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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: Another Big Tech Senate hearing.
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                  October 29, 2020
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                 <td align="center" bgcolor="#ffffff" style="background: #ffffff; color: #bfbfbf; font-size: 15px; line-height: 20px; padding: 5px 0px; text-align: center;">
                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Tech is making another splash in the NBA. Ryan Smith, the CEO of the SaaS firm Qualtrics, is acquiring the Utah Jazz for $1.66B from the Miller family, which bought the team for $22m over two installments in 1985 and 1986.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Smith joins an illustrious group of NBA owners, all of which wake up every morning wishing they had (former Microsoft CEO and current LA Clippers’ owner) Steve Ballmer’s net worth of $70B+.
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                This deathcare startup is shaking up the funeral industry by decomposing bodies
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not content with a burial or a cremation?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The startup
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Recompose
                </a>
                is creating a new model of deathcare that converts human bodies into soil through a process called natural organic reduction.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Getting off the ground was not easy
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recompose’s founder Katrina Spade spent
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 7 years
                </a>
                lobbying the state of Washington for a legal alternative to burial or cremation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When the bill passed late last year, she was prepping an 18.5k-sq.-ft. warehouse in Sodo, Washington. At the location, bodies were to be placed in a “special mix of wood chips, alfalfa, and straw” that would decompose into usable soil in a matter of weeks.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Then the pandemic hit.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Funding dried up and Spade thought her project was over. Fortunately, someone offered her a smaller warehouse for her... composting.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Death has a big impact on the environment
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fighting climate change is an important part of Recompose’s mission.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recent coverage of Recompose in the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 MIT Technology Review
                </a>
                highlights the problem with existing options in the US:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Cemeteries take up
                 <strong>
                  ~1m
                 </strong>
                 acres of land.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Caskets destroy
                 <strong>
                  4m
                 </strong>
                 acres of forest every year.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Burials collectively use
                 <strong>
                  30m
                 </strong>
                 boards of wood and
                 <strong>
                  800k
                 </strong>
                 gallons of embalming fluid every year.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Alternatively, Recompose creates a cubic yard of soil per person (“
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 two wheelbarrows
                </a>
                ” worth), which loved ones can choose to keep or donate to a forest.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The transformation of deathcare
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As we covered recently in our
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Trends
                </a>
                newsletter, startups focused on deathcare have raised
                <strong>
                 $77m
                </strong>
                in 2020, disrupting a space that’s often associated with shady
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 pricing tactics
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recompose will be accepting its first human bodies in November. At $5.5k, its service is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ~40% cheaper
                </a>
                than the average traditional funeral.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Related coverage:
                </strong>
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Our
                 <a style="color: #d62829; text-decoration: none;">
                  feature
                 </a>
                 on the companies who have a monopoly on caskets (and the startups trying to dethrone them)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A brief
                 <a style="color: #d62829; text-decoration: none;">
                  overview
                 </a>
                 of a few end-of-life startups
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The startup trying to
                 <a style="color: #d62829; text-decoration: none;">
                  bury
                 </a>
                 people in forests
                </li>
               </ul>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Google’s antitrust troubles
              </strong>
              may make room for Apple to
              <a style="color: #d62829; text-decoration: none;">
               launch
              </a>
              its own search engine, which is hopefully an improvement on its Spotlight search tool that kinda sucks.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Ford getting back to basics:
              </strong>
              The carmaker surged on
              <a style="color: #d62829; text-decoration: none;">
               earnings
              </a>
              showing a huge demand for trucks during the pandemic.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Costly tweets:
              </strong>
              NBA revenue sank 10% in the 2019-2020 season, partially due to a
              <a style="color: #d62829; text-decoration: none;">
               damaged
              </a>
              partnership with China.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Match made in heaven:
              </strong>
              Venture fund a16z has tapped a former NYSE regulatory head to
              <a style="color: #d62829; text-decoration: none;">
               help
              </a>
              lead its crypto fund.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Time for a strike?
              </strong>
              Joe Rogan
              <a style="color: #d62829; text-decoration: none;">
               hosted
              </a>
              Tim Dillon and Alex Jones on the podcast this week. Your move, Spotify employees (and users).
