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   A new rule is live, donors need awareness.
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   Do you know about OBBB? Donors certainly should. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏                                                                                                                                                                                                   
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                 <h1 align="center" style="margin:0; line-height:175%; font-size:28px; text-align:center">
                  The new 2026 giving rhythm
                 </h1>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <strong>
                   Quick heads-up:
                  </strong>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="font-weight: normal;">
                   A tax rule most donors won’t read is already changing when they give.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000; font-weight: normal;">
                   Most
                  </span>
                  <em>
                   <span style="color: #625ee9;">
                   </span>
                  </em>
                  <span style="color: #000000;">
                   <span style="font-weight: normal;">
                    U.S. taxpayers don’t itemize their taxes.
                   </span>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   <span style="font-weight: normal;">
                    Starting in 2026, they can still deduct charitable gifts, up to $1,000 for individuals and $2,000 for married couples filing jointly.
                   </span>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:18px; line-height:175%">
                  <em>
                   <span style="color: #625ee9;">
                    That change came from the One Big Beautiful Bill passed last year. This is where it starts to matter for fundraising.
                   </span>
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  <span style="font-weight: bold;">
                   The
                  </span>
                  <span style="font-weight: bold;">
                   short
                  </span>
                  <span style="font-weight: bold;">
                   version
                  </span>
                  :
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  This is an eligibility change.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:normal">
                  And that shift could expand tax-incentivized giving beyond the traditional year-end itemizer audience.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                </div>
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #625ee9;">
                   A few important fine-print details
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  The new deduction is simple, but not unlimited.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  Here’s what matters:
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   ✅ It’s cash only:
                  </strong>
                  Checks, credit cards, online gifts, and payroll deduction typically count. Non-cash gifts (like stock or property) do not.
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   ✅ Not every organization qualifies:
                  </strong>
                  Gifts to donor-advised funds and private non-operating foundations are excluded.
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   ✅ It’s for non-itemizers:
                  </strong>
                  Donors who itemize already operate under different deduction rules.
                 </p>
                </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-1-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Galas &amp; Events, timed for the new calendar
                 </h2>
                 <p style="line-height:175%">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Traditionally, galas and large events get pushed to the end of the year.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Teams wait for the “right moment,” the holidays, or year-end urgency to justify the effort.
                  </span>
                  <span style="color: #000000;">
                   In 2026, that wait isn’t necessary anymore.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   <span style="color: #625ee9;">
                    <span style="font-weight: bold;">
                     Clearer
                    </span>
                    <span style="font-weight: bold;">
                     tax
                    </span>
                    <span style="font-weight: bold;">
                     timing
                    </span>
                   </span>
                   means galas can move earlier, giving supporters a reason to show up for both planned moments and urgent needs.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #625ee9;">
                   <strong>
                    One important note:
                   </strong>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  If a gift includes tickets, meals, or auction items, generally only the amount above the fair market value is tax-deductible.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:16px; line-height:175%">
                  <em>
                   <span style="color: #625ee9;">
                    Pairing a gala with an online auction gives supporters more ways to participate.
                   </span>
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="h5do9aMx" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="How to run an online auction on RallyUp" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000021883.jpg%253Fupsize%253Dtrue%2526t%253D1770822197374%2526width%253D500%2526composeType%253Dplay_button%2526overlayColor%253D%2523CC0201%2526overlayScale%253D0.3%2526name%253D1000021883.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzA5MTM4MDMuMDgzMTg2Nn0:1vqZZr:Nr1zqqAwerUZj-kirf677e0BCq_0IJZwoc5fdW_9GIo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="500"/>
                </a>
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        <div class="hse-section" id="section_1769585615473" style="padding-left:10px; padding-right:10px">
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<![endif]-->
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<![endif]-->
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                 <h2 align="center" style="margin:0; text-align:center; font-size:20px; line-height:175%">
                  Do you know the psychology behind paddle raises at events?
                 </h2>
                 <p style="line-height:175%">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  If you’re planning a gala or event earlier in the year, think about what pulls attention fast. Paddle raises do that well.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  That makes them useful for early-year events, when donors are ready to act and looking for direction in the room.
