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   🏢  A new high for high-tech offices
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              You've got 0 referrals,
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              .
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                  👋
                  <span style="font-weight: bold;">
                   Good morning,
                  </span>
                  or
                  <em>
                   God morgon
                  </em>
                  , as they say in Sweden, where God is, in fact, the operative word this week. Kiruna Kyrka, a 672-ton, 113-year-old church, finished its move ~3 miles down the road into the new city center of Kiruna. It’s the most prominent of the 23 buildings being lifted and wheeled across town to give Europe’s largest iron-ore mine room to expand. The Lord may work in mysterious ways but engineers very much do not — this $52m+ operation was planned over eight years.
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                  🎧
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                   On the pod
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                   :
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                     </span>
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                  <em>
                   Sam Altman’s AI bubble warning, Meta’s AI division split, Field AI’s $2B valuation, and more AI news.
                  </em>
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                   <br/>
                  </span>
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                   NEWS FLASH
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                 <p style="line-height:150%">
                  🗑
                  <span style="font-weight: bold;">
                   Feeling down in the dumps today? Imagine how these smart sensors feel.
                  </span>
                  Prairie Robotics’ AI-powered cameras are going somewhere you absolutely do not want to go: right where tipped bins send a world of crap into recycling trucks. Their tech, being
                  <a data-hs-link-id="0" data-hs-link-id-v2="lRTUcR94" style="color:#192733" target="_blank">
                   piloted
                  </a>
                  in Tacoma, Washington, can detect non-recyclable contaminants — think: food scraps or plastic bags — as they’re loaded onto the truck and then single out the offending household. Days later, a postcard with a friendly “here’s how to do it right” note arrives. There are no associated fines, but machine-assisted guilt somehow seems even worse.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🧠
                  <span style="font-weight: bold;">
                   Ain’t that a kick in the head?:
                  </span>
                  Irish startup Sports Impact Technologies
                  <a data-hs-link-id="0" data-hs-link-id-v2="boqdMIVZ" style="color:#192733" target="_blank">
                   picked up
                  </a>
                  funding to launch its concussion-detecting, behind-the-ear wearable for athletes. The lightweight sensor, attached to the ear with “a simple adhesive,” monitors head accelerations. CEO Eóin Tuohy claims half of sports concussions go unreported or undetected, and his product can address that by measuring head impacts during any game. The real-time readings prompt training staff when they should run a full concussion assessment and, unless they’re terrible people more concerned with on-field results than long-term health, they’ll be able to limit damage by more quickly sidelining concussed athletes.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  ✈️
                  <span style="font-weight: bold;">
                   Window pain:
                  </span>
                  Two lawsuits are
                  <a data-hs-link-id="0" data-hs-link-id-v2="Z08wI1B2" style="color:#192733" target="_blank">
                   seeking millions
                  </a>
                  in damages for 1m+ Delta Air Lines and United Airlines customers who were allegedly charged for window seats that had no windows. Per the complaint, the airlines list all seats along the plane’s walls as window seats, but some have a blank wall instead of a window. Some airlines disclose this during booking while others do not, and the lawsuits claim that affected passengers would not have paid more if they knew they wouldn’t get a view.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Golden State, indeed:
                   </span>
                   Through the first half of 2025, nearly two-thirds of all VC funding in the US went to California-based companies,
                   <a data-hs-link-id="0" data-hs-link-id-v2="9mJsnXQW" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="font-style: italic;">
                    Crunchbase News
                   </span>
                   . New York took second place and its $13B haul looks solid — until it’s put up against Cali’s $110B+ mother lode.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Over a barrel:
                   </span>
                   Cracker Barrel shares sank
                   <a data-hs-link-id="0" data-hs-link-id-v2="o8uMLdcz" style="color:#192733" target="_blank">
                    12%+
                   </a>
                   on Thursday after the restaurant chain revealed a new logo that it says is “rooted” in a barrel shape, but missing the man and barrel it used to have. The logo is part of a $700m makeover to attract new customers, but reactions have been mixed.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Kafkaesque:
                   </span>
                   The FTC is
                   <a data-hs-link-id="0" data-hs-link-id-v2="XNa2kqiJ" style="color:#192733" target="_blank">
                    suing
                   </a>
                   gym chains including LA Fitness for making it hard to quit. LA Fitness members must log into its website, print a cancellation form, and either mail it via registered or certified mail or return it in person, but only between 9am and 5pm. Oh, and members who sign up with the gym’s app may not have their website logins, so that’s even more steps.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   GET GROWING
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="qEmWGi8W" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="HubSpot-Resource-Library" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHubSpot-Resource-Library.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHubSpot-Resource-Library.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU4NTU0ODYuMzkzNzE5Mn0:1upODm:UoQTBLqGR9hR5pll6Uw2jZJtS7GTJ12sBypcTWXOYOo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 20px;">
                   Time to go and build that business