             </li>
            </ul>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               So Many Proficiencies
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="graduation" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgraduation.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kY68z:0y3ocR_nmcSIgiNPMTwpUTWoSZ8LyfRJz8OD3A1E1u8" style="height: auto; width: 100%;"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                Handshake is Linkedin… but for rookies
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ah, memories of that first resume.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Who among us hasn’t -- at some point -- tried to pass summer lifeguarding off as “internship experience,” or peddle basic math skills as “proficiency with Excel?”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Applying for that very first gig is the ultimate catch-22: no one will give a job unless you’ve already had a job.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Enter Handshake: A platform for college-aged students to get hired
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The networking and recruiting
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 startup
                </a>
                has made waves targeting a frequently overlooked part of the job market: the college student in search of their first real job.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fresh off
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 raising
                </a>
                $80M, Handshake is ramping up its focus on the job market’s newest entrants. The startup claims it has:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  17m
                 </strong>
                 job seekers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  1k
                 </strong>
                 college and university partners
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  500k
                 </strong>
                 employers looking for
                 <del>
                  cheap
                 </del>
                 labor
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By de-emphasizing prior experience, Handshake says it’s helping to encourage more diversity in the workforce.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A gradual shift from in-person job fairs to virtual events
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This transition predates 2020, but has been
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 accelerated
                </a>
                by the pandemic. It’s part of a larger shakeup in education that saw a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 16%
                </a>
                decrease in first-year student count for the current fall semester.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With these trends in mind, Handshake is broadening its reach to focus on community colleges and more vocational training programs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If Handshake succeeds, we might lose the greatest corporate
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 meme
                </a>
                ever created:
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMJ_Meme_Excel.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kY68z:0y3ocR_nmcSIgiNPMTwpUTWoSZ8LyfRJz8OD3A1E1u8" style="height: auto; width: 100%;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
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                   </a>
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                   </a>
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kY68z:tp-sfzjeZGQzaHd9kJZRYH-Axtt0N5TpQ-MK00BvMpg" width="30"/>
                   </a>
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                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
          </tr>
          <tr id="sponsored">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              The tool Spotify, Expedia, and Sundance Film Festival use to unite their teams will surprise you
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Because it’s a name you’re familiar with… you just didn’t know it was also a collaborative workspace that could do so much, so well:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Dropbox
             </a>
             .
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               56% of the Fortune 500
              </strong>
              have at least one Dropbox team within their organization
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               500K+ teams
              </strong>
              use
              <a style="color: #d62829; text-decoration: none;">
               Dropbox Business
              </a>
              to grow and secure their businesses
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               4.5B+ connections
              </strong>
              have been created via Dropbox shared folders and links
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Dropbox is such a hit because it does one thing most other tools don’t:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <em>
              Cater to individuals.
             </em>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Dropbox Business
             </a>
             was designed to let your team capitalize on your differences so that each person can contribute their own unique skills and experience in their own individual way.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you want to turn your team from disparate parts into one big, whole, high-functioning squad, you need to give this a peek:
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Try Dropbox Business →
            </a>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Hearing
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="capitol building" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsenate.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kY68z:0y3ocR_nmcSIgiNPMTwpUTWoSZ8LyfRJz8OD3A1E1u8" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                3 things we learned from the latest Big Tech Senate grilling
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The CEOs of Google (Sundar Pichai), Facebook (Mark Zuckerberg), and Twitter (Jack Dorsey) tuned into a virtual Senate hearing on Wednesday.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The hearing was meant to cover a piece of internet legislation known as
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <strong>
                  Section 230
                 </strong>
                </a>
                , which exempts information service providers (e.g., social networks) from liability for what shows up on their platforms.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 CNN
                </a>
                , “courts have repeatedly accepted Section 230 as a defense against claims of defamation, negligence and other allegations” since the law was passed in 1996.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are 3 things we learned during the hearing:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1. Tech leaders believe Section 230 is valuable
