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   🍪  All these snacks are getting old
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   Plus: A truly elevated treehouse, some award-winning designs, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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              Check your referral progress &amp; prizes
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                  👋
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                   Good morning to everyone and everything
                  </span>
                  — except lightning. The zap-happy freakshow of the sky has regrettably been outed as a mass murderer on a greater scale than anyone ever realized, responsible for killing an estimated 320m trees every year, according to a first-of-its-kind computer model out of a Munich university. For shame, lightning. For shame.
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                  🎧
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                   On the pod
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                   :
                  </span>
                  <span style="font-style: normal;">
                   <em>
                    ChatGPT's massive usage numbers versus Google's search dominance, YouTube's new photo-to-video tool, and more AI news.
                   </em>
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                   NEWS FLASH
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                  🌮
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                   Gamify más:
                  </span>
                  While Starbucks baristas balked at complicated customizations, Taco Bell is leaning in. Fan Style, a new feature in the Taco Bell app, lets customers build, name, and share personalized orders and earn rewards points if other people also order them. On July 29, Taco Bell will also open up real-world ad space for rewards members to promote their orders. Popular customizations may even end up on the chain’s national menu later this year. Given that 50%+ of Taco Bell’s online orders include customizations — and TikTok’s love of menu hacks — it’s probably a smart move.
                  <br/>
                  <br/>
                  📺
                  <span style="font-weight: bold;">
                   This YouTube thing may be worth your attention:
                  </span>
                  The video platform’s ad revenue last quarter
                  <a data-hs-link-id="0" data-hs-link-id-v2="HAUa7dwH" style="color:#192733" target="_blank">
                   beat expectations
                  </a>
                  , notching $9.8B. Again, that’s nearly $10B in one quarter just from this small but powerful slice of the Alphabet empire. They should count on the trend continuing — YouTube sucked up an industry-leading 12.8% of all TV usage in June, besting runner-up Netflix (8.3%). No one else topped 5%. This is all probably because people found our YouTube video about
                  <a data-hs-link-id="0" data-hs-link-id-v2="9t9kfknT" style="color:#192733" target="_blank">
                   why bugs don't die like they used to
                  </a>
                  and they can’t stop watching it on repeat.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  📚
                  <span style="font-weight: bold;">
                   Remember spending hundreds on college textbooks?
                  </span>
                  That was fun. One of the responsible parties, publisher McGraw Hill, has now been emboldened — it
                  <a data-hs-link-id="0" data-hs-link-id-v2="0Lm7+66F" style="color:#192733" target="_blank">
                   returned
                  </a>
                  to the New York Stock Exchange yesterday after nearly 13 years on a private-equity holiday. If you’re thinking our all-AI-all-the-time world makes it a strange time for a textbook purveyor to test the IPO waters, McGraw Hill’s paperwork says it has spent $2B developing “digital learning solutions” and annually supports 60m digital learners.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Crowdfunding platform Indiegogo
                   </span>
                   will be
                   <a data-hs-link-id="0" data-hs-link-id-v2="7ay0zBGT" style="color:#192733" target="_blank">
                    acquired
                   </a>
                   by Gamefound — also a crowdfunding platform, but for board games. Both platforms will exist separately, but Indiegogo will adopt Gamefound’s tech, match its pricing (a 5% flat fee), and implement its tipping policy in which 100% of any tips go directly to creators.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    The unicorns are back:
                   </span>
                   Last month marked a three-year high for startups becoming unicorns,
                   <a data-hs-link-id="0" data-hs-link-id-v2="NmCx20XV" style="color:#192733" target="_blank">
                    per
                   </a>
                   <span style="font-style: italic;">
                    Crunchbase
                   </span>
                   data. Twenty companies made the leap into billion-dollar value in June, making it the most jam-packed month of unicorning since July 2022.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    McDonald’s may have pulled the plug on CosMc's,
                   </span>
                   its beverage-focused spinoff, but it will
                   <a data-hs-link-id="0" data-hs-link-id-v2="1uGxG8Yt" style="color:#192733" target="_blank">
                    test
                   </a>
                   its coffee drinks, "dirty" sodas, and more at 500+ locations in Wisconsin, Colorado, and surrounding areas, citing Gen Z’s love of cold drinks as a treat.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
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    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   PROMPTS WORTH SAVING
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="Vv9O3aoH" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Strategic-Deep-Research" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FStrategic-Deep-Research.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DStrategic-Deep-Research.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTM0NDAzMjUuMDM5MzY3Mn0:1ufFvZ:hQWBH41TFak-HPlo0XKDhrm22WGTkx5TUpao25tBUBs" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold">
                  <span style="font-size: 20px;">
                   AI prompts you strategists should save
                  </span>
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  We’re looking square at all you do-it-all bosses, data-driven junkies, content-cranking champs, and win-making wizards.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  And we’re grinning like fools… because this
                  <a data-hs-link-id="1" data-hs-link-id-v2="Qn/N5Hi2" style="color:#192733" target="_blank">
                   10-piece prompt pack
                  </a>
                  is about to save you time drafting all sorts of schemes and marketing materials.
