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            PLUS: Q&amp;A with AJ Vaynerchuk.
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                  September 25, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_glow_20200518211036.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Amazon announced its new Echo line with news that Alexa can pick up more sounds than ever. This was topped by Amazon's Ring line releasing a miniature security drone that can fly around your house. Thankfully, neither of these developments can possibly go wrong.
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Here’s how Google could defend itself in the latest major antitrust case
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Buckle up, people.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  New York Times
                 </em>
                </a>
                <em>
                 ,
                </em>
                the US Justice Department will brief state attorneys general on a Google antitrust case, which the feds could file next week.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The issue? Google harming consumers and competitors with its dominant search position.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Among Big Tech companies, Google has the clearest monopoly
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The internet giant has a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 90%
                </a>
                share of the US search market. On a percentage share basis, the positions for Facebook and Amazon in social site visits (
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 56%
                </a>
                ) and US ecommerce (
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 35%
                </a>
                ), respectively, are much less significant.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Critics and competitors complain that Google:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Prioritizes its own products in search results (think restaurant or travel
                 <a style="color: #d62829; text-decoration: none;">
                  listings
                 </a>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Takes publishers’ content without linking to their sites (think the
                 <a style="color: #d62829; text-decoration: none;">
                  Answer Box
                 </a>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And dominates the
                 <a style="color: #d62829; text-decoration: none;">
                  ad-tech
                 </a>
                 biz
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This isn’t the first antitrust rodeo for Google: in 2013, the Federal Trade Commission investigated whether Google searches were biased -- but concluded the company didn’t violate any laws.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More recently, the search giant had to change its Play Store policy for Android phones following an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 EU
                </a>
                antitrust case.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But Amex has created a ready-made defense for Google
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a recent Supreme Court case, US states sued American Express (Amex) for charging merchants exorbitant fees and not letting its customers ask for the option to switch to Visa or Mastercard.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amex offered a “novel” defense that could apply to Google’s current predicament, says antitrust writer
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Matt Stoller
                </a>
                : it wasn’t enough to show that a monopoly existed, but that the company’s policies towards merchants resulted in a net loss across the entire payment network.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In its case, Amex cited the fact that it offered points to consumers, which offset any losses sustained by the merchants.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The argument worked
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Supreme Court sided narrowly with Amex, giving powerful companies “de facto antitrust immunity,” according to legal scholar Lina Khan.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Following this reasoning, Google can say its entire search network is a net positive as the company lowers total ad costs and helps publishers make money by funneling traffic.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However Google plays it, there will surely be fireworks. This could be the biggest monopoly case since
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Microsoft
                </a>
                and -- if it makes its way to the Supreme Court -- may be decided by whomever replaces Ruth Bader Ginsburg’s seat.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Speaking of antitrust: Epic Games and Spotify
              </strong>
              are leading a coalition against Apple’s App Store
              <a style="color: #d62829; text-decoration: none;">
               policies
              </a>
              .
             </li>
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              <strong>
               Amazon
              </strong>
              ’s product
              <a style="color: #d62829; text-decoration: none;">
               event
              </a>
              wrap (the actual thing, not jokes).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Remember when WeWork
              </strong>
              was the most batsh*t crazy story? Oh, 2019. Anyway, it just
              <a style="color: #d62829; text-decoration: none;">
               sold
              </a>
              a majority stake in its Chinese operation.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The largest SPAC ever:
              </strong>
              American billionaire Alec Gores will take United Wholesale Mortgage public in a reverse merger valuing the business at a record
              <a style="color: #d62829; text-decoration: none;">
               $16.1B
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               New job alert: Kevin Mayer
              </strong>
              -- who spent
              <a style="color: #d62829; text-decoration: none;">
               100
              </a>
              days as TikTok’s CEO -- may have a job lined up at
              <a style="color: #d62829; text-decoration: none;">
               RedBird
              </a>
              Capital.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus:
              </strong>
              <strong>
               Spotify just signed
              </strong>
              a
              <a style="color: #d62829; text-decoration: none;">
               deal
              </a>
              with Chernin Entertainment to adapt its podcasts into film &amp; TV.
