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Plus: You’ve probably never heard of Infobip -- but you’ve likely used it.
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September 1, 2020
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TOGETHER WITH
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Brad, our head of content, is out on vacation. In his honor, we’re breaking all of his writing rules this week. Yesterday, it was “NO ALL CAPS.” Today, it’s this rule: “Don’t ever use a Rob Schneider movie quote anywhere in the email.” This one’s for you, Brad:
<br/>
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<em>
“Oh, it’s one of those 18th-century wet rugs.”
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<br/>
--
<em>
Deuce Bigelow: Male Gigolo
</em>
(1999)
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The Big Idea
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fzoom-gif_20200901003939.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Can startups make scheduling less terrible?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s only one thing worse than sitting through meetings: scheduling them.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In theory, scheduling is a simple task. But now that we’re in an age of endless Zoom check-ins, phone calls, and team meetings, syncing a calendar often isn’t as painless as it should be.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
A handful of startups are trying to end our misery
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Everyone in Silicon Valley wants to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
disrupt the calendar
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Clockwise
</strong>
(
<a style="color: #d62829; text-decoration: none;">
$31.4m
</a>
funding) uses AI to move around your meetings to avoid overlap and create more “focus time.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Superhuman
</strong>
(
<a style="color: #d62829; text-decoration: none;">
$33m
</a>
) trawls through your email for key phrases, like “tomorrow at 3pm,” and whips them into calendar events.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
ReclaimAI
</strong>
(
<a style="color: #d62829; text-decoration: none;">
$1.5m
</a>
) lets you assign different levels of priority to your meetings (so if someone wants to book you for that 1pm slot you dedicated to
<em>
The Sopranos
</em>
, ReclaimAI will just bump your Tony time to the evening).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Calendly
</strong>
(
<a style="color: #d62829; text-decoration: none;">
$350k
</a>
) shows your available times and asks people to book you to avoid the ol’ back-and-forth. Sending your Calendly link is also a power move: You’re saying,
<em>
Look over my schedule, pleb, and find your own space
</em>
.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Do we have to brace ourselves for calendar influencers?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some players in the calendar space are even trying to make scheduling -- dare we say --
<em>
fun
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The startup
<strong>
IRL
</strong>
has raised
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
$11m
</a>
with the mission of building a social calendar platform, where you check the calendars of hip people who live near you. It’s kind of like Instagram meets scheduling.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The next frontier in the digital calendar arms race could very well usher in a new class of “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
calendar influencers
</a>
” who hype up virtual Megan Thee Stallion concerts just by adding them to their public plans.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
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</a>
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<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
Snippets
</td>
</tr>
<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Stonks gonna stonk:
</strong>
On Monday, the stock splits for Apple and Tesla became official, attracting new demand and driving serious
<a style="color: #d62829; text-decoration: none;">
#gainz
</a>
($AAPL ~4% up; $TSLA ~12% up).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Campaigning for an Emmy award in a pandemic
</strong>
involves a lot of
<a style="color: #d62829; text-decoration: none;">
bagel-and-lox gift bags
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
How did every political book cover
</strong>
get that red-and-black
<a style="color: #d62829; text-decoration: none;">
Sith Lord design
</a>
?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The UK government paid influencers
</strong>
-- including stars of “Love Island” -- to
<a style="color: #d62829; text-decoration: none;">
promote its contact-tracing app
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Greatest name ever?
</strong>
A Polish mobile gaming startup called
<a style="color: #d62829; text-decoration: none;">
Huuuge Inc.
</a>
(that’s the letter “u” 3x) just filed to go public.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
BONUS:
</strong>
John Necef (
<em>
The Hustle
</em>
’s former head of growth) launched
<a style="color: #d62829; text-decoration: none;">
The New Paper
</a>
, a news digest delivered via text.
