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Share The Hustle:
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https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
here
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View in browser
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
But keep it moving — we don’t need any more friends. Turns out the human brain has limits on how many relationships it can maintain, according to data from a British psychologist. While chimps have an average social circle of ~50, humans have capacity for ~150 stable social relationships. Introverts, don’t hyperventilate just yet. Humans have innermost circles of only five people, and ~60% of your social attention likely goes to just 15.
</p>
<p style="line-height:150%">
<br/>
🎧
<span style="font-weight: bold;">
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:normal" target="_blank">
<strong>
On the pod
</strong>
</a>
<span style="font-weight: bold;">
:
</span>
<span style="font-style: italic;">
The decline of the McIntosh apple.
</span>
</p>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
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NEWS FLASH
</span>
</h2>
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<img align="middle" alt="A collage featuring images from Domino's rebrand, including several sauce cups, new packaging featuring red and blue boxes with white dots, three smart phones open to Domino's app, and a Black man wearing a black branded T-shirt and a blue and red Domino's hat. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fdominos-brand-refresh.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Ddominos-brand-refresh.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjAwMDczNDMuNjYyMDM0M30:1v6oJD:izr4kHxTuLQIwotp8J0h7IHDAQQcXxXouGbyR7KcX7U" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
📈
<span style="font-weight: bold;">
The IPO market might still have a pulse:
</span>
...but not all startups are sprinting toward Wall Street. The
<a data-hs-link-id="0" data-hs-link-id-v2="sdV3urif" style="color:#192733" target="_blank">
median
</a>
age of a company going public this year is 13 years, up from 10 in 2018, according to Renaissance Capital. And a University of Florida study found that those extra years come with bigger payoffs: companies going public in 2024 had a median revenue of $218m, up from $64m (inflation-adjusted) in 1980. Why stay private longer? Because an IPO is no longer the only way to raise capital. North American VC assets are expected to grow to $1.8T by 2029, while global private equity assets could double over the next decade to ~$25T. Still, ringing that opening bell does seem pretty cool.
<br/>
<br/>
🥩
<span style="font-weight: bold;">
What’ll they think of next?
</span>
While fast-food chains including Taco Bell, McDonald’s, and Wendy’s have doubled down on chicken offerings to court younger consumers who think it’s healthier than red meat, Arby’s has launched Steak Nuggets. Available in packs of five or nine — or on a sandwich or in a bowl — the beef chunks aren’t breaded, but seared, smoked, and seasoned, per
<span style="font-style: italic;">
Delish’
</span>
s Amanda Mactas, who
<a data-hs-link-id="0" data-hs-link-id-v2="PW4sRhOJ" style="color:#192733" target="_blank">
described
</a>
them as “reminiscent of burnt ends.” Makes sense for a company with the slogan, “We have the meats.”
<br/>
<br/>
</p>
<p style="line-height:150%">
🍕
<span style="font-weight: bold;">
Also in food news…
</span>
The purveyor of your drunken college ’za just
<a data-hs-link-id="0" data-hs-link-id-v2="OxNYkhVo" style="color:#192733" target="_blank">
launched
</a>
its first rebrand in 13 years with a new logo, employee uniforms, pizza boxes, and signage. Domino's even dropped its first-ever jingle, sung by Shaboozey. A jingle in 2025 feels retro, but the CMO said the move was made with global growth in mind: The rebrand is launching across 12 global markets, and the “mmm” in “Dommmino’s” translates easily across languages. We can only hope that overseas no one else is committing the crime of dipping their large cheese in ranch…
<br/>
<br/>
</p>
</div>
</div>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
MORE NEWS TO KNOW
<br/>
</span>
<span style="font-size: 12px; color: #000000;">
</span>
<span style="font-size: 12px; color: #000000;">
</span>
<span style="font-size: 12px; color: #000000;">
</span>
</h2>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
It was Col. Mustard:
</span>
Hasbro Entertainment is partnering with Sony Pictures Television’s The Intellectual Property Corp. and B17 Entertainment on a
<a data-hs-link-id="0" data-hs-link-id-v2="S4LwsMeU" style="color:#192733" target="_blank">
reality competition adaptation
</a>
of “Clue” for Netflix, the network that also gave us a reality show version of its hit “Squid Game.”
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Tesla on a budget:
</span>
<span style="font-weight: normal;">
Tesla is releasing
</span>
<span style="font-weight: bold;">
</span>
“Standard” Model 3 sedans starting at ~$37k and Model Y SUVs starting at ~$40k. They come with fewer features — e.g., no Autosteer, radio, or leather seats — but are $5k-$5.5k
<a data-hs-link-id="0" data-hs-link-id-v2="VSqYlLNM" style="color:#192733" target="_blank">
cheaper
</a>
. The announcement came just days after the $7.5k federal EV tax credit ended in the US.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
SoftBank tries again:
</span>
The maker of Pepper — the big-eyed, “emotional robot” that never took off — is
<a data-hs-link-id="0" data-hs-link-id-v2="YiOBenTm" style="color:#192733" target="_blank">
acquiring
</a>
ABB’s robotics division for $5.4B, pending regulatory approval. The company says its “next frontier is Physical AI” and robots are just the thing to carry it in that direction.
