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   99.97% of emails have accessibility issues. Yours don’t have to.
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTAyNTM0OTMuNTAwNzEzNn0:1uRst3:7wk_Cpyy85FO_A7TrRM8aitcURpwjI3uRb-GkAaxP38" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                     <h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       June 18, 2025
                      </span>
                     </div>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             For too long, the accessibility conversation has ended at image alt text. (It’s still underused and overlooked, by the way.) The conversation can’t stop there. Here’s why: a staggering
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              99.97% of HTML emails
             </a>
             analyzed in 2024 contained serious or critical accessibility issues. Out of over
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              409,000 
emails, only 28
             </a>
             were entirely free of problems.
             <br/>
             <br/>
             Considering that roughly
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              15% of the global population
             </a>
             lives with some kind of disability, ensuring email accessibility isn't just ethical. It’s essential for reaching a broader 
audience and driving meaningful engagement.
             <br/>
             <br/>
             This week, we’re breaking down why email accessibility matters more than ever, how to do it right (and avoid common pitfalls), and what new regulations you need to know about to stay ahead.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Accessibility is your untapped growth strategy
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                6 essential accessibility best practices for your next send
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                The most common accessibility mistakes (and how to avoid them)
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Extra extra! There’s a new accessibility act on the scene
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AccessibilityIsYourUntappedGrowth" name="AccessibilityIsYourUntappedGrowth" style="color:#FFF;" title="AccessibilityIsYourUntappedGrowth">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Accessibility is your untapped growth strategy
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Let’s be honest: for many marketers, email accessibility is still an afterthought. But that needs to change, and fast.
             <br/>
             Accessible design isn’t just ethical, it’s smart marketing. It helps you:
             <br/>
             <ul>
              <li>
               <strong>
                Reach a wider 
audience
               </strong>
               (
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                1 billion+
               </a>
               people globally live with disabilities)
              </li>
              <li>
               <strong>
                Improve user experience
               </strong>
               (better readability + navigation = happier readers)
              </li>
              <li>
               <strong>
                Boost engagement
               </strong>
               (higher clicks, 
conversions, and retention)
              </li>
              <li>
               <strong>
                Enhance brand reputation
               </strong>
               (show commitment to improving your audience’s experience)
              </li>
              <li>
               <strong>
                Ensure legal compliance
               </strong>
               (ADA +
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                WCAG standards
               </a>
               )
              </li>
              <li>
               <strong>
                Improve 
deliverability + SEO
               </strong>
               (structured, accessible emails drive better results)
              </li>
             </ul>
             Accessible emails aren’t just for compliance, they’re for connection. They build trust, expand your reach, and create a more inclusive experience that works for everyone.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              That’s the kind of marketing that leaves a lasting impression. For more stats and detailed breakdowns of these benefits, read
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               the 2025 Guide to Creating Accessible 
Emails
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="SixAccessibilityBestPractices" name="SixAccessibilityBestPractices" style="color:#FFF;" title="SixAccessibilityBestPractices">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             6 essential accessibility best practices for your next send
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Faccessibility-checklist-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTAyNTM0OTMuNTAxMDM1NX0:1uRst3:zzFCvlF_v0nnnuHKmBP1HrXSFVNFhM5A-an0mjfctfE" style="width:520px;max-height:434px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Ready to make your emails more accessible? Here are key tactics you can implement today:
             <br/>
             <br/>
             <strong>
              #1 - Use semantic HTML
             </strong>
             <br/>
             Headings (&lt;h1&gt;, &lt;h2&gt;), lists (&lt;ul&gt;, &lt;ol&gt;), and tables with proper roles help screen readers navigate your content logically.
             <br/>
             <br/>
             <strong>
              #2 - Set a 
logical reading order
             </strong>
             <br/>
             Don’t rely on visual placement, screen readers follow the HTML structure. Keep it simple and linear.
             <br/>
             <br/>
             <strong>
              #3 - Alt text for all images
             </strong>
             <br/>
             Every image should have descriptive alt text. For decorative images, use empty alt tags (alt="").
