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             Today, Drivetime lets
             <strong style="color: #ff5a41;">
              drivers play games
             </strong>
             hands-free and America’s
             <strong style="color: #ff5a41;">
              white-hot hiring market
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             is on an unplanned spree, but first...
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Neighborhood Goods’ fresh funding makes direct-to-consumer stores look, well, good
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             It’s a beautiful day at Neighborhood Goods, a department store concept for direct-to-consumer brands.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Why? As
             <em>
              TechCrunch
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              reports
             </a>
             , the Dallas-based startup just raised $11m to expand its network of digital-age department stores.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Neighborhood Goods thinks retail’s death was exaggerated
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Sure, traditional brick-and-mortar stores may have struggled in recent years. But online brands with high online engagement can do well by offering “experiences” -- and merchandise -- in physical spaces.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Neighborhood Goods’ Plano, Texas, flagship store provides retail space for Rothy’s, Dollar Shave Club, and Stadium Goods, giving these Instagram-forward brands a chance to connect with their fans -- and, of course, sell them stuff -- IRL.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             It works like this: Brands launch extended pop-up shops, where they host events and sell their wares. Because there’s no long-term rental commitment for these brands, there’s an ever-changing roster of shops for consumers to explore.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              It’s not the only Brick-and-Mortar 2.0 on the block, either
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Another IRL retail startup called Bulletin connects up-and-coming retailers with female-founded breakthrough brands across an array of verticals, letting brands run on consignment to test their products.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Meanwhile, on Manhattan’s Far West Side, the
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              Hudson Yards
             </a>
             mall boasts a “Floor of Discovery,” which rents physical space to “digitally native” brands like M. Gemi.
            </p>
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             <strong>
              Next up? The Goods is going to more ’hoods
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Neighborhood Goods plans to expand to new retail locations in Austin, Texas, and NYC.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The company also plans to build out brand-partner incentives by investing in back-end analytics and data on activations.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And, on the consumer side, it will build features for online browsing and in-store pickup … in essence, taking shopping back to the digital realm.
            </p>
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            Shop it like it’s hot
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Big businesses are becoming really concerned about... holiday hiring?
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             It may feel like summer is barely over, but America’s most colossal companies are already stressing out about the holidays.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             In the past few weeks, a number of massive companies -- ranging from UPS to Wendy’s -- have announced plans to hire tens of thousands of employees.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Why is everyone so gung-ho about hiring this year?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The labor market is historically tight -- the unemployment rate is holding steady at an unusually low 3.7% -- and many companies are struggling to fill open jobs.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The number of job openings has actually
             <em>
              exceeded
             </em>
             the number of unemployed Americans for the last
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              17 months
             </a>
             , so companies that need to do lots of hiring have to be more proactive than usual to find workers.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Companies that fulfill online orders are leading the pack...
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Which is no surprise. Delivery companies always need to staff up for the delivery season -- and this year’s hiring spree will be more competitive than ever thanks to the strong economy and low unemployment rate.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Here’s a roundup of the hungriest hirers in the game right now:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Target
              </strong>
              :
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               130k+
              </a>
              jobs
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               UPS
              </strong>
              :
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               100k
              </a>
              jobs
             </li>
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              <strong>
               Amazon
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              :
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               30k+
              </a>
              jobs
             </li>
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              <strong>
               Wendy’s
              </strong>
              :
              <a style="color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
               20k
              </a>
              jobs
             </li>
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Drivetime wants to prove that the future of car safety is all fun and games
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Earlier this week, a startup called Drivetime raised
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              $11m
             </a>
             to continue developing interactive, voice-based games for car drivers.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The San Francisco-based startup, which was only founded in 2018, advertises its hands-free entertainment products as a way for drivers to “beat boredom” on long trips… and to do it safely.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              It’s like going on a road trip with Alex Trebek
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             For $10 a month, Drivetime’s voice recognition-powered games give drivers an immersive entertainment alternative to music or podcasts.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Drivetime’s most recent game is a hands-free version of Jeopardy. The company also offers a program called Storytime (an interactive audiobook) and a daily trivia game.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              But it’s not just fun… it’s also safe
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Hands-free voice games don’t just prevent drivers from dangerous boredom-busters like absentminded scrolling, they actively help drivers pay attention: Studies have shown that “alertness maintaining tasks” allow drivers to stay more focused.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             A number of startups are
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              building systems
             </a>
             to monitor drowsy drivers.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             But Drivetime goes a step further -- and actively prevents drivers from becoming drowsy in the first place. And if it continues to succeed, it’s likely that other companies will follow Drivetime’s lead.
            </p>
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              According to new research, the best company logos are ‘descriptive’
             </strong>
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            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Since corporate logos are more of an art than a science, they don’t actually matter that much…
             <em>
              right
             </em>
             ?