             </li>
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               Q&amp;A
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FVaynerchuk_20200925013522.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" style="height: auto; width: 100%;"/>
               </a>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The strategies AJ Vaynerchuk and his brother (Gary) used to break into digital media and sports
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2009,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 AJ Vaynerchuk
                </a>
                , then 22, co-founded
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 VaynerMedia
                </a>
                with his brother Gary. As COO of the firm for 7 years, AJ helped grow the social and digital agency to 1k employees and $100m+ in revenue.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since 2016, AJ has been running
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 VaynerSports
                </a>
                , a full-service sports agency.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Our
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Alex Garcia
                </a>
                caught up with AJ for some key lessons from his entrepreneurial journey:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How did VaynerMedia differentiate itself as a new agency?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We went… [all in] on social media as a platform. It sounds obvious in 2020 but -- in 2009 -- social was a complete afterthought for most agencies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By the time our competition realized that social media was a platform that mattered, we were already 3-4 years ahead of them in terms of best practices, case studies, a client roster, and network of executives at the social platforms.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How were you able to take on the COO role at such a young age?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I'm a big believer that our society views experience in the wrong way. Everybody looks at experience as a defined number based on days, weeks, and years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At 25, I spent a year managing probably like 40 clients and 300 employees. That is not the same “age 25” level of experience [as other ad agency COOs]. So the way I look at it, I was four years in, but I had like 25 years of experience.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What was VaynerSports’ differentiation when it launched?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The vast majority of agencies focus on contracts. There’s another group that does marketing and off-field endeavors. A few agencies try to bridge those two but -- in my opinion -- nobody was doing it well.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We also found that agents were often the closest investment advisor to athletes even though most don’t have experience with investing [whereas we do]. So, yeah, I’d say VaynerSports is differentiated because we bring together those 3 prongs: contracts, marketing and investing.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
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           </td>
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          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
          </tr>
          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              SoulCycle uses some seriously smart tech to stay connected: The Meeting Owl Pro
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This small but surprisingly powerful
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              mic-meets-camera-meets-speaker
             </a>
             was the CES 2020 Winner in Best of Innovation, Robotics -- and for good reason.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Just check out the tech specs on this avian innovation:
             </strong>
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              1080p camera
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              8 smart mics with an 18-foot voice pickup range
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              A 360-degree field of view
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Speaker recognition with
              <a style="color: #d62829; text-decoration: none;">
               autofocusing
              </a>
              (that actually works, unlike everyone else)
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             It plugs straight into your computer for easy setup and is compatible with Zoom, Slack, Skype, GoToMeeting, Microsoft Teams, and pretty much every other video conferencing platform around.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Flip painful, disconnected remote meetings the bird (yeah, we went there) with Owl Labs’
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Meeting Owl Pro
             </a>
             .
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Get it here →
            </a>
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           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               On My Tail
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fkeyboard_20200925013737.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Now you can find out which websites are tracking you
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Next time you type your skin rash symptoms into WebMD, brace yourself for a barrage of ointment ads.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to Blacklight, a new tool from the nonprofit tech site
                <em>
                 The Markup
                </em>
                ,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 dozens
                </a>
                of marketing companies track your WebMD visits.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And don’t think health websites are alone here: Blacklight lets you see exactly what info all sorts of websites  have on you.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How does it actually work?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You have to go to the tool’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 homepage
                </a>
                and enter a link.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The system then reads the page for “trackers.” That means info about you, your keystrokes, and your searches that advertisers and other companies are compiling.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Should I be worried about this?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A lot of what Blacklight reveals is obvious. As
                <em>
                 Recode
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 points out
                </a>
                , you probably won’t be surprised to hear that news sites have a couple dozen ad companies tracking you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are definite shades of gray, though. Breitbart, for instance, uses a tool called “canvas fingerprinting” that keeps tabs even if you turn off your cookies. Airbnb’s website does the same.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And then there are the bizarre cases: Even government COVID-19 informational pages apparently forward your info on to ad-tech companies.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
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                </tbody>
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            </table>
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           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Flex Fails
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FTesla_20200925013807.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                When corporate flexing goes wrong
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sam recently Slack’d the team with the above fun fact about Tesla’s car model names. (Yes, Sam’s avatar is Harvey Dent / Two-Face.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tesla seems to have a knack for pulling off corporate flexes. But this nugget inspired us to go back to the archives and dig up some efforts from other companies that didn’t
                <em>
                 quite
                </em>
                hit the mark.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Freshworks’ Dread Zeppelin
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  What it was:
                 </strong>
                 A
                 <a style="color: #d62829; text-decoration: none;">
                  blimp toting the hashtag #Failsforce
                 </a>
                 that circled the Salesforce Tower during its flagship Dreamforce event, with 170K+ attendees looking on.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Why it failed
                 </strong>
                 : Freshworks scored points for sass, but that’s about it. Salesforce continues to absolutely dominate the CRM market.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Richard Branson’s Tank
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  What it was:
                 </strong>
                 In 1994, the Famous Virgin himself
                 <a style="color: #d62829; text-decoration: none;">
                  drove a tank
                 </a>
                 through Times Square and “blew up” the Coke sign to announce the arrival of Virgin Soda in the US.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Why it failed
                 </strong>
                 : Coke drove them out of business shortly after. Karma, Sir Richard.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Slack’s “
                </strong>
                <em>
                 <strong>
                  Dear
                 </strong>
                </em>
                <del>
                 <em>
                  <strong>
                   John
                  </strong>
                 </em>
                </del>
                <em>
                 <strong>
                  Microsoft…
                 </strong>
                </em>
                <strong>
                 ” Letter
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  What it was:
                 </strong>
                 :
                 <a style="color: #d62829; text-decoration: none;">
                  A full page Slack ad
                 </a>
                 in the
                 <em>
                  New York Times
                 </em>
                 welcoming Microsoft Teams (a new competing product) to the scene.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Why it failed
                 </strong>
                 : It read like a passive-aggressive letter that a condescending ex would write. (Microsoft: If you’re reading this, Slack still wants its damn sweatshirt back.)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Did we forget any flex failures?
