice to friendships.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Monaru’s services manage user relationships with loved ones (focusing on the user’s closest 10 to 15 relationships) by providing data-based suggestions for appropriate gifts and restaurants.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But the market isn’t only for nonworking hours: A company called Dex bills itself as a tool to turn work acquaintances into actual relationships through constant updates.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
<em>
Whoa, whoa, whoa, buckos. This sounds like Facebook and LinkedIn territ-ry.
</em>
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Do these companies have a death wish?
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Facebook may have
<em>
intended
</em>
to help facilitate personal relationships...
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
But the loosely regulated social media giant and its competitors caused social issues that make it harder for some people to connect IRL -- inspiring the founders of companies like Monaru and Dex to help users reclaim more meaningful personal relationships.
</p>
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<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
A tall hill to climb
</a>
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The Hustle says...
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</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Getting all the groceries in one trip is our life goal,
</strong>
and it just got even easier with
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Grocery Gripps
</strong>
</a>
(your hands will thank you).
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
We found the perfect San Francisco pants: the
</strong>
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Vuori Ripstop Climber Pant
</strong>
</a>
<strong>
.
</strong>
Look California cool while going from the bar to the mountains and back again -- and get 20% off your first order.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: Helvetica, sans-serif; font-size: 15px;">
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
If you catch yourself dreamin’ about that corner office life,
</strong>
it might be time to start your own agency. FunnelDash’s
<strong>
“
</strong>
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Agency Growth Explosion
</strong>
</a>
<strong>
”
</strong>
ebook has the tips and tricks you need to snag that four-wall imagination station.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; font-size: 12px; line-height: 120%; margin: 0; padding-bottom: 12px;">
*This is a sponsored post.
</p>
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<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Digital grim reapers are coming for one of the last main revenue streams of newspapers
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Wouldn’t it be ironic if the only thing keeping the floundering local newspaper market from croaking was the death marketplace? Well… according to local online obituary and advertising placement firm Adpay, that’s partly true.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
That’s right, obit sections are a
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
$500m
</a>
yearly enterprise for local papers. But, in order to stay out of a coffin, newspapers are forced to nickel-and-dime customers looking to send their loved ones off gracefully into the night.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Now, Adpay and other digital death-care companies like Legacy.com are stepping in as the local obit’s Grim Reaper.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Desperate times call for desperate measures
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Obituaries typically cost around $100 for a standard listing, but, in a large market, the average revenue per obit is around $486+ with up-charges like photos or logos of affiliated organizations. Small and medium-sized markets tend to be around $318.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Some newspapers charge obituaries by the character numbers in a piece, while others charge by the number of lines, square inches, or word count.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Problem is, because of these desperate upcharges and paywall ransoms, local
<em>
papes
</em>
have driven low-income readers away.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
As always, that’s where the digital age comes in
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Companies like Legacy.com (which claimed to publish
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
1 in every 3
</a>
obits in the US back in 2017) are cornering the market by taking web traffic away from the online portion of local news organizations.
</p>
</td>
</tr>
<!-- START LINK -->
<tr>
<td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 30px;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif; margin: auto;">
<tbody>
<tr>
<td bgcolor="#ff5a41" style="background: #ff5a41; border: 3px none; border-radius: 40px; font-size: 14px; padding: 10px 20px; vertical-align: top;" valign="top">
<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
An obit for local obits
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END LINK -->
<!-- END SPUNKY BRIEF -->
<!-- START SPUNKY BRIEF -->
<tr id="news1">
<td class="brief-style ignore-defaults" style="padding-right: 5px; padding-top: 0px; right: 5px;">
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
The trendiest new subscription box is here to deliver… a baby?