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Dorsey said removing the law would stifle innovation as new startups would have fewer resources to moderate speech; Zuckerberg echoed the importance of the law, which ensured platforms retained
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 values
                </a>
                “like free expression and openness.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2. But they want to see it updated
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Dorsey proposed that Section 230 be expanded to require platforms to explain their content moderation decision-making processes; Zuckerberg argued that legislators should help determine what is or is not acceptable.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3. Jack Dorsey has officially joined the Mt. Rushmore of Beards
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After years of hard work and a complete disregard for facial hygiene,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Twitter’s CEO
                </a>
                has achieved beard immortality.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He joins Harrison Ford (
                <em>
                 The Fugitive
                </em>
                ), Tom Hanks (
                <em>
                 Forrest Gump
                </em>
                ) and music super-producer Rick Rubin on the official monument:
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Frushmore.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kY68z:0y3ocR_nmcSIgiNPMTwpUTWoSZ8LyfRJz8OD3A1E1u8" style="height: auto; width: 100%;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (This work of art is from
                <em>
                 The Hustle
                </em>
                ’s Malary Lee)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kY68z:tp-sfzjeZGQzaHd9kJZRYH-Axtt0N5TpQ-MK00BvMpg" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kY68z:tp-sfzjeZGQzaHd9kJZRYH-Axtt0N5TpQ-MK00BvMpg" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kY68z:tp-sfzjeZGQzaHd9kJZRYH-Axtt0N5TpQ-MK00BvMpg" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kY68z:tp-sfzjeZGQzaHd9kJZRYH-Axtt0N5TpQ-MK00BvMpg" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Last Longer
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                What can we learn from extremely old institutions?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Society has a fascination with people who are 100+ years old.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Whenever we hear of a centenarian, we inevitably try to figure out how they did it, dissecting their diet, daily routine, and priorities.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But that same curiosity seems to be lacking for long-lived institutions.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Thankfully, we have The Long Now Foundation
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Established in 1996, the San Francisco-based non-profit seeks to promote long-term thinking. It recently released some data on long-lived institutions.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Among the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 highlights
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  2 countries rule:
                 </strong>
                 Of the 5.5k+ companies that are &gt;200 years old,
                 <strong>
                  56%
                 </strong>
                 are Japanese and
                 <strong>
                  15%
                 </strong>
                 are German.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Most are small:
                 </strong>
                 Of these,
                 <strong>
                  90%
                 </strong>
                 have fewer than 300 employees
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Long-lasting industries:
                 </strong>
                 Looking at 1k companies &gt;300 years old, the most-represented industries are alcohol (
                 <strong>
                  23%
                 </strong>
                 ), hotels (
                 <strong>
                  12%
                 </strong>
                 ) and restaurants (
                 <strong>
                  9%
                 </strong>
                 ).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Company life is getting shorter in America:
                 </strong>
                 In 1950, the average Fortune 500 company was 61 years old; now, it’s only 18.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s a look at the current longest-living Fortune 500 companies:
               </p>
              </td>
             </tr>
             <tr>
              <td style="padding: 0px 0px 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Foldest_fortune_500_companies.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kY68z:0y3ocR_nmcSIgiNPMTwpUTWoSZ8LyfRJz8OD3A1E1u8" style="height: auto; width: 100%;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, there you go. Want to last a long time? We suggest starting a canned wine company in Japan!
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Check out our related coverage:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An interview with The Long Now Foundation’s
                 <a style="color: #d62829; text-decoration: none;">
                  Alexander Rose
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A
                 <a style="color: #d62829; text-decoration: none;">
                  profile
                 </a>
                 on the Internet Archive’s Wayback Machine
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Our GIF explainer on old
                 <a style="color: #d62829; text-decoration: none;">
                  Japanese businesses
                 </a>
                </li>
               </ul>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
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                 14 email marketing tactics to test right now
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                <strong>
                 5. Elevate abandonment messaging
                </strong>
                : Follow Nike’s lead and bulk up your abandoned cart messages by including images, deep links directly to make a purchase, related products, and more.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 10. Build pre-order strategy:
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                Gamestop utilizes frictionless (and universal) pre-ordering offerings to drive up sales and keep customers engaged, even before they’re ready to buy.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 12. Explore EGC
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                : We all know UGC… but now, brands like The RealReal are turning employees into brand ambassadors by highlighting Employee-Created Content in their emails.
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                 Check out all 14 tactics
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             #30 at Facebook, #4 at Mint, founder of AppSumo
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