             <br/>
             <br/>
             <strong>
              #4 - Ensure sufficient color contrast
             </strong>
             <br/>
             Text should have at least a 4.5:1 contrast ratio against the background.
             <br/>
             <br/>
             <strong>
              #5 - Provide text alternatives for video
             </strong>
             <br/>
             Include transcripts or summaries so everyone can 
engage with your content.
             <br/>
             <br/>
             <strong>
              #6 - Design with a minimum 14pt font size
             </strong>
             <br/>
             Small text is hard to read, especially on mobile devices. Prioritize readability.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              These small adjustments can make a world of difference, both for your audience and your results. For more details about why these essentials are so effective, explore
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Be Accessible’s
Email Accessibility: Guidelines &amp; Best Practices
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="TheMostCommonAccessibilityMistakes" name="TheMostCommonAccessibilityMistakes" style="color:#FFF;" title="TheMostCommonAccessibilityMistakes">
             </a>
             TRIED AND TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             The most common accessibility mistakes (and how to avoid them)
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             Think you’re covered? Not so fast. Even well-intentioned marketers fall into these traps:
             <br/>
             <br/>
             🚫
             <strong>
              Relying on color alone to convey meaning:
             </strong>
             Use text labels, patterns, or icons alongside color cues (e.g., don’t 
just say “Click the red button”).
             <br/>
             <br/>
             🚫
             <strong>
              Skipping meaningful link text:
             </strong>
             Avoid generic phrases like “Click here” or “Read more.” Use descriptive text like “Download the Accessibility Checklist.”
             <br/>
             <br/>
             🚫
             <strong>
              Forgetting mobile responsiveness:
             </strong>
             Accessibility and responsive design go hand-in-hand. Test across devices to ensure everyone can interact seamlessly.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              By addressing these often-overlooked mistakes, you’ll build more inclusive, impactful emails that connect with every subscriber. Now that you’ve been warned against these key mistakes, if you want to tackle the next common issues, check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Harvard University’s guide to Creating Accessible Emails
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="NewAccessibilityActOnTheScene" name="NewAccessibilityActOnTheScene" style="color:#FFF;" title="NewAccessibilityActOnTheScene">
             </a>
             THE PULSE 🗞
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Extra extra! There’s a new accessibility act on the scene
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             You know about the Americans with Disabilities Act (
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              ADA
             </a>
             ) and maybe even the Accessible Canada Act (
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              ACA
             </a>
             )...but have you heard of the European Accessibility Act (
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              EAA
             </a>
             )?
             <br/>
             <br/>
             Starting June 28, 2025, the EAA mandates that companies operating in the EU or serving EU customers must ensure their digital content, including emails, meets strict accessibility standards.
             <br/>
             <br/>
             Key requirements include:
             <br/>
             <br/>
             ✅
             <strong>
              Clear, perceivable content:
             </strong>
             Text alternatives for visuals, logical structure, and clear language.
             <br/>
             <br/>
             ✅
             <strong>
              Operable interfaces:
             </strong>
             Keyboard navigation, focus indicators, and no time limits that 
disadvantage users.
             <br/>
             <br/>
             ✅
             <strong>
              Understandable layouts:
             </strong>
             Predictable interactions and instructions that are easy to follow.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              The EAA is a big deal, especially if your business has a global audience. Stay ahead of the curve and future-proof your emails today.
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Get the details on the guidelines in full here
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
             </h3>
            </td>
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             <table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
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                <td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;color:#FFFFFF;font-family:DM Sans,sans-serif;font-size:16px">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; 
mso-padding-alt: 0px 0px 0px 0px;" width="100%">
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Sans,sans-serif;font-size:16px">
                             <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none;    border: 1px solid #597BC5; display: block; " target="_blank">
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             Did you like this edition of The Inbox?
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            <td class="snippet td100 mobilehide" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
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               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
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              <tbody>
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                <td class="mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:102%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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           <tr style="padding-top:12px;padding-bottom:48px">
            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
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