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             Today,
             <strong style="color: #ff5a41;">
              private-label products
             </strong>
             are booming and as football season starts,
             <strong style="color: #ff5a41;">
              Caesar’s Palace
             </strong>
             is swooning, but first...
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              NYC’s most pervasive pest has spawned a growing population of rat-preneurs
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             New York City’s rat problem is worse than ever:
             <em>
              The New York Times
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              reports
             </a>
             that the number of rat reports soared 38% last year, and the people of New York are more desperate to repel rats than ever.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             But the rising rat-rate -- and New York’s ever-evolving attempts to curb it -- has also spawned an innovative industry of rat-catchers.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Over the centuries, New York City has tried lots of traps...
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And, in the process, made plenty of rodent-wranglers rich.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             In recent years, environmental concerns have caused pest-control programs to reconsider poisoning rats… and led to an explosion of innovation in rat-tech.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Here’s a rundown of the city’s shifting pest paradigm -- and the pest-purging pioneers who have profited from it:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               2013
              </strong>
              : NYC thinks
              <strong>
               rat reproduction
              </strong>
              is the problem; Senestech sells the city a $1m trial of a city-scale
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               rodent contraception system
              </a>
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               2016
              </strong>
              : NYC decides to go straight to the source and get rid of
              <strong>
               gross
              </strong>
              <strong>
               garbage
              </strong>
              ; the city buys $5.6m worth of Mint-X
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               rodent-repelling trash bags
              </a>
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               2017
              </strong>
              : NYC determines
              <strong>
               dry ice
              </strong>
              is an effective way to kill rats without chemicals; Bell Laboratories grabs some of the city’s $32m revamped rat budget with a product called
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               Rat Ice
              </a>
             </li>
            </ul>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Now, in 2019, NYC thinks drowning rats in vinegar may be best...
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And, thankfully, a company called Rat Trap Inc. offers
             <em>
              just
             </em>
             the type of rat bucket the city’s looking for. Called an “Ekomille,” the latest-and-greatest advancement in rat-trapping uses vinegar-filled buckets to lure rats to an acidic afterlife.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The city unveiled the new traps -- which are sold by Rat Trap Inc. for between $300 and $400 -- at a press conference last Thursday.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             City officials plan to place a number of the expensive vinegar buckets across Brooklyn, and -- if the pilot pest program is successful -- expand the program across the city.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              But pest control infest-ment isn’t limited to NYC
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Across the US, pest control was an
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              $8.97B
             </a>
             industry in 2018 -- and it grew 4.4% from the previous year.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             In North Dakota, a woman named Kari Block stumbled across a novel pest control solution that involved spraying perfume on pine cones -- and built it into a pest-control powerhouse that did more than $10m in annual sales a few years ago.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             It’s just like grandma used to say:
             <em>
              One woman’s pest problem is another woman’s business model
             </em>
             .
            </p>
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            From rats to riches
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              As states legalize sports gambling, the NFL hedges it bets
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Sports betting is now legal in 13 states, and the NFL finally seems to be
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              ready
             </a>
             for the snap.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             According to the American Gaming Association,
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              38m
             </a>
             Americans -- 15% of the adult population -- will bet on NFL games this season. There’s money to be made ... and not just for bettors.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              The NFL is finally hopping off the bench
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Until now, the NFL has been slow to embrace betting, but this season the league partnered with casino giant Caesars and data distributor Sportsradar.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And with broadcast rights deals with CBS, NBC, Fox and ESPN all set to expire in 2022, expect sports betting to play a role in negotiations.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Dallas Cowboys owner Jerry Jones has speculated the value of TV broadcasts will spike 50% because people are more likely to tune in if there’s money on the line.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And The Action Network’s Darren Rovell suggested future rights fees could get a boost as next-gen broadcasters -- that’s rookies like Amazon and Apple -- bring built-in payment systems that could be used to further facilitate betting.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Armchair QBs won’t notice much change
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             NBC telecasts might mention sports betting references, and Fox has vowed to mention betting on-air only if the announcers can work it in “organically.” ESPN and CBS are staying out of the fray.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Meanwhile, the NFL has said it would cap the number of gambling ads that run during broadcasts -- which is good, because it leaves room for those Cialis spots that everyone
             <em>
              really
             </em>
             wants.
            </p>
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                 Time for kickoff
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                 Keepin’ tabs on trends just got easier
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                 In case you haven't heard, every Tuesday we
                                    send an exclusive email to our Trends
                                    subscribers with new reports on market
                                    opportunities, along with actionable
                                    takeaways.
