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             Today, Chinese farmers grapple with ongoing
             <strong style="color: #ff5a41;">
              swine decline
             </strong>
             and the
             <strong style="color: #ff5a41;">
              hungry Hong Kong Stock Exchange
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             puts it all on the line, but first...
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Air ambulance industry hits turbulence amid potential regulations
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The private air ambulance industry is flying high … and so are prices for emergency airlifts.
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            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And, as
             <em>
              Axios
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              reports
             </a>
             , the costs of medical air transports didn’t climb so high by accident.
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             <strong>
              Hospitals used to own and operate their own choppers...
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             And they used them to transport critically ill or injured patients between facilities or from remote areas. Although hospitals often lost money on these programs, they saved lives.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             But in the early 2000s, private equity investors started buying these programs and billing patients directly… and charging sky-high prices.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Between 2007 and 2017, the average price at one company spiked from $13k to $50k. Smelling profits, other investors soon pounced: Between the ’80s and 2017 the number of air ambulance companies rose by 1,000%.
            </p>
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             <strong>
              So, how did they turn medical choppers into for-profit machines?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             These firms commissioned paramedics, nurses, and doctors to “promote” them to emergency personnel … even if there weren’t true emergencies at hand. Soon, 80% of flights were routine transports, not emergencies.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Companies also billed privately insured patients more than others, expecting their insurance companies to pay more.
            </p>
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             <strong>
              Now, the Senate wants to land on a solution
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The US Senate health committee recently introduced a bipartisan plan to reduce surprise medical bills -- and it took aim at the hot air spun out by air ambulance companies.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The plan would require insurers to pay median in-network rates to out-of-network providers, capping the amount of money doctors, hospitals, and medical helicopter service providers can collect.
            </p>
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             The air ambulance companies have criticized the plan, claiming high private rates are necessary to offset low government reimbursement rates and
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              arguing
             </a>
             the plan would result in the closure of rural ambulance bases.
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            Flight... Controlled?
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              In a strange exchange, Hong Kong’s stock exchange bids $36.6B for London’s exchange
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Yesterday, the owner of the Hong Kong Stock Exchange made a
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              $36.6B
             </a>
             offer to buy its European peer, the London Stock Exchange.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             If the deal were to go through -- and that’s a
             <em>
              BIG
             </em>
             if -- the merger would produce an economic giant that would span Europe and Asia at a time when economic outlooks on both continents are increasingly uncertain.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              So, why would either exchange do this?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The Hong Kong Stock Exchange has traditionally seen plenty of investment thanks to its status as a “bridge” between Western markets and Chinese companies.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             But recent trade tantrums on both sides of the Pacific (and protests in Hong Kong) have led to a slowdown in trading in Hong Kong -- and a British boost could strengthen the Asian exchange.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             In London, it’s a different story: The city’s traditional status as a global financial hub is in jeopardy thanks to Brexit -- but a partnership with Hong Kong would tie the renegade European capital to a number of booming businesses in Asia.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              Now, the London Stock Exchange has to make a big choice
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             To get the mega-merger off the ground, the London Stock Exchange would likely have to scrap the $27B acquisition of the financial data company Refinitiv that it
             <a style="-webkit-text-fill-color: #ff5a41; border-bottom-color: #D0CF62; border-bottom-style: solid; border-bottom-width: 1px; color: #ff5a41; font-family: Helvetica, sans-serif; font-size: 16px; font-weight: 700; line-height: 20px; padding-bottom: 0px; text-decoration: none; text-underline: none;">
              agreed to
             </a>
             less than 2 months ago.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Now, the European exchange is left with a choice...
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             <strong>
              Option A
             </strong>
             : Proceed with the Refinitiv deal
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Opportunity? Gain a foothold in the growing market data industry
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Risk? Divert resources from its core market exchange
             </li>
            </ul>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             <strong>
              Option B
             </strong>
             : Abandon Refinitiv and merge with Hong Kong Stock Exchange
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Opportunity? Expand its market access across Asia
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Risk? Lose some localized control over its exchange
             </li>
            </ul>
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               The Soulful Art of Persuasion -- written by Jason Harris, CEO and cofounder of the ad agency Mekanism -- walks you through 11 of the character-building habits that can help make you a master influencer in the age of distrust.