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Not quite: According to new
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              analysis
             </a>
             from the
             <em>
              Harvard Business Review
             </em>
             , “descriptive logos” are more effective than non-descriptive logos.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              So, what’s the difference?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Descriptive logos incorporate what the company actually sells into their logo design -- like Burger King’s logo, which sandwiches the words “Burger King” between 2 burger buns.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Non-descriptive logos, on the other hand, feature design elements that are unrelated to a company’s product -- like the McDonald’s golden arches.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             According to the research, descriptive logos are more highly associated with consumers’ willingness to buy.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Well then why aren’t all logos descriptive?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Descriptive logos work best for unfamiliar, smaller companies because they establish their brands as reliable -- even to consumers who have never heard of them.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             But for large, well-known companies, the value of descriptive logos diminishes: People either trust big brands or they don’t, and logos are unlikely to tip the scales (the world’s most recognizable brands -- Coca-Cola, Google, GE --
             <em>
              don’t
             </em>
             have descriptive logos).
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Of course, there are always exceptions: As
             <em>
              HBR
             </em>
             notes, small companies that make products associated with “unpleasant” things won’t benefit from descriptive logos.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             So, if you’re planning on starting a pest control company, maybe
             <em>
              don’t
             </em>
             incorporate dead rats into your logo. Otherwise, descriptive logos are tight.
            </p>
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             <strong>
              We might live like we’re in our 20s after we turn 60
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            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             We’re all getting old. By 2060, the US population over age 65 will be about 98m. That’s about twice what it is now.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             With so many people aging comes a major question: How and where are we going to live comfortable lives?
            </p>
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             Wendi Burkhardt used to say her dream retirement would be owning a house and sharing it with all her friends. Then she decided to start a company to make it happen.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Making the golden years less lonely
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Burkhardt’s company, Silvernest, is one of many startups that uses the sharing economy to increase connectivity and reduce social isolation among retirees. The company uses a proprietary algorithm to help retirees find roommates and live like the 2040 version of “Friends.”
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Another startup, Papa, connects college-aged people with seniors to help them with errands and provide companionship. Reddit co-founder Alexis Ohanian’s Initialized Capital has invested millions in the “age tech” space.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Odd couple pairings
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Burkhardt says women around 65 are the most common homeowners on Silvernest. But about 20% of the pairings are intergenerational.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             That includes the time a 59-year-old woman started living with a 31-year-old ex-Marine man for 18 months.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             “That is not what she was expecting,” Burkhardt says. “It ended up being a great success.”
            </p>
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             Like “Friends” but when you’re 65 →
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             Want to know more about age tech?
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             The previous story was adapted from a Trends report by The Hustle. Check out the full story
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              here
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             While many big companies aren’t doing anything to protect the Amazon or prevent orangutans from going extinct, John Hancock is taking a different approach.
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             How? By helping people invest in companies doing good in the world with their new conscious investing platform,
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              COIN
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             Inspired by the Sustainable Development Goals of the United Nations, COIN allows you to
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            Share The Hustle
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             Step 3: Share The Hustle.
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             Step 4: Collect rewards, rinse &amp; repeat.
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              Nobody cares if their deodorant is 24 hr or 48 hr, they’re still going to apply it once a day.
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              As a kid, a wiggling tooth is exciting. As an adult, a wiggling tooth is terrifying.
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              If we successfully colonize Mars, then Earth will have its first true competitor for Miss Universe.
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              If your friends tell you not to give in to peer pressure and you don’t, technically, you did.
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              Burning books deletes information, while burning CDs duplicates information.
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              via
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               REFERRALS
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                   <a style="color: #ed4d1f; font-family: Helvetica, sans-serif; text-decoration: none;">
                    <img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXO0l:LsH23h9d7eWeep2DRwf8yX9qYjkTsgIe8W8eYPHoxgo" style="padding-bottom: 10px; width: 60px;"/>
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                   <br/>
                   Wes Schlagenhauf
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                    STAFF WRITER
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                   <br/>
                   Conor Grant
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                    MANAGING EDITOR
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                    <img alt="Bobby Durben" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbobby_footer_v4_20190208000513.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO0l:rib_MI--wOV5LMyMo7g0kHEAxsrEAZzG7oztDy7GYOY" style="padding-bottom: 10px; width: 60px;"/>
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                   Bobby Durben
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                    AD WRITER
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                    <img alt="Meg Furey-Marquess" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeg_20190822205727.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXO0l:rib_MI--wOV5LMyMo7g0kHEAxsrEAZzG7oztDy7GYOY" style="padding-bottom: 10px; width: 60px;"/>
                   </a>
                   <br/>
                   Meg Furey-Marquess
                   <br/>
                   <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                    MEDIA STRATEGIST
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                <a style="color: #000000; font-family: Helvetica, sans-serif; text-decoration: none;">
                 Brad "We’re hiring, too..." Wolverton
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                 HEAD OF CONTENT
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                Amos Reid
                <br/>
                <span style="font-family: 'Helvetica',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
                 Book Club Director
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             251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES
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