</li>
</ul>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Red-Hot
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffirefighter_20200901004615.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
The controversial business of private firefighting
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As wildfires rage across California, the state is facing a
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
shortage
</a>
of firefighting resources and personnel.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But the state’s wealthy denizens have another option: They can hire one of America’s
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
300+
</a>
private firefighting crews to protect their home for somewhere in the range of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
$300-$5k/hour
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Sound a bit dystopian?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The bulk of these private fire teams are hired by state and local governments to supplement shorthanded crews.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But there’s also been a surge in commissions from well-to-do individuals -- including the likes of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Kim Kardashian and Kanye West back in 2018
</a>
-- who are looking for an extra line of defense that the general public doesn’t have access to.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As one company operator told
<em>
Reuters
</em>
: “Wealthy people already have their private schools, and they have their private jets. Now, someone with money says, ‘OK, I am going to hire my own private fire department.’”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
UberBLACK, but for fire insurance
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In recent years, insurance companies have sold a growing number of plans that bake in private firefighting services.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Most of the time, these firefighters aren’t battling flames -- they roll up to douse your roof with fire retardant
<em>
before
</em>
the wildfire hits. It comes down to money: They’d rather pay for a private service than be held liable for the loss of a $10m mansion in the Los Angeles hills.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
An industry under fire
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some say this privatized branch of the industry has deepened the inequities in disaster relief; others say it’s offered support to a system that is chronically shorthanded.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Either way, the sector is growing: Though private companies make up just
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
4.3%
</a>
of all firefighters at large, they now provide
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
~40%
</a>
of the nation’s wildfire suppression resources.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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</a>
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<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
SPONSORED
</td>
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<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<em>
<strong>
“All my coworkers are married…
</strong>
</em>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
… and then there’s me”
</em>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Okay, maybe not
<em>
all
</em>
of them, but enough for me to think this pretty often.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
So when I recently discovered
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Slide
</a>
-- named after “sliding into the DMs”, because romance is dead -- I decided to give this new dating app custom-built for quarantine a shot.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Slide’s going steady with video (sorry Hinge, Bumble, and Tinder)
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
By building their platform around short-form video, Slide solves a lot of issues that traditional dating apps have -- fake profiles, endless text small talk, and
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
not being able to tell if there’s chemistry
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Score one for us real folk.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After downloading the app, here’s how it went down:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
I uploaded a couple videos of myself doing the kind of stuff I do every day -- squatting 850 lbs, volunteering at the local school, attending yacht week in Sardinia, etc.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
An AI assistant created
<a style="color: #d62829; text-decoration: none;">
“
<em>
future bae
</em>
” profiles
</a>
to help identify matches that are most likely to gel with me
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
After some swiping, I even tried Slide’s unique
<a style="color: #d62829; text-decoration: none;">
Vibe Check
</a>
feature (a video chat immediately after matching to help determine if there’s chemistry), saving me from the pain of endless back-and-forth messaging
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you’re the kind of person who wants to spend less time making small talk with strangers and more time
<em>
actually
</em>
getting to know someone, it’s time to hop on Slide:
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Download Slide →
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Call Me, Beep Me
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FInfobip_20200901005103.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Infobip and the big business of sending corporate texts
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You’ve probably never heard of Croatia’s biggest tech giant, but you’ve almost certainly used it.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This summer, Infobip became the latest company in Europe to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
achieve unicorn status
</a>
after raising a $200m Series A round.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Infobip has sent texts to ~5B people
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The message from Uber, informing you that your ride will arrive in 6 minutes? Infobip. That DM from an airline re: a gate change? Infobip.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The company sends messages on behalf of some of the biggest tech giants in the world, ~750 banks, and ~650 mobile operators.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
The bootstrapped company doesn’t need the money
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Infobip’s founder (Silvio Kutic) says the main purpose of the fundraising is to bolster the company’s profile in the US, where $40B Twilio reigns supreme.
<br/>
<br/>
A big difference between the two: Twilio is taking an “L” on revenue of $1B+, while Infobip is profitable on revenue of $711m.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In fact, before this recent round, the only outside funding the ever-frugal Kutic took was from his parents, while working out of a garage.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
How are these companies so huge?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Infobip and Twilio are application programming interface (API)
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
companies
</a>
, which provide 3rd-party software to the world’s internet economy. Other notable names in the space include Shopify (ecommerce tools) and Stripe (payments).
