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  <title>
   4 psychological triggers to boost conversions
  </title>
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </span>
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      <table align="center" bgcolor="#ffffff" class="container header float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
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          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-6 large-5 columns first" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="bottom">
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 3rem 0 0; padding: 0;'>
                  <img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3.us-east-2.amazonaws.com%252Flp-email-assets%252FTemplate%252FLeadpages-Logo_Purple.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy51cy1lYXN0LSJ9:1pIZn4:zSYjaTwV3uImbJOqHEKFbfXE5NmnoF-Qv1rVtndYhy0" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 150px !important; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;" width="150"/>
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              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
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                 <a style='color: #878584 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 18px !important; text-decoration: none; font-size: 14px !important; -webkit-font-smoothing: antialiased; display: block !important; margin: 3rem 0 0; padding: 0;'>
                  View in Browser
                  <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
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              </table>
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           </tbody>
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      <!-- BEGIN FULL HERO HEADER // -->
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      <table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
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        <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
         <td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-12 large-12 columns first last" style='width: 608px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;'>
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                  <span>
                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252F11-30-digest-LI.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
                  </span>
                 </a>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  How Do You Get People to Click Your CTA Button?
                 </h1>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Use these 4 psychological triggers
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The world’s best copywriters have a talent for persuasion that seems like magic—but it’s really an understanding of how the human brain works.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  There are certain psychological triggers that when combined with the right brand and offer are likely to increase your conversion rates.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  These triggers have been used for decades with a great deal of success. While the ways ads and marketing messages are delivered has changed greatly, these tactics have endured and are still used by leading copywriters today.
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Here are four psychological triggers to use in your landing pages to boost your conversion rates.
                 </h2>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Fhonesty.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  First and foremost, if you want to build a loyal customer base you need to be honest.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Consumers are smarter and savvier than ever. With access to endless amounts of information they can usually spot someone who’s exaggerating or not being authentic.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  So, tell the truth. Are you promoting a course that requires a lot of time and effort to complete? Then say so. But make sure you also state the immense benefits that will be achieved if it’s completed.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Your audience will appreciate your honesty and will be much more likely to take you up on your offer.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Fauthority.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Chances are, when someone encounters your content they won’t know who you are. Before they’re willing to buy from you (or even sign up for your email list) you need to show them you know what you’re talking about.
                 </p>
                 <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Fscreenshot-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  There are a number of ways to establish authority on your landing pages:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   List your credentials and achievements
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Mention notable companies or clients you’ve worked with.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Display positive testimonials from past customers.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Share the number of customers you’ve helped.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   Show your past results.
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Sprinkle these items throughout your page to help the reader understand you’re an expert in your field.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Fexclusivity.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  In some cases, it’s a good idea to limit the number of people you offer a product or service to. Why? Because it makes it exclusive.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  People love to have something rare or be a part of a select group of people. It makes them feel special.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Let’s say you’re putting on a live event that’s capped at 100 people. Play up the fact that there are a limited number of tickets available and that only those who sign up will have access to the exclusive information being shared.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The number of tickets you can sell may be limited, but the demand for those tickets is sure to go up.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Furgency.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Just because someone doesn’t click your CTA button doesn’t mean they aren’t interested. They’re simply not ready to commit at that moment
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Maybe they want to take some time to think about it. Perhaps they’re planning on taking you up on your offer at a later date, but they forget to do so.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  To combat this, you have to create a sense of urgency. You need to let them know that if they don’t act now they’ll miss their chance.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F01-19-23%252Fscreenshot-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pIZn4:r4SSLHdSW1tyH9D_ukZfeWqbl2mDdGUNGTJdbqemnLM" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Here are a few ways to add urgency:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Limited time offers.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Limited quantities.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   A chance to buy at a lower price before you start charging more.
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   Countdown timers that show people how long they have before the offer is gone.
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Just remember to be honest. Don’t say an offer will end by a certain date just to get more conversions. If you set time or quantity limits, stick to them—otherwise any trust and authority you’ve built up will be gone.
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Ready to generate more leads?
                 </h2>
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                  Jenn discusses her online marketing journey, what to include on your landing pages, and what's working right now when it comes to advertising on Facebook and Instagram.
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                   Listen here
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                     Turn Clicks into Customers
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4 psychological triggers to boost conversions
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