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           <td align="left" style="color: #000000; font-family: 'Courier New',courier,monospace; font-size: 18px; letter-spacing: -1px; line-height: 120%; padding: 20px 0; text-align: left;">
            Hershey commandeers Pirate Brands and its Pirate’s Booty for $420m.
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                The Hustle
               </a>
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               Sponsored by
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             <img alt="The Hustle Daily Email" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbooty_20180913231931.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP9k:ZXhTePchhj0AHsbB_fQKHaIzLYRG-3hcCD-XktH0cb0" style="height: auto; width: 100%;"/>
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Hershey makes a $420m Booty call
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hershey has
             <a style="color: #ed4d1f; text-decoration: none;">
              purchased
             </a>
             Pirate Brands, the geniuses behind Pirate’s Booty and Smart Puffs, for $420m. The cheese-puff prodigy is the latest of several healthy snack brands to fall under the spell of Hershey’s kiss.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Power to the puffs
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As it turns out, you’re not the only one out there with a secret love for orange finger dust: The annual market for cheese puffs is
             <a style="color: #ed4d1f; text-decoration: none;">
              $2.5B
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Pirate’s Booty is the hottest brand in the category, with an
             <a style="color: #ed4d1f; text-decoration: none;">
              8%
             </a>
             annual growth rate. Food conglomerate B&amp;G Foods bought Pirate Brands for
             <a style="color: #ed4d1f; text-decoration: none;">
              $195m
             </a>
             in 2013, and in the past 5 years, the value of the puff producers more than doubled.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, Hershey hopes that having the Pirates onboard will help the chocolate company add to its treasure chest. Financial analysts say the acquisition should bring the Kiss-crafters closer to their financial targets.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              There’s some healthy competition in the snacking industry
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The trend away from meals and towards snacks has intersected with the health-food craze -- making
             <em>
              healthy snacks
             </em>
             the holy grail for food companies.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In May, PepsiCo
             <a style="color: #ed4d1f; text-decoration: none;">
              bought
             </a>
             Bare Foods, the makers of fruit and vegetable chips. General Mills bought organic snackmaker Annies for
             <a style="color: #ed4d1f; text-decoration: none;">
              $820m
             </a>
             in 2014, and most other big food companies have either acquired or launched health food brands in the last few years.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hershey’s cheesy choice is the latest in a series of several healthy snack acquisitions designed to keep Hershey competitive with other diversified food companies.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              On a snack-quisition spree
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Last year, Hershey purchased Amplify Snack brands -- the makers of SkinnyPop and Paqui tortilla chips -- for
             <a style="color: #ed4d1f; text-decoration: none;">
              $921m
             </a>
             . Before that, the chocolate-maker spent millions buying the snacking-chocolate company barkTHINS and the jerky company Krave.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hershey now
             <a style="color: #ed4d1f; text-decoration: none;">
              refers
             </a>
             to the foods in its salty-sweet lineup as “snack-fections” -- positioning the company as more than a mere candymaker to compete with larger, more varied businesses.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With chocolate, jerky, and cheese puffs under one roof, Hershey hopes it has enough Booty for everyone -- including the health nuts -- to snack on.
            </p>
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            Hershey got that Booty
           </td>
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Brazilian scooter startup Yellow raises $63m in Latin America’s largest ever Series A
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Yellow, a Brazilian e-scooter and bike company,
             <a style="color: #ed4d1f; text-decoration: none;">
              raised $63m
             </a>
             in a Series A funding round led by GGV Capital.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to
             <em>
              TechCrunch,
             </em>
             GGV Capital has backed several other transportation companies (including Lime), and this marks their first foray into the Latin American tech industry.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              “RING RING!” *picks up banana phone*
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              “Yellow?”
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After selling their ride sharing startup, 99, to Didi Chuxing for
             <a style="color: #ed4d1f; text-decoration: none;">
              $1B
             </a>
             last year, Ariel Lambrecht and Renato Freitas quickly joined forces with cycling industry veteran Eduardo Musa to form Yellow.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Soon after, the bike- and scooter-sharing service screeched into the eye-line of venture capitalists, raising a $12.3m seed funding round in April.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             US-based firms have remained notably absent from the Latin American tech sector.
