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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Pumpkin spice season is upon us.
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                  September 16, 2021
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                  <a target="_blank">
                   <img alt="The Hustle" border="0" class="light-img" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" style="color: #33373E; font-family: Helvetica, Arial, sans-serif; text-align:center; font-weight:bold; font-size:36px; line-height:40px; text-decoration: none; margin: 0 auto; padding: 0;" width="250"/>
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Taco Bell is trying out a monthly subscription that lets you pay $5-$10/mo. to get 1 taco per day. That’s cool and all, but let’s be honest: The Taco Bell subscription we
                   <em>
                    actually
                   </em>
                   want to spend money on is a Taco Bell+ streaming service.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Bootstrap bonanza:
                    </strong>
                    Why Intuit bought Mailchimp for $12B.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Fall-colored chart:
                    </strong>
                    The United States of Pumpkin Spice.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chewy’s game plan:
                    </strong>
                    How it’ll keep up with hungry pets.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Mailchimp chimp" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMailchimp_chimp.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why Intuit just acquired Mailchimp for $12B
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mailchimp is an email marketing platform.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a high likelihood that you either use it, have received an email from it, or were uncomfortably bombarded with direct-response podcast ads about it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday, the Atlanta-based company, which has never raised a dollar of venture capital, was
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 acquired
                </a>
                by Intuit for
                <strong>
                 $12B
                </strong>
                and an additional $200m in stocks for its 1.2k employees.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The deal is all about small business
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Intuit already owns QuickBooks (accounting software), TurboTax (tax prep software), Credit Karma (personal finance), and Mint (also personal finance).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These services are used by
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 100m
                </a>
                customers globally to run their business operations (Intuit’s revenue hit $9.6B in its last fiscal year).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As noted by Intuit, though,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 50%
                </a>
                of small businesses fail within 5 years. Failing businesses mean customers churning out of Intuit’s core software tools.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Enter Mailchimp
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Founded by Ben Chestnut and Mark Armstrong in 2001, the company offers
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tools
                </a>
                for users to attract and retain customers:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Website storefront builders
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Marketing solutions (email, social ads, landing pages)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Engagement tools (content studio, analytics, automated campaigns)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mailchimp already has 13m users, and sales hit
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ~$800m
                </a>
                in 2020. Notably, 95% of revenue is recurring (translation: people like the service enough to hit “renew”).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Following the acquisition...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … users can now combine Mailchimp’s email list with QuickBooks’ buying information.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to Intuit CEO
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Sasan Goodarzi
                </a>
                , this is a big unlock because small businesses can match “marketing” with “purchasing behavior” to better target customers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Our prediction: TurboTax’s “get your refund” email marketing campaign during tax season will be hitting overdrive.
               </p>
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               SNIPPETS
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                  NEW!
                 </strong>
                 Introducing our new and improved
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                  Snippets
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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                  (It takes less than 30 seconds!)
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Ugly shoes rule:
                </strong>
                Crocs
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                an expected forecast of
                <strong>
                 $5B+
                </strong>
                in revenue by 2026, a growth rate of
                <strong>
                 17%
                </strong>
                a year.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Edtech behemoth:
                </strong>
                Blackboard and Anthology, 2 of the biggest players in edtech, are
                <a style="color: #d62829; text-decoration: none;">
                 merging
                </a>
                . The new company is valued at
                <strong>
                 ~$3B
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Instant groceries:
                </strong>
                Kroger and Instacart
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                a partnership with the ambitious goal to deliver groceries and household staples in 30 minutes or less.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 New interface alert:
                </strong>
                Amazon
                <a style="color: #d62829; text-decoration: none;">
                 pushed
                </a>
                an update to the Kindle user interface for the 1st time since 2016 -- with the biggest changes affecting the Home and Library screens.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 NFT-imeout
                </strong>
                : The chief product officer for
                <a style="color: #d62829; text-decoration: none;">
                 OpenSea
                </a>
                — the largest NFT marketplace — has been accused of using insider info to flip NFTs on the platform.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Instagram’s ugly truth:
                </strong>
                Internal research at Facebook
                <a style="color: #d62829; text-decoration: none;">
                 revealed
                </a>
                Instagram is especially toxic for the mental health of teenage girls, a revelation the company has minimized in public.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Pay by palm:
                </strong>
                Red Rocks Amphitheatre
                <a style="color: #d62829; text-decoration: none;">
                 will
                </a>
                be the 1st entertainment venue to use Amazon One, the company’s palm-scanning payments tech.