<br/>
<br/>
</li>
</ul>
</div>
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<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
FROM OUR FRIENDS AT MINDSTREAM
</span>
</h2>
</div>
</div>
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<a data-hs-link-id="0" data-hs-link-id-v2="MaZlWIFr" style="color:#00a4bd" target="_blank">
<img align="middle" alt="An illustration of a DNA strand. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fmindstream-virus.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmindstream-virus.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjAwMDczNDMuNjYyMTQ0NH0:1v6oJD:IOWEg2Er2H2CVZ6Ltc98tQ1dwDyC2gvsJmkAAo15isg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 20px;">
Editing a newsletter? No biggy. Editing viruses? Pretty wild.
</span>
<br/>
<br/>
</h2>
<p style="line-height:150%">
AI can design proteins — even the dangerous kind, like toxins.
<br/>
<br/>
</p>
<p style="line-height:150%">
That means the good guys are hard at work on biosecurity screening software to make it harder for people to use AI for harm.
</p>
<ul style="line-height:150%">
<li aria-level="1">
In one study, researchers created 76k digital blueprints for 72 toxic proteins.
<br/>
<br/>
</li>
<li aria-level="1">
Most were detected, but ~3% of the AI-modified versions got through.
</li>
</ul>
<p style="line-height:150%">
Should we be scared?
<br/>
<br/>
</p>
<p style="line-height:150%; font-weight:bold">
👉
<a data-hs-link-id="1" data-hs-link-id-v2="oQwpfhgG" style="color:#192733" target="_blank">
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Read more on
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Mindstream
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<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
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</h2>
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<a data-hs-link-id="0" data-hs-link-id-v2="OUwzJXW+" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A Kwik Trip gas pump. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fkwik-trip.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dkwik-trip.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjAwMDczNDMuNjYyMjQxfQ:1v6oJD:4UF6VveAXEL4njd32vVeEmqgYLMrs5GPN9FgBi8IxU4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
How Kwik Trip became America’s favorite convenience store
</span>
<br/>
<br/>
Customers have been frequenting convenience stores for their affordable prices,
<a data-hs-link-id="0" data-hs-link-id-v2="tcF9z1F8" style="color:#192733" target="_blank">
greatly improved
</a>
food selection, and, well, convenience. Texas-based Buc-ee’s even has its own cult following.
<br/>
<br/>
Yet it’s Kwik Trip, a Wisconsin-based gas station chain with 900+ locations across the Midwest, that topped this year’s
<a data-hs-link-id="0" data-hs-link-id-v2="y5jnUbEP" style="color:#192733" target="_blank">
American Customer Satisfaction Index
</a>
(ACSI) convenience store study with 84 points, compared to Wawa and Sheetz’s 82, and Buc-ee’s 79. BP-owned ampm came in last at 73.
</p>
<p style="line-height:150%">
</p>
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<span style="font-weight: bold; font-size: 18px;">
Why?
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
Forrest Morgeson, associate professor of marketing at Michigan State University and director of research emeritus at the ACSI, said via a release that the top convenience brands don’t just sell coffee and snacks, but build communities.
<br/>
<br/>
</p>
<p style="line-height:150%">
“As in-store sales outpace fuel and digital tools become table stakes, the brands that will win are those that double down on quality, innovation, and authentic connection,” he said.
<br/>
<br/>
</p>
<p style="line-height:150%">
So how exactly does a c-store build a community? Morgeson noted that because most offer a similar array of items, differentiation is key. That often involves a rewards program, members of which typically:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Visit their store more often
</li>
<li aria-level="1">
Are more likely to recommend the brand to others
</li>
<li aria-level="1">
Report greater overall satisfaction
</li>
</ul>
<p style="line-height:150%">
They’re also more likely to use and value a store’s mobile app. While just 34% of respondents reported using a store’s app, that figure increased to 60% among loyalty members.
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</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
What sets Kwik Trip apart?
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
It has a small grocery section, its own bakery, and a branded coffee line, plus offers
<a data-hs-link-id="0" data-hs-link-id-v2="yJJticD2" style="color:#192733" target="_blank">
made-to-order food
</a>
— key at a time when 92% of consumers say food and drink, not gas, is their primary reason for visiting a c-store.
<br/>
<br/>
<span style="font-style: italic;">
The Wisconsin Rapids Tribune
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="0kBZutRk" style="color:#192733" target="_blank">
asked
</a>
members of the Wisconsin Kwik Trip Enthusiast Club Facebook group, which has
<a data-hs-link-id="0" data-hs-link-id-v2="OiPhRtcJ" style="color:#192733" target="_blank">
158k+ members
</a>
, what they liked about it. Respondents appreciated the stores’ cleanliness and food, but also the fact that workers say “See ya next time” when customers leave and the brand’s funny social media presence.
