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            PLUS: When corporate comms go bad.
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                  October 30, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Congrats to Alex, Austin, and the rest of our pals over at Morning Brew, which was officially acquired by Insider Inc. yesterday for a reported ~$75m. One word, one syllable: BOOM!
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               The Big Idea
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               <img alt="Airbnb" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAirbnb.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Airbnb survived the pandemic and is on the cusp of an IPO
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Airbnb is back from the brink.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Seven months removed from one of the darkest periods in CEO Brian Chesky’s tenure at the helm, things are looking a lot rosier.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pandemic’s abrupt arrival in March brought travel to a halt, and with it, Airbnb saw a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 devastating
                </a>
                drop in business. During one stretch, bookings in Europe were down 80% vs. the same period in 2019.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Hosts across the US were left with a cascading run of cancellations that threatened to cripple the company’s critical partners.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Short on cash, Chesky laid off thousands
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 refocused
                </a>
                on Airbnb’s core travel business, scaling back aggressive bets like
                <em>
                 Experiences
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Chesky provided refunds to guests, then had to repair relations with hosts, using part of a $1B lifeline from private equity firm Silver Lake to help.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Slowly, things started to turn
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While Americans weren’t traveling overseas as much, or even cross-country, remote work created a new demand for shorter distance stays.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Average stay length
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 increased
                </a>
                18% to 4.27 days from January to June, while bookings recovered and outpaced 2019 levels during the same period.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With things back on track, the company recently filed to go public, setting the stage for a December IPO that will likely be one of the year’s hottest debuts.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Who’s getting paid?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not me, but a lot of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 other
                </a>
                people.
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Founders:
                 </strong>
                 Chesky and fellow cofounders Joe Gebbia and Nathan Blecharczyk are sitting pretty; Chesky’s stake is worth $3B to $4B.
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Early investors:
                 </strong>
                 Y Combinator scored a 6% stake for $20k (this bet is going in the VC hall of fame) and legendary VC firm Sequoia got in early at the seed ($600k) and Series A ($7.2m) rounds.
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Private Equity:
                 </strong>
                 Silver Lake lent the suddenly cash-strapped Airbnb $1B at an $18B valuation -- roughly half what it was worth in 2017.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If this payday wasn’t enough, Airbnb just pulled a massive personnel coup,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 landing
                </a>
                Apple’s former design chief, Sir Jony Ive.
               </p>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" width="30"/>
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" width="30"/>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Earnings roundup:
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               $AAPL
              </a>
              ’s iPhone slowed (waiting for the 12) but Mac sales were up;
              <a style="color: #d62829; text-decoration: none;">
               $AMZN
              </a>
              ’s sales are up heading into the holiday;
              <a style="color: #d62829; text-decoration: none;">
               $GOOGL
              </a>
              and
              <a style="color: #d62829; text-decoration: none;">
               $FB
              </a>
              both saw ad growth.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               We on a boat:
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               Wanderlust
              </a>
              , a startup that helps marinas manage boats, just raised $14.2m.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Do good:
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               Stripe
              </a>
              rolled out a service to help companies “remove carbon as you grow your business.”
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Whoop there it is!
              </strong>
              Whoop, the fitness tracker backed by Patrick Mahomes, raised $100m at a valuation of
              <a style="color: #d62829; text-decoration: none;">
               $1.2B
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Some good people
              </strong>
              invented a tactile pregnancy
              <a style="color: #d62829; text-decoration: none;">
               test
              </a>
              that the visually impaired can use without compromising privacy.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus:
              </strong>
              Tale as old as time… Netflix raised its prices,
              <a style="color: #d62829; text-decoration: none;">
               we pay.
              </a>
             </li>
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               Q&amp;A
              </td>
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Jinx packaging" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FJinx.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                ‘It’s all about finding where the customers are and going to them’
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Jinx
                </a>
                is a D2D -- that’s direct-2-dog -- brand that sells premium doggie kibble with an emphasis on superfoods and nutrition (if you’re feeling seasonal, here’s an apple and pumpkin
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 treat
                </a>
                🎃).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Founded by 3 of the first 14 employees at the DTC sleep company Casper, the LA-based brand officially launched back in February.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We recently spoke with one of Jinx’s co-founders,
                <strong>
                 Sameer Mehta
                </strong>
                , about his experience of launching a startup during a pandemic. Here’s an abridged version of our chat:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 How have Jinx’s first 7-8 months gone?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Looking at performance, we’ve blown past expectations on one key metric: subscriptions. We aimed to have 40% of our customers as subscribers in year 1 and we’re already at 70%.
                <br/>
                Once you get a dog hooked to a specific kibble, it’s hard to switch them off of it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Is there any famous dog owner you’ve hooked?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                [Cleveland Browns wide receiver] Odell Beckham Jr. feeds his dog Jinx!
