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4 reasons to use video on your landing pages
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}
body .footer .social {
margin: 0 0.5rem 0.75rem 0.5rem !important; padding: 0 !important; display: inline-block;
}
body .footer img.social {
width: 16px !important;
}
body .footer .address * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
body .footer .disclaimer * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
@media only screen and (max-width: 616px) {
.small-float-center {
margin: 0 auto !important; float: none !important; text-align: center !important;
}
table.body img {
width: auto; height: auto;
}
table.body center {
min-width: 0 !important;
}
table.body .container {
width: 90% !important;
}
table.body .columns {
height: auto !important; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; padding-left: 16px !important; padding-right: 16px !important;
}
table.body .columns .columns {
padding-left: 0 !important; padding-right: 0 !important;
}
table.body .collapse .columns {
padding-left: 0 !important; padding-right: 0 !important;
}
th.small-1 {
display: inline-block !important; width: 8.33333% !important;
}
th.small-6 {
display: inline-block !important; width: 50% !important;
}
th.small-10 {
display: inline-block !important; width: 83.33333% !important;
}
th.small-12 {
display: inline-block !important; width: 100% !important;
}
.columns th.small-12 {
display: block !important; width: 100% !important;
}
table.menu {
width: 100% !important;
}
table.menu td {
width: auto !important; display: inline-block !important;
}
table.menu th {
width: auto !important; display: inline-block !important;
}
table.menu.vertical td {
display: block !important;
}
table.menu.vertical th {
display: block !important;
}
table.menu[align="center"] {
width: auto !important;
}
body h1 {
font-size: 1.6rem;
}
html h1 {
font-size: 1.6rem;
}
.body h1 {
font-size: 1.6rem;
}
body p.intro {
font-size: 1.2rem; line-height: 2rem;
}
html p.intro {
font-size: 1.2rem; line-height: 2rem;
}
.body p.intro {
font-size: 1.2rem; line-height: 2rem;
}
}
@media screen {
@font-face {
font-family: 'Value Serif'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("truetype"); font-weight: bold;
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@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("truetype"); font-weight: 400; font-style: normal;
}
@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("truetype"); font-weight: 600; font-style: normal;
}
@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1pXngD:6YzGMVLXORf_izt6LueUyq3WfHXB0A-l8KXif6CTioE") format("truetype"); font-weight: 400; font-style: italic;
}
}
</style>
</head>
<body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
<span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
Want to boost your conversions? Consider adding a video to your landing page.
</span>
<span style="display: none; max-height: 0px; overflow: hidden;">
</span>
<span class="preheader" style="display: none !important; visibility: hidden; mso-hide: all !important; font-size: 1px; color: #e7e6e6; line-height: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;">
</span>
<table bgcolor="#ffffff" class="body" style='border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; background-color: #ffffff !important; height: 100%; width: 100%; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="center" class="center" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<center data-parsed="" style="width: 100%; min-width: 600px;">
<div align="center" class="float-center" style="display: none; height: 0; font-size: 0;">
</div>
<!-- BEGIN PRIMARY HREFS // -->
<!-- // END PRIMARY HREFS -->
<!-- BEGIN DISCOUNT HEADER // -->
<!-- // END DISCOUNT HEADER -->
<table align="center" bgcolor="#ffffff" class="container header float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" class="small-6 large-5 columns first" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="bottom">
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 3rem 0 0; padding: 0;'>
<img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3.us-east-2.amazonaws.com%252Flp-email-assets%252FTemplate%252FLeadpages-Logo_Purple.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy51cy1lYXN0LSJ9:1pXngD:u0xVvO8_UnOxDW0pNEeatcI8FJXFOSKWZyQ7uoCgNyQ" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 150px !important; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;" width="150"/>
</a>
</th>
</tr>
</table>
</th>
<th align="left" class="view-in-browser small-6 large-5 columns last" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="middle">
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="right" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<a style='color: #878584 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 18px !important; text-decoration: none; font-size: 14px !important; -webkit-font-smoothing: antialiased; display: block !important; margin: 3rem 0 0; padding: 0;'>
View in Browser
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
</p>
</a>
</th>
</tr>
</table>
</th>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!-- BEGIN FULL HERO HEADER // -->
<!-- // END FULL HERO HEADER -->
<!-- BEGIN FULL HERO HEADER 2 // -->
<!-- // END FULL HERO HEADER 2 -->
<!-- BEGIN HERO IMAGE HEADER // -->
<!-- // END HERO IMAGE HEADER -->
<table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" class="small-12 large-12 columns first last" style='width: 608px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;'>
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252Flanding-page_video-header%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
</span>
</a>
<h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
82% of web traffic came from video in 2022. Are you missing out?
</h1>
<p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
4 reasons why you should add a video to your page
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Want to create a better landing page experience and boost conversions? It might be as easy as including a video on your page.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
More and more marketers are using video as a means to connect with their audience.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
And lucky for you, it’s never been easier to create an engaging marketing video. Even a simple smartphone video of you speaking to the camera and explaining your offer can lead to some powerful results.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Still not convinced? Here are four reasons to include a video on your landing page.
