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                   What's Happening in Boys' Digital Worlds
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                  Michael Robb, Ph.D.
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                  Head of Research
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                  <p style="margin:0;margin-bottom:0">
                   Our
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Boys in the Digital Wild: Online Culture, Identity, and Well-Being">
                    new study from Common Sense Media
                   </a>
                   just dropped some eye-opening findings about how adolescent boys are navigating masculinity online.
                   <strong>
                    As a researcher and a parent of two adolescent boys, I have a personal stake in helping boys understand that there are multiple ways to be a man, not just a narrow version promoted in social media feeds and gaming communities
                   </strong>
                   . Some of the findings about what's happening with boys in digital spaces confirmed my own observations, and others surprised me. But it all has implications for your classroom too, where you may see impacts from a wide range of influencers.
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0">
                   First, here's what we found:
                  </p>
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                  <p style="margin:0">
                   They're not searching for it—it's finding them
                  </p>
                 </div>
                </td>
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                  <p style="margin:0">
                   Most boys aren't actively seeking out masculinity content online. Instead,
                   <strong>
                    68% say this stuff just
                   </strong>
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="AI Algorithms: How Well Do They Know You?">
                    <strong>
                     starts showing up in their feeds
                    </strong>
                   </a>
                   <strong>
                    without them even looking for it
                   </strong>
                   . And what are they seeing? The top three types of content that boys see are
                   <strong>
                    messages about making money (44% of boys), building muscle (39%), and fighting or weapons (35%)
                   </strong>
                   . These messages may put forth a narrow idea about boyhood and manhood and what their priorities should be.
                  </p>
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                  <p style="margin:0">
                   The role of influencers and exposure to stereotypes
                  </p>
                 </div>
                </td>
               </tr>
              </table>
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                  <p style="margin:0;margin-bottom:0">
                   This finding stuck with me: 60% of boys find
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Understanding Influencers">
                    content creators and influencers
                   </a>
                   to be inspirational, and 56% say they get practical help from them. Additionally, 30% report that an influencer helped them through a tough time.
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0;margin-bottom:0">
                   When we see that boys with the highest exposure to masculinity content find creators especially inspirational (71%), we have to ask:
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Spotting Media Influence">
                    <strong>
                     What messages
                    </strong>
                   </a>
                   <strong>
                    are really getting through
                   </strong>
                   ? And maybe more importantly,
                   <strong>
                    whose voices do we want guiding boys through some of their most formative years
                   </strong>
                   ?
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0">
                   In terms of messages, two-thirds of boys are regularly seeing content with sentiments like "girls only want to date certain types of guys" or "boys are treated unfairly compared to girls."
                   <strong>
                    Boys with high exposure to this content are nearly four times more likely to believe that
                   </strong>
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Challenging Stereotypes">
                    <strong>
                     sharing worries makes them look weak
                    </strong>
                   </a>
                   .
                  </p>
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                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:31px;font-weight:700;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:47px">
                  <p style="margin:0">
                   Boys and loneliness
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:25px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:38px">
                  <p style="margin:0">
                   <strong>
                    More than one in four boys report feeling lonely
                   </strong>
                   , and lonely boys are more likely to be exposed to higher levels of digital masculinity content. This suggests that boys
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Spotting Thinking Traps">
                    struggling with loneliness
                   </a>
                   are more likely to be exposed to content that complicates their path to forming authentic relationships. These boys are also less active in
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Creating Device-Free Moments">
                    real-life social activities
                   </a>
                   : They play video games with friends less often and hang out in person less frequently than their peers who aren't lonely.
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:31px;font-weight:700;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:47px">
                  <p style="margin:0">
                   The power of real relationships
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:25px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:38px">
                  <p style="margin:0;margin-bottom:0">
                   A silver lining of these findings is that
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="Tech &amp; Values">
                    <strong>
                     real-world relationships are still the most important
                    </strong>
                   </a>
                   <strong>
                    for most boys
                   </strong>
                   . When boys are going through tough times, parents are still their first choice for help (79%), followed by friends (54%). Social media influencers? They're way down the list at 14%.
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0">
                   Most boys (88%) have had conversations with parents about being a man, and nearly half found these conversations helpful and supportive. This tells us something crucial:
                   <strong>
                    Authentic, face-to-face relationships are important for boys and should be prioritized
                   </strong>
                   .
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:31px;font-weight:700;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:47px">
                  <p style="margin:0">
                   What can we do?
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:10px">
                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:25px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:38px">
                  <p style="margin:0">
                   We can't totally control what shows up in boys' feeds, but we can come together and promote spaces in school and at home for genuine conversation that models healthy masculinity and encourages emotional expression:
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="10" cellspacing="0" class="list_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:25px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:38px" width="100%">
               <tr>
                <td class="pad">
                 <div style="margin-left:-20px">
                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0">
                    <strong>
                     Promote emotional expression and create safe environments for discussion
                    </strong>
                    . Boys need opportunities to explore questions about masculinity,
                    <a data-mce-attributes-count="1" style="text-decoration: underline; color: #423FE1;" target="_self" title="Beyond the Avatar">
                     identity
                    </a>
                    , and emotions without judgment. This could be through advisory periods, health classes, or even literature discussions that examine how male characters handle challenges.
                   </li>
                   <li aria-level="1" style="Margin:0">
                    <strong>
                     Integrate
                    </strong>
                    <a data-mce-attributes-count="1" style="text-decoration: underline; color: #423FE1;" target="_self" title="Digital Literacy &amp; Well-Being Curriculum">
                     <strong>
                      digital literacy and well-being instruction
                     </strong>
                    </a>
                    . When boys understand
                    <a data-mce-attributes-count="1" style="text-decoration: underline; color: #423FE1;" target="_self" title="Bursting the Filter Bubble">
                     how algorithms work
                    </a>
                    and that certain influencers are selling them a lifestyle or worldview, they can make more informed choices about whose advice to follow.
                   </li>
                   <li aria-level="1" style="Margin:0">
                    <strong>
                     Encourage supportive role models
                    </strong>
                    . Boys in our study identified
                    <strong>
                     teachers and coaches as key influences
                    </strong>
                    on their understanding of masculinity. When boys see men who are educators, who value learning, who express emotions appropriately and communicate well, it provides a powerful
                    <a data-mce-attributes-count="1" style="text-decoration: underline; color: #423FE1;" target="_self" title="Slicing Up Media with P.I.E.">
                     counter-narrative
                    </a>
                    to some of what they see online.
                   </li>
                  </ul>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="color:#222;direction:ltr;font-family:Lato,Arial,Sans-serif;font-size:25px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:38px">
                  <p style="margin:0;margin-bottom:0">
                   This research reminded me that my boys, and the ones you teach, need us right now, even when they act like they don't.
                   <strong>
                    They're navigating a landscape that's trying to tell them who to be
                   </strong>
                   .
                   <strong>
                    Our job is to help them figure out who they want to become.
                   </strong>
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0;margin-bottom:0">
                   Best,
                  </p>
                  <p style="margin:0;margin-bottom:0">
                   Michael
                  </p>
                  <p style="margin:0;margin-bottom:0">
                  </p>
                  <p style="margin:0">
                   <strong>
                    Fun link of the week:
                   </strong>
                   <a style="text-decoration: underline; color: #423FE1;" target="_self" title="The perfect song!!">
                    Happy wholesome Halloween
                   </a>
                   !
                  </p>
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                   Here's what else we have for you this week:
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                   USE WITH STUDENTS
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                        Your Curated Self
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                  GET SOME TIPS
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