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 What have been some keys to your success?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                COVID changed a lot of behavior, so we switched up our approach by establishing new types of partnerships:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Postmates
                 </a>
                 : People are obviously ordering online more, so we made sure to get our product on a delivery app.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Barry’s Bootcamp
                 </a>
                 : There’s crossover between our customers so I reached out to them for a collaboration: a joint workout for dog owners and dogs.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Petco
                 </a>
                 : Jinx is the first DTC dog nutrition brand to launch on Petco, the major pet retailer.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s all about finding where the customers are and going to them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 How big is the dog food opportunity?
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The entire dog food market is $20B. Dry food (where we compete) makes up 95% ($19B), and fresh food makes up 5% ($1B).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Owners are crazy about their pets and the entire dog nutrition category is growing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Read the full Q&amp;A here
                 </em>
                </a>
                )
               </p>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              1 in 3 people are willing to take a pay cut in order to WFH more
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The results are in on Owl Labs’ 4th annual
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              State of Remote Work
             </a>
             report, and they are a
             <em>
              doozy
             </em>
             :
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               1 in 2 people
              </strong>
              won’t return to jobs that don’t offer remote work after COVID-19
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               77% of people
              </strong>
              agree that after COVID-19, being able to work from home would make them happier
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               75% of people
              </strong>
              are the same or more productive during COVID-19 while working from home
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               23% of full time employees
              </strong>
              are
              <a style="color: #d62829; text-decoration: none;">
               willing to take a pay cut of over 10%
              </a>
              in order to work from home at least some of the time
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             See the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              full report
             </a>
             from Owl Labs on how work has changed (with even more juicy details) right here:
            </p>
           </td>
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          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             State of Remote Work →
            </a>
           </td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Small Talk
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="cell phone" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwework.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Corporate people getting busted for stuff they say
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The WeWork drama keeps on keeping on.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last October, SoftBank tried to salvage WeWork’s failed IPO by making an offer to take over the beleaguered real estate startup for $9.5B.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The bid included $3B for WeWork shareholders, including those owned by its ex-CEO, Adam “shoes are
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 optional
                </a>
                ” Neumann.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Well, SoftBank’s CEO Masayoshi Son didn’t want to pay out
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a series of undated
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 texts
                </a>
                that recently came to light, Son asked one of his top lieutenants (Marcelo Claure) to delay the tender offer:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Son
                 </strong>
                 : “It’s great to postpone the close of tender… Use whatever excuse to make senses [sic].”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Claure
                 </strong>
                 : “Ok. Will use antitrust. I am turning good at excuses like someone I know very well :).”
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The tender never went through and SoftBank was actually within its legal rights to walk away from the offer -- but the texts don’t look great.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A few other not-so-great corporate communications
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are 2 from our favorite Harvard dropouts-turned-billionaires:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Mark Zuckerberg once sent an IM to a friend outlining how he was going to screw the Winklevoss Twins
                 </strong>
                 : “Yeah, I’m going to f**k them… probably in the
                 <a style="color: #d62829; text-decoration: none;">
                  ear
                 </a>
                 .”
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Paul Allen (who was recovering from cancer at the time) overheard Bill Gates and Steve Ballmer discussing his future with Microsoft:
                 </strong>
                 “They were bemoaning my recent lack of production and discussing how they might
                 <a style="color: #d62829; text-decoration: none;">
                  dilute
                 </a>
                 my Microsoft equity by issuing options to themselves and other shareholders.”
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                C’mon guys!
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 How a WhatsApp message led to launching a soda brand in new markets (without spending a penny)
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Watch the full story on the Azoras YouTube channel.
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re looking to build passive income sources and take control of your personal finances, the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Azoras YouTube channel
                </a>
                is a gold mine.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Their content is chock-full of actionable tactics to help you build businesses, make money, and spend smarter.
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                Why subscribe now?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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                 Because in the next 2 weeks, they’re giving away an entire Peloton (plus $3K worth of other prizes) to some lucky subscribers.
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               Shower Thoughts
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               <img alt="Spooky Shower Thoughts" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspooky_thoughts.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kYScD:3IAqm6ch0Xz0HVZj5KVBePL7QqZRFihkrGtwthHjKZs" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
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               <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
               </p>
               <ol style="font-size: 16px;">
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                 <a style="color: #d62829; text-decoration: none;">
                  Instead of playing scary music and flickering lights, saying "Hey Google, let's get spooky!" should make your Google Home tell you all the things that Google's algorithm has learned about you based on your data.
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Dog toys live a horrifying life in the Toy Story universe.
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Witch hunting wouldn't have been so popular in medieval times if any of the victims were actual witches and had decided to fight back
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  Scarecrows work on humans if you make them creepy enough.
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  We're one bad Hollywood decision away from a Minecraft movie
                 </a>
                 .
                </li>
               </ol>
              </td>
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              <td style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;">
                via Reddit
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                  SHARE THE HUSTLE
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                    GIVEAWAY:
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                   Share The Hustle for a chance to win a MacBook Pro
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