</p>
<h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
It keeps people on the page
</h3>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
A big part of generating a conversion is preventing visitors from leaving, and video is one of the best ways to do this.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
A study by Brightcove revealed that people spend 105% more time on a page that has a video. And it makes sense. Videos are generally easier to consume than text, so users are less likely to quit halfway through your video than stop in the middle of one of your paragraphs.
</p>
<h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
Some people prefer watching to reading
</h3>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
A growing number of internet users would rather watch a video than read a block of text. So, adding a video will ensure you don’t lose these potential leads and customers.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Create a short video that gives an overview of your offer and what they can expect. This may be all they need to click your CTA button. Or, they might scroll down and start reading now that you’ve hooked them with your video.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Place your video right at the top of the page so users are given the choice right away to read your text or watch a video.
</p>
<h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
It’s great for explaining complex offers
</h3>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
If you want to learn how to do something, would you rather read an article or watch a video? Chances are, you prefer a video because you get instructions and see a demonstration at the same time.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
The same is true for your products and offers.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
If something’s a little more complicated and requires some explaining you’ll have better luck with a video, rather than text.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
And the more people that understand your offer the more leads and sales you’ll generate.
</p>
<h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
Adding a video boosts conversion rates
</h3>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
With everything we know about the advantages of video, it’s no surprise that including a video on your landing page improves conversions.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
According to Eyeview, landing pages with video convert at an 86% higher rate than those without.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
So, if you’re not using video you’re definitely missing out.
</p>
<h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
Build your video landing page now
</h3>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Ready to build your own video landing page? Get started with these templates:
</p>
<ul>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Video Sales Page
</span>
</a>
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Video Page
</span>
</a>
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Video Course Lesson Sample
</span>
</a>
</li>
</ul>
<hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
<h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
Google is Switching to GA4 (And So Are We)
</h1>
<center style="width: 100%; min-width: 552px;">
<img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252FGA4%252BLeadpages%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
</center>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Like most website and landing page owners, you might be using Google Analytics to track your traffic, conversions, and other important data.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
In case you haven’t heard, Google is switching from their old Universal Analytics (UA) model to the updated Google Analytics 4 (GA4) platform, and we highly encourage you to make the change ASAP.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Click here
</span>
</a>
to learn how to create a G4 Account.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Learn how to update your
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Leadpages account to GA4
</span>
</a>
.
</p>
<hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
<h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
Managing Images With Leadpages is Easier Than Ever
</h1>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252FLeadpages_Image-editing.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Have you tried our updated image manager? Here’s what’s new:
</p>
<ul>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Search your images by name and find what you’re looking for in seconds
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Purchase high-resolution premium images for only $2.99 USD
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
Automatically save your changes when editing image metadata
</li>
</ul>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
Open the builder
</span>
</a>
and click on an image to take it for a test drive.
</p>
<hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
<h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
This Week on the Lead Generation Podcast
</h1>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-m.leadpages.com%252Fleadpages-home.appspot.com%252Fleadpages_blog%252F2023%252F03%252FBlog-Alex-Cattoni-2-scaled.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4tbS5sZWFkcCJ9:1pXngD:N7AMYqtTamP_SraTTwI3oiw4_KOdpdztOeqRN1Rz0Qw" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
</span>
</a>
<h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni)
</h2>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Alex shares insights from her journey from customer success intern to freelancer to entrepreneur. She also discusses her perspective on the role of AI in copywriting and how to write effective emails that get readers to become customers.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
Listen here
</a>
→
</p>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<span>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-m.leadpages.com%252Fleadpages-home.appspot.com%252Fleadpages_blog%252F2023%252F02%252FBlog-Miles-Beckler-2-scaled.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4tbS5sZWFkcCJ9:1pXngD:N7AMYqtTamP_SraTTwI3oiw4_KOdpdztOeqRN1Rz0Qw" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
</span>
</a>
<h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
</h2>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Miles talks about his journey from discount tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
Listen here →
</a>
</p>
<hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
<h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
What’s the Word?
</h1>
<center style="width: 100%; min-width: 552px;">
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252Ftweet-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252Ftweet-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F03-02-23%252Ftweet-3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pXngD:AJoH-Vwrzgg6qpmZKVvQEuPx2gn3pyrEr5fK8I_oUxo" style="width: 80%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
</center>
<hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
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<span>
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From the Blog
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<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-m.leadpages.com%252Fleadpages-home.appspot.com%252Fleadpages_blog%252F2023%252F03%252FWebsite-Branding_Blog-Feature-%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4tbS5sZWFkcCJ9:1pXngD:N7AMYqtTamP_SraTTwI3oiw4_KOdpdztOeqRN1Rz0Qw" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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Website Branding: 9 Keys to Building a Memorable Site
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Building a strong brand starts with effective website branding. Learn our top tips for building a killer branded website.
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1 year, 9 months ago - support@leadpages.com
4 reasons to use video on your landing pages
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