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                 We've added a new feature to our weekly
                                    Trends update called Signals, which offers
                                    quick snapshots of potential trends before
                                    they happen.
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                <p style="font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; margin: 0px; padding: 30px 0px 15px 19px;">
                 Here’s 3 from this week:
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                  <img alt="audio_image" class="podcast-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fgallery.mailchimp.com%252F3f7cb66d0ac9656fb4719d6a6%252Fimages%252Fc340efcd-a6d2-4973-899f-9f655c750368.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZnYWxsZXJ5Lm1haSJ9:1kXO1s:9RGz9HiVEfY4841nXW4Zt2zJdjAqDbu3qrpengS7XfQ" style="height: auto; width: 180px;"/>
                 </div>
                </a>
                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <div style="font-family: Helvetica, sans-serif;">
                  <p style="color: #000000; font-family: Helvetica, sans-serif; font-size: 14px; line-height: 1.3; margin: 0px; padding: 10px 20px;">
                   <strong>
                    High-protein cereals are making
                                                a comeback.
                   </strong>
                   The average monthly search
                                            numbers for "keto cereal" total 8k
                                            and are up nearly 100% from early
                                            this year and multiples higher than
                                            summer 2017.
                  </p>
                 </div>
                </a>
               </td>
              </tr>
              <tr class="web-player-song">
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                <a style="color: #ffffff; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <div class="song-image-div" style="float: left; font-family: Helvetica, sans-serif; padding-right: 10px;">
                  <img alt="audio_image" class="podcast-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fgallery.mailchimp.com%252F3f7cb66d0ac9656fb4719d6a6%252Fimages%252Fde61a293-2104-4a81-ae74-8288c7bf7d00.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZnYWxsZXJ5Lm1haSJ9:1kXO1s:9RGz9HiVEfY4841nXW4Zt2zJdjAqDbu3qrpengS7XfQ" style="height: auto; width: 180px;"/>
                 </div>
                </a>
                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <div style="font-family: Helvetica, sans-serif;">
                  <p style="color: #000000; font-family: Helvetica, sans-serif; font-size: 14px; line-height: 1.3; margin: 0px; padding: 10px 20px;">
                   <strong>
                    <a style="-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #ff5a41; font-family: Helvetica, sans-serif; font-weight: 700; mso-line-height-rule: exactly; text-decoration: none;" target="_blank">
                     Node
                    </a>
                    makes sustainable modular
                                                homes.
                   </strong>
                   The company is growing in popularity
                                            because its prefab homes are made
                                            with non-toxic materials and have
                                            energy-efficient systems. Backlinks
                                            to their website have skyrocketed
                                            this summer.
                  </p>
                 </div>
                </a>
               </td>
              </tr>
              <tr class="web-player-song">
               <td class="song-container" style="color: #000000; font-family: Helvetica, sans-serif; font-size: 20px; max-width: 600px; min-width: 300px; padding: 8px 8px 8px 15px;">
                <a style="color: #ffffff; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <div class="song-image-div" style="float: left; font-family: Helvetica, sans-serif; padding-right: 10px;">
                  <img alt="audio_image" class="podcast-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fgallery.mailchimp.com%252F3f7cb66d0ac9656fb4719d6a6%252Fimages%252F8faaa7cf-21e4-4103-8013-ee6d9a039f07.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZnYWxsZXJ5Lm1haSJ9:1kXO1s:9RGz9HiVEfY4841nXW4Zt2zJdjAqDbu3qrpengS7XfQ" style="height: auto; width: 180px;"/>
                 </div>
                </a>
                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <div style="font-family: Helvetica, sans-serif;">
                  <p style="color: #000000; font-family: Helvetica, sans-serif; font-size: 14px; line-height: 1.3; margin: 0px; padding: 10px 20px;">
                   <strong>
                    L-theanine is a compound found
                                                naturally in certain
                                                teas.
                   </strong>
                   It's a relaxant and supposed to help
                                            people fight anxiety and stress.
                                            Searches for L-theanine total about
                                            65k monthly and have steadily
                                            increased over the last several
                                            years.