             <em>
              But
             </em>
             …
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              2017 was a marquee year for Latin American startups
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With more than
             <a style="color: #ed4d1f; text-decoration: none;">
              $600m invested
             </a>
             in the first quarter of 2018 alone, it’s not crazy to think the streak will continue. This could mean big green for Yellow — and, they’re going to need it.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Though most companies purchase scooters from Chinese suppliers, Yellow plans to build its own factory locally and manufacture its own hardware.
            </p>
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                 »
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               </td>
               <td style="border-color: #000; border-radius: 0 3px 3px 0; border-style: solid; border-width: 2px 2px 2px 0; padding: 0 8px; vertical-align: top;" valign="top">
                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 The Latin American Scooter Wars have landed
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
          </tr>
          <!-- END LINK -->
          <!-- END BRIEF -->
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              iHeartMedia continues push into podcasts with acquisition of Stuff Media
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As the radio industry continues to lose reception with Earth, iHeartMedia
             <a style="color: #ed4d1f; text-decoration: none;">
              has agreed to acquire
             </a>
             Stuff Media, the company that owns the massive HowStuffWorks podcasting empire.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The move comes a week after iHeart
             <a style="color: #ed4d1f; text-decoration: none;">
              announced
             </a>
             it was partnering with the how-to network to launch a new season of its hit podcast,
             <em>
              Atlanta Monster
             </em>
             , on its network of radio stations.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              Early reports
             </a>
             indicate the acquisition was ~$55m — but that figure is still unconfirmed.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              iHeartPodcasts
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since filing for
             <a style="color: #ed4d1f; text-decoration: none;">
              bankruptcy protection
             </a>
             in March, iHeart has been hellbent on making itself a major podcast contender. So far, it’s been working pretty dang well.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             According to
             <em>
              Fast Company,
             </em>
             podcast listening ballooned by 73% between
             <a style="color: #ed4d1f; text-decoration: none;">
              2017 and 2018
             </a>
             for the company, primarily from its “Podcast, Meet Broadcast” initiative that coupled the media conglomerate with the biggest podcast publishers (NPR, ESPN, Gimlet, etc.).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             iHeart also hosts more than 750 iHeartRadio Original podcasts, including
             <em>
              Anna Faris is Unqualified.
             </em>
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              But
             </strong>
             <em>
              <strong>
               HowStuffWorks
              </strong>
             </em>
             <strong>
              brings iHeart to a whole new level
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The learn-it-yourself platform was originally founded in 1998 and reportedly had a number of owners before going independent and raising a $15m Series A last year.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             HowStuff’s podcasts receive more than 61m downloads and streams a month, with the company’s flagship series,
             <em>
              Stuff You Should Know
             </em>
             , on pace to surpass 500m downloads this year.
            </p>
           </td>
          </tr>
          <!-- START LINK -->
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                 »
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 iLoveLamp
                </a>
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           <td>
            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Street-mapping startup Mapillary scores a mysterious Amazon Rekognition partnership
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Mapillary, a startup on a mission to “fix” the world’s maps,
             <a style="color: #ed4d1f; text-decoration: none;">
              partnered
             </a>
             with Amazon’s machine vision program, Rekognition, to build street-level maps.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Starting with a parking app, the Swedish company plans to build a platform that rivals Google’s Street View. But the partnership raises questions about Amazon’s mapping ambitions that Mapillary can’t seem to answer.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Seems like a good spot to start...
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Americans waste
             <a style="color: #ed4d1f; text-decoration: none;">
              $73B
             </a>
             a year looking for parking spots. Like any good Swedish designer, Mapillary thinks that’s a
             <em>
              bit
             </em>
             excessive.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Mapillary plans to use its database of more than
             <a style="color: #ed4d1f; text-decoration: none;">
              350m
             </a>
             crowdsourced street-level photos to “read” street signs and develop smart parking maps, replacing the analog parking systems that still exist in many cities.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The company, which has raised
             <a style="color: #ed4d1f; text-decoration: none;">
              $24.5m
             </a>
             , already secured a contract from a “large [unnamed] US city” to build parking maps.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Is that you, Amazon? We hardly Rekognized you
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Mapillary has also stated it will use Amazon’s Rekognition API — which is
             <a style="color: #ed4d1f; text-decoration: none;">
              infamous
             </a>
             for its secret use as a law enforcement tool — to detect and read text on street signs.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But when
             <em>
              TechCrunch
             </em>
             pressed for partnership details, a spokesman
             <a style="color: #ed4d1f; text-decoration: none;">
              said
             </a>
             , “I can’t comment on what Amazon is doing, or why. It would be nice to have that part of the announcement, but it ended up not working out this time.”