                 </p>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold">
                  Prompts worth repurposing:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   CFO-level renewal win-back emails
                  </li>
                  <li aria-level="1">
                   Clean-cut case study frameworks
                  </li>
                  <li aria-level="1">
                   Lead gen + sales growth plays
                  </li>
                  <li aria-level="1">
                   The “save the deal” script
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Plus a few more, all of which are glorious.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="vsx5XMc0" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      10 essential prompts
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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         </div>
        </div>
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    <![endif]-->
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                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="0tFJtQTo" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A bottle of Odwalla, a can of Slice, and a sleeve of Hydrox above rolling green grass." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fretro-snacks.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dretro-snacks.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTM0NDAzMjUuMDM5NTMyfQ:1ufFvZ:VxrjYvJC3-tkOPz8-ShXshR2-MmHlRYFYvDiJeDUBB8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Why your childhood snacks are back on shelves
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  If you’ve been catching whiffs of nostalgia on your latest grocery runs, you’re not alone. In recent years, a growing number of companies have been bringing discontinued brands back from the dead.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Slice soda, a PepsiCo brand discontinued over two decades ago, was relaunched in January by organic juice brand Suja Life.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Jolt Cola, a supercaffeinated soda popular in the ‘80s and ‘90s, returned this year after a failed revival in 2017.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Creme Savers, the fruit-and-cream swirled hard candies that were discontinued in 2011, are
                   <a data-hs-link-id="0" data-hs-link-id-v2="fMqh/4AY" style="color:#192733" target="_blank">
                    back
                   </a>
                   this year.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Other recent revivals include Odwalla smoothies, Diet Cherry Coke, Dunkaroos, and Hydrox.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold; font-size:18px">
                  Why revive a dead brand?
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  By relaunching familiar old brands, companies are able to bypass the expensive and time-consuming development process of building a brand from scratch, and endowed with built-in name recognition, while both indulging nostalgic consumers and attracting new ones.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   About
                   <a data-hs-link-id="0" data-hs-link-id-v2="ok6WcYVQ" style="color:#192733" target="_blank">
                    15k
                   </a>
                   new food products are introduced annually.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   An estimated 90% fail within the first 12 months of launching,
                   <a data-hs-link-id="0" data-hs-link-id-v2="OXyTNgJE" style="color:#192733" target="_blank">
                    per
                   </a>
                   <em>
                    Food Dive
                   </em>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   A recent
                   <a data-hs-link-id="0" data-hs-link-id-v2="2e8oBjA/" style="color:#192733" target="_blank">
                    study
                   </a>
                   found that two in three Americans would pay extra to have their favorite retired products return, with food brands driving the most loyalty.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  But brand revivals come with their own challenges, and not all are successful…
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold; font-size:18px">
                  Risk it for the biscuit
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … In fact, Mike Kostyo, a food-and-bev industry consultant, told
                  <em>
                   Food Dive
                  </em>
                  the number of successful brand relaunches are few.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Challenges can include recreating a product’s formula and sourcing the tech to make it — but the biggest hurdle, industry experts told
                  <em>
                   Food Dive
                  </em>
                  , is modernizing the product to attract new customers while honoring the way legacy customers love and remember it.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Slice, for example, which has 50% brand awareness among US consumers ages 35-44, was relaunched as a better-for-you soda with probiotics and less sugar, plus retro branding.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 16px; color: #000000;">
                   The bottom line: Brand revivals can be tricky to pull off, but with the endless stream of new products launching — and failing — every year, you can trust that companies will continue to shoot their shots.
