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   🤖  Roast of the machine
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   Plus: Make voice commands without using your voice, a spooky $66.66 expense, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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              Check your referral progress &amp; prizes
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               here
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                  View in browser
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold">
                   If you’re reading this while you’re behind the wheel, cut it out.
                  </span>
                  But in fairness, the road itself might partially be to blame for your dangerous decision? UConn researchers recently found that streets people labeled as boring generally yield more accidents than ones they rated as beautiful, in part because drab streetscapes lead disengaged drivers to reach for their phones more often. If only there was a podcast you could entertain yourself with instead…
                 </p>
                 <p style="line-height:150%">
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                 <p style="line-height:150%">
                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
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                   :
                  </span>
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                   <strong>
                    <span style="font-size: 12px; color: #000000">
                    </span>
                   </strong>
                  </span>
                  <span style="font-style: italic">
                   What’s going on with Starbucks’ CEO Brian Niccol  $500m "Back to Starbucks" experiment?
                  </span>
                 </p>
                </div>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   If you’re reading this while you’re behind the wheel, cut it out.
                  </span>
                  But in fairness, the road itself might partially be to blame for your dangerous decision? UConn researchers recently found that streets people labeled as "boring" generally yield more accidents than ones they rated as beautiful, in part, researchers theorize, because drab streetscapes lead disengaged drivers to reach for their phones more often. If only there was a podcast you could entertain yourself with instead…
                  <br/>
                  <br/>
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                  🎧
                  <span style="font-weight: bold;">
                  </span>
                  <a data-hs-link-id="1" data-hs-link-id-v2="tyBkTMIa" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-style: italic;">
                   What’s going on with Starbucks' CEO Brian Niccol's  $500m "Back to Starbucks" experiment?
                  </span>
                 </p>
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                    </p>
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                   </td>
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                </table>
               </div>
              </td>
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            </tbody>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="An AI-generated image of a fuzzy red spider hanging from a tree branch." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fcritterz-spider.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dcritterz-spider.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1MDA5OTMuNDMxMDMzOH0:1uwIID:6I_2CWXk7QCzerQpEvVxZq5O1L2-Sj_FCe_XQ_AUGCk" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  🎥
                  <span style="font-weight: bold;">
                   Will OpenAI get a warm welcome in Hollywood? Almost certainly not:
                  </span>
                  OpenAI is
                  <a data-hs-link-id="0" data-hs-link-id-v2="nNbV2tLA" style="color:#192733" target="_blank">
                   partnering
                  </a>
                  with studios Vertigo Films and Native Foreign on
                  <span style="font-style: italic;">
                   Critterz
                  </span>
                  , an animated feature film, to showcase AI’s filmmaking capabilities. The goal is to churn it out in about nine months — animated features typically take three years to make — on a budget under $30m for a theatrical release in 2026. It’ll employ human voice actors and artists who’ll sketch drawings that OpenAI’s tools will use, but we’d be surprised if it didn’t meet a ton of pushback from creatives who’d rather not be replaced by bots.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤫
                  <span style="font-weight: bold;">
                   OK, that’s legitimately cool:
                  </span>
                  New tech from startup AlterEgo will cut something fairly significant out of voice commands: voices themselves. Worn around the ear, its prototype device — shared for the first time this week
                  <a data-hs-link-id="0" data-hs-link-id-v2="Yt6CI+Jp" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   Axios
                  </span>
                  — would offer an noninvasive alternative to brain-computer interfaces, able to capture words that its user non-audibly mouthed or even just that they
                  <span style="font-style: italic;">
                   thought about
                  </span>
                  mouthing. If and when AlterEgo’s tech becomes available, it could be particularly helpful for those who work in quiet spaces and individuals whose health conditions have robbed them of speech.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🍼
                  <span style="font-weight: bold;">
                   How three PhD researchers morphed into three entrepreneurs:
                  </span>
