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   🎁  A surprising trend
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   Plus: The pickup truck gig economy, oyster tech, every type of cat, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  May your partner be as faithful as a deer mouse today. Sorry — some context first: A new study ranked monogamy across dozens of mammals by comparing the number of full- and half-siblings in each animal population. Humans came in seventh — respectable — while the sweet, loyal California deer mouse topped the list. Scotland’s Soay sheep came in dead last (or first, depending on your opinions about monogamy).
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                 <h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Robot oysters? Shuck yeah
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  The oyster industry has seen steady growth but the tech behind it has stayed stagnant, with most farms still relying heavily on manual labor.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="+EzgdWM/" style="color:#192733" target="_blank">
                   Seascape Aquatech
                  </a>
                  wants to automate every stage of the oyster-farming process, from nursery to harvest. The startup is using a farm in East Hampton, New York, to test out tech such as autonomous robotic boats, along with innovations to how oysters are grown, harvested, and sorted.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  If the tests go well, the startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="NZk1Jkkg" style="color:#192733" target="_blank">
                   plans
                  </a>
                  to roll out its tech across a portfolio of six to eight farms it aims to acquire. With 3k oyster farms in the country, the demand is there if Seascape Aquatech is able to crack the industry’s automation problem.
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%; font-weight:bold">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Take a look:
                   </span>
                   Boston startup A2z Radiology AI
                   <a data-hs-link-id="0" data-hs-link-id-v2="OxDGMGsr" style="color:#192733" target="_blank">
                    received
                   </a>
                   its first FDA clearance for its imaging product, which can analyze CT scans of the abdomen and pelvis for urgent findings, such as bowel obstructions or pancreatitis.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Ho, ho, ho:
                   </span>
                   Tavus, a startup that lets people talk to digital clones, claims people are talking to its
                   <a data-hs-link-id="0" data-hs-link-id-v2="ihBr59g8" style="color:#192733" target="_blank">
                    AI Santa Claus
                   </a>
                   for “hours.” It can apparently see users’ expressions and gestures, remember conversations, and search the internet for gift suggestions. But does it know if you’ve been bad or good? We’re afraid.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Open sesame:
                   </span>
                   Startup Doma announced its
                   <a data-hs-link-id="0" data-hs-link-id-v2="2GaUU8hM" style="color:#192733" target="_blank">
                    first product
                   </a>
                   , smart doors that open and close automatically for homeowners using facial recognition tech, ideal for those with disabilities and people who like to try to carry in all the groceries in one trip.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    When will it end?
                   </span>
                   Burger chain In-N-Out was so fed up with kids going wild whenever ticket number “67” — Dictionary.com’s word of the year — popped up that it
                   <a data-hs-link-id="0" data-hs-link-id-v2="qd99b6gT" style="color:#192733" target="_blank">
                    removed it
                   </a>
                   from its order system, per an LA employee who told
                   <span style="font-style: italic;">
                    People
                   </span>
                   that the chain had also removed “69” for perhaps obvious reasons. Meanwhile, other chains, including Wendy’s and Pizza Hut, have responded by offering 67-cent deals.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
                  <span style="color: #bf2434;">
                   LESSONS FROM A CEO
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="8ZcVSD0M" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="CEO-Masterclass" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCEO-Masterclass.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DCEO-Masterclass.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU1MzU4ODEuMTk4NzM2fQ:1vU0XB:gObz0Dks7v1k4tW1H2oOi7xYwSXsXDKFC0rhk63Y2hI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   4 ways to think like a thriving CEO
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  To be your peak successful self:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Delegate relentlessly.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Don’t punt tough conversations.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Establish company values worth caring about.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Abuse your competitive edge.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  We break it all down with mnemonic frameworks and mini-case studies featuring protein bars, pasta sauce, and our very own founder Sam Parr.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
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                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="8u9XIZFZ" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Leadership lessons
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <a data-hs-link-id="0" data-hs-link-id-v2="yfYfR8LD" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A box full of straw and a question mark surrounded by toys." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fblind-box.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dblind-box.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjU1MzU4ODEuMTk4ODU5NX0:1vU0XB:mqMlaF716tDOKCzNRV-msgzDNle4SbxCZYfwab03cJk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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           </div>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Blind boxes are set to take over Christmas
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Wishing for a Labubu this Christmas? Good luck. Unless someone loves you enough to buy one at a stupidly high markup, those grinning little monsters are not easy to come by.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But there’s a good chance you’ll still find a similar kind of pocket-sized surprise waiting in your stocking.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Thanks to the
                  <a data-hs-link-id="0" data-hs-link-id-v2="gpRVjZIv" style="color:#192733" target="_blank">
                   Labubu craze
                  </a>
                  , blind boxes — sealed packages containing an undisclosed item, usually collectible figurines — are expected to dominate toy sales this holiday season as brands race to meet consumer demand,
                  <a data-hs-link-id="0" data-hs-link-id-v2="P/78wf9g" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Forbes
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Businesses of all sorts…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … from major retailers like Walmart and Target to snack brands like
                  <a data-hs-link-id="0" data-hs-link-id-v2="Zs+FVnZa" style="color:#192733" target="_blank">
                   Pringles
                  </a>
                  are capitalizing on the trend with surprises of their own.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Miniso, a Chinese retailer known for its blind box collabs with brands like Peanuts, Disney, and Sanrio, has been expanding its mystery offerings with regular limited-edition drops.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Toymakers Hasbro and Mattel have gotten in on the hype, wrapping up IP like Furby and Barbie in opaque packaging.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Hong Kong Disneyland recently launched a collection of blind boxes featuring figurines of
                   <a data-hs-link-id="0" data-hs-link-id-v2="wOilZPMN" style="color:#192733" target="_blank">
                    the park’s rides
                   </a>
                   , priced at ~$13 each.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   This week, Buffalo Wild Wings released $20, limited-edition blind box toys of
                   <a data-hs-link-id="0" data-hs-link-id-v2="4Ox3sZl8" style="color:#192733" target="_blank">
                    its mascot Hank
                   </a>
                   for loyalty members.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   For the fashion-forward, streetwear brand
                   <a data-hs-link-id="0" data-hs-link-id-v2="XV7ZJiA5" style="color:#192733" target="_blank">
                    Kith
                   </a>
                   is selling $10 mystery collectibles from designer toy brand MediCom's BE@RBRICK series.
