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   Plus, an alternative to American assets |
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                               <a class="text-blackLight no-underline font-extrabold" style="font-weight: 800; color: #3C4857; text-decoration: none;">
                                TOGETHER WITH
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                   Hi Sarah, here's what you need to know for
                   <strong>
                    September 4th
                   </strong>
                   in
                   <strong>
                    3:15 minutes
                   </strong>
                   .
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                     Investors rewarded Alphabet and Apple’s shares, after a court sided with Google’s parent
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                     Investors might keep swapping US assets for something across the Atlantic –
                     <a class="text-primary underline font-medium" style="font-weight: 500; color: #204CE9; text-decoration: underline;">
                      Read Now
                     </a>
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                     Kraft Heinz became the latest casualty of the consumer staples sector’s tough year
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                     💸 Your bitcoin's probably worth more than your car. So join us for a free session with Meanwhile’s Jason Leibowitz and find out how bitcoin-denominated life insurance can help you protect your stack, cut future taxes, and unlock liquidity – all without selling.
                     <a style="color: #204CE9; text-decoration: underline; font-weight: 500;">
                      Grab your free ticket
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              <span class="text-heading1 text-black font-black" style="font-weight: 900; color: #283444; font-size: 24px;">
               DoJ The Bullet
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              </p>
              <p data-block-key="1jsur" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What’s going on here?
               </b>
              </p>
              <p data-block-key="fobqu" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               A court ruled that Alphabet won’t have to break up like the Department of Justice (DoJ) wanted – and investors celebrated the lucky escape.
              </p>
              <p data-block-key="5iuqi" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What does this mean?
               </b>
              </p>
              <p data-block-key="8g4sa" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               About a year ago, a judge found Google’s parent to have a monopoly in the online search market. That penalty had the potential to be huge: the court could’ve forced the sprawling firm to break up and sell off parts.
              </p>
              <p data-block-key="3vaqo" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               But on Tuesday (these things take time), that same judge ruled that Alphabet
               <i>
                doesn’t
               </i>
               need to get rid of its Chrome browser or its Android operating system. The firm’s even allowed to keep paying third parties for prime placements. Apple will be happy about that: Alphabet pays it about $20 billion a year to be the default search engine on iPhones.
              </p>
              <p data-block-key="aca0t" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               The judge did also rule that Alphabet
               <i>
                will
               </i>
               have to share some search data with competitors. Plus, there’s still another, separate DoJ case looking into Google’s advertising practices. But, overall, this was a far better outcome than investors expected, so they sent Alphabet and Apple’s shares up 8% and 2%, respectively.
              </p>
              <p data-block-key="d4722" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                Why should I care?
               </b>
              </p>
              <p data-block-key="c6eav" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 For markets:
                </i>
               </b>
               <i>
                It’s getting hot, hot, hot.
               </i>
              </p>
              <p data-block-key="a6gmp" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               The ruling might have landed differently a year or so ago. See, the judge was influenced by the emergence of AI companies like Perplexity and OpenAI, which are making the search industry more competitive. (Although Alphabet also has a leading AI offering: Gemini.)
              </p>
              <p data-block-key="5i54s" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Private investors sure see the potential. Anthropic’s latest funding round just valued the AI firm at $170 billion – nearly triple the figure from earlier this year. And OpenAI’s in talks to raise funds at a $500 billion valuation, while Elon Musk’s reportedly seeking a $200 billion one for xAI.
              </p>
              <p data-block-key="6h5s7" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 The bigger picture:
                </i>
               </b>
               <i>
                It’s “Big Tech”, not “Lots Of Medium-Sized Tech”.
               </i>
              </p>
              <p data-block-key="amou5" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Apple, Meta, and Amazon are all facing similar accusations from the DoJ: namely, monopolistic or anticompetitive practices that hurt competition and consumer choice. But despite the scrutiny, they – like Alphabet – may avoid any breakups. Regulators prefer targeted restrictions over dramatic separations these days… not least because Big Tech has been crucial to keeping the US stock market and economy on track.
              </p>
              <p style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; margin: 0;">
              </p>
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                  <strong>
                   Copy to share story:
                  </strong>
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                   https://app.finimize.com/content/doj-the-bullet
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                          Here's Why Investors May Swap US Assets For This European Play
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                      For years, investors have banked on
                      <a style="color: inherit; text-decoration: underline; font-weight: inherit;">
                       America
                      </a>
                      – literally and figuratively.
                     </p>
                     <p data-block-key="9tjpo" style="font-size: 16px; line-height: 1.5; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; color: #fff;">
                      But now that the States looks less reliable, traders (especially those in
                      <a style="color: inherit; text-decoration: underline; font-weight: inherit;">
                       Europe and Asia
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                      ) may find a better alternative in
                      <a style="color: inherit; text-decoration: underline; font-weight: inherit;">
                       euro-denominated corporate bonds
                      </a>
                      .