                  London startup BoobyBiome started in a lab, where its founders dug into the understudied microbiome of breast milk, discovering infant health benefits were lost when the bacteria was exposed to oxygen. Enter the enterprising: they’ve
                  <a data-hs-link-id="0" data-hs-link-id-v2="PE7q/oXT" style="color:#192733" target="_blank">
                   raised
                  </a>
                  $3.4m to launch their own oxygen-saving device, which’ll come to baby bottles worldwide next year, and they’re also developing microbiome drops to extend benefits to formula-fed babies.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Barnes &amp; Noble
                   </span>
                   will
                   <a data-hs-link-id="0" data-hs-link-id-v2="54RlLwsf" style="color:#192733" target="_blank">
                    acquire
                   </a>
                   Books Inc. for $3.25m. The 174-year-old California chain filed for bankruptcy in January citing the pandemic and changing consumer habits. Under Barnes &amp; Noble, which plans to open 60 new stores this year, it will keep its branding and continue operating its nine stores.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    StubHub Holdings
                   </span>
                   is looking to IPO at a valuation of
                   <a data-hs-link-id="0" data-hs-link-id-v2="vadjYPBV" style="color:#192733" target="_blank">
                    ~$9B
                   </a>
                   after delaying plans to go public earlier this year amid economic uncertainties. The ticket platform was founded in 2000 after CEO Eric Baker had trouble scoring tickets to Broadway’s
                   <span style="font-style: italic;">
                    The Lion King
                   </span>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    No wares to go:
                   </span>
                   Leased warehouse space
                   <a data-hs-link-id="0" data-hs-link-id-v2="Fndl0OBV" style="color:#192733" target="_blank">
                    shrank
                   </a>
                   in the US last quarter, the first time that’s happened in a quarter in 15 years. Warehouse jobs are, in turn, down by ~27k year over year. America’s new trade policies are a prominent factor.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   AVATAR ON DEMAND
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="5DN8cJNB" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-Avatar-Playbook-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-Avatar-Playbook-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-Avatar-Playbook-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1MDA5OTMuNDMxMTM3Nn0:1uwIID:rfJ2Bt8Y4jXCkMAYqHaiF8MREMMwWhFE2e6sU10AAkE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  What an AI avatar can do you for your business
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                 </h2>
                 <p style="line-height:150%">
                  You might feel pretty blah on AI avatars, but for the businesses ballin’ on a budget, they’re actually impressive and convenient:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <strong>
                    Limitless creative flexibility:
                   </strong>
                   Experiment with any look, setting, and scenario you can fathom in your head.
                  </li>
                  <li>
                   <strong>
                    Forget slow production cycles:
                   </strong>
                   Since you could whip up a month’s worth of posts in one single session.
                  </li>
                  <li>
                   <strong>
                    Low-cost vs. actual influencers:
                   </strong>
                   Plus, no availability, time zone, travel, logistic, or attitude problems, ever.
                  </li>
                  <li>
                   <strong>
                    Bridge the “digital-native” audience gap:
                   </strong>
                   AKA Gen Z.
                  </li>
                  <li>
                   <strong>
                    Position your brand as innovative:
                   </strong>
                   A leader in your niche, or a brilliant visionary, since it would be true.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Just follow this 15-min. field guide and see for yourself.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="vbXKNdHs" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Build your own influencer
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
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    <![endif]-->
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="0A6RKWYp" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A robot with a frown sits at a table in front of a person's hand making a thumbs down sign." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fsad-robot.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dsad-robot.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1MDA5OTMuNDMxMjN9:1uwIID:kJf3pHS0YpVT9gX_jXjiOQ3eeMjFsjLf_mRl983qej4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   A new award for spectacular AI flops
                  </span>
                  <br/>
                  <br/>
                  Saying someone's won a “Darwin award” has, since its origin in a Usenet group in 1985, been a callous way to describe a person who's died due to their own ill-advised actions.
                  <br/>
                  <br/>
                  Now, it’s the bots’ turn — or, rather, that of the humans who use bots inappropriately. The
                  <a data-hs-link-id="0" data-hs-link-id-v2="lWPCIyUP" style="color:#192733" target="_blank">
                   AI Darwin Awards
                  </a>
                  will name one winner each year for their “breathtaking commitment to ignoring obvious risks” in deploying AI.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Who’s up for the 2025 crown?
