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   5 tips for a profitable holiday promotion
  </title>
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  <span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
   The holidays are right around the corner. Are you ready?
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </span>
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      <table align="center" bgcolor="#ffffff" class="container header float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
       <tbody>
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          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-6 large-5 columns first" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="bottom">
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 3rem 0 0; padding: 0;'>
                  <img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3.us-east-2.amazonaws.com%252Flp-email-assets%252FTemplate%252FLeadpages-Logo_Purple.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy51cy1lYXN0LSJ9:1ojJYl:EE8Y-jOFZrB_8mNO91_pVBEpFOSGrcTvFGOfrtWuo_4" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 150px !important; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;" width="150"/>
                 </a>
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             <th align="left" class="view-in-browser small-6 large-5 columns last" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="middle">
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
               <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
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                 <a style='color: #878584 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 18px !important; text-decoration: none; font-size: 14px !important; -webkit-font-smoothing: antialiased; display: block !important; margin: 3rem 0 0; padding: 0;'>
                  View in Browser
                  <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
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               </tr>
              </table>
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            </tr>
           </tbody>
          </table>
         </td>
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       </tbody>
      </table>
      <!-- BEGIN FULL HERO HEADER // -->
      <!-- // END FULL HERO HEADER -->
      <!-- BEGIN FULL HERO HEADER 2 // -->
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      <!-- BEGIN HERO IMAGE HEADER // -->
      <!-- // END HERO IMAGE HEADER -->
      <table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
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        <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
         <td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
          <table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
           <tbody>
            <tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
             <th align="left" class="small-12 large-12 columns first last" style='width: 608px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;'>
              <table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
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                <th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
                 <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                  <span>
                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F10-13-22%252Fholiday-campaign.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1ojJYl:aRPE3pANICgwetsgjwiHzswb57xFsCMjJPjRiykPWcA" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
                  </span>
                 </a>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  How Do You Create a Profitable Holiday Campaign?
                 </h1>
                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Here are our top 5 tips
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The holidays are a time for family, celebration… and shopping. For online retailers and entrepreneurs, that makes the next few months very important.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  You’ve probably already given some thought to your holiday promotions. Maybe you’ve even started coming up with your offers and building your landing pages.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  So, we thought this would be the perfect time to provide you with a few tips we’ve learned from our own promotions.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Here are five tips to help you have your best holiday sales season yet!
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Review your previous holiday campaigns
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Before you start looking ahead to this year’s promotions it’s a good idea to look back to last year. Ask yourself the following questions:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   What worked well?
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   What could be improved?
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Did you notice any trends?
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   Where are the opportunities for growth?
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Based on your answers, you should be able to put together a winning strategy for your upcoming campaigns. You can also come up with some realistic goals.
                 </p>
                 <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F10-13-22%252Fholiday-campaign-template.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1ojJYl:aRPE3pANICgwetsgjwiHzswb57xFsCMjJPjRiykPWcA" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Create holiday-themed pages
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Shoppers are looking for holiday sales this time of year. If your pages look like they always do it might not be obvious that you’re running any promotions. So, it’s a good idea to create some holiday-themed pages.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This could include:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Updating your hero section with holiday sales information
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Creating holiday-themed landing pages for your campaigns (
                   <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                    <span>
                     check out our gallery
                    </span>
                   </a>
                   for holiday-themed templates)
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                    <span>
                     Pop-ups
                    </span>
                   </a>
                   and
                   <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                    <span>
                     alerts bars
                    </span>
                   </a>
                   to promote any sales or special offers
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Get creative and show your holiday spirit!
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Give early access to existing customers
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This time of year, business owners are often focused on finding new customers. But it’s also a great opportunity to continue building relationships with existing customers.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you’re planning a special holiday promotion, consider emailing your customers and giving them early access. This offers a number of benefits:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   It makes your customers feel special
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   It’s great for customer retention
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   It allows you to start your sales early
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  For the best results, make sure your customers know the early access is only for them and they should act fast before the sale is released to the general public.
                 </p>
                 <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F10-13-22%252Fholiday-campaign-bundle.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1ojJYl:aRPE3pANICgwetsgjwiHzswb57xFsCMjJPjRiykPWcA" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Bundle products to increase order values
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Product bundles are popular with customers as they provide great value. They’re also good for business since they increase your average order value.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  There are two ways you can approach product bundles:
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   Create a holiday-themed bundle with some of your most popular products
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   Use upsells and order bumps during checkout to encourage customers to add items to their order
                  </li>
                 </ul>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This is a great strategy for anyone that wants to boost revenue.
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  Extend your deals for late shoppers
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Not everyone will be able to take advantage of your holiday promotions, so it’s often a good idea to extend them to capture some last-minute shoppers.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  You can either add a few extra days to your previous offer, or create a new offer specifically those who missed out on the first one.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Either way, it will build goodwill with your customers and should earn you a few extra sales.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Good luck with your holiday campaigns and if there’s anything we can do to help don’t hesitate to reach out!
                 </p>
                 <hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  Want to Level Up Your Marketing? Live Onboarding and Coaching Calls Are Here!
                 </h1>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
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                          via Search Engine Journal
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