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September 15, 2020
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TOGETHER WITH
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We’re entering vacation day #3 for Brad -- AKA
<em>
The Hustle
</em>
’s Head of Content, AKA the “no fun” police -- and it’s total mayhem over here. Our Cheeto-encrusted fingers are rattling out typos with reckless abandon. Words have lost all meaning. Who are we?
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The Big Idea
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<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fstory1-gif_20200902014945.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" style="height: auto; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Why Facebook is threatening to block Australians from sharing news
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The Australian government announced plans to roll out a media law that would force “digital platforms” (e.g., Google and Facebook) to pay publishers for the content they provide.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now, Facebook is threatening to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
block
</a>
the sharing of news in Australia.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Australia wants to support new media, but the process is messy
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Tech analyst
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Ben Thompson
</a>
combed through the draft regulation written by the Australian Competition & Consumer Commission (ACCC) and highlighted a few of its finer points. The law:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Defines “digital platforms” in a way that only encompasses Facebook and Google (likely because they have the most $$$)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Aims to address what it calls a “bargaining power imbalance” between digital platforms and publishers
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Declares that these platforms would have to give publishers a 28-day heads-up on any algorithm changes that could affect referral traffic to news
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Thompson calls the law a “shakedown” that is full of bad ideas. But this isn’t to say that a law like this has no merit: the value of journalism -- particularly on platforms plagued by
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
misinformation
</a>
--
<em>
should
</em>
be recognized and protected.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
News isn’t a huge revenue driver for these digital platforms
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Media researcher
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Rasmus Kleis Nielsen
</a>
notes that news makes up <5% of time spent online, and uses that as a rough estimate for Facebook and Google. These platforms depend more on user-generated content (e.g., Tiger King memes and staged vacation photos) than journalism.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If public officials want to support news, Nielsen suggests alternate solutions, like subsidies for private media and better resources for nonprofits.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Governments versus Big Tech is the new norm
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Australia seems to be taking a page out of the playbook of the EU, which unilaterally set a major law (
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
GDPR
</a>
) and expected Big Tech to comply.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s one big difference there: the EU is a huge market (440m+ people;
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
$15.6T
</a>
GDP) and Australia -- bless its soul -- isn’t (25m;
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
$1.4T
</a>
).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And even with its size and clout,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
the EU
</a>
has failed to make Big Tech pay publishers.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
Snippets
</td>
</tr>
<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Walmart+, the much-hyped Amazon Prime competitor
</strong>
, is
<a style="color: #d62829; text-decoration: none;">
arriving
</a>
on September 15.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The publishing platform Medium is totally gigantic.
</strong>
Over the last 3 months, the company says its sites have
<a style="color: #d62829; text-decoration: none;">
racked up 1.25B views
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Meet Telegrass,
</strong>
the new hub of the
<a style="color: #d62829; text-decoration: none;">
digital black market
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Carhop dining
</strong>
-- a 1950s staple where waiters serve you dinner in your vehicle -- is
<a style="color: #d62829; text-decoration: none;">
making a comeback
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Or if you’d prefer to skip the car, that’s cool too.
</strong>
In Abuja, Nigeria, anyone with wanderlust can eat their swanky meals in an eatery designed to look like an
<a style="color: #d62829; text-decoration: none;">
airplane
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
BONUS: Netflix is making some content free,
</strong>
so the next time your freeloading friends ask for your password, you can tell them to kick rocks and send
<a style="color: #d62829; text-decoration: none;">
them here
</a>
.
</li>
</ul>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Brain Freeze
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhustle_emailimage_sept2-brief2_20200902015559.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" style="height: auto; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Is ice cream the next big celebrity product?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Please welcome Selena Gomez, ice cream entrepreneur.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Last week, the pop star
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
dropped
</a>
a new line of pink vanilla ice cream called Cookies & Cream Remix, in tandem with a promotional song titled “Ice Cream.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Celebrity brands are only getting bigger
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In recent years, we’ve seen some whopper $ signs attached to celebrity-launched brands:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
George Clooney
</strong>
<a style="color: #d62829; text-decoration: none;">
sold
</a>
his tequila company for
<strong>
$700m
</strong>
(+ another $300m based on performance) in 2017.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Ryan Reynolds
</strong>
just
<a style="color: #d62829; text-decoration: none;">
sold
</a>
his gin brand for
<strong>
$335m
</strong>
(+ $275m based on performance).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Jaden Smith
</strong>
’s Just Water has been
<a style="color: #d62829; text-decoration: none;">
valued
</a>
at
<strong>
$100m
</strong>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Post Malone
</strong>
’s new
<a style="color: #d62829; text-decoration: none;">
rosé
</a>
has been selling out everywhere.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Gomez isn’t the only celeb to jump on the icy treat train:
<em>
Showtime
</em>
’s Desus & Mero recently
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
linked up
</a>
with the chain OddFellows to create a bunch of new flavors, including something called “Baconeggncheese” (hard pass).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Why ice cream?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Stacy Jones, who runs the marketing agency, Hollywood Branded, tells
<em>
The Hustle
</em>
that launching a celeb product is all about fit.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For celebs like Gomez, there are untapped opportunities in rolling out palatable products for younger audiences. You really have to work hard to make ice cream offensive.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That said, it
<em>
can
</em>
be done: RIP, Ben and Jerry’s
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Schweddy Balls
</a>
.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
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<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
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SPONSORED
</td>
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<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
This ecommerce game-changer was built specifically for brands like Glossier, ColourPop and Native Deodorant
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In the ecomm world, things move fast.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
…well, except for the post-purchase experience.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
That
</em>
hadn’t changed in 20 years --
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
until a fancy (and free) tool called Route came along
</a>
. Route injects new life into brands’ customer experience thanks to forward-thinking features like:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Visual Tracking™ that allows customers to keep eyes on their orders
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #d62829; text-decoration: none;">
Amazon Prime-like support
</a>
for order issues
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Real-time delivery notifications
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The end result? Net profits up (
<strong>
+11.4%
</strong>
), customer engagement higher than ever (
<strong>
+126%
</strong>
), and
<em>
“where’s my order?!?”