                  </span>
                  <br/>
                  <br/>
                  A selection of candidates appears on the AI Darwin Awards’ nominees page. Contenders include:
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Taco Bell,
                  </span>
                  which
                  <a data-hs-link-id="0" data-hs-link-id-v2="WLoJSPzA" style="color:#192733" target="_blank">
                   launched
                  </a>
                  an AI drive-thru assistant that customers both hated and mercilessly trolled, resulting in the chain admitting it’s rethinking the rollout.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   An unnamed Western Australian lawyer
                  </span>
                  who
                  <a data-hs-link-id="0" data-hs-link-id-v2="e+HMuTPu" style="color:#192733" target="_blank">
                   used AI
                  </a>
                  to prep documents for an immigration case. The bot generated citations for nonexistent cases, which he failed to verify. There have been an astonishing 20+ cases reported in Australian courts where lawyers or people representing themselves have presented documents containing bogus AI-generated citations, resulting in some lawyers losing their ability to practice.
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Replit,
                  </span>
                  for its allegedly “rogue” coding assistant. A software company claims it gave Replit’s AI “vibe coding” tool access to its production databases only for it to delete a live company database during a code freeze, effectively nuking data for 1.2k executives and 1.1k+ companies,
                  <a data-hs-link-id="0" data-hs-link-id-v2="x7r4/z9e" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fortune
                  </span>
                  . When confronted, the AI eventually admitted the move was “a catastrophic failure.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Freelance writer Marco Buscaglia,
                  </span>
                  whose syndicated summer reading list appeared in the
                  <span style="font-style: italic;">
                   Chicago Sun-Times
                  </span>
                  and
                  <span style="font-style: italic;">
                   Philadelphia Inquirer
                  </span>
                  . Unfortunately, it featured just five real novels and 10 hallucinated by AI. No one involved in the piece's publication bothered to confirm the books existed.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Do we need this?
                  </span>
                  <br/>
                  <br/>
                  Levity is often good in a techno-hellscape where companies and people seem committed to moving
                  <span style="font-style: italic;">
                   too
                  </span>
                  fast and breaking
                  <span style="font-style: italic;">
                   too many
                  </span>
                  things, and who doesn’t love a cautionary tale of hubris?
                  <br/>
                  <br/>
                  But the competition also opens the door for conversation, not just about how to safely, ethically deploy AI, but why some of these mishaps might have occurred in the first place.
                 </p>
                 <ul style="line-height:150%">
                  <li style="line-height: 150%;">
                   For example,
                   <span style="font-style: italic;">
                    Slate
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="nFa/x6oF" style="color:#192733" target="_blank">
                    spoke to
                   </a>
                   Buscaglia, whose work appeared in a larger inset full of AI fabrications, and who admitted he’d turned to AI when faced with an insurmountable workload for little pay, leading to a larger discussion about the state of media.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  There’s still time to nominate additional candidates before the public vote opens in January. A winner will be announced in February.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="id5Q3wxt" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Gourd vibes only:
                  </span>
                  How one small town in Illinois survived the Rust Belt’s manufacturing decline to become the
                  <a data-hs-link-id="0" data-hs-link-id-v2="MBdz+SNY" style="color:#192733" target="_blank">
                   world’s pumpkin capital
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$66.66" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template-min-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template-min-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1MDA5OTMuNDMxMzQzNn0:1uwIID:TxeG0y0bdc0vAyTBV7KvIk-Xhh9yAayXXlukQUm9-YA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="7MtRlhbe" style="color:#192733" target="_blank">
                   Price
                  </a>
                  of AMC’s new Slash Pass, which includes six tickets to new, upcoming, or repertory horror movies between now and the end of the year. Buyers can use all the tickets themselves or spread them among friends.
                  <br/>
                  <br/>
                  Horror is one of the theater chain’s most popular genres, especially among younger audiences, and new original horror movies like
                  <span style="font-style: italic;">
                   Sinners
                  </span>
                  and
                  <span style="font-style: italic;">
                   Weapons
                  </span>
                  have performed well at the box office among IP fare.
                  <br/>
                  <br/>
                  The move also came just in time for
                  <span style="font-style: italic;">
                   The Conjuring: Last Rites
                  </span>
                  , which smashed estimates to rake in
                  <a data-hs-link-id="0" data-hs-link-id-v2="xYVkuh6v" style="color:#192733" target="_blank">
                   $83m
                  </a>
                  at the domestic box office, the third-largest domestic opening for a horror flick behind
                  <span style="font-style: italic;">
                   It
                  </span>
                  and
                  <span style="font-style: italic;">
                   It: Chapter Two
                  </span>
                  .