                  </p>
                 </div>
                </a>
               </td>
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              <table style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; margin: auto; padding: 10px 0 30px; width: 100%;">
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                  <table style="margin: auto;">
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                      <a style="color: white; font-family: Helvetica, sans-serif; font-size: 13px; font-weight: bold; line-height: 21px; text-decoration: none;">
                       Start for a buck
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                 </td>
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                <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
                 <strong>
                  We’re alive during a store-brand renaissance, and name brands are feeling the pinch
                 </strong>
                </h2>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 <em>
                  Private Label
                 </em>
                 is how the consumer-product industry refers to goods that retailers produce themselves through 3rd-party manufacturers.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 But these products are anything but signature. Often the store brand is a rip-off of other proven products -- and there ain’t nothing those name brands can do about it.
                </p>
                <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
                 <strong>
                  This is nothing new...
                 </strong>
                </h4>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 And it isn’t illegal -- as a matter of fact, companies like CVS and other big retailers have been working with “private-label” companies to develop their store-brand face creams, toothpastes, and cotton swabs for decades.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 For example: CVS-brand face wash was
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  modeled
                 </a>
                 almost identically after the face-cleansing product Cetaphil, much to its manufacturer’s chagrin.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 Amazon has become the king of private label during its thunderous rise to the top. In the beginning it was baby wipes and phone chargers. Now, it has expanded to clothing, toys and high-end furniture (and
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  Williams-Sonoma
                 </a>
                 isn’t happy about it).
                </p>
                <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
                 <strong>
                  The rise of the ‘agnostic shopper’
                 </strong>
                </h4>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 As consumers gain more access behind the curtain, the idea of brand loyalty has taken a back seat to the cheaper alternative, and private labels are booming because of it.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 According to
                 <em>
                  Nielsen Insights
                 </em>
                 , private-label sales have increased
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  $7.9B
                 </a>
                 across brick-and-mortar stores in the past 3 years.
                </p>
                <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
                 <strong>
                  It’s a win-win for both retailers and consumers
                 </strong>
                </h4>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 According to the market-research firm IRI, private-label products are often 20% cheaper on average than brand-name products, but they're also much cheaper for retailers to buy, making way for higher profit margins.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 The issue for companies like Cetaphil’s maker, Galderma, is that their sales are tied to being on the shelves of CVS. If they pulled the product from stores due to conflict of interest, there wouldn’t be any
                 <em>
                  interests
                 </em>
                 to
                 <em>
                  conflict
                 </em>
                 over.
                </p>
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                <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
                 <strong>
                  Small business of the week: The 21-year-old kids who created an egg-white chip brand
                 </strong>
                </h2>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 <em>
                  Every Monday, we feature a company started by one of our readers. Want your story told next? Fill out our
                 </em>
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                  <em>
                   Small Business Survey
                  </em>
                 </a>
                 <em>
                  .
                 </em>
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 On a summer day in 2016, two recent high school grads, Nick Hamburger and Zack Schreier, were sitting around cooking omelettes.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 For Schreier, a Type 1 diabetic, egg whites were a favorite snack — particularly, the crispy burnt edges. In the kitchen, the friends asked a question:
                 <em>
                  “Is it possible to make a healthy chip out of egg whites?
                 </em>
                 "
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 “Zack had to account for every gram of carbohydrate that he ate,” says Hamburger. “He couldn’t even enjoy a bag of chips without having to give himself an insulin shot.”
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 The duo spent the next 2 years testing out hundreds of ingredients and different cooking processes before striking culinary gold.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 In 2018, they dropped out of college and launched
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  Quevos
                 </a>
                 , the first egg-white-based chip. The snack was so good that it earned them a $50k investment from Kraft Heinz, $72k in pre-orders on
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  Kickstarter
                 </a>
                 , and, more recently, a $925k angel round.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 They’re currently in more than 250 retail stores, and they’re using their funds to ramp up manufacturing capacity and “fine tune” their chips.
                </p>
                <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
                 <strong>
                  Stats at a glance:
                 </strong>
                </h4>
                <ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Founders: Nick Hamburger and Zack Schreier (21)
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Employees: 8
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Years in business: 2
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Cost to launch: $150k
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Funding methods: Kickstarter, VC, loans, personal savings
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Current annual revenue: $400k
                 </li>
                 <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                  Projected revenue (2020): $3m
                 </li>
                </ul>
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                 <strong>
                  Bare-naked luxury for you “how-it-works” types
                 </strong>
                </h2>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 So, you know how a car works? Vroom, vroom. Good for you.
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                 What about your laptop? Oh, you’re an OG Genius Bar guru? Fine.
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                 What about time?
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                  How does time work, genius?
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                 If time isn’t your strong suit (yet), it will be soon.
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                  Why’s that? Oris.
