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    <span style="font-size: 18px; font-weight: bold; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-style: normal;">
     Hey VIIA FAMILY,
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     Today is the hardest day our industry has ever faced.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     With the signing of the government funding bill, the federal government officially enacted a nationwide hemp ban, one that threatens to erase an entire American industry inside a single year. This wasn’t debated publicly. It wasn’t voted on as a standalone issue. It was quietly slipped into a must-pass bill written behind closed doors.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     I never imagined we’d have to fight to keep hemp legal again… but here we are.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     What just happened isn’t just about hemp, it’s a strike against our freedom. That a chosen few have the power to wipe out an entire industry, no vote, just straight prohibition.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     This is un-American.
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    <span style="font-size: 20px; font-weight: bold; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-style: normal;">
     The New Law
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     Inside the bill is language that will:
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      <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: bold; font-style: normal;">
       Ban every full-spectrum hemp-derived product in America
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     (including many products used safely for stress, sleep, pain relief, and wellness)
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      <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
       Cap products at
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        0.4 mg of THC per container (NOT SERVING)
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      </span>
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     - a “poison pill” limit so low it wipes out almost all full-spectrum hemp and CBD as we know it
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      <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
       Outlaw natural cannabinoids like THCA
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     (even though they occur naturally in the plant and are not synthetic)
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      <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
       Force thousands of small businesses, farmers, and manufacturers out of existence. Millions of consumers won’t have access to THC products.
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    <span style="font-size: 20px; font-weight: bold; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-style: normal;">
     How We Got Here
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     A few weeks ago, U.S. Senate Republican Leader Mitch McConnell quietly inserted anti-hemp language into the must-pass bill to reopen the government.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     The truth is simple:
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     <span style="font-weight: bold;">
      Big Alcohol and Big Cannabis wanted their competitor gone.
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     Public safety rhetoric gave them cover. And our  $30+ billion industry just got kneecapped in the dark.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     This is how you kill an industry overnight.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     You don’t do it in the light of day - you hide it inside a shutdown bill.
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    <span style="font-size: 20px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: bold; font-style: normal;">
     We Have 12 Months
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     The law includes a
     <span style="font-weight: bold;">
      one-year implementation period.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     That means
     <a>
      hemp products
     </a>
     remain legal
     <span style="font-style: italic;">
      today
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     - but the countdown has begun.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     What happens next will determine the future of hemp in America.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     Over the coming days, weeks, and months, you’ll see the entire hemp community rise up, organize, and fight for reform. We will keep you informed every step of the way.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     But today… We simply wanted to speak truthfully and honor what has been lost.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     Thank you for standing with us, and with hemp.
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: bold; font-style: normal;">
     Max McKendry
    </span>
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    <span style="font-size: 18px; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal;">
     Founder &amp; CEO |
     <span style="font-weight: bold;">
      <a style="font-weight: bold;">
       VIIA
      </a>
     </span>
    </span>
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