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                 Join the 100,654 others
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                who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 3px 0px 10px;">
               Pumpkins
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Pumpkin spice map" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpumpkin_spice_map.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Singdhi Sokpo / The Hustle
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Pumpkin spice latte season is upon us. Here are the states that drink them the most.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Starbucks brought its
                <strong>
                 P
                </strong>
                umpkin
                <strong>
                 S
                </strong>
                pice
                <strong>
                 L
                </strong>
                atte back to menus on Aug. 24 -- early if you ask us, but right on time
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 according
                </a>
                to 25% of America.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Placer.ai
                </em>
                found Starbucks visits
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 jumped
                </a>
                14.9% that week, and were up 3.5% compared to the same week in 2019.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Instacart says West Virginians are 122%
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 more likely
                </a>
                to purchase pumpkin spice products than the national average, while Hawaiians are 65% less likely.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (Related: BuzzFeed kindly assembled
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 a diabolical list
                </a>
                of the world’s most terrifying pumpkin spice mashups, including toilet paper, a broom, and --
                <em>
                 *gasp*
                </em>
                -- salmon.)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
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           </td>
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           </td>
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           <td style="width: 100%;">
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fadvertising_planning_kit.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Advertising advice for beginners
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We hope you don’t see advertising as “hit or miss.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Great planning can lead to straight hits. And if you’re pretty new to the strange world of clicks (or ads in general), we’ve got you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                HubSpot has very accurately titled these introductory resources
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  The Advertising Plan Kit
                 </strong>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Advertising made breezy:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 PDF breaking down pros, cons, and costs of 6 main types of ads
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Template for organizing and executing strategic ad campaigns
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Professional pitch deck outline for presentations to stakeholders
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Take the guess-work out of your campaigns.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Like this 101 kit? This 12-minute
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  <strong>
                   step-by-step video
                  </strong>
                 </em>
                </a>
                <em>
                 accompanies it.)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Start planning →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Pet Tech
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Chewy logo and dog bones" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fchewy_dog_bones.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Chewy’s plan to keep up with hungry cats and dogs
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                D2C pet supply company Chewy boomed as people
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 adopted
                </a>
                new pets and turned to online shopping. In Q22021, Chewy’s sales grew
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 27%
                </a>
                YoY.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                CEO Sumit Singh
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 attributed
                </a>
                the growth not to the pandemic, but to the value of getting your pets’ stuff shipped right to your door.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But this quarter…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ... Chewy saw lower than expected earnings and falling stock prices,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                <em>
                 Forbes
                </em>
                . Why?
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Labor shortages
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Shipping lags
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Increased digital advertising costs
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Google and Facebook ads are up 51% and 47% respectively, Singh said.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 To stay on top, Chewy is:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Launching Practice Hub, a marketplace where vets can sell prescription meds to Chewy customers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Opening 3 fulfillment centers in Nashville, Reno, and Kansas City over the next 14 months,
                 <a style="color: #d62829; text-decoration: none;">
                  per
                 </a>
                 <em>
                  Retail Dive
                 </em>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Chewy opened an automated center in Archbald, Pennsylvania, in October 2020, and will retrofit some of its existing 10 non-automated centers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Automated centers will use conveyor belts and pneumatic rollers for faster fulfillment, but they’ll still need employees. Nashville, for example, is expected to hire ~1.2k people.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, Petco is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 expanding
                </a>
                PupBox, its subscription for dogs, which has grown 3x in the last 2 years. The new boxes include 4 age groups, including puppies and seniors, with 5-7 curated picks for each.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now please enjoy this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 thread
                </a>
                of pets sitting in Chewy boxes.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mQtb4:lVha2aFULgjeGM4KethE-LM0newx6hhQ7Jog8O2k5c0" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FbutterflyPeaFlowerTea.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 $60k/mo. selling magic lemonade…
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Small products generate big revenue.
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For example, Trends analysts were digging around Amazon and came across “butterfly pea flower tea.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s an antioxidant-rich herbal tea with a ton of health benefits, and it turns different colors when the pH balance changes (earning the tea it’s nickname, “
                <em>
                 magic lemonade
                </em>
                ”).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One Amazon seller brings in
                <strong>
                 $60k/mo. in revenue
                </strong>
                selling 1.76-oz. bags of the stuff.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, here’s a question for you:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What business can you start building today that generates an extra $60k/mo.?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here at
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Trends
                </a>
                , we send you ideas for profitable businesses every single week.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍯
                <strong>
                 That’s cute:
                </strong>
                To celebrate the 95th anniversary of Winnie-the-Pooh, illustrator Kim Raymond
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 collaborated
                </a>
                on an Airbnb in East Sussex that looks like the fictional bear’s Hundred Acre Wood home.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏊
                <strong>
                 On this day:
                </strong>
                In 1976, champion swimmer Shavarsh Karapetyan dove into Lake Yerevan in Armenia and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 rescued
                </a>
                at least 20 passengers trapped on a submerged trolley bus.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏃
                <strong>
                 Haha:
                </strong>
                Red Bull built a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 giant pinball machine
                </a>
                . How big is it? Well, a human is the ball.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍔
                <strong>
                 That’s cool:
                </strong>
                Game designer Max Krieger’s side quest is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 documenting
                </a>
                the world’s weirdest McDonald’s locations, past and present.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌳
                <strong>
                 How to:
                </strong>
                Impact investing is when you invest in organizations you think are doing good things, like protecting the Earth or advocating for equity. Here are some
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tips
                </a>
                for getting started.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                💀
                <strong>
                 Wild story:
                </strong>
                The Ayam Cemani is the world’s gothest chicken. Due to a genetic mutation, its feathers, skin, bones, and organs are
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 all black
                </a>
                .
               </p>
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          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
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             <tr>
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               Low-carb news of the day
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               <img alt="Source: Immi" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Framen.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mQtb4:y-CXfI6RbMA4cYDi0JF4T1OeSJo7COewe7SX9BbsUE8" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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                Source: Immi
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Here’s a “wait, really?” stat:
                </strong>
                the global instant noodle business could be worth $32B by 2027, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  TechCrunch
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s one huge problem. Though a lifesaver in college, most instant noodles, like ramen, are very, very unhealthy, packed with sodium and carbs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Enter
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Immi
                </a>
                , a plant-based instant ramen that packs 21 grams of protein (and only 6 grams of carbs) per serving. According to
                <em>
                 TechCrunch
                </em>
                , the startup just raised
                <strong>
                 $3.8m
                </strong>
                in seed funding to deliver healthy ramen (e.g., Black Garlic “Chicken,” Tom Yum “Shrimp”) to a bowl near you.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                No word on whether ramen-inspired slippers are on the product road map:
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                Bottega Veneta actually released this footwear (Source:
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                 NY Post
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                )
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