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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" style='min-height: 100%; background-color: #ffffff !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif;' xml:lang="en" xmlns="//www.w3.org/1999/xhtml">
 <head>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width" name="viewport"/>
  <title>
   4 landing page elements you should split test
  </title>
  <style>
   body {
width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin: 0; padding: 0; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box;
}
img {
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block;
}
body {
color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; padding: 0; margin: 0; text-align: left; line-height: 1.5;
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body {
font-size: 16px; line-height: 1.5;
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a:hover {
color: #d1c6f9;
}
a:active {
color: #d1c6f9;
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a:visited {
color: #603EFF;
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body .cta-button {
color: #FFFFFF !important; background-color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: 600; font-size: 18px; line-height: 28px; border: 3px solid #603EFF; border-radius: 100px; text-align: center !important; text-decoration: none; padding: 12px 30px; margin: 0px 18px 40px; display: inline-block; position: relative;
}
body .cta-button:hover {
color: #ffffff !important; background-color: #4D32CC !important; border: 3px solid #4D32CC !important;
}
html .cta-button:hover {
color: #ffffff !important; background-color: #4D32CC !important; border: 3px solid #4D32CC !important;
}
.cta-button:hover {
color: #ffffff !important; background-color: #4D32CC !important; border: 3px solid #4D32CC !important;
}
body .cta-button-secondary {
color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: 600; font-size: 18px; line-height: 28px; border: 3px solid #d1c6f9; border-radius: 100px; text-align: center !important; text-decoration: none; padding: 6px 18px; margin: 6px 6px; display: inline-block; position: relative;
}
body .cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
}
html .cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
}
.cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
}
table.button:hover table tr td a {
color: #ffffff;
}
table.button:active table tr td a {
color: #ffffff;
}
table.button table tr td a:visited {
color: #ffffff;
}
table.button.large:hover table tr td a {
color: #ffffff;
}
table.button.large:active table tr td a {
color: #ffffff;
}
table.button.large table tr td a:visited {
color: #ffffff;
}
table.button:hover table td {
background: #360bff; color: #ffffff;
}
table.button:visited table td {
background: #360bff; color: #ffffff;
}
table.button:active table td {
background: #360bff; color: #ffffff;
}
table.button:hover table a {
border: 0 solid #360bff;
}
table.button:visited table a {
border: 0 solid #360bff;
}
table.button:active table a {
border: 0 solid #360bff;
}
table.button.secondary:hover table td {
background: #919191; color: #ffffff;
}
table.button.secondary:hover table a {
border: 0 solid #919191;
}
table.button.secondary:hover table td a {
color: #ffffff;
}
table.button.secondary:active table td a {
color: #ffffff;
}
table.button.secondary table td a:visited {
color: #ffffff;
}
table.button.success:hover table td {
background: #23bf5d;
}
table.button.success:hover table a {
border: 0 solid #23bf5d;
}
body {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; background: #ffffff !important;
}
body .container.header {
background: #ffffff;
}
body .body-drip {
border-top: 8px solid #663399;
}
body .header {
background: #ffffff;
}
body .header img.logo {
width: 150px !important;
}
body .header a {
text-align: right !important; margin-top: 3rem;
}
body table.hero-img-container {
max-width: 600px; width: 100%;
}
body table.button.facebook table td {
background: #3B5998 !important; border-color: #3B5998;
}
body table.button.twitter table td {
background: #1daced !important; border-color: #1daced;
}
body table.button.google table td {
background: #DB4A39 !important; border-color: #DB4A39;
}
body .wrapper.secondary {
background: #f3f3f3;
}
body .button {
margin-top: 36px;
}
body h1 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h2 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h3 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h4 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h5 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h6 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h1 {
font-size: 2rem; line-height: 36px; letter-spacing: -0.4px;
}
body h1:first-child {
margin-top: 36px;
}
body h2 {
font-size: 1.5rem; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; line-height: 38px; font-weight: normal;
}
body h3 {
line-height: 36px;
}
body h4 {
line-height: 28px; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: 700;
}
body h5 {
font-family: 'Space Mono', monospace; font-size: 14px; font-weight: normal; -webkit-font-smoothing: antialiased; color: #878584; letter-spacing: 5px; line-height: 24px; text-align: center; text-transform: uppercase;
