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               <td colspan="2" style="color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 1px; letter-spacing: -1px; line-height: 120%; padding: 20px 0;">
                The Wayback Machine is archiving vast swaths of the internet — but how do they decide which pages die and which live on forever?
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                This edition of The Hustle was brought to you by
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                 TV Time
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                ... your personal binge-sherpa
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                     The Hustle
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                    Issue #24
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                     <img alt="The Hustle, Sunday, September 30, 2018" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FinternetHEDAER_20180929213101.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP7d:lu9gZKQSGSni1oDB05n0gQFKIhIozMKqMn9W5WgRBKo" style="display: block; height: auto; width: 100%;"/>
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                    Sunday, September 30, 2018
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                <h2 style="font-family: arial, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
                 <strong>
                  Inside Wayback Machine, the internet’s time capsule
                 </strong>
                </h2>
                <p style="color: #737373; font-family: arial, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 The Wayback Machine is archiving vast swaths of the internet — and grappling with ethical, political, and legal questions along the way.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #ed4d1f; text-decoration: none; text-transform: uppercase;">
                   Zachary Crockett
                  </a>
                 </strong>
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 At 300 Funston Street in San Francisco’s Richmond District, there’s an old Christian Science church. Walk up it’s palatial steps, past Corinthian columns and urns, into the bowels of a vaulted sanctuary — and you’ll find a copy of the internet.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In a backroom where pastors once congregated stand rows of computer servers, flickering en masse with blue light, humming the hymnal of technological grace.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 This is the home of the
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Internet Archive
                 </a>
                 , a non-profit that has, for 22 years, been preserving our online history: Billions of web pages, tweets, news articles, videos, and memes.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 It is not a task for the weary. The internet is an enormous, ethereal place in a constant state of rot. It houses 1.8B web pages (644m of which are active), and
                 <a style="color: #ed4d1f; text-decoration: none;">
                  doubles in size
                 </a>
                 every 2-5 years — yet the average web page lasts just
                 <a style="color: #ed4d1f; text-decoration: none;">
                  100 days
                 </a>
                 , and most articles are forgotten
                 <a style="color: #ed4d1f; text-decoration: none;">
                  5 minutes
                 </a>
                 after publication.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Without backup, these items are lost to time. But archiving it all comes with sizeable responsibilities: What do you choose to preserve? How do you preserve it? And ultimately, why does it all matter?
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Alexandria 2.0
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 By the mid-’90s, Brewster Kahle had cemented himself as a successful entrepreneur.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 After studying artificial intelligence at MIT, he launched a supercomputer company, bootstrapped the world’s first online publishing platform,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  WAIS
                 </a>
                 (sold to AOL for $15m), and launched Alexa Internet, a company that “
                 <a style="color: #ed4d1f; text-decoration: none;">
                  crawled
                 </a>
                 ” the web and compiled information (later sold to Amazon for $250m).
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbrewster%2520kahle_20180929214109.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP7d:lu9gZKQSGSni1oDB05n0gQFKIhIozMKqMn9W5WgRBKo" style="height: auto; padding-top: 10px; width: 100%;"/>
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                 Brewster Kahle, founder of the Internet Archive, with a few of his servers. Each tower houses 6 petabytes of data. (via The Long Now Foundation)
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In 1996, he began using his software to “back up” the internet in his attic.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 His project, dubbed the Internet Archive, sought to grant the public “universal access to all knowledge,” and to “one up” the
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Library of Alexandria
                 </a>
                 , once the largest and most significant library in the ancient world.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Over 6 years, he privately archived more than 10B web pages — everything from GeoCities hubs to film reviews of
                 <em>
                  Titanic
                 </em>
                 . Then, in 2001, he debuted the
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Wayback Machine
                 </a>
                 , a tool that allowed the public to sift through it all.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Wayyyyy back
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Today, the Wayback Machine houses some 388B web pages, and its parent, the Internet Archive, is the world’s largest library.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The Internet Archive’s collection, which spans not just the web, but
                 <a style="color: #ed4d1f; text-decoration: none;">
                  books
                 </a>
                 ,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  audio
                 </a>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  78rpm records
                 </a>
                 ,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  videos
                 </a>
                 ,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  images
                 </a>
                 , and
                 <a style="color: #ed4d1f; text-decoration: none;">
                  software
                 </a>
                 , amounts to more than 40 petabytes, or
                 <em>
                  40
                 </em>
                 <em>
                  million
                 </em>
                 <em>
                  gigabytes
                 </em>
