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   5 types of discounts to consider for Black Friday
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  <span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
   Decide what type of discount to use for your Black Friday/Cyber Monday sales.
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
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      <table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
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                  <span>
                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252F11-10-digest.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  There’s More Than One Type of Sale
                 </h1>
                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Here are our 5 favorite types of discounts for Black Friday
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Black Friday is just a couple weeks away which means time is running out to finalize your holiday sales strategy.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  First things first, you need to decide what kind of deal you want to offer. You can have eye-catching ads and a highly optimized landing page, but if your offer isn’t tempting, you’re not going to get the sales you’re looking for.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  And we’re not just talking about the size of your discount (although that certainly plays a role in your success). We’re also talking about the type of discount.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  So, what type of sale is right for you? Here are five discounts to consider for Black Friday.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="Percentage discount" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252Fpercentage-discounts.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 60%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This is probably the most common type of discount and it’s still very effective. This is because percentages often give people the perception that they’re saving more money. For example, 50% off a $10 item sounds a lot better than “$5 off.”
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  There are a number of ways you can approach a percentage sale. You can simply discount all your products or services, you can offer a coupon if leads perform specific actions, or you can give a discount when customers reach a certain order value. The choice is yours.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="Percentage discount" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252FBOGO.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 60%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Another approach is to offer customers a discount if they purchase a second item (either two of the same or two different). This could be “buy one get one free”, “buy one get one 50% off”, or any other discount you choose.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This type of offer has a few different benefits. First, it encourages customers to increase their order size. Second, it’s great for moving unwanted inventory. And third, there’s a very high perceived value to this type of deal, as customers are potentially getting two items for the price of one.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="Product and service bundles" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252Fbundles.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 60%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Creating a special product or service bundle for your Black Friday sale is a great way to both provide value and increase average order value.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  This is a similar concept to the “buy one get one” offer. However, with a bundle you’re essentially creating a brand new product. To encourage more sales you can make this “new” product available exclusively for your Black Friday sale.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Bundling multiple items into one allows you to offer fairly generous discounts while still keeping profits high. Plus, it encourages customers to spend more knowing they’re saving big on multiple items.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="Early access sale" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252Fearly-access.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 60%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Want to get a head start on your Black Friday sales? Consider offering an exclusive early discount to some or all of your current customers.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Sure, Black Friday is largely about finding new customers, but that doesn’t mean you can’t monetize existing ones. Plus, by offering customers perks like this you’ll build a solid relationship with them and earn their loyalty.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="Referral discount or gift" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252Freferral.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 60%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you’re looking to increase your sales this holiday season then then offering a bonus to anyone who shares your sale with their friends is an excellent strategy.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The bonus could be in the form of additional savings on top of your Black Friday sale, or a gift such as a free product or service.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Customer referrals are some of the best marketing your business will ever receive, so the more you can encourage it the better.
                 </p>
                 <h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
                  What type of sale are you going to use?
                 </h2>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Evaluate your business and Black Friday goals to determine the best type of discount to use this holiday season.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  We look forward to seeing what you come up with!
                 </p>
                 <hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
                 <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F11-10-22%252Fblack-friday-digest.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1otAow:xsBf58MgZGa2wSEz7zfoLVqmkCxme0N0u1J6wg6yvTA" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  Coming Soon: Want to Save BIG on Leadpages?
                 </h1>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Speaking of Black Friday, we’ll be launching a sale of our own very soon.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Whether you’re someone who’s interested in our software but hasn’t pulled the trigger yet, or you’re a Leadpages user who wants to reduce their monthly costs, we’ve got a deal for you.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Make sure to check your
                  <strong>
                   inbox on November 14th
                  </strong>
                  for all the details!
                 </p>
                 <hr style="width: 100%; height: 0px; margin: 4rem auto; border: 1px solid #e7e6e6;"/>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  What’s the Word?
                 </h1>
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