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PLUS: Product samples during COVID.
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September 7, 2021
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Folks, we’ve got a big time social media role we’re looking to fill. The ideal candidate will be:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A creative storyteller with a deep understanding of Twitter, Instagram, and TikTok
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Obsessed with business and startups (both successes and failures)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Excited about being the face of The Hustle on social platforms
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Sound like you?
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
Apply here
</strong>
</a>
(creativity encouraged).
</p>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Accenture:
</strong>
Facebook’s $500m secret moderation partner.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Samples:
</strong>
Brands get creative to meet shifting consumer behavior.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Digits:
</strong>
Interesting numbers on Amazon, parking spots, and jewels.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults">
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="working at a computer" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fworking_at_computer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mNZKU:mRaL0eNd5yT82AaZV76zbQ8wpiFrVBzo3ZzmxYdyckg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Facebook is paying Accenture $500m a year to moderate content on its platforms
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Back in
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
2007
</a>
, a settlement with the state of New York required Facebook to remove pornographic posts within 24 hours.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At first, Facebook tasked its own employees with the job -- but they were quickly overwhelmed and the company turned to automation and outsourcing.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Today, 90%+ of flagged content is removed by AI…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… while the other 10% falls on
<strong>
human moderators
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Accenture took on the work when Facebook moved on from its original content moderation partner.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The scope of the agreement escalated quickly:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The moderation team grew from 300 to 3k workers between 2015 and 2016, and is now at
<strong>
~5.8k workers
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Accenture now employs moderators across
<strong>
8 offices
</strong>
spanning the Philippines, India, Malaysia, Poland, Ireland, and the US
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Facebook has several reasons to farm out moderation work…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Among them:
</p>
<ol style="font-size: 16px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Scalability:
</strong>
Utilizing contract labor allows Facebook to scale its efforts up or down globally as quickly as needed
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Cost:
</strong>
Contract workers are far cheaper to hire than Facebook employees (who have median annual earnings of
<a style="color: #d62829; text-decoration: none;">
$240k
</a>
)
</li>
</ol>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Perhaps the biggest reason, though, is the nature of the work.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Moderators can view up to
<strong>
700 posts per shift
</strong>
, and the content can be disturbing.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
An
<a style="color: #d62829; text-decoration: none;">
exposé
</a>
by
<em>
The Verge
</em>
in 2019 highlighted examples of the toxic content moderators are subjected to, including videos of killings and animal cruelty.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As a result, many moderators have suffered mental health issues from the work. Facebook recently paid a
<strong>
$52m settlement
</strong>
covering 11k+ moderators who suffered from PTSD on the job.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So why is Accenture doing this?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One reason is money. Digital content moderation is expected to be a
<strong>
$8.8B
</strong>
industry by next year, and Accenture is currently pulling in $500m a year from Facebook alone.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The other is exposure to Silicon Valley, which Accenture was lacking prior to taking on the work. Time will tell if the firm will continue to feel that the weight of Facebook’s dirty work is worth it.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr class="zephyr-syntax">
<td class="h2020 ignore-defaults" style="padding: 5px 4px 0px;">
<p style="font-size: 13px; line-height: 130%; font-family: Helvetica, sans-serif; margin: 5px 0px 10px;">
<em>
<strong>
NEW!
</strong>
Introducing our new and improved
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
Snippets
</a>
. You can now get extra snippets on your favorite topics. Follow the button below to get started.
<strong>
(It takes less than 30 seconds!)