                 , of data. The Wayback Machine makes up about 63% of that.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 How much is this? Imagine 80 million 4-drawer filing cabinets full of paper. Or, slightly less than the entire written works of mankind (in all languages) from the beginning of recorded history to the present day.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 By comparison, the US Library of Congress contains roughly
                 <em>
                  28 terabytes
                 </em>
                 of text — less than 0.1% of the Internet Archive’s storage.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fstats2_20180929214141.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP7d:lu9gZKQSGSni1oDB05n0gQFKIhIozMKqMn9W5WgRBKo" style="height: auto; padding-top: 10px; width: 100%;"/>
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                 The Internet Archive boasts an impressive collection of media of all variety (Zachary Crockett / The Hustle)
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In any given week, the Internet Archive has 7k bots crawling the internet, making copies of millions of web pages. These copies, called “snapshots,” are saved at varying frequencies (sometimes, multiple times per day; other times, once every few months) and preserve a website at a specific moment in time.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Take, for instance, the news outlet CNN. You can enter the site’s URL (
                 <a style="color: #ed4d1f; text-decoration: none;">
                  www.cnn.com
                 </a>
                 ) in the Wayback Machine, and view more than 207k snapshots going back 18 years. Click on the snapshot for
                 <a style="color: #ed4d1f; text-decoration: none;">
                  June 21, 2000
                 </a>
                 , and you’ll see exactly what the homepage looked like — including a story about President Bill Clinton, and a review of the new Palm Pilot.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Every week, 500m new pages are added to the archive, including 20m wikipedia URLs, 20m tweets (and all URLs referenced in those tweets), 20m WordPress links, and well over 100m news articles.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Running this operation requires a tremendous pool of technical resources, software development, machines, bandwidth, hard drives, operational infrastructure — and money (which it culls together from grants and donations, as well as its subscription archival service,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Archive-It
                 </a>
                 ).
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 It also requires some deep thinking about epistemology, and the ethics of how we record history.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  The politics of preservation
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 One of the biggest questions in archiving any medium is what the curator chooses to include.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The internet boasts a utopian vision of inclusivity — a wide range of viewpoints from a diverse range of voices. But curation often cuts this vision short. For instance, 80% of contributors to Wikipedia (the internet’s “encyclopedia of choice”) are men, and minorities are underrepresented.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Much like the world of traditional textbooks, this influences the information we consume.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fgraham_20180929214237.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP7d:lu9gZKQSGSni1oDB05n0gQFKIhIozMKqMn9W5WgRBKo" style="height: auto; padding-top: 10px; width: 100%;"/>
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                 TOP: Mark Graham with some Internet Archive servers; BOTTOM: More servers (Zachary Crockett / The Hustle)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We back up a lot of the web, but not all of it,” Mark Graham, Director of the Wayback Machine, told me during a recent visit to the Internet Archive’s San Francisco office. “Trying to prioritize which of it we back up is an ongoing effort — both in terms of identifying what the internet is, and which parts of it are the most useful.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The internet is simply too vast to fully capture in full: It grows at a rate of
                 <a style="color: #ed4d1f; text-decoration: none;">
                  70 terabytes
                 </a>
                 —  or about 9 of the Internet Archives’ hard drives — per second. It’s format changes constantly (Flash, for instance, is on its way out). A large portion of it, including email and the cloud, is also private. So, the Wayback Machine must prioritize.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Though the Wayback Machine allows the public to archive its own URLs using the site’s “Save Page Now” feature, the majority of the site’s archive comes from a platoon of bots, programmed by engineers to crawl specific sites.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “Some of these crawls run for months and involve billions of URLs,”  says Graham. “Some run for 5 minutes.”
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsearch_20180929214300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP7d:lu9gZKQSGSni1oDB05n0gQFKIhIozMKqMn9W5WgRBKo" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 A Wayback Machine search (Zachary Crockett / The Hustle)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When the Wayback Machine runs a crawl, the human behind the bot must decide where it starts, and how deep it goes. The team refers to depth as “hops:” One hop archives just one URL and all of the links on it; two hops collects the URL, its links, and all of the links in those links, and so on.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 How, exactly, these sites are selected is “complicated.” Certain bots are dedicated solely to the 700 most highly-trafficked sites (YouTube, WIkipedia, Reddit, Twitter, etc.); others are more specialized.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “The most interesting things from an archival perspective are all of the public pages of all of governments in world, NGOs in world, and news organizations in the world,” says Graham. Getting access to these lists is difficult, but his team works with more than 600 “domain experts” and partners around the world who
                 <a style="color: #ed4d1f; text-decoration: none;">
                  run their own crawls
                 </a>
                 .
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Archiving in the post-fact era
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 From its inception, the Wayback Machine has given website owners the ability to opt-out of being archived by including “
                 <a style="color: #ed4d1f; text-decoration: none;">
                  robots.txt
                 </a>
                 ” in their code. It has also granted written requests to remove websites from the archive.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But this ethos has changed in recent years — and it’s indicative of a larger ideological shift in the site’s mission.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Shortly after Trump’s election in November of 2016, Brewster Kahle, the site’s founder, announced intentions to
                 <a style="color: #ed4d1f; text-decoration: none;">
                  create a copy
                 </a>
                 of the archive in Canada, away from the US government’s grasp.