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               Funding for your business shouldn’t be based on if you went to Stanford with the VC’s nephew. Clearbanc lets the data decide how much money you get -- maybe that’s why they’ve invested in 8X as many women-founded companies as traditional VC’s.
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             SHINE:
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              In every selfie with SmileDirectClub teeth straightening aligners, Book a free scan
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               No-teeth smiles are a thing of the past thanks to SmileDirectClub. Their custom-built daily or nightly clear aligners can score you a whiter, brighter, straighter smile in just a few short months, for 60% less than braces. Schedule a visit to get your free 3D images taken today -- and let your pearly whites shine tomorrow.
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            <h2 style="font-family: Helvetica, sans-serif; font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              As China’s pork-pocalypse continues, it will tap into its ‘strategic pork reserves’
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             In China, it’s become a whole lot pricier to pig out over the past year thanks to an African swine fever that has devastated hog herds.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             China’s pig population has shrunk by a third, causing the price of pork in China to increase by almost
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              50%
             </a>
             .
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-family: Helvetica, sans-serif; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              And the Chinese government is dreaming pig to solve the problem
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            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Pork, a cultural staple, is the most popular meat in China. Chinese pork-ivores consume about 60m tons of pig each year -- as much as the rest of the world combined.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             The Chinese government has dispensed some of its “strategic” swine reserves, which it keeps frozen and on hand for times like these -- and the country will likely need to dig deeper into this supply, given the increased demand for pork during the holiday season.
            </p>
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             <strong>
              Can the US lend a helping hoof?
             </strong>
            </h4>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Our hooves are tied due to the trade war with China, which intensified when the US imposed a new round of tariffs on Chinese goods early this month. American producers see China’s pork shortage as a potential opportunity for their piggy banks, but current tariffs on US pork products -- at a whopping 62% -- make Babe unaffordable.
            </p>
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             The National Pork Producers Council has urged the White House to settle the Chinese trade dispute.
            </p>
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             For its part, China appears to be lifting tariffs on some American goods in high demand -- like cancer drugs and pesticides -- but pork didn’t make the cut.
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                 Quit your swining!
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             <strong>
              So, your new hire wants to quit before they even start?
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Sounds like you’ve got an onboarding problem, my friend.
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             If your
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              employee onboarding process
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             sucks harder than a Dyson, it can spell trouble for your company.
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             Back-to-back-to-back-to-back meetings, monotonous account setups, and painful IT issues can all sour new hires before they even get to the
             <em>
              real
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             work.
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             Which is why it’s important to do onboarding right
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              .
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            <p style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; margin-left: 24px;">
             Lucky for you, Managed by Q has created this customizable
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              Onboarding Checklist
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             to help you design your own perfect new hire plan and get things started on the right foot.
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                Hustle Con News
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                 <strong>
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                  <strong>
                   Hustle Con
                  </strong>
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                 <strong>
                  is December 2-3, 2019.
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                 We couldn’t be more excited to bring back The Hustle’s flagship event -- especially with this year's first-ever Day 2 addition.
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                 Here's the latest:
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                <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  📈 We added Heidi Zak, the Co-Founder and Co-CEO of ThirdLove, to our lineup.
                 </strong>
                 ThirdLove is one of the fastest-growing bra and underwear companies in America, pioneering online bra sales with their innovative Fit Finder™ -- used by over 14m women to date.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  📓 The Day 2 breakout session titles are nearly final.
                 </strong>
                 Attendees will select from 3 distinct tracks: 1) Side Hustlers, 2) Founders looking to hone skills, and 3) Founders ready to go big. Each breakout will be taught by a fellow founder with a hyper-specific focus like:
                 <em>
                  “How to get liquidity as a founder.”
                 </em>
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  🛂 We’ve had a record number of visa applications from international attendees.
                 </strong>
                 Big shoutout to non-US Hustle readers. If you’re international and need info,
                 <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                  shoot us an email
                 </a>
                 .
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                 <strong>
                  🏨 Need a place to stay?
                 </strong>
                 If you’re interested in staying at a hotel or hostel during the conference,
                 <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                  check out our FAQ
                 </a>
                 with a few suggestions ranked by distance.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 2-Day Early Bird tickets are
                 <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: Helvetica, sans-serif; text-decoration: none;">
                  still on sale
                 </a>
                 , saving you $75 off full-price. Don’t miss out.
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