                 </p>
                </div>
               </div>
              </td>
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                 <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                  <span style="color: #625ee9;">
                   If you want to run one cleanly, we’ve broken it down step by step.
                  </span>
                 </p>
                </div>
               </div>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="b84j5Nza" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      How to run a successful paddle raise event?
                     </strong>
                    </a>
                   </td>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677739414783" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Move now, not later
                 </h2>
                 <p align="center" style="text-align:center; font-size:14px; line-height:175%">
                  Teams are making this practical adjustment:
                 </p>
                 <p align="center" style="text-align:center; font-size:14px; line-height:175%">
                  One meaningful campaign in Q1 or Q2, instead of saving everything for December.
                 </p>
                </div>
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Inside the shift - what 2026 is setting up
                 </h2>
                </div>
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             </tr>
            </tbody>
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          <!--[if gte mso 9]></table><![endif]-->
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                 <p align="center" style="line-height:175%; text-align:center">
                  <strong>
                   We’re seeing advisors discuss:
                  </strong>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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          <!--[if gte mso 9]></table><![endif]-->
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176648432112716_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="right" style="line-height:175%; text-align:right">
                  <strong>
                   Large donors &amp; corporations
                  </strong>
                 </p>
                 <p align="right" style="line-height:175%; text-align:right">
                  New deduction limits = many are
                  <strong>
                   moving or bunching gifts earlier,
                  </strong>
                  while rules feel clearer.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <img align="middle" alt="Paddle Raise Fundraising Guide 1" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FPaddle%2520Raise%2520Fundraising%2520Guide%25201.webp%253Fwidth%253D400%2526upscale%253Dtrue%2526name%253DPaddle%2520Raise%2520Fundraising%2520Guide%25201.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzA5MTM4MDMuMDgzODc3Nn0:1vqZZr:xwriTa21xc-eXkwXplAHChfYmDQx9ztt44Y43teaaGc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="200"/>
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<![endif]-->
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                <img align="middle" alt="Paddle Raise Fundraising Guide" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FPaddle%2520Raise%2520Fundraising%2520Guide.webp%253Fwidth%253D400%2526upscale%253Dtrue%2526name%253DPaddle%2520Raise%2520Fundraising%2520Guide.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzA5MTM4MDMuMDg0MDA1fQ:1vqZZr:nLc0T0FzXMDI2TPVvKHg5d4fQmtWRzqg8S0kA83rbVY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="200"/>
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<![endif]-->
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<![endif]-->
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:7px 32px 10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17703861770163" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:175%">
                  <strong>
                   Everyday donors (non-itemizers)
                  </strong>
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  A new, permanent deduction makes
                  <strong>
                   smaller, earlier gifts easier and more rewarding
                  </strong>
                  in 2026.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17708188096402" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17708188096402_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  The OBBBA affects nearly 9 out of 10 taxpayers who take the standard deduction. In 2026, many of them can claim a charitable deduction without itemizing (for the first time in several years).
                 </p>
                 <ul style="line-height:175%">
                 </ul>
                </div>
               </div>
              </td>
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Our take: The calendar is changing
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:0px 30px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17703803332553" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17703803332553_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="left" style="line-height:175%; text-align:left">
                  <strong>
                   ✅
                  </strong>
                  December still matters, but it no longer carries all the weight.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  <strong>
                   ✅
                  </strong>
                  <span style="font-weight: normal;">
                   F
                  </span>
                  or donors giving for tax benefits, they don’t need to wait until year-end to give in 2026.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  <strong>
                   ✅
                  </strong>
                  Strong campaigns should start earlier and spread generosity from the very beginning.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:5px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176613805046610" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176613805046610_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #ffffff;">
                   The stat that should wake everyone up
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   Most U.S. donors don’t itemize their taxes, which is why the new deduction for non-itemizers matters so much.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   At the same time, OBBBA adds a
                   <span style="color: #cdf378;">
                    1% floor for corporate charitable deductions
                   </span>
                   and a
                   <span style="color: #cdf378;">
                    0.5% AGI floor for itemizers
                   </span>
                   ,
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   and it also caps the value of itemized deductions for top-bracket filers.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   <span style="color: #cdf378; font-weight: bold;">
                    Translation:
                   </span>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   For larger donors, giving now requires more planning, and often happens earlier.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  How to make the benefit clear
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <img align="middle" alt="1000021692" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000021692.webp%253Fwidth%253D1038%2526upscale%253Dtrue%2526name%253D1000021692.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzA5MTM4MDMuMDg0MTA3OX0:1vqZZr:ypVanCVYvDQY-DMgx7p4FL16R2RXpeymnlADAAMVR_4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="519"/>
               </td>
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<![endif]-->
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<![endif]-->
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17690640194562_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  Most donors won’t read policy updates, so they might not even be aware of this change. Surface the new benefit simply:
                  <br/>
                  <br/>
                 </p>
                 <ul style="line-height:175%">
                  <li aria-level="1">
                   Add a short line on campaign pages:
                   <br/>
                   <strong>
                    <span style="color: #625ee9;">
                     <em>
                      “Many donors can now receive a tax benefit even if they don’t itemize.”
