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            PLUS: Amazing new product patents from Nike and Twitter.
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                  September 16, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   The Apple subscription bundle, Apple One, is here. Matthew Ball (who predicted Disney+ years before its launch) tweeted that hardware being added to the bundle is “inevitable.” Also inevitable: Apple taking every last dime of our paycheck.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Speaking of hardware: If you
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                    refer
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                   someone who signs up for this newsletter by 9/30, you can win a pair of AirPods.
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               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How stock exchanges came to dominate finance
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the annals of literal-sounding business names, the Long-Term Stock Exchange (LTSE), which went live a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 week
                </a>
                ago, has got to be near the top.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Founded by Eric Ries -- author of the entrepreneurial bible
                <em>
                 The Lean Startup
                </em>
                -- the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 LTSE
                </a>
                was created for “trading the stocks of companies organized to sustain long-term thinking.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Stock exchanges have transformed over the years
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They used to be “clubby and obscure,” owned by their members (banks and brokers),
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                reports.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the turn of the millennium, more exchanges went public and -- after a series of consolidations -- their rise has been unstoppable.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Leading exchanges have exploded in value over the past decade:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Chicago Mercantile Exchange (CME):
                 </strong>
                 $23B → $60B
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Intercontinental Exchange (ICE):
                 </strong>
                 $8B → $57B
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  London Stock Exchange (LSE):
                 </strong>
                 $2B → $32B
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  NASDAQ:
                 </strong>
                 $4B → $21B
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Growth no longer comes from transaction fees
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While exchanges still facilitate billions of shares changing hands, the trading business has become a commodity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to finance writer
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Marc Rubinstein
                </a>
                , these services are the new “source of power” for the exchanges:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Clearinghouses:
                 </strong>
                 After the financial crisis, regulators wanted more stringent rules around derivatives trading. Exchanges own the clearinghouses that set the rules.
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Indexation:
                 </strong>
                 The rise of passive investing (Blackrock, Vanguard) created demand for indexes to track. The major indexes (S&amp;P, NASDAQ) are owned by exchanges, dictating trillions in asset allocation.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Data is a major edge, too
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Exchanges have access to critical market data, which they happily sell to financial institutions.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <em>
                 The Economist
                </em>
                , data is sold via subscriptions, which is less volatile than trading volume.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In August,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ICE
                </a>
                acquired mortgage data provider Ellie Mae for $11B -- while the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 LSE
                </a>
                has a $27B bid out for data firm Refinitiv.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 LTSE has a long way to go
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But its unique pitch could help shape markets.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LTSE will initially target private companies that share its vision around environmental, social, and governance (ESG) goals. Specifically, LTSE firms must
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 publish
                </a>
                and maintain specific policies that take into account all stakeholders.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The exchange also offers a number of software tools used by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 60k+
                </a>
                builders to help manage startup resources.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ultimately, the exchange’s standards will limit the market -- but that’s fine, LTSE’s Ries told
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CNBC
                </a>
                : “The goal [of the other exchanges] is to maximize trading revenue… [LTSE] is for companies who can get held to a higher standard.”
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Here is
              </strong>
              <em>
               <strong>
                The Verge
               </strong>
              </em>
              <strong>
               ’s Apple event
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               round-up
              </a>
              (ugh, #TakeOurMoney). And,
              <a style="color: #d62829; text-decoration: none;">
               Spotify
              </a>
              is not happy about the Apple One bundle.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Opendoor, a digital home-buying platform,
              </strong>
              will go
              <a style="color: #d62829; text-decoration: none;">
               public
              </a>
              via a
              <a style="color: #d62829; text-decoration: none;">
               SPAC
              </a>
              (AKA blank check company) sponsored by Chamath Palihapitiya’s Social Capital.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Amazon has finally launched a high-end clothing
              </strong>
              section called
              <a style="color: #d62829; text-decoration: none;">
               Amazon: Luxury Stores
              </a>
              . (Jeff Bezos is really tired of his normcore fashion rep.)
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The Juul boom may already be over
              </strong>
              -- the company is laying off
              <a style="color: #d62829; text-decoration: none;">
               ⅓ of its workforce
              </a>
              as teens ditch e-cigarettes.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Need a new side hustle?
              </strong>
              There’s a whole industry devoted to slapping
              <a style="color: #d62829; text-decoration: none;">
               decal ads
              </a>
              onto your car to turn it into a moving billboard.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus: In-person theater isn’t coming back
              </strong>
              this year, but Playbill, a major industry
              <a style="color: #d62829; text-decoration: none;">
               trade publication
              </a>
              , is doing… actually really well?