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   You are all entrepreneurial treasures, so we've just gotta keep checking in on what you’re building...
                   <br/>
                   <br/>
                  </em>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Alan Wieder
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="jV/imcWs" style="color:#192733" target="_blank">
                   Crappily Drawn Pets
                  </a>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “I draw and write what I call ‘narrative portraits’ of pets. People shoot me fun photos of their fursacks, and I turn them into a series of derpy illustrated vignettes that capture the animals' quirks and personalities. It's really taken off: I've sold 500 drawings in my first 100 days in business and it's growing every day.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “For a long time my work as a cartoonist was cynical and mean-spirited; I focused on how stupid and pointless everything is. But a few months ago, during a depressive episode, I pivoted and decided to spread joy by compelling people to see their cats and birds and lizards in a way they never have. It lifted me out of my haze and also brought me much closer to my own cat — and my turtle!”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Biggest win:
                  </span>
                  “One of the biggest screenwriters in Hollywood has my portrait of his pug hanging in his living room.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Alan’s advice:
                  </span>
                  “Entrepreneurship for its own sake is meaningless. People say ‘I'm an entrepreneur,’ because it's fashionable, but their ideas stink.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you building?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   Tell us
                  </a>
                  <span style="font-style: italic;">
                   and we may just feature your work right here.
                  </span>
                  <em>
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                    <br/>
                   </span>
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1897, taxi driver George Smith
                  <a data-hs-link-id="0" data-hs-link-id-v2="4R18wk14" style="color:#192733" target="_blank">
                   became
                  </a>
                  the first person to be arrested for drunk driving after crashing into a building in London. He was fined 25 shillings.
                  <br/>
                  <br/>
                  🍦
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The tumultuous
                  <a data-hs-link-id="0" data-hs-link-id-v2="u6Hno9LU" style="color:#192733" target="_blank">
                   history
                  </a>
                  of the ice cream truck.
                  <br/>
                  <br/>
                  🗾
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  See how big a country is
                  <a data-hs-link-id="0" data-hs-link-id-v2="ma1PvFlc" style="color:#192733" target="_blank">
                   compared
                  </a>
                  to other countries.
                  <br/>
                  <br/>
                  🎮
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="QIFfPceT" style="color:#192733" target="_blank">
                   Spin around
                  </a>
                  .
                  <br/>
                  <br/>
                  🐿️
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Chipmunk
                  <a data-hs-link-id="0" data-hs-link-id-v2="6AZjr41x" style="color:#192733" target="_blank">
                   breakfast cam
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <img align="middle" alt="&quot;It's ridiculous. It's dumb. It's stupid. It's also dangerous.&quot;" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529%2520%25281%2529.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHeading%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520700%2520px%2529%2520%25281199%2520x%2520450%2520px%2529%2520%25281199%2520x%2520550%2520px%2529%2520%25281%2529.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTc1MDA5OTMuNDMxNDk0NX0:1uwIID:9ZRLGcXCepMn2vOGEUAhDf3P8Iqg2cJ3CJZmjB6GwKo" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <p style="line-height:150%">
                  Since July, several men have been arrested for throwing dildos onto the court at WNBA games… in the most idiotic public display you’ve ever heard of.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The stunts are reportedly meant to promote Green Dildo Coin, a meme coin that its backers claim was created to raise awareness of the toxicity in the crypto world,
                  <a data-hs-link-id="0" data-hs-link-id-v2="qOoh5bjy" style="color:#192733" target="_blank">
                   per
                  </a>
                  <em>
                   Vanity Fair
                  </em>
                  . And despite chucking silicone penises at women in their workplace, backers maintain it’s not intended to be misogynistic.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Even so, as Los Angeles Sparks coach Lynne Roberts pointed out, it’s still both dumb
                  <em>
                   and
                  </em>
                  stupid, as well as a safety hazard for athletes.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   Trying to get all the groceries into the house in a single load is both lazy and ambitious.
                  </span>
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                      SOURCE
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                 </p>
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