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   5 Storytelling Tricks to Build a Brand No One Overlooks
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   Plus: World’s top TikToker signs $975M deal, Airbnb on the crisis that made its CEO, and $1,000 car loan payments rising. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   JANUARY 30, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    World’s top TikToker signs $975M deal
                   </li>
                   <li>
                    Airbnb’s Brian Chesky on the crisis that made him a CEO
                   </li>
                   <li>
                    Friends start a business on track to pass $100M
                   </li>
                   <li>
                    $1,000 car loan payments are on the rise
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: red;">
                     ▼ 0.2%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.02%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: red;">
                     ▼ 0.77%
                    </span>
                   </li>
                  </ul>
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                        <a data-hs-link-id="0" data-hs-link-id-v2="YEEv8KoU" rel="noopener" style="color:#000000; text-decoration:none; font-weight:bold" target="_blank">
                         He Reached the Top at Google by 27 — Then Quit. Here’s His Advice to Entrepreneurs.
                        </a>
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                   By age 27, Alon Chen had what many would consider the pinnacle job: He was a regional Chief Marketing Officer at Google, overseeing programs that would grow into a multi-billion-dollar business across more than 30 markets.
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                   Yet four years after reaching that peak, he walked away to start
                   <a data-hs-link-id="0" data-hs-link-id-v2="ldE/kjlV" style="color:#2563eb" target="_blank">
                    Tastewise
                   </a>
                   , an AI startup focused on the $9 trillion grocery industry.
                  </p>
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                  </p>
                  <p style="line-height:175%; font-weight:bold">
                   Why did he leave Google?
                   <span style="font-weight: normal;">
                    On paper, it made no sense to leave. Chen calls himself a “really comfortable corporate guy in the golden cage,” well aware of the prestige and security of his position. His mother, he jokes, “thought it was insane” to walk away from Google. But he stands behind the choice: “If you’re asking me, it was the best decision I’ve made.”
                   </span>
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                  </p>
                  <p style="line-height:175%">
                   The problem was personal impact. Google had grown so large that even meaningful wins started to feel diluted. By the time Chen left, the company was too big to make a big impact like he did with the Google Partners Program again. He had proven he could build a multibillion‑dollar business inside a giant, but he no longer felt sure whether success came from his personal work or the magnitude of the Google brand.
                  </p>
                  <p style="line-height:175%">
                  </p>
                  <p style="line-height:175%">
                   He’d also caught what he calls the “entrepreneurial bug.” So after nine years at Google, by age 31, Chen felt ready. “I got everything I needed to build the confidence that I can build a big venture,” he says.
                   <!-- /wp:paragraph -->
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                      Read his advice to entrepreneurs
                     </strong>
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                  <span style="color: #000000;">
                  </span>
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                    <p style="line-height:175%">
                     <!-- wp:paragraph -->
                    </p>
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                     <p style="line-height:175%">
                      <em>
                       Adam Bedford and John Fanelly used a "nerve-wracking" strategy to start a business selling a home essential — and it’s surpassing $100m in revenue
                      </em>
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      During the pandemic, Bedford and Fanelly were in the same “Covid bubble” in Southern California, which gave them plenty of time to talk. And the friends began noticing how much attention people were paying to air quality, which led to a business idea.
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      In 2020, Bedford and Fanelly
                      <a data-hs-link-id="0" data-hs-link-id-v2="h0BiD1yM" style="color:#2563eb" target="_blank">
                       self-funded
                      </a>
                      and launched Los Angeles-based brand
                      <a data-hs-link-id="0" data-hs-link-id-v2="Zm5IEvij" style="color:#2563eb" target="_blank">
                       Sans
                      </a>
                      , which focused on selling an air purifier with medical-grade filtration and a modern, quiet design.
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      Their product’s HEPA-grade purification technology traps up to 99.97% of particles, with one pound of active carbon to catch chemicals such as formaldehyde, and has an internal UV-C light for pathogen protection. Not all air purifiers on the market offer the three-layer system.
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      Additionally, at 25 decibels, the Sans air purifier is quieter than many household fans and other common appliances.
                     </p>
                     <p style="line-height:175%">
                     </p>
                     <p style="line-height:175%">
                      However, from the beginning, the co-founders envisioned Sans as a comprehensive home-health essentials brand with the ability to address a variety of issues. Today, the company’s product line also includes a water purifier and self-cleaning water bottle.
                     </p>
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                      Read the full story
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                   Quick Hits
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                  <li>
                   Tesla Just Made It Clear:
                   <a data-hs-link-id="0" data-hs-link-id-v2="3tYSABGT" rel="noopener" style="color:#2563eb" target="_blank">
                    It's No Longer a Car Company
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                  </li>
                  <li>
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                    $1,000 Car Loan Payments
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                   Are on the Rise
                  </li>
                  <li>
                   The Myth of the
                   <a data-hs-link-id="0" data-hs-link-id-v2="owfbXj8R" rel="noopener" style="color:#2563eb" target="_blank">
                    “Right Path”
                   </a>
                  </li>
                  <li>
                   Why Most
                   <a data-hs-link-id="0" data-hs-link-id-v2="iodgHGa7" rel="noopener" style="color:#2563eb" target="_blank">
                    Leadership Messages Fail
                   </a>
                   Before They’re Even Heard
                  </li>
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                   Do This Today ✅
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                      <div style="line-height:175%">
                       <p data-end="271" data-is-last-node="" data-is-only-node="" data-start="0" style="line-height:175%; font-weight:bold">
                        Create one simple ritual that gives your business or team a steady pulse.
                        <span style="font-weight: normal;">
                         A simple weekly review, a quarterly strategy session or a daily standup can transform chaos into clarity.
                        </span>
                        <a data-hs-link-id="0" data-hs-link-id-v2="Cak+Qi06" style="color:#2563eb; font-weight:normal" target="_blank">
                         Harvard research
                        </a>
                        <span style="font-weight: normal;">
                         shows that consistent team rituals boost engagement and make employees feel their work is meaningful — motivating them to go the extra mile without the grind of hustle.
                        </span>
                       </p>
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                     </div>
                    </div>
                   </div>
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                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Rituals also give founders a reliable pulse on the business. Instead of reacting constantly, you can anticipate challenges, track progress and course-correct before small issues become crises. Over time, these routines compound: your business starts running on systems, not on adrenaline.
                 </p>
                </div>
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                   Make Your Next Move
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                    LIVE WORKSHOP
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                    How to Use Press &amp; PR to Grow Faster Without a Big Budget
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                    Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels.
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                    How Recent Tax Changes Open Opportunities for Solopreneurs and Small Business Owners
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                    Learn what actions to take now to benefit your business.
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