             </li>
            </ul>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Cha-Ching
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Should the government pay people to take a COVID vaccine?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Researchers have been working around the clock to find a COVID vaccine. But once it exists, we may have another problem on our hands.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 recent poll
                </a>
                by NBC News and SurveyMonkey found that only
                <strong>
                 44%
                </strong>
                of Americans would for sure get the vaccine, were it to exist.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This resistance has led some economists to propose that the government should pay people to down their doses.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How much are we talking?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The concept is still hypothetical, but the main economist behind it, Robert Litan, has
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 pegged
                </a>
                the number at
                <strong>
                 $1k per person
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If 60% of Americans took up that offer, it would cost ~
                <strong>
                 $198B
                </strong>
                . That’s a steep bill to foot -- but it still looks better that the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $460B
                </a>
                our economy reportedly lost in Q2 of 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                An incentivization may be worth it if it jumpstarts economic activity.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 If direct payments don’t work, maybe try... peer pressure?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A thousand bucks might not convince you to take the vaccine. But if it persuades your friends, that could be enough.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Litan wants to make sure we get to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 herd immunity
                </a>
                -- the tapering of an infection that occurs when a certain % of the population is immune. So, he’s proposed holding back a big portion of that vaccine money (maybe $800) until most of the population gets its dose.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With $800/person hanging in the balance, you can only imagine how intense the family group chats with your unvaccinated uncle are going to get.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
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              </td>
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            </table>
           </td>
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           </td>
          </tr>
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           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
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            <center>
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              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FSailthru%2520831%2520916%2520ega_20200909201048.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Want a peek behind how we, The Hustle, send you all these emails?
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             You’re not alone. It’s one of the most common questions we get asked.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Long answer:
             </strong>
             It all started with the birth of Benjamin Franklin on January 17th, 1706. He’d go on to discover electricity, which would eventually power our computers, blah blah blah… you get the idea.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Short answer:
             </strong>
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              We use Sailthru to do the hard work for us.
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Sailthru helps us acquire, grow, and retain our audience (that’s you!) through high-performance email, personalization, marketing automation, and unique integrations.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              This matters more than ever during peak times -- like the Q4 holiday season.
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             That’s why you need to download their
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              2020 Holiday Marketing Playbook
             </a>
             and get a head start on crushing your holiday campaigns with the help of best-in-class examples from Target, Best Buy, Sephora and more.
            </p>
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          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Sail away →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Playback
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcamera_20200916020434.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Need a new winter coat? Try buying it from a music video.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Has a favorite music artist’s outfit ever made you look down at your schlubby T-shirt and sigh?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Good news: Now you can channel that shame into shopping.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 end of July
                </a>
                , a startup called droppTV launched a new way to buy clothes directly from music videos -- all without exiting the stream.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Made-for-shopping music videos
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Through droppTV’s website, you can cop music-video outfits as soon as they appear. And there’s no shortage of choices: the platform says that it has
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 2k+ musician partners
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If history tells us anything, the concept has some legs. Back in 2012, Iggy Azalea raked in
                <strong>
                 $100k
                </strong>
                in under 2 weeks with an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 interactive video
                </a>
                that allowed viewers to hover over outfits and buy them directly from the retailer.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Though YouTube is where the vast majority of people watch music videos, the platform doesn’t support interactive shopping. So, efforts like this hinge on viewers clicking out to external sites.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Is ‘shoppable TV’ really becoming a thing?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The trends-watching firm PSFK thinks that droppTV is one of several retail-tech companies headed for a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 breakout moment
                </a>
                this holiday shopping season.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Elsewhere, the integration of commerce and entertainment is growing:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On Amazon’s fashion competition show, “
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Making The Cut
                  </strong>
                 </a>
                 ,” the winning looks appear on screen with an Amazon “buy” button. #TakeOurMoney
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On
                 <strong>
                  Teleport
                 </strong>
                 , a TikTok-like platform that lets randos show off their outfits, users get a cut of the profits on clothing sold to followers.
                </li>
               </ul>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Patent It
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flightbulb_20200916020941.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                One way to see the future? Track corporate patents
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you want to see subpar government UX at its finest, go to the US Patent and Trademark Office (USPTO)
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 website
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Thankfully, we have curators.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One of them happens to be Trends member
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Neer Sharma
                </a>
                , who previously co-founded the social writing platform HaikuJAM.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sharma rounds up the best corporate patents he finds on USPTO and writes it up every week in
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Patent Drop
                </a>
                , giving us a peek into the future.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are some recent gems:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Nike’s sports chair with live game integration
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Nike
                </a>
                ’s in-game athlete chair patent has a really cool feature: temperature control. Athletes are always warming up or cooling down on the sidelines. This could be the lazy man’s way of doing it. #TakeOurMoney
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FNike_Chair_20200916021228.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; width: 100%;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Adobe’s real-time content personalization
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Adobe
                </a>
                wants to send you personalized digital content based on a live reading of various data points: facial recognition, object identifier, etc.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re drinking a coffee and look relaxed, maybe it’ll send you that
                <em>
                 Friends
                </em>
                episode when they’re all arguing at Central Perk about Rachel’s new haircut.