}
body a {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body p {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body li {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body .button a {
text-align: center; font-weight: 600;
}
body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
html .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
.body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
body li {
font-size: 18px; line-height: 1.5rem; margin-bottom: 1.125rem;
}
body li:last-of-type {
margin-bottom: 2rem;
}
body p.intro {
font-size: 24px; line-height: 38px;
}
body h1 {
margin: 0 0 2.25rem 0;
}
body h2 {
margin: 0 0 2.25rem 0;
}
body h5 {
margin: 0 0 2.25rem 0;
}
body h6 {
margin: 0 0 2.25rem 0;
}
body p {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body blockquote {
margin: 0 0 2.25rem 0;
}
body .cta-banner {
margin: 0 0 2.25rem 0;
}
body h3 {
margin: 0 0 24px 0;
}
body h4 {
margin: 0 0 24px 0;
}
body a {
color: #603EFF;
}
body .view-in-browser th {
text-align: right;
}
body .view-in-browser a {
display: block !important; text-align: right !important; font-size: 14px !important; line-height: 18px !important; color: #878584 !important;
}
body .background-blue {
background-color: #E8F0FE;
}
body .background-gray {
background-color: #F7F7F7;
}
body .cta-banner {
padding: 3rem 1.875rem; margin: 6rem auto;
}
body .final-content h3 {
text-align: center !important;
}
body .final-content p {
text-align: center !important;
}
body .cta-banner h3 {
text-align: center !important;
}
body .cta-banner p {
text-align: center !important;
}
body .final-content h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .cta-banner h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .final-content p {
color: #575452 !important; margin: 0 !important;
}
body .cta-banner p {
color: #575452 !important; margin: 0 !important;
}
body .final-content a {
color: #603EFF; text-decoration: none;
}
body .cta-banner a {
color: #603EFF; text-decoration: none;
}
body hr {
border: 1px solid #e7e6e6; width: 100%; height: 0px; margin: 4rem auto;
}
body blockquote {
background-color: #FEF9F1; background-position: center; background-repeat: no-repeat; background-size: cover; width: 100%; margin-top: 3rem; margin-bottom: 3rem;
}
body blockquote h5.name {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 18px; color: #0F0C09; letter-spacing: 0px; text-align: center; text-transform: none; line-height: 28px; font-weight: 600; margin: 12px;
}
body blockquote p {
font-size: 22px; font-family: "Value Serif", "Georgia", serif; -webkit-font-smoothing: antialiased; color: #E28F44; letter-spacing: 0; margin: 0 auto; max-width: 600px; text-align: center; padding: 0 2rem;
}
body blockquote p.title {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 13px; color: #878584; text-align: center; line-height: 16px; font-style: normal;
}
body blockquote p:first-child {
padding-top: 3em; padding-bottom: 2em;
}
body blockquote p:last-child {
padding-bottom: 4rem;
}
body .list-item img {
margin-top: 5px !important;
}
body .list-item img.check {
width: 12px !important;
}
body .list-item img.dot {
width: 8px !important;
}
body .final-content-hr {
margin: 36px auto 24px;
}
body table.final-content {
margin: 0 auto 24px; text-align: center;
}
body table.final-content th {
text-align: center;
}
body .footer {
background: #F7F7F7 !important; text-align: center !important; padding: 48px !important; margin: 24px auto 0 !important;
}
body .footer .container {
background: #F7F7F7 !important; text-align: center !important;
}
body .footer table {
background: #F7F7F7 !important;
}
body .footer * {
max-width: 600px !important;
}
body .footer a img {
width: 34px !important; padding: 0 0 36px !important;
}
body .footer img.logo-icon {
padding: 48px 0 36px !important; margin: 0 auto;
}
body .footer h5 {
font-size: 13px !important; font-family: 'Space Mono', monospace; color: #8c8c8c !important; letter-spacing: 5px !important; text-align: center !important; line-height: 24px !important; text-transform: uppercase !important;
}
body .footer .social {
margin: 0 0.5rem 0.75rem 0.5rem !important; padding: 0 !important; display: inline-block;
}
body .footer img.social {
width: 16px !important;
}
body .footer .address * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
body .footer .disclaimer * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
@media only screen and (max-width: 616px) {
  .small-float-center {
    margin: 0 auto !important; float: none !important; text-align: center !important;
  }
  table.body img {
    width: auto; height: auto;
  }
  table.body center {
    min-width: 0 !important;
  }
  table.body .container {
    width: 90% !important;
  }
  table.body .columns {
    height: auto !important; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; padding-left: 16px !important; padding-right: 16px !important;
  }
  table.body .columns .columns {
    padding-left: 0 !important; padding-right: 0 !important;
  }
  table.body .collapse .columns {
    padding-left: 0 !important; padding-right: 0 !important;
  }
  th.small-1 {