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                 The Swiss luxury watchmaker’s latest lays time completely bare: They’re calling the
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  Oris Big Crown ProPilot X Calibre 115
                 </a>
                 <strong>
                  “a contemporary masterpiece and a symbol of their watchmaking vision”
                 </strong>
                 -- and we couldn’t agree more.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
                 A true masterwork,
                 <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
                  this skeletonized beauty
                 </a>
                 lets the wearer gaze into the workings of time itself with handcrafted gears and over a century’s worth of craftsmanship on full display.
                </p>
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                 With a design that goes deeper, the existential march of time has never been sexier.
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                 Learn more about luxury that stands the test of time and check out Oris’s
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                  latest
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                 .
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               <td align="left" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Helvetica',monospace; font-size: 16px; font-weight: bold; letter-spacing: 1px; padding: 8px 25px; text-align: left; width: 100%;">
                Share The Hustle
               </td>
              </tr>
              <tr>
               <td>
                <h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; line-height: 120%; margin: 30px 5px 20px 25px;">
                 <strong>
                  Refer coworkers, get free stuff
                 </strong>
                </h2>
                <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
                 Step 1: Peek our sweet, sweet rewards
                </p>
                <p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
                 Step 2: Click “Share The Hustle” below
                </p>
                <p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
                 Step 3: Share The Hustle.
                </p>
                <p style="font-family: 'Helvetica', sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 25px; padding-bottom: 12px;">
                 Step 4: Collect rewards, rinse &amp; repeat.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                 <img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="height: auto; padding-top: 10px; width: 100%;"/>
                </a>
               </td>
              </tr>
              <tr>
               <td style="padding-bottom: 30px;">
               </td>
              </tr>
              <tr>
               <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px;">
               </td>
              </tr>
              <!-- END AMBASSADOR REWARDS -->
              <!--Start of feedback -->
              <tr>
               <td style="padding-bottom: 30px;">
               </td>
              </tr>
              <tr>
               <td align="center" style="padding-bottom: 10px; text-align: center;">
                <span style="font-family: 'Helvetica', sans-serif; font-size: 16px; font-weight: bold; letter-spacing: .5px;">
                 How did you like today’s email?
                </span>
               </td>
              </tr>
              <tr>
               <td>
                <div align="center" class="images" style="font-family: Helvetica, sans-serif; text-align: center;">
                 <div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
                  <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhappy-face_20190529205303.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="height: 35px; padding: 0px 10px; width: auto;"/>
                  </a>
                 </div>
                 <div class="meh" style="color: #ff5a41; display: inline; font-family: Helvetica, sans-serif;">
                  <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmehv2_20190312203950.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="height: 35px; padding: 0px 10px; width: auto;"/>
                  </a>
                 </div>
                 <div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
                  <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsad_face_20190312203719.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="height: 35px; padding: 0px 10px; width: auto;"/>
                  </a>
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                </div>
                <div align="center" style="font-family: Helvetica, sans-serif; text-align: center;">
                 <div class="love it" style="display: inline; font-family: Helvetica, sans-serif;">
                  <span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
                   love it
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                 </div>
                 <div class="meh" style="display: inline; font-family: Helvetica, sans-serif;">
                  <span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
                   meh
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                 <div class="hate it" style="display: inline; font-family: Helvetica, sans-serif;">
                  <span style="color: #ff5a41; font-size: 13px; font-weight: bold; letter-spacing: .2px; padding: 0px 10px;">
                   hate it
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               </td>
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               </td>
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              <!--end feedback -->
              <!-- START SONG -->
              <tr>
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                  <td rowspan="3" style="vertical-align: middle;" valign="middle">
                   <img alt="Now Playing" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fmusic_bars.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO1s:LP-5YbenM4eD9DomMX0WZ6cXWzfHNZxOIPCe4kfaj68" style="height: auto; width: 20px;" width="20"/>
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                  <td rowspan="3" style="font-family: 'Helvetica',sans-serif; font-size: 14px; font-weight: bold; line-height: 120%; padding-left: 10px; padding-right: 10px; padding-top: 3px; vertical-align: middle; width: 64px;" valign="middle">
                   Now Playing:
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                 </tr>
                 <tr>
                  <td style="font-size: 14px;">
                   <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                    <strong>
                     Sing Along, Sturgill Simpson
                    </strong>
                   </a>
                   .
