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   AI isn’t going away. Neither is email. Sorry.
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   Some gentle advice on surviving Q4 with your sanity (and revenue) intact.
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                  <span style="color: #cfcfd0;">
                   October Newsletter, 2025
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                  <span style="color: #000000;">
                   <span style="font-family: Arial, sans-serif;">
                    Hey there!
                    <br/>
                   </span>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:175%">
                  Spooky season – aka the second-best season – is officially and righteously declared open.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:175%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:175%">
                  Though technically, yes, it’s just *fall*, but depending on where you live, it’s either hot and confusing or aggressively raining.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:175%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:175%">
                  Either way, the vibe is immaculate. Here’s what’s new this month:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <span style="font-size: 15px;">
                    Still ignoring email? Bold move
                   </span>
                  </li>
                  <li aria-level="1">
                   <span style="font-size: 15px;">
                    AI again. But hear me out
                   </span>
                  </li>
                  <li aria-level="1">
                   <span style="font-size: 15px;">
                    The secret to surviving (and winning) Black Friday
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
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                 <h2 align="center" style="margin:0; font-size:22px; font-weight:normal; line-height:175%; text-align:center">
                  Still ignoring email? Bold move
                 </h2>
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                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  It’s 2025, and somehow some people are still saying email is over – while simultaneously making most of their revenue from… email.
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  This video digs into why email keeps crushing social and SEO (and probably will again next year). Plus, some easy ways to get more people to actually open and click your stuff.
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  Because if you’re ignoring email at this point, you’re just making life harder for yourself.
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center">
                  That's right, I said it.
                 </p>
                 <p style="font-size:15px; line-height:175%">
                 </p>
                 <p align="center" style="font-size:15px; line-height:175%; text-align:center; font-weight:bold">
                  <a data-hs-link-id="1" data-hs-link-id-v2="aOGjhYdU" rel="noopener" style="color:#2f8481; font-weight:bold" target="_blank">
                   Check it out here
                  </a>
                 </p>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="0ujnzzx+" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      More quick tips on our YouTube channel
                     </strong>
                    </a>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17446261182121" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17446261182121_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; font-weight:normal; line-height:175%; text-align:center">
                  AI again. But hear me out
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17446261201952" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17446261201952_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  I know – AI this, AI that. But this one’s worth your time. It’s a look at how big and not-so-big brands actually use AI – not to replace people, but to make their lives easier.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  Imagine Amazon rewriting product descriptions on the fly, Starbucks predicting your next order before you even open the app, or Google letting you “try on” clothes virtually before you buy.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  The point is that you don’t need a billion-dollar budget to do what they’re doing – just a few smart tools and a bit of curiosity.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  Start small. Use AI to write that one product blurb you’ve been avoiding, or to figure out which customers might actually buy again this month. Let it handle the boring stuff, so you can focus on the creative bits – the parts that still need a human touch.
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  Because, love it or not, AI’s not the future anymore – it’s just the new normal.
                 </p>
                 <p align="center" style="line-height:150%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="text-align:center; font-size:15px; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="pQoPrlcw" rel="noopener" style="color:#2f8481; font-weight:bold" target="_blank">
                   Read the full piece here
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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              <td class="hs_padded" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; padding:30px 40px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17525120934214" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17525120934214_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:150%; font-size:22px; font-weight:normal; text-align:center">
                  The secret to surviving (and winning) Black Friday
                 </h2>
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               </div>
              </td>
             </tr>
            </tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17525120945065" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17525120945065_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p data-end="230" data-start="98" style="line-height:175%">
                  <span style="font-size: 15px;">
                   Here’s the thing – Black Friday isn’t about shouting louder than everyone else. It’s about knowing who you’re actually talking to.
                  </span>
                 </p>
                 <p data-end="471" data-start="232" style="line-height:175%">
                 </p>
                 <p data-end="471" data-start="232" style="line-height:175%">
                  <span style="font-size: 15px;">
                   This new piece
                   <span style="box-sizing: border-box; margin: 0px; padding: 0px;">
                    explains how to
                    <em>
                     segment
                    </em>
                    your audience in a way that actually makes sense –
                   </span>
                   not with creepy over-targeting or endless spreadsheets, but with simple data that shows who buys, who browses, and who just loves a good deal.
                  </span>
                 </p>
                 <p data-end="601" data-start="473" style="line-height:175%">
                 </p>
                 <p data-end="601" data-start="473" style="line-height:175%">
                  <span style="font-size: 15px;">
                   Because sending one giant “SALE!!!” email to your entire list? That’s how you burn your audience
                   <em data-end="575" data-start="570">
                    and
                   </em>
                   your sender reputation.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-size:15px; text-align:center">
                 </p>
                 <p align="center" style="line-height:150%; text-align:center">
                  <a data-hs-link-id="0" data-hs-link-id-v2="Mp3dSZKJ" rel="noopener" style="color:#2f8481" target="_blank">
                   <span style="font-weight: bold;">
                    <span style="font-size: 15px;">
                     Read it fully here
                    </span>
                   </span>
                  </a>
                 </p>
                </div>
               </div>
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                    <a data-hs-link-id="0" data-hs-link-id-v2="D+zdWudW" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Want more? Check out our full blog
                     </strong>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17128506825751" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p align="center" style="font-size:15px; line-height:150%; text-align:center">
                  <span style="color: #000000;">
                   Are you ready to try an email &amp; SMS platform that was built for ecommerce and offers award-winning 24/7 human support to every customer?
                  </span>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
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                   <td align="center" bgcolor="#000000" style="font-family:Arial, sans-serif; font-size:16px; color:#1e2423; word-break:break-word; border-radius:10px; cursor:auto; background-color:#000000; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="BmyCKNQr" style="color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Join Omnisend now
                     </strong>
                    </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_16849190223502_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   <p align="center" dir="ltr" style="font-size:15px; line-height:150%; text-align:center">
                    <span style="color: #000000;">
                     <em>
                      - Aiste
                     </em>
                     <em>
                      and the Omnisend Team
                     </em>
                    </span>
                   </p>
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                                                          <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                                                           <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
                                                            <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                                                             <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                                                              <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
                                                               <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                                                                <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
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                                                                   <p align="center" dir="ltr" style="font-size:15px; line-height:150%; text-align:center">
                                                                    <em>
                                                                     <span style="color: #000000;">
                                                                      Are you still in the Intermediate stage of ecommerce? If not, click the link to start receiving emails for
                                                                     </span>
                                                                    </em>
                                                                    <span style="font-weight: bold;">
                                                                     <span style="color: #000000;">
                                                                      <a data-hs-link-id="0" data-hs-link-id-v2="7on9E00F" rel="noopener" style="color:#2f8481" target="_blank">
                                                                       Just Starting or Advanced
                                                                      </a>
                                                                     </span>
                                                                    </span>
                                                                    <em>
                                                                     <span style="color: #000000;">
                                                                      stages.
                                                                     </span>
                                                                    </em>
                                                                    <span style="font-size: 16px; color: #000000;">
                                                                    </span>
                                                                   </p>
                                                                  </div>
                                                                 </div>
                                                                </div>
                                                               </div>
                                                              </div>
                                                             </div>
                                                            </div>
                                                           </div>
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                                      </div>
                                     </div>
                                    </div>
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