</strong>
</em>
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Streaming sleeper:
</strong>
YouTube Music’s paid service
<a style="color: #d62829; text-decoration: none;">
surpassed
</a>
50m subscribers.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Alexa’s new gig:
</strong>
Amazon
<a style="color: #d62829; text-decoration: none;">
announced
</a>
plans to release its own TV with Alexa software in the US.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Outdoor acquisitions:
</strong>
Solo Stove, maker of a popular line of fire pits,
<a style="color: #d62829; text-decoration: none;">
acquired
</a>
Chubbies Shorts, which will fall under a new D2C portfolio called Solo Brands.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Apple reverses course
</strong>
on its plan to
<a style="color: #d62829; text-decoration: none;">
scan iPhones
</a>
for child sexual assault images. The rollout was marred by privacy concerns and Apple’s unilateral approach.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Join the 95,118 others
</strong>
who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<div>
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</td>
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</table>
</td>
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<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 3px 0px 10px;">
Sample Tech
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="brand samples" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsample_plate.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mNZKU:mRaL0eNd5yT82AaZV76zbQ8wpiFrVBzo3ZzmxYdyckg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
“Just one… OK, maybe 10” (Source: Noel Hendrickson / Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
How brands are doing samples in a pandemic
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Free samples -- arguably the best part of grocery shopping -- disappeared at the onset of the pandemic.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As consumer behavior changed, brands were forced to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
rethink
</a>
the time-tested practice.
<br/>
<br/>
<strong>
Sampling is important because it
</strong>
<em>
<strong>
works
</strong>
</em>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Not only does in-store sampling introduce new products and refresh old ones, but also it sways shoppers from their usuals, increases store loyalty, and
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
creates
</a>
a sense of reciprocity.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In 2005, Marsh Supermarkets
<a style="color: #d62829; text-decoration: none;">
found
</a>
that sampling could increase purchases as much as
<strong>
2,000%.
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
To reboot its image, Spam gave away 100k+ samples at 65 UK stores. Sales
<a style="color: #d62829; text-decoration: none;">
rose
</a>
by 656% that week and 10% that year.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A 2019
<a style="color: #d62829; text-decoration: none;">
study
</a>
found 85% of samplers who bought a product were 1st-time buyers. Samplers were also 11% more likely to buy again within 20 weeks.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Meanwhile,
<em>
not
</em>
sampling hurts. Rodrigo Salas of Molli Sauces told
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Eater
</a>
that sales dropped ~30% after the pandemic halted sampling in 2020.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
With consumer behaviors shifting...
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… brands are testing new sampling techniques -- and some of them are pretty creative:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Heineken
</strong>
partnered with meal-kit service HelloFresh to let customers try its new nonalcoholic Heineken 0.0 with their dinners.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Coca-Cola
</strong>
<a style="color: #d62829; text-decoration: none;">
stuck samples
</a>
in online shopping orders and donated products to frontline workers.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The
<a style="color: #d62829; text-decoration: none;">
Freeosk
</a>
is a
<strong>
contact-free kiosk
</strong>
that dispenses packaged samples at Albertsons, Walmart, Safeway, and other retailers.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
We can’t speak to the actual quality of samples from a Freeosk, but what a great portmanteau!
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
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<a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
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</tbody>
</table>
</td>
</tr>
</table>
</td>
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<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
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<td style="padding-bottom: 5px;">
</td>
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<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHubSpot-9-07a.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mNZKU:mRaL0eNd5yT82AaZV76zbQ8wpiFrVBzo3ZzmxYdyckg" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
How to network better (and hate it less)
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Building strong relationships is a key skill for entrepreneurs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Strong introductions leave impressions that count, which is something worth striving for. A little thoughtfulness goes a
<em>
very
</em>
long way.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Here’s some easy and actionable
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
networking advice
</strong>
</a>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Love, Dad. I mean, HubSpot. Wait what?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
8-minute video
</a>
highlights the most sensible tactics for less awkward and more awesome networking.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Creative activist Ouigi Theodore (of menswear brand Brooklyn Circus) drops in to enlighten you on moving with style and character.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s also tasteful finger dancing.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
(Bonus resource for you:
</em>
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
<strong>
8 elevator pitch sinkers
</strong>
</em>
</a>
<em>
)
</em>
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Good morning energy →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
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</td>
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<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
By the numbers
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Prime Air" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fprime_air.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mNZKU:mRaL0eNd5yT82AaZV76zbQ8wpiFrVBzo3ZzmxYdyckg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
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<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
But can it do same-hour delivery? (Source: Amazon)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: Amazon in the sky, billions of parking spots, and $135m jewels
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
More than 70% of the US population now lives
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
within 100 miles of an Amazon Air airport
</strong>
</a>
, up from 54% in April 2020.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Wind power is growing. In 2010, no US wind turbines had rotors over 115 meters in diameter. By 2020,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
91% of new rotor installations
</strong>
</a>
were that size or larger.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
There are an estimated 250m cars in the US, along with 2B parking spots.