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <!-- END SONG -->
              <tr class="hidethis">
               <td>
                <table style="border-spacing: 0;">
                 <tr>
                  <td align="center" bgcolor="#000000" style="background: #000000; color: #ffffff; font-size: 32px; font-weight: bold; line-height: 100%; max-width: 100px; padding: 10px 10px 0px; text-align: center;">
                   0
                  </td>
                  <td align="right" bgcolor="#000000" rowspan="2" style="background: #000000; font-family: 'Helvetica',sans-serif; font-size: 14px; font-weight: bold; padding: 5px 10px; text-align: right; width: 100%;">
                   <a style="background: #ff5a41; border-radius: 30px; color: #ffffff; font-family: Helvetica, sans-serif; font-size: 12px; padding: 12px 10px; text-decoration: none;">
                    Share the Hustle
                   </a>
                  </td>
                 </tr>
                 <tr>
                  <td align="center " bgcolor="#000000 " style="background: #000000; color: #ffffff; font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%; padding: 4px 20px 10px; text-align: center;">
                   REFERRALS
                  </td>
                 </tr>
                 <tr>
                  <td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; color: #000000; padding-bottom: 5px; padding-top: 10px; text-align: center; width: 100%;">
                   <a style="color: #000000; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-decoration: none;">
                    //ambassadors.thehustle.co/?ref=950fce10a7
                   </a>
                  </td>
                 </tr>
                 <tr>
                  <td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px; color: #000000; padding-bottom: 10px; text-align: center; width: 100%;">
                   <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
                    YOUR UNIQUE URL
                   </span>
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <tr id="credits">
               <td class="credits">
                <table style="width: 100%;">
                 <tbody>
                  <tr>
                   <td colspan="2" style="padding-top: 20px;">
                    <table style="text-align: center; width: 100%;">
                     <tr>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica'sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                        <img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO1s:LP-5YbenM4eD9DomMX0WZ6cXWzfHNZxOIPCe4kfaj68" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Zack Crockett
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        SENIOR EDITOR
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica', sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                        <img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO1s:LP-5YbenM4eD9DomMX0WZ6cXWzfHNZxOIPCe4kfaj68" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Wes Schlagenhauf
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        STAFF WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <img alt="Conor Grant" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fconor_grant.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO1s:LP-5YbenM4eD9DomMX0WZ6cXWzfHNZxOIPCe4kfaj68" style="padding-bottom: 10px; width: 60px;"/>
                       <br/>
                       Conor Grant
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        MANAGING EDITOR
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <img alt="Mark Dent" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FMark_Dent_20190627141634.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="padding-bottom: 10px; width: 60px;"/>
                       <br/>
                       Mark Dent
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        SENIOR WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                        <img alt="Bobby Durben" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbobby_footer_v4_20190208000513.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Bobby Durben
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        AD WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                        <img alt="Meg Furey-Marquess" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeg_20190822205727.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO1s:XhLj-ed8uoR_19zzfFKrIQ9JnCtI3PLX5fS-VjJWGYQ" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Meg Furey-Marquess
                       <br/>
                       <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        MEDIA STRATEGIST
                       </span>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr style="line-height: 120%;">
                   <td align="center" style="font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; padding: 20px 0; text-align: center; width: 50%;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                     Brad "I got rats" Wolverton
                    </a>
                    <br/>
                    <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                     HEAD OF CONTENT
                    </span>
                   </td>
                   <td align="center" style="font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 100%; padding: 20px 0; text-align: center; width: 50%;">
                    Trudy Door
                    <br/>
                    <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
                     Director of Directions
                    </span>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
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               <td align="center" style="border-top-color: #000000; border-top-style: solid; border-top-width: 3px; font-family: 'Helvetica',sans-serif; padding: 12px 0; text-align: center;">
                <table style="width: 100%;">
                 <tbody>
                  <tr>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     SUBSCRIBE
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                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     JOBS
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     ADVERTISE
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     EVENTS
                    </a>
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                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-family: Helvetica, sans-serif; font-size: 15px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     SHOP
                    </a>
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                   <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; padding: 15px 20px 5px; text-align: center;">
                    <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                     <img alt="Facebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_facebook.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO1s:LP-5YbenM4eD9DomMX0WZ6cXWzfHNZxOIPCe4kfaj68"/>
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                You opted in by signing up, attending an event, or through divine intervention.
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                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES
                </a>
                •
                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 415.506.7210
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               <td align="center" bgcolor="#ffffff" role="module-content" style="color: #a9a9a9; font-size: 12px; line-height: 120%; margin: 0; padding: 10px 0px; text-align: center;" valign="top">
                Never want to hear from us again? Break our hearts and
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                 unsubscribe
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                 <span style="display: block; float: none; text-align: center;">
                  <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
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