                  </li>
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  The joy of cheap thrills
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Blind boxes are popular among kids and “kidults” alike for a few reasons:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   They’re relatively cheap, with many priced at under $15, making them affordable gifts (for oneself or for others) at a time when toy prices are
                   <a data-hs-link-id="0" data-hs-link-id-v2="aEu2RcvK" style="color:#192733" target="_blank">
                    on the rise
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Consumers love the excitement of opening them, which often compels them to keep buying more until they get the specific item they want or until they’ve collected a whole series, hence why brands love them.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  But that addictiveness can be risky, and for blind box fiends with adult money, gambling $15 a pop can quickly turn into hundreds of dollars worth of
                  <a data-hs-link-id="0" data-hs-link-id-v2="6kSpWXCs" style="color:#192733" target="_blank">
                   buyer’s remorse
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Still, for some, the temporary thrill and small joy of unboxing a cute little charm can be worth the cost — especially, one millennial
                  <a data-hs-link-id="0" data-hs-link-id-v2="gsIjH/BO" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Reuters
                  </span>
                  , in tough times like these.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “It's a nice little dopamine boost and who doesn't need that now?"
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Anyway, while you decide whether to gift one this Christmas, we’ll leave you with this final thought: Isn’t every wrapped present a blind box of sorts?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="GKKXHluT" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                 <p style="line-height:115%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
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                    </p>
                    <!--[if mso]>
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                    HIGHLY RECOMMENDED
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                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    A $1B exit:
                   </strong>
                  </span>
                  It’s the stuff most entrepreneurs can only dream of. But once you hit that pinnacle of success, what happens next? Ring’s founder takes you on the
                  <a data-hs-link-id="0" data-hs-link-id-v2="GV2dGqeG" style="color:#192733" target="_blank">
                   wild ride
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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            </tbody>
           </table>
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                    <!--[if mso]>
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                   NEWSWORTHY NUMBER
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                 </h2>
                </div>
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            </tbody>
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                 <p style="line-height:150%">
                  Proportion of pickup truck owners who’ve started using their trucks for side hustles or gig work in the past year, according to a recent survey by parts company American Trucks
                  <a data-hs-link-id="0" data-hs-link-id-v2="PfitkXYZ" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   Inc
                  </span>
                  . The flatbed vehicles have apparently aided such lucrative ventures — e.g., transporting supplies for contractors, hauling trash, and helping farmers — that 35% of surveyed truckers say they plan to take the work full-time in the next year. The additional cashflow increased respondents’ total annual incomes by ~20% on average.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Maybe reconsider buying that sedan?
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
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                    </p>
                    <!--[if mso]>
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                   AROUND THE WEB
                  </span>
                 </h2>
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                  📅
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                   On this day:
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                  In 1913, Leonardo da Vinci’s "The Mona Lisa" was
                  <a data-hs-link-id="0" data-hs-link-id-v2="KNIR7iFH" style="color:#192733" target="_blank">
                   recovered
                  </a>
                  two years after it was stolen from the Louvre Museum in Paris.
                  <br/>
                  <br/>
                  🐅
                  <span style="font-weight: bold;">
                   Video:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="hUimRG7q" style="color:#192733" target="_blank">
                   Every feline
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                  .
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                  🗞️
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                   Newsletter:
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                  Join
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                  for bias-free news that’s smart, fast, and actually fun to read.
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                   That’s cool:
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                  Radio icon Delilah teamed up with Sonos on an hour-long
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                   Holiday Party Prep Talk
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                  , full of soothing affirmations.
                  <br/>
                  <br/>
                  😍
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A Rube Goldberg machine for
                  <a data-hs-link-id="0" data-hs-link-id-v2="sC/bz5bb" style="color:#192733" target="_blank">
                   kittens
                  </a>
                  .
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                 </p>
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                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
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