<br/>
<br/>
By providing critical tech tools to all industries, API firms have a massive addressable market and can thrive even as the economy stagnates.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
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<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Retail Pain
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fnike_20200901005344.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Fadeaway: Nike’s latest pivot is bad for brick-and-mortar retail
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The $139B sports apparel megabrand recently
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
announced
</a>
that it’s cutting loose some of its strategic partners.
<br/>
<br/>
The partners -- which include retailers like Dillards, Belk, Boscov’s, and Fred Meyer -- collectively represent ~1k physical stores.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Nike wants 50% of its sales to be digital
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Experts
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
say
</a>
it’s a feasible goal. The company is already on pace to hit 30% by the end of 2021, 2 years earlier than originally planned.
<br/>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Over the past quarter, Nike’s digital sales have surged by 75% -- even as its overall revenues declined 38%. This has largely been aided by the company’s app presence:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The Nike commerce app has had
<strong>
8m+
</strong>
downloads since February.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The brand’s SNKRS app scored
<strong>
$1B
</strong>
last fiscal year.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Nike-branded training apps have seen up to a
<strong>
100%
</strong>
<a style="color: #d62829; text-decoration: none;">
increase
</a>
in usage during the quarantine.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Last year, Nike shunned Amazon…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Now, the company is shunning Zappos -- all in an effort to regain control of its brand and inventory.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Shops like DICK’S Sporting Goods, Nordstrom, and Foot Locker -- who are digital savvy and tend to be more coachable on product display and promotion -- were able to make the cut.
<br/>
<br/>
According to the bankruptcy newsletter
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Petition
</a>
, the trickle down could be devastating for mid-tier malls. They house many of the retailers Nike is leaving behind and are
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
already in pain
</a>
.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
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<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
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<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
The Hustle Says
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
What do Chrissy Teigen, John Legend, and Disney’s Bob Iger have in common?
</strong>
They’re all gonna be sharing the (digital) stage at INBOUND 2020.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Score your free tix to HubSpot’s blowout event right here.
</a>
*
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
It’s
</strong>
<del>
<strong>
May
</strong>
</del>
<del>
<strong>
June
</strong>
</del>
<del>
<strong>
July
</strong>
</del>
<del>
<strong>
August
</strong>
</del>
<strong>
September. Holy s%&#.
</strong>
Help pass the time ‘til October by
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
learning this classic on guitar
</a>
.
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
This autonomous lawn mower is mowing down the rest of the landscaping industry.
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Get in on Graze Mowing right here
</a>
-- but better hurry, because this is the final month to invest.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
*This is a sponsored post.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 13px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
JOBS
</td>
</tr>
<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Head of Marketing, ClassDojo:
</strong>
</a>
A consumer network with an education bent needs a savvy marketing chief to drive growth into the billions.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Product Manager, Osmosis:
</strong>
</a>
Are you able to talk the talk to engineering, design, sales, and institutional engagement teams? Check this out.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Technical Writer, Liferay:
</strong>
</a>
Tech-savvy wordsmith needed to tell stories for profitable open-source software company.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Director of Ecommerce, Oatly:
</strong>
</a>
Mmm, oat milk. This is your call to lead omnichannel strategy and drive growth… all while wearing a plant-based mustache.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Content Strategist, Clerky:
</strong>
</a>
Know how to make it bright, tight, and right? Check out this one.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
See more →
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<table style="border-spacing: 0px; width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 15px; text-transform: uppercase;">
SHARE THE HUSTLE
</td>
</tr>
<tr>
<td class="h2020 intro ignore-defaults">
<a style="color: #d62829; text-decoration: none;">
<img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMRx:GFQJJA1BMgYf88_SwKbi__1J5Q1tXvk-A7hKWyUzdaU" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
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<h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; letter-spacing: 0px; line-height: 120%; margin: 30px 5px 20px 2px;">
<strong>
Refer coworkers, get exclusive Hustle gear
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 1: Peek our sweet, sweet rewards
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 2: Copy your referral link below
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 3: Share your link across social media and beyond
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 4: Collect rewards, rinse & repeat
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 8px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Share The Hustle →
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<strong>
Copy & paste your referral link to others:
</strong>
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</a>
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meh
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Editing by: Zachary "I’m fully booked" Crockett, Frank Lee Scarlett (Regional Director, Atlanta).
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