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Earlier this week, a startup called Natalist
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
launched
</a>
a subscription box designed to help women get pregnant.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The brainchild of Halle Tecco (experienced tech founder, healthcare investor, mom), Natalist provides a variety of tools -- both physical products and knowledge-based resources -- to make the process simpler and more supportive of moms-to-be.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
The box changes with the pregnancy experience
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The “Get Pregnant Bundle” subscription box -- which costs $90 for one month or $81 per month on a recurring basis -- features different products for each step in the fertility journey.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The first month’s box features an illustrated Conception 101 book that describes -- in jargon-free but specific terms -- how conception works.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Later boxes feature more specific products like ovulation tests or doctor-tested prenatal vitamins.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
It’s a medical product... but also a lifestyle brand
</strong>
</h4>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Natalist employs a staff of doctors to ensure that all of its products are backed by sound science, but the company also endeavors to bring the process of pregnancy into the new millennium -- with slick direct-to-consumer branding, of course.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Natalist redesigned standard pregnancy tools like ovulation tests with what
<em>
Fast Company
</em>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
calls
</a>
“a modern feminine look” (think: smooth fonts and soft colors).
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
The company is just one of several recent startups to launch with the mission of offering specific, female-focused care: A startup called Blume
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
offers
</a>
products for puberty; Genneve
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
provides
</a>
menopause resources.
</p>
</td>
</tr>
<!-- START LINK -->
<tr>
<td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 30px;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif; margin: auto;">
<tbody>
<tr>
<td bgcolor="#ff5a41" style="background: #ff5a41; border: 3px none; border-radius: 40px; font-size: 14px; padding: 10px 20px; vertical-align: top;" valign="top">
<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
Pregnancy goes millennial
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END LINK -->
<!-- END SPUNKY BRIEF -->
<!-- START PADDING -->
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
<!-- END PADDING -->
<!-- START NATIVE -->
<tr>
<td>
<table style="border-spacing: 0px;">
<tr>
<td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Helvetica',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
SPONSORED
</td>
</tr>
</table>
</td>
</tr>
<tr id="sponsored">
<td class="ignore-defaults brief-style" style="padding-right: 5px; padding-top: 10px;">
<h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
<strong>
Liar, liar, Likes on fire: Fake social followers will cost brands a cool $1.3B this year
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
Are you working with
<em>
real
</em>
social influencers? Turns out, you very well may not be.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
That doesn’t mean your ROI is DOA, though. It just means you have to be careful who you invest in… which is where
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
Upfluence
</a>
can help.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
They’ve identified all the pain points that come with working with influencers and addressed them one-by-one, including:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Fake follower detection
</strong>
</a>
, so you can see what percentage of Whatever-Her-Name-Is Jenner’s followers are Latvian robots before you blow half your marketing budget
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Advanced audience demographics
</strong>
</a>
, to help you determine if the location, age, and gender of their followers are what they say
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
In-app payment
</strong>
</a>
features that make transactions smoother than a FaceTuned selfie
</li>
</ul>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
And oh, did we mention Upfluence gives you access to over 3
<em>
million
</em>
influencers across all platforms? That’s enough likes to make Kanye blush.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
<strong>
The Wrap-up: You can’t fake it ‘til you make it. Use
</strong>
<a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
<strong>
Upfluence
</strong>
</a>
<strong>
to ensure your influencer marketing (and ROI) is as real as it gets.
</strong>
</p>
</td>
</tr>
<tr id="cta">
<td id="link" style="padding: 10px 0 30px;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Helvetica',sans-serif; margin: auto;">
<tbody>
<tr>
<td bgcolor="#ff5a41" style="background: #ff5a41; border: 3px none; border-radius: 40px; font-size: 14px; padding: 10px 20px; vertical-align: top;" valign="top">
<a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
Comment, like, subscribe
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="padding-bottom: 20px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<!-- END NATIVE -->
<!-- START PADDING -->
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
<!-- END PADDING -->
<!-- START AMBASSADOR REWARDS -->
<tr>
<td align="left" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 16px; font-weight: bold; letter-spacing: 1px; padding: 8px 25px; text-align: left; width: 100%;">
Share The Hustle
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; line-height: 120%; margin: 30px 5px 20px 25px;">
<strong>
Refer coworkers, get free stuff
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 1: Peek our sweet, sweet rewards
</p>
<p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 2: Click “Share The Hustle” below
</p>
<p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 3: Share The Hustle.
</p>
<p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
Step 4: Collect rewards, rinse & repeat.