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Do share.
                </a>
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMKj:cLj2prX2vuaJtksZsh-NbjgHCm85aFWbWB4MyvLz8B8" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
            The Hustle Says
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Here’s a free month of learning from The Great Courses Plus.
              </strong>
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               this free trial offer of The Great Courses Plus
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             </p>
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           <td>
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             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Do you like 1) staying hydrated and 2) not spilling your drink all over your damn self?
              </strong>
              Then you need a
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Kinto Travel Tumbler
              </a>
              .
             </p>
            </div>
           </td>
          </tr>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Shark Tank’s Mr. Wonderful is all-in on this $221M equity crowdfunding platform.
              </strong>
              You can
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               invest in StartEngine right here
              </a>
              -- but hurry, because their funding round closes in 6 days.*
             </p>
            </div>
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          </tr>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                Synthesia
               </strong>
              </a>
              <strong>
               lets you create custom AI videos
              </strong>
              -- as long as you promise to use it for good, which we did not (apparently GPT-3 jokes don’t play well with the moderators).
             </p>
            </div>
           </td>
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           <td>
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             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Try beam’s best-sellers for yourself with this “best of beam” sample pack.
              </strong>
              It includes their fan-favorite dream powder, plus daily capsules created to help you sleep, recover, and focus (
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               and today, it ships -- and returns -- for free with code FREESHIP
              </a>
              ).*
             </p>
            </div>
           </td>
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            <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
             *This is a sponsored post.
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            JOBS
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            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Global Account Manager,
              </strong>
              <em>
               <strong>
                Upland Software
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             SaaS co seeks an experienced sales pro to work with existing strategic customers.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Program Management and Product Marketing,
              </strong>
              <em>
               <strong>
                Valimail
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This startup aims to take down phishing. Want in?
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Sales Representative,
              </strong>
              <em>
               <strong>
                Daocloud
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Are you a health fanatic who also loves sales? Well, here you go.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Content Strategist,
              </strong>
              <em>
               <strong>
                Animalz
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Content marketing company seeks someone to go (content) channel surfing.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Mid-Market Account Executive,
              </strong>
              <em>
               <strong>
                Chili Piper
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Holy jalapeño, here’s a hot opportunity for someone who knows how to plumb those sales pipelines.
            </p>
           </td>
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            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             See more →
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               Shower Thoughts
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               <ol style="font-size: 16px;">
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                 <a style="color: #d62829; text-decoration: none;">
                  You can know someone for years and not know what color their eyes are.
                 </a>
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                 <a style="color: #d62829; text-decoration: none;">
                  A microwave oven is an impractical, but effective, metal detector.
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                 <a style="color: #d62829; text-decoration: none;">
                  It’s really easy to tell if someone has never lost a game of Russian Roulette
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Toy Story never addresses the fate of Dog Toys
                 </a>
                 .
                </li>
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                 <a style="color: #d62829; text-decoration: none;">
                  Tomatoes are fruit, not vegetables, which makes most pizza types a fruit pie.
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              <td style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;">
                via Reddit
               </a>
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                  SHARE THE HUSTLE
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                    GIVEAWAY:
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                   Share The Hustle for a chance to win a pair of AirPods Pro
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                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a pair of AirPods Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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            Today's email was brought to you by Michael Waters, and Bobby Durben.
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            Editing by: Zachary "In my defense" Crockett, Lotta Bullnose (Bathroom Tile Installer).
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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