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
Cars spend ~95% of their existence parked
</strong>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
German prosecutors filed charges against suspects in a museum heist of
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
18th-century jewels valued at $135m
</strong>
</a>
. When’s the movie coming out?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
The organized retail theft industry is doing very well. It’s now responsible for $45B in annual retailer losses, and at CVS,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
reported thefts are up 30%
</strong>
</a>
in the last year.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
6)
</strong>
Kraft-Heinz will pay
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<strong>
$62m as part of an accounting fraud settlement
</strong>
</a>
. We’re just surprised the fine was for that and not for creating their mixed ketchup and ranch sauce,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Kranch
</a>
.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
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<a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" width="30"/>
</a>
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</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
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<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
💡
<strong>
Hmm:
</strong>
Thingtesting showcases interesting and sometimes quirky new products, like inflatable paddle boards, cocoa-free chocolate, and this
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
caffeine mist
</a>
you spray in your mouth.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎨
<strong>
Haha:
</strong>
Enjoy these weirdly descriptive color
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
palettes
</a>
in shades including “grassiest charcoal” and “uncloistered very pale green.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🥤
<strong>
That’s interesting:
</strong>
Meet the “
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Root Beer Lady
</a>
,” a nurse who lived alone in the Minnesota wilderness for decades, brewing root beer from lake water.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐂
<strong>
That’s cool:
</strong>
Artist Andoni Bastarrika makes incredibly realistic
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
sculptures
</a>
, but they don’t last. They’re made from sand!
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🤸
<strong>
Wow:
</strong>
A 13-year-old girl in Japan broke 2 Guinness World Records for
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
spinning
</a>
and doing the splits inside a wind tunnel at an indoor skydiving center.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
🖥️
<strong>
How to:
</strong>
Progressive web apps are online apps you can run on your desktop.
<em>
Wired
</em>
explains
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
how
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 2px 10px;">
Meme of the day
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="The Office meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthe_office_sample_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mNZKU:mRaL0eNd5yT82AaZV76zbQ8wpiFrVBzo3ZzmxYdyckg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
Source: Bored Panda
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 15px 2px 0px;">
<td style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
SHARE THE HUSTLE
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<a style="color: #d62829; text-decoration: none;" target="_blank">
<img alt="Hustle Cons Greatest Hits ebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgreatest%2520hits.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mNZKU:WozpoLP5iD_iLOuyffHrlJRhvsuWvCIg7p6xldZa8_g" style="width: 60%; height: auto; padding: 10px 0 6px;" width="325"/>
</a>
</td>
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<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Over the years, we’ve learned…
<em>
secrets.
</em>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
<em>
billions
</em>
-- of dollars.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Here’s a message you can use to share with your friends:
</p>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 13px 0px;">
Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
<a style="color: #d62829; text-decoration: none;">
https://thehustle.co/?ref=950fce10a7
</a>
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<td style="padding: 15px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
<em>
P.S. You can always check your referral count
<a style="color: #d62829; text-decoration: none;">
here
</a>
.
</em>
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center; padding: 8px 0px 15px;">
<a style="-webkit-text-fill-color: #ffffff; background-color: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; padding: 6px 20px;" target="_blank">
Share The Hustle →
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How did you like today’s email?
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