</p>
</td>
</tr>
<tr>
<td>
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO5E:2aWB5Ggj21uoQEN-XWFD3g8yqkNX2VMEeYyR5VoKEb0" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
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<!--Start of feedback -->
<tr>
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<td align="center" style="padding-bottom: 10px; text-align: center;">
<span style="font-family: 'Helvetica', sans-serif; font-size: 16px; font-weight: bold; letter-spacing: .5px;">
How did you like today’s email?
</span>
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<div align="center" class="images" style="font-family: Helvetica, sans-serif; text-align: center;">
<div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhappy-face_20190529205303.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO5E:2aWB5Ggj21uoQEN-XWFD3g8yqkNX2VMEeYyR5VoKEb0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmehv2_20190312203950.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO5E:2aWB5Ggj21uoQEN-XWFD3g8yqkNX2VMEeYyR5VoKEb0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
</div>
<div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
<a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsad_face_20190312203719.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO5E:2aWB5Ggj21uoQEN-XWFD3g8yqkNX2VMEeYyR5VoKEb0" style="height: 35px; padding: 0px 10px; width: auto;"/>
</a>
</div>
</div>
<div align="center" style="font-family: Helvetica, sans-serif; text-align: center;">
<div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
love it
</span>
</div>
<div class="meh" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
meh
</span>
</div>
<div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
<span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
hate it
</span>
</div>
</div>
</td>
</tr>
<tr>
<td style="padding-bottom: 50px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
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<!--end feedback -->
<!-- START SONG -->
<tr>
<td style="padding-bottom: 20px;">
<table>
<tr>
<td rowspan="3" style="vertical-align: middle;" valign="middle">
<img alt="Now Playing" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fmusic_bars.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO5E:jXmz7lhG3CExeAsTmP0S3gi2Jg7ZP0Ov3JgTViX3-es" style="height: auto; width: 20px;" width="20"/>
</td>
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Now Playing:
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<tr>
<td style="font-size: 14px;">
<a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
<strong>
Too Much To Ask, Neal Casal (RIP)
</strong>
</a>
.
</td>
</tr>
</table>
</td>
</tr>
<!-- END SONG -->
<tr class="hidethis">
<td>
<table style="border-spacing: 0;">
<tr>
<td align="center" bgcolor="#000000" style="background: #000000; color: #ffffff; font-size: 32px; font-weight: bold; line-height: 100%; max-width: 100px; padding: 10px 10px 0px; text-align: center;">
0
</td>
<td align="right" bgcolor="#000000" rowspan="2" style="background: #000000; font-family: 'Helvetica',sans-serif; font-size: 14px; font-weight: bold; padding: 5px 10px; text-align: right; width: 100%;">
<a style="background: #ff5a41; border-radius: 30px; color: #ffffff; font-family: Helvetica, sans-serif; font-size: 12px; padding: 12px 10px; text-decoration: none;">
Share the Hustle
</a>
</td>
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<tr>
<td align="center " bgcolor="#000000 " style="background: #000000; color: #ffffff; font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%; padding: 4px 20px 10px; text-align: center;">
REFERRALS
</td>
</tr>
<tr>
<td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; color: #000000; padding-bottom: 5px; padding-top: 10px; text-align: center; width: 100%;">
<a style="color: #000000; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-decoration: none;">
//ambassadors.thehustle.co/?ref=950fce10a7
</a>
</td>
</tr>
<tr>
<td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px; color: #000000; padding-bottom: 10px; text-align: center; width: 100%;">
<span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
YOUR UNIQUE URL
</span>
</td>
</tr>
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</td>
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<tr id="credits">
<td class="credits">
<table style="width: 100%;">
<tbody>
<tr>
<td colspan="2" style="padding-top: 20px;">
<table style="text-align: center; width: 100%;">
<tr>
<td align="center" style="display: inline-block; font-family: 'Helvetica', sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
<img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO5E:jXmz7lhG3CExeAsTmP0S3gi2Jg7ZP0Ov3JgTViX3-es" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Wes Schlagenhauf
<br/>
<span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
STAFF WRITER
</span>
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Conor Grant
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Bobby Durben
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AD WRITER
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Meg Furey-Marquess
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MEDIA STRATEGIST
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Brad "Head of friend management" Wolverton
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Haseen Benisi
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5 years, 9 months ago - news@thehustle.co
Today, friendship management startups are taking a page from the sales playbook as Natalist carve...