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAdobe_2_20200916021243.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Twitter’s new patent might save the internet
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This isn’t being hyperbolic.
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Twitter
                </a>
                is exploring ways to (finally) give more context on quote retweets, which are usually just people dunking on each other.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With this update, you can quote multiple messages in a single tweet. Technically, you can still dunk on people but… ah sh*t… never mind.
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
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               SPONSORED
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Help your sales team stay two steps ahead…
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With this guide to selling in these crazy times by Aircall and HubSpot.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <strong>
                  Download “Selling in Uncertain Times” here.
                 </strong>
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It covers every change in remote sales front-to-back, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Best practices for
                 <a style="color: #d62829; text-decoration: none;">
                  remote selling
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to keep your reports happy as a newly-remote manager
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Smart workflow and accountability tools for your team
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                Great for sellers. Even better for managers. And, oh yeah, completely free.
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                Here’s your guide →
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           <td bgcolor="#ececec" style="background: #ececec; color: #3e3e3e; padding: 15px 15px 5px;">
            <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             <strong>
              You’re not as safe as you think you are.
             </strong>
             That’s why Matt Holland is exiting incognito mode to teach us. He spent the last few decades working on top secret projects in the intelligence community before starting a cybersecurity company,
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Field Effect
             </a>
             .
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              <strong>
               Join us tomorrow at 12pm PST here.
              </strong>
             </a>
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            JOBS
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            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;" target="_blank">
              <strong>
               Senior Account Executive,
              </strong>
              <em>
               <strong>
                The Hustle
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This is your invite to sit with the cool kids while working your magic on the full sales cycle.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
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              <strong>
               Product Manager,
              </strong>
              <em>
               <strong>
                Sourcegraph
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Software co seeks tech-savvy pro to wrangle the engineering, sales, marketing, and design teams. Yeehaw.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Head of Marketing,
              </strong>
              <em>
               <strong>
                Tonic
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Marketing the marketers? How meta. This position works directly with the company co-founder to define go-to-market strategy.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;" target="_blank">
              <strong>
               Marketing Communications Manager,
              </strong>
              <em>
               <strong>
                PureStake
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Love to talk tech? Dig social media, chatrooms, and forums? Oh, baby, you want this.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;" target="_blank">
              <strong>
               Project Manager/Scrum Master,
              </strong>
              <em>
               <strong>
                TextNow
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Shake ya Atlassian and help this company in its quest to make communication free.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
             See more →
            </a>
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           </td>
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           <td class="h2020 intro ignore-defaults" style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
             <tr>
              <td style="padding: 0px;">
               <table style="border-spacing: 0px; width: 100%;">
                <tr>
                 <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 15px; text-transform: uppercase;">
                  SHARE THE HUSTLE
                 </td>
                </tr>
                <tr>
                 <td class="h2020 intro ignore-defaults">
                  <a style="color: #d62829; text-decoration: none;" target="_blank">
                   <img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: auto; padding-top: 10px; width: 100%;"/>
                  </a>
                 </td>
                </tr>
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                 <td class="h2020 intro ignore-defaults">
                  <h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; letter-spacing: 0px; line-height: 120%; margin: 30px 5px 20px 2px;">
                   <strong>
                    Refer coworkers, get exclusive Hustle gear
                   </strong>
                  </h2>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 1: Peek our sweet, sweet rewards
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 2: Copy your referral link below
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 3: Share your link across social media and beyond
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 4: Collect rewards, rinse &amp; repeat
                  </p>
                 </td>
                </tr>
                <tr>
                 <td align="center" style="padding: 8px 0px 15px; text-align: center;">
                  <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                   Share The Hustle →
                  </a>
                 </td>
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                 <td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
                  <span style="font-family: sans-serif; font-size: 14px;">
                   <strong>
                    Copy &amp; paste your referral link to others:
                   </strong>
                  </span>
                 </td>
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                 <td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
                  <span style="color: #D62829; font-family: sans-serif; font-size: 14px;">
                   https://thehustle.co/?ref=950fce10a7
                  </span>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
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           </td>
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                How did you like today’s email?
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               </a>
               <br/>
               hate it
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               <a data-tags="feedback meh" style="color: #ff5a41; text-decoration: none;">
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               <a data-tags="feedback smiley" style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMNT:MFbVQvYAOg15c6TTgaS0kUYckcs8pAJy3PyjKTZ0nUk" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
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           <td align="center" style="border-top-color: #dddddd; border-top-style: solid; border-top-width: 1px; margin: 0; padding: 15px 0; text-align: center;">
            Today's email was brought to you by Michael Waters, Caroline Dohack, and Trung Phan.
            <br/>
            Editing by: Zachary "So much liquidity" Crockett, Donna Day Evvalurn (Italian Governess).
            <table style="width: 100%;">
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