             <em>
              And Bezos slowly withdrew the knife held against his throat (jk)
             </em>
             ...
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Amazon’s evasiveness is noteworthy. The company recently launched its own
             <a style="color: #ed4d1f; text-decoration: none;">
              mapping API
             </a>
             , and if they are about to tap into a 350m-picture crowdsourced image database, you can bet they’re gonna use it.
            </p>
           </td>
          </tr>
          <!-- START LINK -->
          <tr>
           <td id="link" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding: 10px 0 40px;">
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               <td style="border-color: #000; border-radius: 0 3px 3px 0; border-style: solid; border-width: 2px 2px 2px 0; padding: 0 8px; vertical-align: top;" valign="top">
                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 Amazon Maps?
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
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          <!-- END LINK -->
          <!-- END BRIEF -->
          <!-- START NATIVE -->
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           <td>
            <table style="border-spacing: 0px;">
             <tr>
              <td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Arial',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
               SPONSORED
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            <h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <a style="color: #ed4d1f; text-decoration: none;">
              <strong>
               monday.com
              </strong>
             </a>
             <strong>
              snags $50m to keep your office hummin’
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “Only well-oiled machines allowed.” That’s the imaginary sign above
             <a style="color: #ed4d1f; text-decoration: none;">
              monday.com’s
             </a>
             New York offices.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The workplace collaboration startup recently closed $50m in funding at a valuation of $500m -- and it all started with a simple Gantt chart.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             See,
             <a style="color: #ed4d1f; text-decoration: none;">
              monday.com
             </a>
             specializes in getting s**t done. They help your team collaborate on every project, from a new website redesign or media scheduling, or even just planning Sarah in Marketing’s 30th birthday -- Spoiler Sarah, we’re going to Dave &amp; Buster’s.
            </p>
            <h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Helping 35k businesses get more done
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Think of
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              monday.com
             </a>
             as your go-to productivity suite. Organize timelines, delegate responsibilities, and track progress all from one intuitive dashboard.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With
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             , everything your team needs is in one location. Attach photos, files, and comments to individual projects with ease.
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             And because everything happens in the context of your ongoing projects, it’s easy for your crew to stay up-to-date -- AKA no more details lost in lengthy email chains.
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             It’s no wonder companies like WeWork, Discovery, and even Mickey Dee’s trust
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              monday.com
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             to keep their teams organized. It just works. Plus, with a free 14-day trial you can test drive before you buy.
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            shower thoughts
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             <img alt="Presented by..." src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fshower_mvmt_20180913184253.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP9k:ZXhTePchhj0AHsbB_fQKHaIzLYRG-3hcCD-XktH0cb0" style="height: auto; width: 100%;"/>
            </a>
           </td>
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           <td bgcolor="#ffffff" style="padding-bottom: 50px; padding-top: 10px;" valign="top">
            <ol style="font-size: 16px;">
             <li style="line-height: 120%; padding: 4px 0;">
              It used to be impressive if a product came from half the world away, now it’s impressive if it’s local.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Smelling is just breathing normally but thinking about it more.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              When we pretend to scream, we whisper.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Your head is very slowly 3D printing your hair.
             </li>
             <li style="line-height: 120%; padding: 4px 0;">
              Staying up late at night is basically setting the next day to a higher difficulty.
             </li>
             <li style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
              via
              <a style="color: #ed4d1f; text-decoration: none;">
               Reddit
              </a>
             </li>
            </ol>
           </td>
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          <!-- END SHOWER THOUGHTS -->
          <!-- START SONG -->
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              <td rowspan="3" style="font-family: 'Courier New',courier,monospace; font-size: 14px; font-weight: bold; line-height: 120%; padding-left: 10px; padding-right: 10px; padding-top: 3px; vertical-align: middle; width: 64px;" valign="middle">
               Now Playing:
              </td>
             </tr>
             <tr>
              <td>
               <a style="color: #ed4d1f; text-decoration: none;">
                <strong>
                 Gimme Some, Darondo
                </strong>
               </a>
               . Good old fashioned funk best enjoyed in a faux fur coat (we recommend the full album if this tickles your fancy).
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                SHARE THE HUSTLE
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                    NEWS WRITER
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