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  It’s fine, if you’ve been skipping the gems in this section for the last five years…
                 </p>
                 <p style="line-height:150%">
                  But make sure you bookmark this:
                  <a data-hs-link-id="1" data-hs-link-id-v2="3l+YQweN" style="color:#192733" target="_blank">
                   20+ growth guides for founders
                  </a>
                  , across the most logical categories.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    100+ side hustle ideas
                   </strong>
                  </li>
                 </ul>
                 <ul style="line-height:115%">
                  <li aria-level="1">
                   Launch a business with $1k
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Sam Parr’s research playbook
                   </strong>
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   200+ AI-powered startups
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Viral LinkedIn post database
                   </strong>
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   10 industries ripe for disruption
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    <em>
                     Hustlenomics
                    </em>
                    industry highlights
                   </strong>
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   9 rules for investing like the wealthy
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  For the best of everything we’ve sent you, save this kit.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="fkEFno0l" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Playbooks for builders
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="q9WslpaM" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Several skyscrapers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Foffice-buildings.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Doffice-buildings.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU4NTU0ODYuMzkzODQyMn0:1upODm:HCvLJ_AhTtFVlKRhC7QoaU56_DuQ0KS5UZyTd5RACaI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  JPMorgan’s futuristic HQ, where even the coffee is high-tech
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  JPMorgan Chase, America’s largest bank by assets, is requiring all of its 300k+ employees to return to its offices full time — but for ~14k of them, who will soon be working out of the bank’s new NYC headquarters, going into the office won’t look like business as usual.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The building — a 60-story, 2.5m-square-foot, all-electric skyscraper due to
                  <a data-hs-link-id="0" data-hs-link-id-v2="7F2V0Glf" style="color:#192733" target="_blank">
                   open
                  </a>
                  in October — cost ~$3B, and much of the budget has seemingly gone toward some high-tech upgrades,
                  <a data-hs-link-id="0" data-hs-link-id-v2="XsMF/Ojs" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Some specs
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    “Work at JPMC” app:
                   </strong>
                   a platform for navigating the mini-city of a building, with functionalities like locating bike storage and ordering food, which the company claims will “boost your work efficiency.”
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Palm scanners:
                   </strong>
                   In addition to physical and digital badges, employees can enroll in “biometric authentication” to get past the lobby’s turnstiles with a wave of their hand.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <span style="font-weight: bold;">
                    Circadian lighting:
                   </span>
                   which involves adjusting the intensity, color temperature, and timing of light to support the body’s natural circadian rhythm. The firm’s windows will also bring in
                   <a data-hs-link-id="0" data-hs-link-id-v2="AvD1vT01" style="color:#192733" target="_blank">
                    30%
                   </a>
                   more natural light.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Auto-locking bathrooms:
                   </strong>
                   As a security measure, each floor’s primary bathroom will be equipped with an emergency lock that alerts building security when activated.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Touch-free coffee machines:
                   </strong>
                   Employees can have their exact coffee orders prepared using QR-coded machines, for a more sanitary break room experience. (Shout out covid.)
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  It also features state-of-the-art wellness facilities including yoga and meditation rooms, natural green spaces, a multilevel food hall, sweeping city views, and even its own
                  <a data-hs-link-id="0" data-hs-link-id-v2="NWRvSscW" style="color:#192733" target="_blank">
                   signature scent
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  With RTO mandates in full swing…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … and just
                  <a data-hs-link-id="0" data-hs-link-id-v2="Mt5OLdDc" style="color:#192733" target="_blank">
                   42%
                  </a>
                  of workers willing to return full time, companies are trying to incentivize employees to work in person again with upgraded perks and amenities. JPMorgan’s investment in its fancy HQ is a shining example of it.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Is tech that knows how you take your coffee really something workers care about more than their autonomy, though?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Probably not.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  But well-designed offices…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … have been shown to
                  <a data-hs-link-id="0" data-hs-link-id-v2="4krZeeew" style="color:#192733" target="_blank">
                   boost
                  </a>
                  productivity and employee satisfaction, and with heightened safety
                  <a data-hs-link-id="0" data-hs-link-id-v2="j711Vd4J" style="color:#192733" target="_blank">
                   concerns
                  </a>
                  around office shootings, perks like enhanced security and better lighting can help make RTO-ing feel less dreadful… which is a good thing when you don’t have a choice in the matter.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Reluctant JPMC employees do, however, still have the option to quit.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  In February, CEO Jamie Dimon
                  <a data-hs-link-id="0" data-hs-link-id-v2="7jN4dWOL" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   CNBC
                  </span>
                  that those folks “can get a job elsewhere.”