                  </span>
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:115%; text-align:right">
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:115%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Dcq4f5vs" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   <span style="text-decoration: none;">
                    🔗
                   </span>
                  </a>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17358582613171" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                   <br/>
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   A strategy that has built generational wealth:
                  </span>
                  Entrepreneur Sanjiv Chopra went from $15m in debt to a real estate portfolio of $1.5B.
                  <a data-hs-link-id="0" data-hs-link-id-v2="Zt8qK+Zq" style="color:#192733" target="_blank">
                   Here’s how.
                   <br/>
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$400,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%2524400k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%2524400k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTM0NDAzMjUuMDM5Njk2N30:1ufFvZ:n04xJKlSfFuErnYZRzW6_5AYwvjMQGzMI6d5ewGiTnE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Average price of a treehouse from O2 Treehouse,
                  <a data-hs-link-id="0" data-hs-link-id-v2="QfVfqO1+" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fast Company
                  </span>
                  .
                  <br/>
                  <br/>
                  Founder Dustin Feider has been designing and building treehouses for 20 years, but not the kind of slapped-together huts with a rickety ladder you may remember from your youth. These suspended works of art have appeared at museums and take on a variety of shapes — including a 5.5-ton pinecone.
                  <br/>
                  <br/>
                  The company’s latest venture is Treewalkers, which allows guests near Atlanta to “glamp” in its creations.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1917, dancer
                  <a data-hs-link-id="0" data-hs-link-id-v2="/lUmUj/n" style="color:#192733" target="_blank">
                   Mata Hari
                  </a>
                  was sentenced to death by a French court for spying on behalf of Germany amid WWI, though it remains unclear what role she played during the war, and to what extent.
                  <br/>
                  <br/>
                  🏆
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Check out
                  <a data-hs-link-id="0" data-hs-link-id-v2="M2igjwjv" style="color:#192733" target="_blank">
                   the winners
                  </a>
                  of the Core77 Design Awards.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   The Donut
                  </span>
                  offers witty updates from DC to Wall Street to Silicon Valley, minus jargon, bias, or sensationalization.
                  <a data-hs-link-id="0" data-hs-link-id-v2="Ko9BKdF0" style="color:#192733" target="_blank">
                   Subscribe here.
                   <br/>
                   <br/>
                  </a>
                  🏞️
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="QNscFi2L" style="color:#192733" target="_blank">
                   website
                  </a>
                  that rates US national parks.
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="nr74TThP" style="color:#192733" target="_blank">
                   sneaky exit
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="They are trying to see into people's heads to see how much they're willing to pay. They are basically hacking our brains." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuote-July252025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuote-July252025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTM0NDAzMjUuMDM5ODU5NX0:1ufFvZ:3Ws9IevOupTHOokQEvUFc4MczuDdkPirxB-mbvV62TE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   Better clear your cookies:
                  </span>
                  Delta Air Lines is shifting toward AI-powered individualized pricing, meaning the ticket price you see will soon be based on what an algorithm thinks you’re
                  <em>
                   willing
                  </em>
                  to pay, rather than a standard fare. The company wants the new model to account for 20% of ticket sales by the end of the year, up from 3% currently, before eventually phasing out static pricing entirely.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Privacy advocates, like Consumer Watchdog analyst Justin Kloczko, aren’t thrilled about what this means for consumers,
                  <a data-hs-link-id="0" data-hs-link-id-v2="9H8GGUBX" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fortune
                  </span>
                  — but what does the airline care? Delta president Glen Hauenstein told investors the tactic has already shown “amazingly favorable” returns.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p aria-describedby="feed-post-credit-bar-t3_1l1j1di" aria-label="Post Title: In a more futuristic post-apocalyptic world, no one will be able to use machinery they find on their travels because they won't have the app for it." style="mso-line-height-rule:exactly; line-height:150%">
                  <em>
                   When you eat at home with your partner, it's weird to eat different entrees, but when you eat at a restaurant with your partner, it's weird to eat the same entree.
                  </em>
                  <em>
                  </em>
                  <span style="color: #192733;">
                   <span style="font-size: 9px;">
                    <a data-hs-link-id="0" data-hs-link-id-v2="+/UXifyi" rel="noopener" style="color:#192733" target="_blank">
                     SOURCE
                    </a>
                    <br/>
                    <br/>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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