    display: inline-block !important; width: 8.33333% !important;
  }
  th.small-6 {
    display: inline-block !important; width: 50% !important;
  }
  th.small-10 {
    display: inline-block !important; width: 83.33333% !important;
  }
  th.small-12 {
    display: inline-block !important; width: 100% !important;
  }
  .columns th.small-12 {
    display: block !important; width: 100% !important;
  }
  table.menu {
    width: 100% !important;
  }
  table.menu td {
    width: auto !important; display: inline-block !important;
  }
  table.menu th {
    width: auto !important; display: inline-block !important;
  }
  table.menu.vertical td {
    display: block !important;
  }
  table.menu.vertical th {
    display: block !important;
  }
  table.menu[align="center"] {
    width: auto !important;
  }
  body h1 {
    font-size: 1.6rem;
  }
  html h1 {
    font-size: 1.6rem;
  }
  .body h1 {
    font-size: 1.6rem;
  }
  body p.intro {
    font-size: 1.2rem; line-height: 2rem;
  }
  html p.intro {
    font-size: 1.2rem; line-height: 2rem;
  }
  .body p.intro {
    font-size: 1.2rem; line-height: 2rem;
  }
}
@media screen {
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}
  </style>
 </head>
 <body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
  <span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
   Want to split test your landing page? Here are the most important elements to test.
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </span>
  <span class="preheader" style="display: none !important; visibility: hidden; mso-hide: all !important; font-size: 1px; color: #e7e6e6; line-height: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;">
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  <table bgcolor="#ffffff" class="body" style='border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; background-color: #ffffff !important; height: 100%; width: 100%; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
   <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
    <td align="center" class="center" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
     <center data-parsed="" style="width: 100%; min-width: 600px;">
      <div align="center" class="float-center" style="display: none; height: 0; font-size: 0;">
      </div>
      <!-- BEGIN PRIMARY HREFS // -->
      <!-- // END PRIMARY HREFS -->
      <!-- BEGIN DISCOUNT HEADER // -->
      <!-- // END DISCOUNT HEADER -->
      <table align="center" bgcolor="#ffffff" class="container header float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
       <tbody>
        <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
         <td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-6 large-5 columns first" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="bottom">
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 3rem 0 0; padding: 0;'>
                  <img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3.us-east-2.amazonaws.com%252Flp-email-assets%252FTemplate%252FLeadpages-Logo_Purple.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy51cy1lYXN0LSJ9:1pSkgW:cugzxgRgJ0xhp1suRMZdwaqwkCMNwsyUiu95GCAsVYg" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 150px !important; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;" width="150"/>
                 </a>
                </th>
               </tr>
              </table>
             </th>
             <th align="left" class="view-in-browser small-6 large-5 columns last" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="middle">
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="right" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #878584 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 18px !important; text-decoration: none; font-size: 14px !important; -webkit-font-smoothing: antialiased; display: block !important; margin: 3rem 0 0; padding: 0;'>
                  View in Browser
                  <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  </p>
                 </a>
                </th>
               </tr>
              </table>
             </th>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!-- BEGIN FULL HERO HEADER // -->
      <!-- // END FULL HERO HEADER -->
      <!-- BEGIN FULL HERO HEADER 2 // -->
      <!-- // END FULL HERO HEADER 2 -->
      <!-- BEGIN HERO IMAGE HEADER // -->
      <!-- // END HERO IMAGE HEADER -->
      <table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
       <tbody>
        <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
         <td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-12 large-12 columns first last" style='width: 608px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;'>
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                  <span>
                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-16-23%252Fdigest-header.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pSkgW:NWtnn44_z6QqavTDT9aoWj3l5bPUmKG3rAbLlTBsZG8" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
                  </span>
                 </a>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  What Should You Test?