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="eKjeGGg7" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Can you build a $1B+ company in just 18 months?
                  </span>
                  That was the challenge Ramp’s co-founders set for themselves, yet their growth exceeded their already-wild expectations.
                  <a data-hs-link-id="0" data-hs-link-id-v2="bQI9MiET" style="color:#192733" target="_blank">
                   How?
                   <br/>
                   <br/>
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="About $44,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%252444k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%252444k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU4NTU0ODYuMzkzOTgyNH0:1upODm:XPDkShlI8ofbAi5zwS5lEzANgc4UabtkcbeuKZ_H_nU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="MUbD9j0p" style="color:#192733" target="_blank">
                   The median cost
                  </a>
                  of sending one child to daycare for five years in the US, per a
                  <span style="font-style: italic;">
                   Wall Street Journal
                  </span>
                  analysis of Labor Department data. That accounts for the  infant, toddler, and preschool care that typically precedes kindergarten.
                  <br/>
                  <br/>
                  And while $44k is already pretty high, the median exceeds $100k in 26 US counties.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Most expensive:
                   </strong>
                   Arlington County, Virginia, $147k.
                  </li>
                  <li aria-level="1">
                   <strong>
                    Least expensive:
                   </strong>
                   Wayne County, Kentucky, $24k.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  A 2023 poll found that
                  <a data-hs-link-id="0" data-hs-link-id-v2="nzwhRraL" style="color:#192733" target="_blank">
                   69%
                  </a>
                  of US parents struggled to pay for childcare, with 27% quitting their job or schooling because they couldn’t afford it. Interestingly, many other nations
                  <a data-hs-link-id="0" data-hs-link-id-v2="C+Ezz7gM" style="color:#192733" target="_blank">
                   help cover
                  </a>
                  the cost of childcare — something 69% of parents in that same survey thought the US should also do, too.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1969, duo Zager and Evans’ finally
                  <a data-hs-link-id="0" data-hs-link-id-v2="Nd8fDh/U" style="color:#192733" target="_blank">
                   lost
                  </a>
                  the top spot on the charts after six weeks. Their hit, “In the Year 2525,” spoke of a bleak future where robots performed all jobs, children were born in tubes, and pills determined our actions. Fun!
                  <br/>
                  <br/>
                  🐶
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The story of
                  <a data-hs-link-id="0" data-hs-link-id-v2="H/obYDSP" style="color:#192733" target="_blank">
                   Paco
                  </a>
                  , a famous Spanish dog.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="B7juS2rm" style="color:#192733; font-style:italic" target="_blank">
                   The Daily Upside
                  </a>
                  is free financial news for CFOs, fund managers, and power players.
                  <br/>
                  <br/>
                  🎂
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="sR8zUx7k" style="color:#192733" target="_blank">
                   birthday simulator
                  </a>
                  .
                  <br/>
                  <br/>
                  🐈‍⬛
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="G/NbroZz" style="color:#192733" target="_blank">
                   Majestic
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="In and around a training session, eat like your 8-year-old self would want to eat." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust222025.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DQuoteAugust222025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU4NTU0ODYuMzk0MTAyfQ:1upODm:a0K42O_oSVhEJsCp509ftRbFzCmd5qRM9SE8wz1P3R0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  The preferred fuel source of some of the world’s best athletes isn’t an innovative hydrogel or energy bar, but a low-tech childhood throwback: Rice Krispies Treats. The sweet gooey snacks are packed with simple carbs and sugar, which US Olympic and Paralympic Committee physiologist Geoff Burns says makes them the perfect training food,
                  <a data-hs-link-id="0" data-hs-link-id-v2="EBXxKPGq" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Front Office Sports
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They’re also cheap, priced at ~$5 for a pack of 16. That’s bad news for highly engineered products like energy gels, which are less tasty and more expensive — but very good news for Kellogg’s, which is now getting a bite of the $50B sports nutrition market.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   Being a kid is the free trial, while adulthood is the overpriced subscription.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="MbeKRa0y" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
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