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                 Old equipment used to digitize and archive material (Zachary Crockett / The Hustle)
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “On November 9th in America, we woke up to a new administration promising radical change,” he
                 <a style="color: #ed4d1f; text-decoration: none;">
                  wrote
                 </a>
                 . “It was a firm reminder that institutions like ours... need to design for change. For us, it means keeping our cultural materials safe, private and perpetually accessible.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 According to anonymous sources, the Wayback Machine has since become more selective about accepting omission requests.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In a “post-fact” era, where
                 <a style="color: #ed4d1f; text-decoration: none;">
                  fake news
                 </a>
                 is rampant and
                 <a style="color: #ed4d1f; text-decoration: none;">
                  basic truths
                 </a>
                 are openly and brazenly disputed, the Wayback Machine is working to preserve a verifiable, unedited record of history — without obstruction.
                </p>
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                 “If we allow those who control the present to control the past then they control the future,” Kahle
                 <a style="color: #ed4d1f; text-decoration: none;">
                  told
                 </a>
                 <em>
                  Recode
                 </em>
                 . “Whole newspapers go away. Countries blink on and off. If we want to know what happened 10 years ago, 20 years ago, [the internet] is often the only record.”
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                 At the Internet Archive’s sanctuary, the pews are lined with statues of long-time  employees — techno-saints who’ve crusaded for free, open access to knowledge.
                </p>
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                 Above them, housed in a pair of gothic arches, 6 computer servers stand guard.
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                 At the three-year mark, Internet Archive employees are immortalized with their own statue, placed in the office pews (Zachary Crockett / The Hustle)
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                 The $60k machines are made up of 10 computers a piece, with 36 8-terabyte drives. Each piece of hardware contains a universe of treasures: 20-year-old blog posts, old TED talks, tomes forgotten by time.
                </p>
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                 When someone, somewhere in the world is reading a piece of information, or looking at an archived webpage, a little blue light pings on the server.
                </p>
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                 Standing there, watching the galactic blips illuminate the racks, you can’t help but feel you’re seeing an apparition: The web is ephemeral. It rots, dies, and 404s. But it is alive even in death — and it will remain long after we’re gone.
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                 <strong>
                  *Spends 30 minutes deciding what to watch*
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                 *Picks ‘The Office’ again*
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                 We’re living in the golden age of TV. Every series under the screen is at our fingertips 24/7/365. Today, the most difficult thing about watching TV is finding a show.
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                 That’s where
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                  TV Time
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                 can help.
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                 Plus, with TV Time, you’re instantly plugged into a network of diehard streamers -- a place where you can geek out with other ‘Game of Thrones’ fans or just figure out where ‘Friends’ is streaming these days. It’s Netflix BTW.
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                  Weekend Recap
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                 <strong>
                  Miss an email this week? Here’s a rundown of our top headlines from the past 7 days:
                 </strong>
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                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  1. WORDPLAY OF THE WEEK:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Bed Bath &amp; Beyond Repair
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <strong>
                  Bed Bath &amp; Beyond saw its shares plummet 21%, the largest dip in the company’s history. Why? Mostly because of coupons.
                 </strong>
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  2. FAN FAVORITE:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Arby’s parent company buys Sonic for $2.3B
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <strong>
                  Arby’s parent company, Inspire Brands, is buying out the roller-skate burger chain in a bid to capitalize on nostalgia.
                 </strong>
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  3. ‘TODAY I LEARNED’: Facebook needs to take a look in the mirror
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <strong>
                  News broke Tuesday night that the co-founders of Instagram resigned from Facebook. Shortly after, WhatsApp co-founder, Brian Acton, broke his silence on Zuckerberg — and his review wasn’t great.
                 </strong>
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  4. OLD DOG, NEW TRICKS:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   The gold industry is still thumping along
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <strong>
                  Barrick Gold agreed to buy Randgold Resources for $6B to make the combined company the world’s largest gold producer -- only problem is, gold is soooo 1849.
                 </strong>
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  5. TECH TROUBLES:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   The people employed by the gig economy
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <strong>
                  A new microcosm of the gig-economy has evolved, and it’s aimed at helping make drivers more money. It’s called Cargo, it’s Uber’s exclusive in-car commerce partner, and it supplies goodies for passengers to purchase.
                 </strong>
                </p>
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                     Only Memories Remain, My Morning Jacket
                    </strong>
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                   . The names and places have all been changed... but the identity remains the same
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