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<br/>
<span style="font-weight: bold;">
Also of interest:
</span>
Kwik Trip recently
<a data-hs-link-id="0" data-hs-link-id-v2="Tfyo4QxD" style="color:#192733" target="_blank">
announced
</a>
it would round down all cash transactions to the nearest five cents to avoid requiring pennies, which the federal government is phasing out. Americans for Common Cents, which has lobbied to save the penny, previously raised concerns that retailers would
<a data-hs-link-id="0" data-hs-link-id-v2="NkUFMYY1" style="color:#192733" target="_blank">
round up
</a>
.
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🔗
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<span style="color: #bf2434;">
HIGHLY RECOMMENDED
<br/>
</span>
</h2>
<p style="line-height:150%">
<br/>
<strong>
Quite the feet feat:
</strong>
<span style="font-weight: normal;">
New Balance has been around a whopping 119 years and the footwear brand remains popular as ever. Seriously, look around — it is
<em>
everywhere
</em>
<span style="font-style: normal;">
right now
</span>
. So we asked one of their marketers if we could get a look at their
<a data-hs-link-id="0" data-hs-link-id-v2="wrrjtkrc" rel="noopener" style="color:#192733" target="_blank">
secret sauce
</a>
for keeping the brand so relevant for so long.
<br/>
</span>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
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NEWSWORTHY NUMBER
</span>
</h2>
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<img align="middle" alt="Over 325,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FOver325k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DOver325k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjAwMDczNDMuNjYyMzM0NH0:1v6oJD:9lCK_Tw1yyMSBRqtHmOZo88FH0VOyUN6VvL8yDZf6NE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
<a data-hs-link-id="0" data-hs-link-id-v2="m0W0uYW/" style="color:#192733" target="_blank">
Cases of wine
</a>
Cameron Diaz expects to sell in 2025.
<br/>
<br/>
</p>
<p style="line-height:150%">
Diaz is one of several celebrities
<em>
The Hollywood Reporter
</em>
highlighted for having a successful side hustle. In Diaz’s case, that’s her organic, low-ABV wine brand, Avaline.
<br/>
<br/>
</p>
<p style="line-height:150%">
A few other top celeb brands include:
</p>
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<li aria-level="1" style="line-height: 150%;">
Tracee Ellis Ross, with hair- and body-care brand Pattern Beauty
</li>
<li aria-level="1" style="line-height: 150%;">
Selena Gomez, whose Rare Beauty hit $400m in sales in 2024
</li>
<li aria-level="1" style="line-height: 150%;">
Drew Barrymore, with lifestyle brand Beautiful
</li>
<li aria-level="1" style="line-height: 150%;">
Dwayne “The Rock” Johnson, who has a tequila, energy drink, and men’s self-care brand in his pocket.
<br/>
<br/>
</li>
</ul>
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<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1936, the Hoover Dam
<a data-hs-link-id="0" data-hs-link-id-v2="+LCBk3r2" style="color:#192733" target="_blank">
began
</a>
transmitting electricity 266 miles to Los Angeles.
<br/>
<br/>
🥘
<span style="font-weight: bold;">
That’s interesting:
</span>
<span style="font-style: italic;">
Eater
</span>
’s
<a data-hs-link-id="0" data-hs-link-id-v2="BifbwttC" style="color:#192733" target="_blank">
list
</a>
of the most influential US restaurants of the past 20 years.
<br/>
<br/>
🗞️
<span style="font-weight: bold;">
Newsletter:
</span>
<span style="font-weight: normal;">
<span style="font-style: italic;">
The European Correspondent
</span>
, written daily by local journalists, covers
</span>
essential stories from across Europe.
<a data-hs-link-id="0" data-hs-link-id-v2="CvnjmT/R" rel="noopener" style="color:#192733" target="_blank">
Subscribe here
</a>
.
<br/>
<br/>
👾
<span style="font-weight: bold;">
That’s cool:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="fUKZCJh4" style="color:#192733" target="_blank">
Art
</a>
from old video game marquees.
<br/>
<br/>
🐱
<span style="font-weight: bold;">
Aww:
</span>
He had a
<a data-hs-link-id="0" data-hs-link-id-v2="0R0VCsLE" style="color:#192733" target="_blank">
whole toy
</a>
and everything.
<br/>
<br/>
</p>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
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QUOTE OF NOTE
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<p style="line-height:150%">
If you thought “why should we hire you” was a tough interview question, just imagine being thrown this curveball. It’s what Lyft CEO David Risher asks prospective new hires to suss out whether they’re able to put themselves in customers' shoes, per a recent
<a data-hs-link-id="0" data-hs-link-id-v2="n4t/qyO2" style="color:#192733" target="_blank">
interview
</a>
with
<span style="font-style: italic;">
Wake-Up Call at Work
</span>
. If they can, then he knows they’ll be able to build “customer-obsessed experiences,” which the 60-year-old rideshare exec says is key to driving growth.
<br/>
<br/>
</p>
<p style="line-height:150%">
The approach, which Risher credits to his time working under Jeff Bezos, has inspired Lyft features like Price Lock and Women+ Connect, and probably explains why the multimillionaire still insists on regularly driving for Lyft on the low.
<br/>
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SHOWER THOUGHT
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Your car keys have actually travelled a longer distance than your car.
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SOURCE
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