</em>
inquiries down (
<strong>
-45%
</strong>
).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Route’s free tool
</a>
supports over 63,000 online retailers in 193 different countries. What is yours waiting for?
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Follow the Route →
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Streaming Wars
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhustle_emailimage_sept2-brief3_20200902021153.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRb:_N1mwcmqyPqnZh6jFA74OkgOXN1-5xJ_tqxE94qq9QI" style="height: auto; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
A below-the-radar winner in the streaming wars: Roku
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The streaming battlefield is a land of giants: Apple (
<strong>
$2.3T
</strong>
market cap) Amazon (
<strong>
$1.8T
</strong>
), Netflix (
<strong>
$245B
</strong>
), Disney (
<strong>
$241B
</strong>
), AT&T (
<strong>
$210B
</strong>
), and Comcast (
<strong>
$206B
</strong>
) are all in the ring.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Valued at
<em>
only
</em>
<strong>
$22B
</strong>
, Roku is a relative minnow. But the company has become a “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<u style="color: #d62829; text-decoration: none; underline: none;">
major gatekeeper
</u>
</a>
” in the premium streaming space.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In recent negotiations with these content kings, Roku essentially dropped every company’s dream line:
<em>
You need us more than we need you
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
How did this happen?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Cable companies have traditionally been the gatekeepers of premium content. But Roku crashed the party in 2008 with its ubiquitous
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<u style="color: #d62829; text-decoration: none; underline: none;">
sticks
</u>
</a>
and app that enabled users to stream online media on their TVs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Roku now boasts
<strong>
10k+
</strong>
channels and
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<u style="color: #d62829; text-decoration: none; underline: none;">
<strong>
43m
</strong>
</u>
</a>
total active accounts -- more than any US pay-TV provider.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Bolstered by pandemic binge-watching, the company hit
<strong>
14.6B
</strong>
hours of streaming (
<strong>
+65%
</strong>
YoY) during Q2 2020.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Roku sells its hardware at a loss
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2019,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<u style="color: #d62829; text-decoration: none; underline: none;">
Roku
</u>
</a>
took a loss of
<strong>
$60m
</strong>
on revenue of
<strong>
$1.1B
</strong>
-- largely due to its hardware costs. But the company’s services business (ads and subscriptions) now account for
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<u style="color: #d62829; text-decoration: none; underline: none;">
<strong>
~70%
</strong>
</u>
</a>
of its revenue.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One analyst tells
<em>
Variety
</em>
that Roku’s pivot from hardware to services is something that you “almost never see in tech.” That’s probably as rare (but not nearly as satisfying) as telling streaming giants that you don't “need” them.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
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<tr>
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<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
The big business of twinfluencers
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Armie Hammer playing both of the Winklevosses (Winklevi?) in
<em>
The Social Network
</em>
feels a bit quaint now.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Today’s twins are launching their own
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
twin-focused clothing lines
</a>
,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
syncing up their pregnancies
</a>
, and parlaying their millions of followers into
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
massive sponsorship deals
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Have we reached a twin peak?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Big brands like PepsiCo and L’Oréal are vying to work with so-called twinfluencers -- in large part, because they get a marketing twofer.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That is, they can promote multiple products, or different aspects of the same product, in one post.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And this twincession is global: twinfluencers are taking over France, Zimbabwe, and Australia. In India, one
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
duo
</a>
that goes by Chinki Minki has spun
<strong>
3.4m+
</strong>
Insta followers into partnerships with Mountain Dew and Maybelline.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Can’t tell those twinfluencers apart? That’s the point.
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Why are twinfluencers so hot right now? For those of us who grew up on
<em>
The Suite Life of Zack & Cody
</em>
,
<em>
The Parent Trap
</em>
, and Mary-Kate and Ashley Olsen, it’s partly driven by nostalgia.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But there’s also a “science” to it: the more similar twins look, the more us normies love them. According to the
<em>
Economic Times
</em>
, “A lot of time and effort goes into ensuring they look identical -- by wearing the same outfits, maintaining the same hairstyle.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If one twin puts on or loses a few pounds? India’s Chinki Minki says the other also has to.
</p>
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hate it
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meh
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love it
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Today's email was brought to you by Michael Waters, Bobby Durben, Caroline Dohack and Trung Phan.
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Editing by: Zachary "Aussie rules" Crockett, Axel Hausen (German Interpreter).
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