                     </p>
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                      In today's Insight,
                      <a style="color: inherit; text-decoration: underline; font-weight: inherit;">
                       Aberdeen explains why
                      </a>
                      .
                     </p>
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                        Read or listen to the Insight here
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                    New York’s the city that never sleeps.
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              <span class="text-heading1 text-black font-black" style="font-weight: 900; color: #283444; font-size: 24px;">
               Playing Ketchup
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                  <img alt="Playing Ketchup" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fchivas-assets.s3-eu-west-1.amazonaws.com%252Fstatic%252Fimages%252FEditorial-030925-CPG-Heinz.original.jpg%253Ffit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D768%2526s%253Db6a789f262eb6fd1bd2089a694193b7a/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3NTY5NzMwNzguNjQ3NDczOH0:1uu4xS:el6T7cDyXk4fpA8UFhwvhXPl4mU38hRMYTMEk-dsuB8" style="border:0;border-radius:4px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="568"/>
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              <h4 class="text-body" style="font-family: 'Poppins', Helvetica, arial, -apple-system, sans-serif; font-weight: 700; line-height: 1.25; margin-bottom: 16px; color: #171E27; font-size: 16px; font-family: 'Poppins', Helvetica, arial, -apple-system, sans-serif; margin-top: 0;">
              </h4>
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              </p>
              <p data-block-key="id6yh" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What’s going on here?
               </b>
              </p>
              <p data-block-key="9c3fg" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               American consumer staples stocks are only up 3.8% this year, leaving the sector miles behind the S&amp;P 500’s 9.3% uptick.
              </p>
              <p data-block-key="4v1k8" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                What does this mean?
               </b>
              </p>
              <p data-block-key="8vktu" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Americans seem to be shaking up their shopping lists, leaving big brands on the shelf – literally. Just look at Kraft Heinz: the firm’s been forced to split into two, reversing the “megamerger” that brought the pair’s 200 brands together a decade ago.
              </p>
              <p data-block-key="cmc78" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               🔻 Investors sent
               <b>
                Kraft Heinz
               </b>
               ’s stock down 7% after the news, while credit ratings agency Moody’s put the company’s investment-grade rating under review. Berkshire Hathaway – the firm’s biggest shareholder – was disappointed by the split, too: Warren Buffett even said so himself.
              </p>
              <p data-block-key="5o7df" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                Why should I care?
               </b>
              </p>
              <p data-block-key="1828m" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               <b>
                <i>
                 Zooming out:
                </i>
               </b>
               <i>
                So much for “staples”.
               </i>
              </p>
              <p data-block-key="bjogh" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               Consumer staples companies used to be a fairly reliable bet, boasting brand loyalty and prime shelf spots. But Kraft Heinz is just one of many disasters: Kellogg and Keurig Dr Pepper are both dividing their businesses, and PepsiCo’s under pressure to do the same. In fact, the sector as a whole has been one of the S&amp;P 500’s three worst performers this year.
              </p>
              <p data-block-key="1d7ed" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               So, what gives? Well, consumer staples lost much of their power years ago, when online shopping made shelf space infinite. That let smaller brands compete directly with bigger ones. At the same time, regulators and consumers pushed for healthier options, forcing major firms to make expensive recipe changes. And while they were busy in the lab, smaller premium brands could nab some of those hard-to-please customers.
              </p>
              <p data-block-key="6v759" style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
               The combination of rising costs and intense competition is, ahem, a recipe for disaster for consumer staples stocks. So it makes sense that their valuations might need a discount sticker or two.
              </p>
              <p style="font-size: 16px; line-height: 1.5; color: #283444; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; margin: 0;">
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               <b>
                You might also like:
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                A defensive portfolio prepared for the wealth effect’s reversal
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               .
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                  <strong>
                   Copy to share story:
                  </strong>
                  <a class="text-black60 font-normal" style="text-decoration: underline; font-weight: 400; color: #71767B;" target="_blank">
                   https://app.finimize.com/content/playing-ketchup
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                  QUOTE OF THE DAY
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                  "I got some new underwear the other day. Well, new to me."
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                 <span class="text-caption font-normal text-blackLight leading-normal" style="font-weight: 400; line-height: 1.5; color: #3C4857; font-size: 12px;">
                  – Emo Philips (an American comedian and actor)
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                     *
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                   IN PARTNERSHIP WITH EQUITY MATES
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                   <b>
                    G’day, (Equity) Mate
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                        : October 7th
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