                 </h1>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  4 landing page elements you need to A/B test
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  High-converting landing pages don’t happen by accident. They’re the result of plenty of brainstorming, research, and most importantly, testing.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Even the best marketers don’t know for certain what copy and images will work best. Sure, they have a good idea, but you’d be surprised how often they’re wrong.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  That’s why A/B testing (also known as split testing) is so crucial. It gives you the opportunity to test different variations to see what really works. That way you’re never guessing.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  But what parts of your landing page should you test? Here are four elements you should definitely perform an A/B test on.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <em>
                   <strong>
                    Note:
                   </strong>
                   Make sure to only test one element at a time. Otherwise, you won’t know what’s actually causing your conversion rate to move up or down.
                  </em>
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-16-23%252Fheadline.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pSkgW:NWtnn44_z6QqavTDT9aoWj3l5bPUmKG3rAbLlTBsZG8" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Headline
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  We’ll start with the most obvious one. Your headline is the first piece of copy visitors read, and plays a huge role in whether someone will stay on your page or click away.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  So, you need to get your headline right.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Sometimes a short headline is best. Other times a longer headline works well. You’ll see headlines that focus on the primary benefit, ones that highlight something the reader is struggling with, and others that ask a question.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Create as many headlines as you can think of and then choose your top two or three to test.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <em>
                   <strong>
                    Tip:
                   </strong>
                   Need help coming up with headline options? Try Leadpages' new AI Engine and quickly generate dozens of headlines.
                  </em>
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-16-23%252Fimages.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pSkgW:NWtnn44_z6QqavTDT9aoWj3l5bPUmKG3rAbLlTBsZG8" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Images
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Just as important as your copy is your images. Especially your hero image, which appears at the top of the page and is often the first thing visitors will notice.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Here are a few things you’ll want to test when it comes to images:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    Different types or styles:
                   </strong>
                   is your audience drawn to illustrative or photo-realistic images?
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    Placement:
                   </strong>
                   try using image placement to draw attention to key messages on your page
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   <strong>
                    Number of images:
                   </strong>
                   sometimes less is more, and sometimes an image can play a pertinent role in communicating your message
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Keep experimenting with your imagery until you find something that resonates with your audience.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-16-23%252Fpage%252Blength.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pSkgW:NWtnn44_z6QqavTDT9aoWj3l5bPUmKG3rAbLlTBsZG8" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Page length
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The general consensus is that a simple inexpensive offer needs less copy and an expensive offer that’s more complicated requires more copy.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  But that’s not always the case. Sometimes visitors want you to get right to the point, and other times they need more information.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  That’s why it’s a good idea to create a short and long version of your landing page and test them against each other. You might be surprised which one wins.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-16-23%252Fcta.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pSkgW:NWtnn44_z6QqavTDT9aoWj3l5bPUmKG3rAbLlTBsZG8" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  CTA Buttons
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Your call to action (CTA) buttons are where your conversions are made. So, you’ll want to test a few different options to see if there’s any difference in the conversion rate.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  First and foremost, come up with a few CTAs to try. Keep them short, simple, and direct. Make sure they tell the reader exactly what you want them to do.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Next work on the button itself. That includes:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Size
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Placement
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Number of buttons
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   Color
                  </li>
                 </ul>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Keep experimenting
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The best marketers are never satisfied. Even if you think your page is performing well, keep A/B testing. You never know when you’ll stumble upon a variation that works even better.
                 </p>
                 <hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
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                     Turn Clicks into Customers
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