                     </em>
                    </span>
                   </strong>
                  </li>
                  <li aria-level="1">
                   Use
                   <strong>
                    <span style="color: #625ee9;">
                     <em>
                      fixed
                     </em>
                     <em>
                      amounts
                     </em>
                    </span>
                   </strong>
                   so supporters can quickly see what a gift does.
                  </li>
                  <li aria-level="1">
                   Reinforce timing in thank-you notes:
                   <span style="color: #625ee9;">
                    <br/>
                    <strong>
                     <em>
                      “Your
                     </em>
                     early-year
                     <em>
                      gift counts toward this tax year.”
                     </em>
                    </strong>
                   </span>
                  </li>
                  <li aria-level="1">
                   Keep the
                   <em>
                    <strong>
                     <span style="color: #625ee9;">
                      message factual and optional
                     </span>
                    </strong>
                   </em>
                   - clarity helps, pressure doesn’t.
                  </li>
                 </ul>
                </div>
               </div>
              </td>
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            </tbody>
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                </p>
                <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
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           </div>
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         </div>
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      <tr style="background-color:#CDF378;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:12px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17703821297941" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17703821297941_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  If you only change one thing for 2026
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   <span style="color: #625ee9; font-size: 16px;">
                    <strong>
                     Move one major fundraiser out of December.
                    </strong>
                   </span>
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  The new tax rules reward clarity and timing, not last-minute urgency.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  When donors understand the benefit earlier in the year, they act earlier, and they come back more predictably.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  If you want help planning an early-year campaign,
                  <a data-hs-link-id="0" data-hs-link-id-v2="3J0AEh/r" style="color:#625ee9" target="_blank">
                   <br/>
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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<![endif]-->
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:0px 20px 14px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17706407764231" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#272756" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:24px; cursor:auto; background-color:#272756; mso-padding-alt:14px 22px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="blewtIiT" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:14px 22px; display:block" target="_blank">
                     <strong style="color:#FFFFFF;font-weight:bold;text-decoration:none;font-style:normal;">
                      The RallyUp team is happy to walk it through with you
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-3-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #cdf378;">
                   A few thoughts from our CEO
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-3-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-3-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   The rules have
                   <em>
                    changed*
                   </em>
                   , and donor timing is changing with them.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   Teams that plan earlier are finding it easier to engage people.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   That feels worth paying attention to.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   <em>
                    *This is general information, not tax advice. Consult a tax professional for decisions.
                   </em>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   We’ll be back next week.
                  </span>
                 </p>
                 <ul style="line-height:175%">
                  <li aria-level="1">
                   <em>
                    <span style="color: #ffffff;">
                     — Steve Bernat
                    </span>
                   </em>
                  </li>
                  <li aria-level="1">
                   <em>
                    <span style="color: #ffffff;">
                     Founder and CEO, RallyUp
                    </span>
                   </em>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677818951751" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="CbLZXEvf" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Fundraise on your timeline with RallyUp
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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                </p>
                <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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    <![endif]-->
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<![endif]-->
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4 days, 19 hours ago - nicole@rallyup.com
A new rule is live, donors need awareness.
Do you know about OBBB? Donors certainly should. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...
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